What Method does

Method, operating as Method Gaming Limited, is a UK-incorporated esports organization founded in 2005 by Scott 'Sco' McMillan. It originated as a World of Warcraft raiding guild and has evolved into a diversified gaming content and competitive organization. Method fields professional raiding teams competing in Race to World First events for World of Warcraft and operates the method.gg content platform featuring class, raid boss, dungeon, profession, and mount guides; companion tools (BiS Builder, gem and augmentation calculators, ability trackers, dungeon route planners, hero databases, tier lists) for WoW and adjacent games; and a Premium ad-free subscription processed via Stripe. The company extends beyond Warcraft into companion content for Dune: Awakening, the Fellowship (EAS3) game, Windrose, Crimson Desert, Warcraft Rumble, and Subnautica 2.

Method operates a multi-channel content distribution model across Twitch, YouTube, Discord, email, social, and its owned website, with major viewership concentrated around its bi-annual Race to World First broadcasts (historical peaks of 137K–263K concurrent viewers). It monetizes through five streams: Premium subscriptions, direct-to-consumer merchandise via shop.method.gg and arma.gg, sponsorship and partnership integrations with brands including Razer, MSI, Red Bull, ExpressVPN, SCAN, and HOLY Energy, programmatic advertising managed by Playwire, and event production for major races. Addon and tool development (WeakAuras, MDT) is contributed by team members and reinforces brand credibility.

Method is privately held and founder-operated, with no external funding rounds disclosed. Headcount is in the 51–100 range, and operational leadership includes a CFO appointed in January 2020 alongside the founder-led gaming hierarchy. The organization is a member of the UKETC industry committee and holds trademarked brand assets. No AI/ML technology stack, public API, SDK, or certification footprint is disclosed.

Name

Method

Legal name

Method Gaming Limited

Website

https://method.gg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Method is a UK-based esports organization and gaming content platform that operates World of Warcraft raiding teams, hosts Race to World First broadcasts, and runs companion tools and guides for WoW, Dune: Awakening, Fellowship, and other games, monetizing via sponsorships, subscriptions, merchandise, advertising, and event production.

Ownership category

akta.pro rank

Product category

Esports & Gaming Content

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF), Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO), Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ)

Keywords

• Competitive esports organization
• World of warcraft guides
• Raid progression content
• Game companion tools
• Esports event production

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Premium Subscription: Method offers a premium subscription service providing ad-free browsing and exclusive features on their website.
2. Merchandise Sales: Direct-to-consumer sales of branded merchandise including jerseys, apparel, and collectibles through shop.method.gg and arma.gg storefronts.
3. Sponsorships and Partnerships: Method generates revenue through sponsorship deals with brands including Razer, MSI, ExpressVPN, and HOLY Energy. Partnerships involve brand integrations, sponsored content, and event co-hosting.
4. Advertising Revenue: The website and streams are supported by advertising, with Playwire LLC managing advertising services and Google Analytics, Cloudflare, Matomo, and NitroPay for site analytics.
5. Event Production and Sponsorships: Method organizes and produces major esports events including Race to World First, Method Rush, and Method Mayhem, generating revenue through sponsorship, merchandise, and viewership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Method operates a competitive World of Warcraft esports organization hosting Race to World First live broadcast events and operating a content website (method.gg) with raid and class guides, a premium ad-free subscription, branded merchandise storefronts, and game companion tools (Fellowship/EAS3, Dune Awakening, Windrose). The company also fields a professional raiding team and produces sponsorship-driven esports broadcasts for gaming hardware and lifestyle brands.

Product overview

Method is an esports organization primarily focused on World of Warcraft competitive raiding. The company operates the Method.gg website as a content platform offering World of Warcraft game guides (class guides, raid boss guides, dungeon guides), the Method Premium subscription service for ad-free browsing, and organizes the Race to World First live broadcast events. Additional offerings include game guides for titles like Windrose, Dune: Awakening, and Crimson Desert, plus the Fellowship (EAS3) companion app for D&D. The organization also fields a professional raiding team with twelve World First achievements.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Warcraft Guides Comprehensive written guides for World of Warcraft players covering every class and specialization, raid boss strategies, Mythic+ dungeons, professions, and mounts.
• Method Premium Monthly subscription providing ad-free browsing and exclusive features on the method.gg website, processed via Stripe.
• Race to World First Events

Quantifiable outcome

• 137,000 peak concurrent viewers during Race to World First: Ny'alotha event
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ExpressVPNcoreGTM or Marketing Partner · 12 March 2026ExpressVPN is the Official VPN and Digital Privacy Partner of Method. The partnership was announced on March 12, 2026 for Midnight Season One, providing VPN services to enhance player privacy and security during competitive play.
• SCANminorGTM or Marketing Partner · 5 March 2026SCAN partnered with Method for Midnight Season One as part of the Race to World First event.
• HOLY EnergycoreGTM or Marketing PartnerHOLY Energy provides energy drinks and iced teas with exclusive discounts for Method users. Partnership includes flavored products like Lemon Honey x Black Tea Ice Tea, Peach x Nectarine x Black Tea Ice Tea, and others. Available in DE, FR, UK/US/EU stores.
• RazercoreStrategic or Co-development PartnerRazer partnered with Method for the Race to World First: Sanctum of Domination event. The partnership included custom integrations such as the Razer Lounge virtual studio, sponsored giveaways through Wheel of Treasure, #TeamRazer branding across streams and team banners, and product announcements including the Razer Enki chair. Generated 161.5M minutes watched and 13.5M impressions.
• MSIcoreGTM or Marketing PartnerMSI partnered with Method for the Ny'alotha Showdown event, powered by GE66 Raider and GS66 Stealth laptops. MSI is a major sponsor of Method's product launch events, generating significant viewership and engagement.
• UKETC (UK Esports Team Committee)coreStrategic or Co-development PartnerMethod is a member of the UKETC, a not-for-profit committee of UK-based esports teams working together to progress and grow the UK esports industry. The committee addresses safeguarding, diversity, professionalism, and industry representation.
• Red BullcoreGTM or Marketing PartnerRed Bull partnered with Method to host the first-ever Race to World First live broadcast at the Red Bull Gaming Sphere in London. The Uldir event was groundbreaking on Twitch with 263,000 peak viewers and launched the modern RWF event format.
• StripecoreTechnology or IntegrationStripe processes and handles all subscription and payment transactions on behalf of Method. Stripe acts as an independent data controller for payment data, handling it according to their own policies. Method shares order identifiers and customer IDs but never receives personal financial information.
• FanbyteminorGTM or Marketing PartnerFanbyte supported the Classic Race to World First event in Las Vegas as a brand partner.
• CorsairminorGTM or Marketing PartnerCorsair supported the Classic Race to World First event in Las Vegas as a brand partner.
• TwitchminorGTM or Marketing PartnerTwitch supported the Classic Race to World First event in Las Vegas as a brand partner.
• NordVPNminorGTM or Marketing PartnerNordVPN supported the Classic Race to World First event in Las Vegas as a brand partner.
• RespawnminorGTM or Marketing PartnerRespawn supported the Classic Race to World First event in Las Vegas as a brand partner.
• Dollar Shave ClubminorGTM or Marketing PartnerDollar Shave Club supported the Classic Race to World First event in Las Vegas as a brand partner.
• Ice BreakersminorGTM or Marketing PartnerIce Breakers supported the Classic Race to World First event in Las Vegas as a brand partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Team Liquid: Large, well-funded multi-game esports organization with a WoW raiding division and extensive content platform. Overlaps with Method on competitive WoW, multi-game content, and tier-1 sponsorship portfolio, but at significantly larger scale.
• Cloud9: Major North American esports organization with WoW presence and broad multi-game operations. Comparable as a brand-driven esports org targeting sponsorships and event audiences, though diversified across many titles beyond gaming.
• FaZe Clan: Publicly traded esports and gaming lifestyle organization spanning competitive teams, content creators, and merchandise. Comparable in the brand-and-content monetization model though with a much broader portfolio of titles and creators.
• 100 Thieves: Major gaming and esports lifestyle brand with content creators, competitive teams, and merchandise. Comparable as a brand-and-content-led esports company pursuing sponsorships and D2C revenue, though focused on broader gaming culture.

Emerging players

• Wowhead: Largest World of Warcraft guide and database platform. Direct competitor to Method's WoW guides, class guides, and raid boss strategy content; competes for the same WoW audience and advertising/premium revenue.
• Maxroll: Multi-game guides and tool platform with strong presence in ARPGs and other genres. Comparable to Method's expanding companion tools and tier-list/database offerings across Fellowship, Dune: Awakening, and similar titles.

Direct peers

• Complexity Gaming: US-based multi-game esports organization that merged with Limit and won the Ny'alotha Race to World First. Direct head-to-head competitor in WoW raid racing and a comparable multi-title esports org with sponsorship and content operations.
• Echo: Top-tier World of Warcraft raid guild that has competed directly against Method in multiple Race to World First events. Closest European peer in terms of competitive focus, broadcast presence, and roster profile.
• Pieces: Competitive World of Warcraft raid guild that has regularly contended for World Firsts in recent expansions. A direct on-server competitor to Method with similar raid-only competitive structure.
• BDGG (Big Dumb Gaming Guild): Established World of Warcraft raid guild and content creator collective. Competes with Method in raid racing and produces similar class/raid guide content for the WoW audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/method
• Facebookfacebook.com/methodgg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Method