What UpDejeuner does

UpDejeuner is the flagship meal voucher product of Upcoop, a French société coopérative founded in 1964 and headquartered in France. The company provides employer-funded meal benefits to French employees, serving approximately 40,000 client companies and over 1.2 million individual cardholders. The product operates within the URSSAF-regulated "titre-restaurant" framework, allowing employers to co-finance 50-60% of the voucher face value with the employer portion tax-exempt up to €7.32 per employee per day in 2026; cardholders may spend up to €25 per day. UpDejeuner functions across both physical and fully dematerialized virtual card formats, with the paper cheque product being phased out ahead of the 2026 dematerialization mandate. Cards are accepted at a 253,500+ merchant network spanning restaurants, bakeries, supermarkets, and food retailers, plus 40,000+ online ordering/delivery touchpoints through partnered platforms including Deliveroo, Uber Eats, Nestor, Foodcheri, Refectory, Bio Culture, and Foodles.

The technology stack combines a mobile application (iOS/Android with Apple Pay/Google Pay support), a cloud-based employer self-service portal, an online budget simulator, and the Up+ cashback/loyalty program that lets employers bonify spending toward local or sustainable merchants. The platform integrates with card-issuer infrastructure, supports online ordering and home/office delivery, allows complementary personal-card top-ups when voucher balances are insufficient, and offers 24/7 card blocking and PIN retrieval. Upcoop holds ISO 9001 certification and the Origine France Garantie label. The Upcoop group operates a broader social-benefit ecosystem including Cadhoc (gift), UpOne (mobility), CESU Chèque Domicile (home services), Chèque Culture/Lire (cultural/reading benefits), Chèque de Services, and Cohésia (unified multi-benefit platform) — all provisioned through the same Upcoop app and client portal.

Revenue mechanics are three-stream: (1) employer-side co-financing of voucher face value with management/issuance fees, billed monthly; (2) merchant network commissions on each transaction processed through the 253,500+ affiliated merchants; and (3) recurring employer contribution flow representing the largest cash component. Go-to-market is sales-led, targeting French HR/RH departments of all employer sizes (from 1 employee upward) through direct sales, the corporate website, online quote requests, and a mid-funnel budget simulator. End users are employees and public-sector agents; merchants form a third constituent served via an affiliation portal. The primary buyer is the employer, with the value proposition anchored on tax exemption, simplified administration, and broadened employee purchasing power.

Name

UpDejeuner

Legal name

Upcoop

Website

https://updejeuner.fr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UpDejeuner is the French meal voucher product of cooperative Upcoop, providing employer-funded dematerialized and physical payment cards to ~40,000 French employers and 1.2 million+ employees, accepted across a 253,500+ merchant network with delivery-platform and loyalty integration.

Ownership category

akta.pro rank

Product category

Meal Voucher / Employee Benefits Services

akta.pro primary industry

Payroll Cards & Salary Prepaid (FSAMANAE)

Keywords

• Meal voucher services
• Employee benefit cards
• Corporate payment solutions
• Restaurant merchant network
• Dematerialized payment cards

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Meal Voucher Issuance and Administration Fees: UpDejeuner issues meal vouchers (physical cards or virtual cards) to employers. Employers pay for the face value of the vouchers they allocate to employees. Upcoop generates revenue from the spread between the face value and the subsidized cost, as well as administration/management fees charged to employer clients for platform access, card issuance, and reload services. Zero monthly delivery fees are charged to employers.
2. Merchant Network Commission / Network Fees: Restaurants and retailers affiliated with the UpDejeuner merchant network pay fees or commissions for each transaction processed through the meal voucher system. The double-network structure (253,500+ merchants) provides broad acceptance that drives usage and commission volume.
3. Employer Contribution (Co-financing): Employers co-finance meal vouchers at 50-60% of the voucher value (per URSSAF rules), which constitutes the primary cash flow. The tax exemption on the employer's contribution (up to €7.32/employee/day in 2026) makes this an economically attractive product for both parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UpDejeuner issues and administers meal vouchers (titres restaurant) for French employers, available as physical cards, virtual cards, or paper cheques. Employers co-finance 50-60% of voucher value with tax exemption up to €7.32 per employee per day (2026 URSSAF ceiling), while employees use the cards to pay for meals up to €25/day at over 253,500 affiliated restaurants and merchants, including via mobile payment (Apple Pay/Google Pay) and online delivery platforms.

Product overview

UpDejean is a meal voucher solution offered by Upcoop, a French cooperative group specializing in employee social benefits. The core offering consists of the Carte Déjean (dematerialized meal card) and Chèque Déjean (paper meal voucher), allowing employers to contribute 50-60% of meal costs up to €25/day with tax exemptions up to €7.32/employee/day (2026). The product connects to over 253,500 partner restaurants and merchants, integrates with mobile payment systems (Apple Pay, Google Pay) and food delivery platforms (Deliveroo, Uber Eats, Nestor). The Upcoop product ecosystem includes related employee benefit solutions: Cadhoc (gift cards), UpOne (mobility), CESU Chèque Domicile (home services), Chèque Culture, Chèque Lire, Chèque de Services, and Cohésia, all managed through a unified digital platform and mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Up+: A loyalty and rewards program that allows users to earn cashback euros when using their Upcoop meal card at partner merchants.

Products and services

• Carte Déjeuner Upcoop Dematerialized meal voucher in physical or virtual card format for French employees, allowing contactless and mobile (Apple Pay/Google Pay) payments of up to €25/day at 253,500+ partner restaurants, retailers, and online delivery platforms, with automatic balance carry-over.
• Chèque Déjeuner Upcoop Paper-based meal voucher/ticket valid for 12 months from issue, used by employees to pay for meals at affiliated restaurants and merchants; the legacy format being replaced by the dematerialized card ahead of the 2026 mandate.
• Application Upcoop Mobile application (iOS/Android) for UpDejeuner cardholders to check balances, view transaction history, temporarily block cards, retrieve PIN codes, locate nearby merchants, manage contactless payment settings, and access the Up+ loyalty program.
• Up+ Programme Relationnel Cashback (cagnottage) loyalty program that lets employees earn euros when using their UpDejeuner card at partner merchants, and allows employers to direct (bonify) employee spending toward local businesses or sustainable food options.
• Simulateur Budget Déjeuner Online budget simulator that allows French employers to estimate costs and optimal employer contribution levels for implementing UpDejeuner meal vouchers across their workforce.
• Titre Restaurant Dématérialisé Fully dematerialized meal voucher delivered as a virtual card with online management, automatic balance reporting, and simplified administration, eliminating paper tickets.

Quantifiable outcome

• 40,000 companies and 1.2 million+ individual users trust UpDejeuner in France
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CNBPF (Confédération Nationale de la Boulangerie Pâtisserie Française)coreStrategic or Co-development Partner · 8 July 2026CNBPF is a strategic partner strengthening UpDejeaner's presence in the artisan bakery and pastry sector. The partnership extends coverage of the UpDejeaner meal voucher network among independent bakers and patisseries across France.
• DeliveroocoreTechnology or IntegrationDeliveroo is a key delivery partner allowing UpDejeuner cardholders to order food online and pay using their meal voucher card. The partnership extends the product's utility to work-from-home and office delivery scenarios.
• Uber EatscoreTechnology or IntegrationUber Eats is a major online food ordering and delivery platform integrated with the UpDejeuner card, enabling cardholders to pay for meal deliveries directly with their voucher balance.
• Banques AlimentairesminorOthersOne of four donation partner associations. UpDejeaner cardholders can donate unused meal vouchers to the Banques Alimentaires, which collects and redistributes millions of meals annually to fight food insecurity.
• Secours Populaire FrançaisminorOthersA donation partner allowing UpDejeaner users to donate unused meal vouchers to support the organization's mission of guaranteeing access to dignified and sustainable food for people in difficulty.
• Secours CatholiqueminorOthersA donation partner where UpDejeaner users can redirect unused meal vouchers to support people in difficulty in accessing quality food.
• Action contre la FaimminorOthersA donation partner for unused meal vouchers, supporting Action contre la Faim's global work to combat hunger and improve access to clean water.
• Bleu-Blanc-CœurcoreStrategic or Co-development PartnerBleu-Blanc-Cœur is a strategic partner aligned with UpDejeaner's commitment to responsible consumption. The partnership promotes healthier and more sustainable eating as part of QVCT (quality of life at work) initiatives, linking meal vouchers to sustainable food choices.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swile: Swile is a venture-backed French meal voucher and employee engagement platform that directly competes with UpDejeuner. It offers a modern digital-first card with strong employee UX, employer SaaS tools and a comparable merchant acceptance network.
• Bimpli: Bimpli (operated by Natixis Interépargne / Groupe BPCE) is a direct competitor in the French meal voucher and employee benefits market, offering comparable prepaid cards, employer onboarding and merchant network services.
• Edenred: Edenred is the global market leader in prepaid meal voucher and employee benefit solutions (Ticket Restaurant). It is the most direct competitor to UpDejeuner in France, operating at significantly larger scale across multiple geographies with a comparable employer distribution model and merchant network.
• Conexa: Conexa is a French employee benefits platform (linked to Malakoff Humanis) offering meal vouchers and related prepaid benefits. It directly competes with UpDejeuner in the same employer HR distribution channel with similar regulatory positioning.
• Pluxee: Pluxee is the former Benefits & Rewards Services unit of Sodexo, spun out as a standalone listed company. It directly competes with UpDejeuner in the French meal voucher and employee benefits market with comparable prepaid card products, employer distribution and merchant network economics.
• Apetiz: Apetiz (Crédit Agricole group) is a direct French meal voucher issuer offering comparable prepaid cards and employer-distributed benefits. It targets the same employer HR buyer and operates a similar merchant acceptance network.

Emerging players

• Wedoogift: Wedoogift is a French digital gift card and employee reward platform (Cadhoc competitor / adjacent). It overlaps with UpDejeuner's parent group Cadhoc product line in the employer-side gifting and reward category, targeting the same HR buyer.
• Spendesk: Spendesk is a French-founded spend management platform for SMBs and mid-market companies. While focused on corporate spend rather than meal vouchers specifically, it competes for the same HR/finance buyer wallet and could expand into adjacent employee benefits categories.
• Pleo: Pleo is a European spend management and corporate card platform. While not a meal voucher specialist, it overlaps with UpDejeuner's broader corporate prepaid/payment functionality and increasingly competes for employer card wallet share in France and across Europe.

Broad incumbents

• Natixis Payments: Natixis Payments (part of Groupe BPCE) is a broader payment services provider that operates Bimpli and adjacent corporate prepaid products. It is comparable because it provides the issuing, scheme and processing infrastructure that underpins French meal voucher programs including UpDejeuner's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Up-Group-Coop
• Facebookfacebook.com/UpCoop
• LinkedInlinkedin.com/company/up-coop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpDejeuner