Pin Bike
Pin Bike (FB Innovation s.r.l.s.) is an Italian mobility-tech company that licenses a patented anti-fraud cycling-certification and gamification platform to municipalities, companies, and schools, serving end-user citizens across 25 Italian and 4 European cities.
- Company typePrivate
- Founded2020
- HeadquartersCorato, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pin Bike does
Pin Bike, legally FB Innovation s.r.l.s., is an Italian mobility-tech company founded in 2020 and headquartered in Corato (Apulia). It operates a B2B2C platform that certifies, monitors, and gamifies sustainable urban transport — primarily cycling — for municipalities, companies, and schools, with end users being citizens and commuters. Its core technical asset is a patented anti-fraud system that distinguishes genuine bicycle trips from motorized or fraudulent activity, addressing the principal weakness of conventional GPS-based cycling incentive schemes. The platform combines certified sensor/hardware data with software-side validation logic and a consumer-facing app that rewards users with redeemable points, typically exchanged at local retailers.
The business model is a free consumer application paired with paid platform licensing and services to institutional buyers — primarily municipalities running sustainable-mobility programs, but also corporate and school clients. Pin Bike is currently deployed across 25 Italian cities plus 4 European cities (29 total), and has secured ISO 9001:2015 (quality management) and ISO 27001:2017 (information security) certifications, which strengthen public-sector procurement eligibility. The product aligns with Italian incentive frameworks such as TEE (Titoli di Efficienza Energetica) and Certificati Bianchi, providing municipalities a subsidy-funded route to deployment. In 2026 the company extended the platform with "Pedala i Territori," a cyclotourism vertical developed in partnership with FIAB, opening a second commercial axis beyond commuter cycling. No external funding rounds or institutional investors are disclosed in the available data, indicating a bootstrapped or minimally capitalized, founder/owner-operated structure to date.
Pin Bike firmographics
Firmographics- Name
- Pin Bike
- Legal name
- FB Innovation s.r.l.s.
- Website
- https://pinbike.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pin Bike (FB Innovation s.r.l.s.) is an Italian mobility-tech company that licenses a patented anti-fraud cycling-certification and gamification platform to municipalities, companies, and schools, serving end-user citizens across 25 Italian and 4 European cities.
- Ownership category
- akta.pro rank
Pin Bike industry classification
Industry- Product category
- Sustainable Urban Mobility Software
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Pin Bike is headquartered
LocationHeadquarters
- HQ city
- Corato
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pin Bike business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Municipal Platform Licensing: Cities and public administrations pay for the Pin Bike platform to manage sustainable mobility incentive programs. The platform provides certified data, dashboard analytics, and campaign management tools for mobility managers.
- Enterprise/Corporate Programs: Companies subscribe to the platform to run sustainable mobility campaigns for employee engagement, with incentives for commuting by bike.
- School Programs: Schools implement Pin Bike for student and staff mobility campaigns, promoting active transport and carpooling.
- Cyclotourism Services: Tourism initiatives in Italian territories rewarding cyclists who visit cultural and landscape attractions, with modular packages for public administrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free app for cyclists |
| Subscription | Annual | Municipal programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Pin Bike product offering
Product offeringCore offering
Pin Bike sells a patented anti-fraud platform for certifying, monitoring, and gamifying urban sustainable transport routes. The platform combines a Bluetooth hardware kit (sensor with LED), a mobile app (iOS/Android), and a web dashboard for mobility managers, enabling cities, companies, and schools to issue economic incentives (€0.02–€0.30 per km) to citizens, employees, and students for cycling and other sustainable mobility behaviors.
Product overview
Pin Bike is a single unified product platform comprising a patented anti-fraud certification and gamification system for urban sustainable mobility. The core Pin Bike Platform combines a mobile app (available on Android and iPhone) with a Bluetooth hardware Kit (device, phone mount, reflective plate) to certify and gamify cycling routes. Supporting components include the Dashboard for mobility managers to monitor data and manage incentives, and the Open Data Platform for publishing project results publicly. The platform supports multiple transport modes including cycling, e-bikes, public transport, sharing services, carpooling, bicibus, and pedibus through a unified gamification and rewards system.
Differentiator
Problem solved
Functional benefit
Products and services
- Pin Bike Platform Patented anti-fraud certification and gamification system for sustainable urban mobility. Sold as a subscription platform to municipalities, companies, and schools, who use it to issue km-based economic incentives to their citizens, employees, and students for cycling and other sustainable transport modes.
- Pin Bike App Free mobile application available on Android and iPhone for cyclists and citizens. Combines data from the Bluetooth Pin Bike Kit with smartphone sensors to certify, monitor, and gamify sustainable transport routes, allowing users to redeem economic incentives issued by municipalities, employers, or schools.
- Pin Bike Kit Hardware accessory kit for cyclists comprising a Bluetooth device with LED signaling light mounted on bicycle wheels, a smartphone handlebar mount, and a reflective license plate with valve adapter for inflating tires at gas stations.
- Dashboard Pin Bike Web portal for municipal and corporate mobility managers providing traffic data, user analytics, infrastructure insights, campaign management, in-app notifications, and citizen questionnaires to support intervention and investment decisions.
- Open Data Platform Public data sharing platform generated for each Pin Bike project, publishing real-time project metrics including total kilometers traveled, sessions, euros disbursed, and CO2 saved.
- Pedala i Territori National cyclotourism initiative applying Pin Bike's patented technology outside urban contexts to certify, reward, and showcase cycling tourism across Italian territories. Public administrations subscribe via modular packages and benefit from associated local commerce activity.
Quantifiable outcome
- 29 cities (25 Italian + 4 European) have activated Pin Bike projects
- +1 more outcomes
Companies that use Pin Bike
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Pin Bike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pin Bike partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FIAB (Federazione Italiana Ambiente e Bicicletta)coreFIAB (Italian Federation for Environment and Cycling) partnered with Pin Bike for the 'Pedala i Territori' national cyclotourism initiative launched in spring 2026. The partnership promotes cycling tourism in Italian territories, rewarding cyclists who visit cultural and landscape attractions while generating benefits for local commerce.
- GSE (Gestore dei Servizi Energetici)minorPin Bike is technically eligible to be used in the Italian Energy Efficiency Certificates (TEE/Certificati Bianchi) mechanism managed by GSE. Pin Bike supports cities, companies, and managing entities in evaluating preliminary requirements under applicable regulations.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Pin Bike competitors and assessment
Company assessmentDirect peers
- OpenMove: Italy-based mobility data and MaaS platform serving cities and transit agencies with user analytics, trip planning, and integrated mobility services. Overlaps with Pin Bike in selling data-driven mobility insight tools to Italian and European municipalities.
- Love to Ride: UK/US cycling engagement platform running workplace and city cycling challenges with rewards and prizes. Most direct comparable — serves the same corporate and municipal B2B use case of motivating cycling through gamified incentives and analytics, though without hardware anti-fraud.
- Bike Citizens: Austrian cycling navigation app with corporate and city engagement programs, including B2B mobility initiatives and data analytics for municipalities. Sits in the same intersection of consumer cycling app + B2B municipal/corporate engagement as Pin Bike.
- Vianova: Paris-based shared-mobility data platform serving cities and operators with analytics on e-scooters, bikes, and shared fleets. Comparable as a B2B urban-mobility data SaaS targeting municipalities, with overlap in dashboard/insights use cases.
- Better Points: UK sustainable transport rewards platform that incentivizes walking, cycling, and public transit use via a points-based system redeemable at partner retailers. Closely mirrors Pin Bike's per-km reimbursement and gamification model for active-mobility behavior change.
Emerging players
- Vivacity Labs: UK-based mobility sensor and analytics provider using computer vision to count and characterize road users including cyclists. Adjacent in selling data infrastructure to cities, but with a hardware-sensor-first model instead of an app-first incentive platform.
Broad incumbents
- Wunder Mobility: Large shared-mobility operations platform providing software for operators and city deployments of bikes, scooters, and shared fleets. A broader incumbent that competes for the same municipal mobility-tech budget with a wider portfolio scope (operations vs. incentives).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pin Bike social profiles
Digital presencePin Bike compliance and trust
Trust signalCompliance4 records
Pin Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pin Bike leadership team
Management profileNumber of profiles
Pin Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pin Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pin Bike
What does Pin Bike do?
Pin Bike sells a patented anti-fraud platform for certifying, monitoring, and gamifying urban sustainable transport routes. The platform combines a Bluetooth hardware kit (sensor with LED), a mobile app (iOS/Android), and a web dashboard for mobility managers, enabling cities, companies, and schools to issue economic incentives (€0.02–€0.30 per km) to citizens, employees, and students for cycling and other sustainable mobility behaviors.
Is Pin Bike a public or private company?
Pin Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pin Bike founded?
Pin Bike was founded in 2020. It employs 1 to 10 people.
Where is Pin Bike based?
Pin Bike is headquartered in Corato, Italy, in the Europe region.
How does Pin Bike make money?
Four revenue lines are on record. Municipal Platform Licensing is the primary driver. The others are enterprise/Corporate Programs, school Programs and cyclotourism Services.
Who are Pin Bike's main competitors?
Direct peers on record are OpenMove, Love to Ride, Bike Citizens, Vianova and Better Points. Vivacity Labs is listed as an emerging player. Wunder Mobility is listed as a broad incumbent.
Does Pin Bike have an API?
No public API is recorded for Pin Bike.
What industry is Pin Bike in?
Pin Bike's product category is Sustainable Urban Mobility Software. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 336991 and its SIC code is 3751.