Imagen Y Comunicación Creativa Asesores

What Imagen Y Comunicación Creativa Asesores does

Imagen Y Comunicación Creativa Asesores (ICC Asesores) is a privately held strategic communication agency incorporated in Costa Rica as ICC Asesores S.A., founded in 2000 and headquartered in Los Yoses, San Pedro de Montes de Oca, San José. The firm operates exclusively within Costa Rica, serving clients across the Central Valley and the rest of the country, and positions itself as a 25-year incumbent in the local communications market.

ICC Asesores delivers an integrated portfolio of professional communication services rather than a proprietary technology product. Core offerings are organized into five service lines: Reputación y Relaciones Públicas (media positioning, crisis management, spokesperson training, press monitoring); Posicionamiento Digital (social media management, multiformat content creation, social listening, inbound marketing, digital advertising, and digital skills training); Marketing de Contenidos (creative strategy and editorial solutions including print magazines); Producción Audiovisual (scriptwriting, video, audio, and visual content); and Soluciones Digitales (web design, e-commerce, custom platforms, mobile apps, and ongoing support). The firm also generates ancillary revenue from professional development courses (Etiqueta y Protocolo, Entrenamiento en Habilidades de la Comunicación) delivered at its San José office. The team comprises approximately 12 strategists, journalists, publicists, digital advisors, a graphic designer, an audiovisual producer, and account/administration staff, led by President Patricia Jiménez and Director Fanny Alvarado.

The revenue model is professional services on a consulting retainer and project-fee basis with no public pricing; the go-to-market is direct sales targeting enterprises, institutions, associations, and government entities in Costa Rica. Customer logos span financial services (Mucap, Asociación Bancaria Costarricense, OCF), industry chambers (CACIA, ACOAIH), technology (Intel, Tecnólogos), automotive (Expomóvil, Aivema), food and beverage (Subway, Jade, Mercado), and nonprofits (Fundación Costa Rica Canadá, Casa de los Niños). The company is founder-led, with no external investors, no parent company, no subsidiaries, no disclosed funding rounds, no patents or trademarks, and no disclosed revenue figures.

Name

Imagen Y Comunicación Creativa Asesores

Legal name

ICC Asesores S.A.

Website

https://iccasesores.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ICC Asesores is a Costa Rican strategic communication and public relations agency founded in 2000, serving enterprises, institutions, associations, and government entities in Costa Rica with PR, digital positioning, content marketing, audiovisual production, web/e-commerce, and training services via an integrated direct-sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communication Services: Service-based revenue model offering strategic communication, public relations, digital positioning, audiovisual production, and marketing services. Revenue generated through consulting retainers, project-based fees, and professional service engagements. The company offers training courses and seminars as additional revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ICC Asesores is a Costa Rican strategic communication agency that delivers integrated public relations, digital positioning, content marketing, audiovisual production, and digital solutions services to businesses, institutions, associations, and government entities. The agency combines media positioning, crisis management, spokesperson training, social media management, inbound marketing, web/e-commerce design, and custom digital platform development under one full-service offering. It also runs professional development courses on etiquette, protocol, and communication skills for institutional leaders.

Product overview

ICC Asesores is a strategic communication agency with 25 years of experience offering an integrated portfolio of services. The core offerings include Reputación y Relaciones Públicas (media positioning, crisis management, spokesperson training), Posicionamiento Digital (social media management, content creation, digital advertising), Marketing de Contenidos (creative strategies, print publications), Producción Audiovisual (video/audio production), and Soluciones Digitales (web design, e-commerce, custom platforms). The agency also offers professional development courses including Etiqueta y Protocolo seminars and Communication Skills training. All services work together to position brands in key media and build solid reputations with target audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Reputación y Relaciones Públicas (Reputation and Public Relations) Strategic reputation management and public relations services including media positioning, spokesperson training, crisis management, and press monitoring to build and protect corporate brand image. Targeted at Costa Rican enterprises, institutions, associations, and government entities.
• Posicionamiento Digital (Digital Positioning) Digital presence optimization service covering social media management, multiformat content creation (podcasts, videos, live streams), social listening, inbound marketing, digital advertising campaigns, and digital skills training workshops. Designed for businesses that need to strengthen their online visibility and engagement.
• Marketing de Contenidos (Content Marketing) Content marketing service that develops creative strategies and produces high-quality editorial solutions for magazines and print publications across various platforms. Helps brands tell their stories consistently through owned and earned content.
• Producción Audiovisual (Audiovisual Production) High-quality audiovisual production service including scriptwriting, video, audio, and visual content creation, plus custom content innovations designed to maximize brand impact across media channels. Delivered by an in-house audiovisual producer.
• Soluciones Digitales (Digital Solutions) Digital business solutions including web design and e-commerce development focused on conversion and user experience, custom web platforms and mobile apps, plus ongoing support and maintenance services. For clients needing web and commerce infrastructure.
• Seminario Etiqueta y Protocolo (Etiquette and Protocol Seminar) Professional etiquette and protocol seminar providing practical tools to strengthen professional image, improve customer service, and enhance conduct in social and business contexts. Delivered as a scheduled course at ICC Asesores S.A.'s office location in San José, Costa Rica.
• Entrenamiento Habilidades de la Comunicación (Communication Skills Training) Communication skills training program focused on strengthening communication abilities for institutional leaders, teaching them to connect, influence, and represent their organization effectively. Delivered by ICC Asesores' team of communication advisors.

Quantifiable outcome

• Clients served across diverse industries including banking, technology, automotive, food & beverage, and NGOs

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• LLYC (Llorente & Cuenca): Latin American-headquartered strategic communication and PR firm operating across Spanish-speaking markets. Closest comparable to ICC by service mix (PR, digital, content, audiovisual) and target client profile of large enterprises and institutions in the region.
• Marco (Marco de Comunicación): Spanish-headquartered strategic communication and PR agency. Comparable to ICC by being a mid-sized, integrated communications firm serving enterprises and institutions in a specific language market with similar service breadth.

Broad incumbents

• MSL Group: Global public relations and integrated communications network. Comparable to ICC's strategic communications, digital, and content services for enterprise and institutional clients, but at global scale.
• Ogilvy PR: Global advertising, PR, and communications network. Comparable to ICC as a strategic communications partner for large enterprises, with stronger advertising capabilities and global footprint.
• BCW (Burson Cohn & Wolfe): Global public relations and communications agency offering integrated PR, content, and digital services to multinational clients. Comparable to ICC in service mix but with global reach and significantly larger resources.
• Edelman: Global public relations leader with broad portfolio spanning PR, digital, and brand marketing. Comparable to ICC as an enterprise-focused communications provider, but operating at vastly greater scale and geographic breadth.
• FleishmanHillard: Global PR and integrated communications agency serving enterprise clients across sectors. Comparable to ICC's full-service communications approach, with overlap in media positioning, digital, and content services.
• Weber Shandwick: Global communications agency offering PR, digital, content, and social media services. Comparable to ICC's integrated communications offering for enterprise clients across multiple industries.
• Ketchum: Global communications consultancy offering PR, digital, and brand marketing services. Comparable to ICC's enterprise-focused, multi-disciplinary communications offering.
• Hill+Knowlton: Global public relations and communications firm serving multinational corporations and governments. Comparable to ICC's institutional and enterprise client focus, including public affairs and crisis management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iccasesores
• Facebookfacebook.com/ICCAsesores
• LinkedInlinkedin.com/company/icc-asesores

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagen Y Comunicación Creativa Asesores