Midtown Renaissance

What Midtown Renaissance does

Midtown Renaissance is a privately held Oklahoma City real estate owner, operator, and developer founded in 2006 and operating as a subsidiary of REHCO Company. The company focuses on historic preservation, adaptive reuse, and mixed-use place-making within OKC's Midtown and Automobile Alley districts, where it owns and manages approximately 12 residential properties (including The Sentinel, The Frank, 430, Twelve Twelve, The Marion, The Guardian, Hadden Hall, and The Mayfair) and 9+ commercial properties (including Plaza Court, Packard, Pontiac, Buick, Fassler Hall, Boulevard, Shops on Walker, The Benz, and the 2024-completed 424 Building anchored by Phillips Murrah). Several of the portfolio's older buildings (dating from 1904 to 1929) are listed on the National Register of Historic Places, and the firm has received multiple Urban Land Institute redevelopment awards between 2012 and 2016.

The company operates a recurring-revenue rental and lease model across residential apartments and commercial spaces (office, retail, restaurants), with pricing quote-based and not publicly disclosed and billed monthly. Underlying technology is limited to AppFolio Property Manager, a third-party SaaS used for the online tenant portal that supports rent payments, maintenance requests, and account management via web and mobile apps. Distribution runs through direct listings on midtownr.com and self-serve tenant onboarding via the AppFolio portal, supported by Facebook and Instagram for project updates and community engagement.

The firm's go-to-market is concentrated entirely within a single Oklahoma City micro-market (Midtown and Automobile Alley), with no disclosed geographic expansion beyond that footprint. It serves two primary customer segments — residential tenants seeking urban apartments with modern amenities in historic buildings, and commercial tenants (offices, retailers, restaurants, and startups via the Make Ready micro-suite product) — and is differentiated primarily by its portfolio of National Register buildings, cluster-locked Midtown location, and long-term, place-making investment approach rather than technology or scale advantages.

Name

Midtown Renaissance

Legal name

Midtown Renaissance

Website

https://midtownr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Midtown Renaissance is a privately held Oklahoma City real estate owner-operator and developer, founded in 2006, that owns and manages a portfolio of historic-preservation residential apartments and mixed-use commercial properties concentrated in the Midtown and Automobile Alley districts.

Ownership category

akta.pro rank

Product category

Real Estate Property Management

NAICS

Residential Building Construction (2361), Residential Remodelers (236118), Commercial and Institutional Building Construction (236220)

SIC

Real Estate (6500), Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

akta.pro secondary industry

Historic Home Renovation & Preservation (HSAPAEAG)

Keywords

• Residential property management
• Commercial property leasing
• Historic building redevelopment
• Urban real estate development
• Mixed-use property management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Property Rental: Monthly rental income from residential apartment units across multiple properties in Midtown and Automobile Alley districts.
2. Commercial Property Rental: Lease income from commercial spaces including office, retail, and restaurant tenants in historic mixed-use buildings.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Midtown Renaissance owns, operates, develops, and leases residential and commercial real estate properties in Oklahoma City's Midtown and Automobile Alley districts. The company focuses on historic preservation, restoring architecturally significant buildings and converting them into mixed-use residential apartments, office space, retail, and restaurant venues. It manages a portfolio of named historic buildings and offers tenants online services for rent payment and maintenance requests.

Product overview

Midtown Renaissance is a residential and commercial property management and development company (a REHCO Company) founded in 2006, specializing in historic preservation and urban development in Oklahoma City's Midtown and Automobile Alley districts. The company operates a portfolio of approximately 12 residential properties (The Sentinel, The Frank, 430, Twelve Twelve Building, The Marion, The Cline, The Guardian, Hadden Hall, The Mayfair, Francis Residential Building, 909 NW 12th, and 905 NW 12th) and 9+ commercial properties (Buick Building, Packard Building, Plaza Court, Pontiac Building, Fassler Hall, Boulevard Building, The Shops on Walker, The Benz, and 424 Building), plus the Make Ready micro-suite property. Services include residential and commercial property management, tenant portal (powered by AppFolio), and property rental. Many properties are listed on the National Register of Historic Places and have received Urban Land Institute awards for redevelopment.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Leasing Leasing of residential apartments, lofts, and townhomes in restored historic buildings across OKC's Midtown district for individual renters and families.
• Commercial Property Leasing Leasing of office, retail, and restaurant space in historic commercial buildings for businesses and entrepreneurs seeking space in OKC's Automobile Alley and Midtown areas.
• Online Tenant Portal (AppFolio) AppFolio-powered online portal that lets tenants pay rent online and submit maintenance requests, provided as a service to residents of Midtown Renaissance properties.
• Historic Building Redevelopment Acquisition and redevelopment of historic buildings in OKC, including restoration of architecturally significant structures into mixed-use residential and commercial properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• REHCO CompanyparentOthersMidtown Renaissance is a REHCO Company, indicating it is a subsidiary or operating division of REHCO. This parent company relationship provides corporate structure and potentially shared resources for property development and management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: Global leader in apartment property management, development, and investment. Comparable owner/operator/developer model across residential rental properties at much larger scale.
• Cushman & Wakefield: Global commercial real estate services firm offering property management, valuation, leasing, and advisory services. Adjacent incumbent with overlapping CRE exposure but services-focused rather than direct ownership.
• Newmark Group: Commercial real estate services and investment firm providing leasing, capital markets, and property management. Comparable CRE exposure but services-focused rather than direct property ownership.
• Apartment Investment and Management Company (Aimco): Diversified national apartment owner, operator, and developer with an extensive multifamily portfolio. Directly comparable apartment ownership and operating model at significantly larger scale.
• Camden Property Trust: Large multifamily REIT operating ~172 properties across the Sun Belt. Comparable apartment ownership model at substantially larger scale and broader geographic reach.

Direct peers

• Price Edwards & Company: Oklahoma City-based commercial real estate firm of comparable scale offering brokerage, property management, and development services in the OKC market. Direct comparable in geography and asset scope.
• BRT Apartments Corp: Small-cap multifamily REIT operating garden-style apartment properties across the Sun Belt. Comparable apartment-focused ownership model with similar property count and tenant base.
• Vintage Realty Company: Regional property management and development firm operating multifamily and mixed-use properties in similar mid-sized Southern metros. Comparable scale and integrated owner/operator/developer model.
• Wheeler Real Estate Company: Regional real estate investment trust focused on retail and multifamily properties. Comparable asset class mix and regional operating footprint, though structured as a public REIT.
• Roberts Realty: Regional real estate investment trust operating multifamily properties across similar Midwestern/Southern markets. Comparable apartment-focused ownership model and asset count.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidtownRenaissance
• Instagraminstagram.com/midtownrenaissance
• Xx.com/MidtownR
• LinkedInlinkedin.com/company/midtown-renaissance

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Renaissance