Maxroll Media Group
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Maxroll Media Group firmographics
Firmographics- Name
- Maxroll Media Group
- Legal name
- Maxroll (brand of IGN Entertainment, Inc.)
- Website
- https://maxroll.gg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maxroll Media Group industry classification
Industry- Product category
- Gaming Media & Tools
- NAICS
- Periodical Publishers (513120), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Strategy Guides, Walkthroughs & How-To Content (MPAFAMAD)
- akta.pro secondary industry
- Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops) (MPAFAKAL)
Keywords
Where Maxroll Media Group is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Maxroll Media Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Content Production, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Advertising: The primary revenue model is ad-supported content. The website displays advertisements throughout the site to generate revenue from traffic and user engagement.
- Ad-Free Subscription: Premium subscription service offering ad-free browsing experience along with exclusive features like Pinned Pages. Subject to 7-day refund policy under Dutch law compliance.
- Maxroll Shop / Physical Merchandise: Physical merchandise store launched via partnership with Fourthwall. Includes accessories, clothing, and other branded merchandise. Fourthwall has provided services to thousands of content creators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ad-Free Subscription with 7-day refund guarantee |
Distribution channels2 records
Marketing channels5 records
Maxroll Media Group product offering
Product offeringCore offering
Maxroll runs a free, ad-supported gaming guides and news website (maxroll.gg) covering 16+ ARPG, MMORPG and Looter Shooter titles with build guides, tier lists, patch-note analysis, podcasts and interactive character planner tools. It monetizes users through display advertising, a recurring Ad-Free subscription that unlocks features like Pinned Pages, and a branded merchandise shop operated via Fourthwall.
Product overview
Maxroll Media Group operates a comprehensive gaming guides platform covering multiple ARPG and MMORPG titles. The core product is the Maxroll website (maxroll.gg) which provides free news coverage, build guides, tier lists, and community features for games including Diablo 4, Path of Exile, Path of Exile 2, Lost Ark, Diablo II: Resurrected, Diablo III, Last Epoch, World of Warcraft, Throne and Liberty, Blue Protocol: Star Resonance, Hell Clock, Borderlands 4, Monster Hunter Wilds, Elden Ring Nightreign, and Clair Obscur: Expedition 33. The platform offers specialized character planner tools including D4Planner (Diablo 4), D2Planner (Diablo 2), and PoE2Planner (Path of Exile 2), along with loot filters, community build sharing, and world map tools. Maxroll generates revenue through an Ad-Free premium subscription service (offering Pinned Pages feature) and a merchandise shop powered by Fourthwall. The company is a brand of IGN Entertainment, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Maxroll Gaming Guides Website (maxroll.gg) Free ad-supported hub providing news, build guides, tier lists, patch analysis and community features for Diablo 4, Path of Exile 1/2, Diablo 3, Diablo 2: Resurrected, Last Epoch, Lost Ark, World of Warcraft, Borderlands 4, Throne and Liberty, Blue Protocol, Elden Ring Nightreign, Monster Hunter Wilds, Hell Clock, Clair Obscur: Expedition 33 and others. Targeted at individual PC and console gamers.
- D4Planner Interactive Diablo 4 character builder with full Skill Tree and Paragon Board planning, affix selection and profile saving/sharing, for Diablo 4 players planning endgame builds.
- D2Planner Character planner and build editor for Diablo II: Resurrected, supporting build creation, optimization and sharing for the D2R community.
- PoE2Planner Path of Exile 2 build planner that supports the game's passive trees and offers Build File import and passive tree export for PoE2 players.
- Borderlands 4 Planner Skill tree planner for Borderlands 4 covering characters such as Amon and Harlowe, for Borderlands 4 players.
- Maxroll Ad-Free Subscription Recurring premium subscription that removes advertisements from the Maxroll website and unlocks subscriber features such as Pinned Pages; subject to a 7-day refund policy for compliance with Dutch consumer law. Targets individual gamers who want uninterrupted reading.
- Maxroll Shop (Branded Merchandise) Physical merchandise storefront powered by Fourthwall, selling Maxroll-branded accessories, clothing and related items to fans of the Maxroll community; refund policy excludes physical products.
- Maxroll Podcasts (including Maxroll Season 14 Podcast, Resonance Cast, Best in Slot Podcast) On-demand video and audio podcast content covering game updates, season previews and developer interviews for supported ARPG/MMORPG titles, distributed via YouTube and the Maxroll site.
Companies that use Maxroll Media Group
Customer profileSegments1 record
Ideal customer profiles1 record
Maxroll Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Maxroll Media Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Eleventh Hour GamescoreMaxroll partnered with Eleventh Hour Games (developer of Last Epoch) to launch a dedicated game branch. The team worked closely with EHG including Steve, Michael and other developers to create comprehensive content. This partnership enables exclusive access to developer information and coordinated content launches.
- FourthwallminorFourthwall provides e-commerce infrastructure for the Maxroll Shop. Fourthwall has served thousands of content creators and major brands. Maxroll uses Fourthwall to offer merchandise including accessories and branded items.
- IGN EntertainmentcoreMaxroll is a brand of IGN Entertainment, Inc. IGN provides the parent brand umbrella, distribution, and potentially content syndication opportunities for Maxroll gaming content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maxroll Media Group competitors and assessment
Company assessmentBroad incumbents
- IGN: Major general gaming media outlet and Maxroll's parent brand under Ziff Davis. Comparable as a gaming news/guides platform covering the same ARPG/MMO titles, but with much broader genre coverage (all gaming, including consoles) and much larger editorial footprint.
- Fandom (Game Wikis): Operator of major game wikis (including Wowhead for WoW and many ARPG wikis) and a large gaming media network. Comparable to Maxroll as a platform hosting community-driven game knowledge, build content and wiki tools, but at much larger scale and across nearly every major gaming franchise.
- Kotaku: Major gaming journalism site covering news, guides and opinion across many genres. Comparable to Maxroll at the news/journalism layer for ARPGs/MMOs, but with a much broader editorial scope (all gaming) and larger audience scale.
- Game Rant: Large general gaming publication covering news, guides, lists and opinion across many game genres. Comparable to Maxroll in providing game guides and news for ARPG/MMO audiences, but with broader category coverage and a larger general gaming audience.
Direct peers
- Wowhead: The largest game-specific guides and news site, covering World of Warcraft. Operated by Fandom. Directly comparable to Maxroll as a vertical gaming guides platform with community features, build tools, news coverage and ad-supported monetization focused on MMOs/ARPGs.
- Icy Veins: Long-running gaming guides site covering Diablo, WoW, Path of Exile, Lost Ark and other ARPG/MMORPGs. Direct competitor to Maxroll with the same content category (builds, tier lists, news) and similar ad-supported model.
- Mobalytics: Data-driven gaming companion platform with stats, builds and tier lists for League of Legends, Teamfight Tactics, WoW and other titles. Comparable to Maxroll in offering build optimization tooling and tier lists, with a stronger data/analytics orientation.
- ProGameGuides: Gaming guides site covering multiple titles including ARPGs and MMOs with news, walkthroughs, tier lists and build guides. Directly comparable content category and ad-supported business model to Maxroll.
- Fextralife: Major guides/wiki site focused on FromSoftware Souls-likes (Elden Ring, Dark Souls) and adjacent ARPGs. Comparable to Maxroll as a community-driven gaming guides platform with wiki content, build advice and active forums covering overlapping ARPG/Souls-like audience.
- Path of Building: Community-standard offline build planning tool for Path of Exile. Directly comparable to Maxroll's PoE2Planner as a deep build calculation utility, illustrating both the value and competitive threat from independent third-party tools in the same category.
Market position
Competitive moat5 records
Key highlights7 records
Customer concentration
Maxroll Media Group social profiles
Digital presenceMaxroll Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxroll Media Group leadership team
Management profileNumber of profiles
Profiles2 records
Maxroll Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxroll Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxroll Media Group
What does Maxroll Media Group do?
Maxroll runs a free, ad-supported gaming guides and news website (maxroll.gg) covering 16+ ARPG, MMORPG and Looter Shooter titles with build guides, tier lists, patch-note analysis, podcasts and interactive character planner tools. It monetizes users through display advertising, a recurring Ad-Free subscription that unlocks features like Pinned Pages, and a branded merchandise shop operated via Fourthwall.
Is Maxroll Media Group a public or private company?
Maxroll Media Group is a private company. It is classified as corporate owned and is currently operating.
When was Maxroll Media Group founded?
Maxroll Media Group was founded in 2020. It employs 1 to 10 people.
Where is Maxroll Media Group based?
Maxroll Media Group is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Maxroll Media Group make money?
Three revenue lines are on record. Advertising is the primary driver. The others are ad-Free Subscription and maxroll Shop / Physical Merchandise.
Who are Maxroll Media Group's main competitors?
Broad incumbents on record are IGN, Fandom (Game Wikis), Kotaku and Game Rant. Direct peers are Wowhead, Icy Veins, Mobalytics, ProGameGuides, Fextralife and Path of Building.
Does Maxroll Media Group have an API?
No public API is recorded for Maxroll Media Group.
What industry is Maxroll Media Group in?
Maxroll Media Group's product category is Gaming Media & Tools. Its primary akta.pro industry code is MPAFAMAD, Strategy Guides, Walkthroughs & How-To Content, with a secondary code of MPAFAKAL, Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops). Its NAICS code is 513120 and its SIC code is 7372.