Bali Soap

What Bali Soap does

Bali Soap is a privately held, Bali-based natural soap and body care manufacturer founded in 2005 that produces handcrafted vegan bar soaps and adjacent skincare products using a traditional cold-process method — combining oils and lye (sodium hydroxide) without heat, hand-pouring into molds, and curing for approximately 14 days to preserve natural glycerin. The company sources plant-based materials including cocoa butter, herbs, and botanical powders ethically from the Indonesian archipelago, and offers a diversified portfolio spanning natural bar soaps, body butter, body lotion, hand cream, body mists, natural deodorant cream, citronella essentials, bath salts, massage oils, hand sanitizers, and souvenir gift sets. All products are cruelty-free, free of sulfates and parabens, certified by the Indonesian FDA (BPOM), and produced under RSPO membership for sustainable palm oil sourcing.

The company monetizes through three distinct go-to-market motions operating in parallel: (1) direct-to-consumer e-commerce via its own balisoap-usa.com and balisoap.co.id storefronts plus Amazon marketplace listings across USA, Canada, Australia, Singapore, and Germany, and Shopee/Tokopedia in Indonesia; (2) retail wholesale to boutiques, spas, and supermarkets (e.g., Bintang Supermarket, Papaya Fresh Gallery, Bali Buda, Krisna Oleh-oleh) at competitive wholesale pricing with low minimum order quantities and a 50% deposit requirement; and (3) hospitality wholesale supplying bulk natural amenities (1lt/5lt liquids, 500ml pump bottles, 5kg bath salts, massage oils) to upscale Bali hotels and villas including Outpost Ubud, Outpost Canggu, Dreamsea Bali, Hanging Gardens Of Bali, and NAYA GAWANA Resort and Spa. The company employs 51–100 people, operates a single factory and headquarters in Bali, and has demonstrated multi-decade operational resilience through the 2002 Kuta bombing and the 2018 Mount Agung volcanic eruption. Pricing is not publicly disclosed and revenue is not reported.

Name

Bali Soap

Legal name

Bali Soap

Website

https://bali-soap.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Bali Soap is a privately held, Bali-based manufacturer founded in 2005 that handcrafts cold-processed vegan bar soaps and natural body care products, selling via DTC e-commerce, retail wholesale to boutiques and supermarkets, and hospitality wholesale to upscale Bali hotels and villas across global markets.

Ownership category

akta.pro rank

Product category

Natural Soap & Body Care

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Personal Hygiene & Bath & Body Distribution (CRAOAEAH), Intimate & Personal Hygiene Washes (CRABAEAF)

Keywords

• Handmade natural soap
• Vegan bar soap
• Cold-processed soap
• Natural skincare products
• Wholesale body care

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Retail): One-time product sales of natural bar soaps and body care products to retail consumers through own e-commerce stores and marketplace platforms.
2. Hospitality Wholesale: Bulk sales of natural amenities (bar soaps, liquid products, bath salts, massage oils) at wholesale prices to hotels and villas. Partners include Outpost Ubud, Outpost Canggu, Mû Bungalows Boutique Resort, Dreamsea Bali, NAYA GAWANA Resort and Spa, Klumpu Bali Resort, AmrtaSiddhi Resort Ubud, Mahi-mahi Villa, DGIN Villa Management, Hanging Gardens Of Bali.
3. Retail Wholesale: Wholesale distribution of products (souvenir bar soaps, body butter, gift sets, daily natural bar soaps, hand cream, body lotion, natural deo cream, citronella essentials) to boutique owners, spa operators, and supermarkets at competitive pricing.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels2 records

Core offering

Bali Soap produces handmade vegan bar soaps and natural body care products using the cold-processed method in small batches at its Bali factory. The product range spans natural bar soaps (souvenir and daily use), body butters, lotions, hand creams, body mists, deodorants, hand sanitizers, citronella essentials, and bulk hospitality amenities including massage oils and bath salts. Distribution spans direct-to-consumer e-commerce, marketplace listings, retail wholesale, and hospitality wholesale to hotels and villas.

Product overview

Bali Soap is a natural soap and body care brand from Bali, Indonesia, operating since 2005. The company crafts products using the cold-processed method in small batches at their Bali factory. Their core product line consists of Natural Bar Soaps made with plant-based materials, herbs, and botanical powders. They offer an extensive body care portfolio including Body Butter, Body Lotion, Hand Cream, Body Mists, Natural Deo Cream, and Citronella Essentials. For the hospitality sector, they provide wholesale amenities including bath products, massage oils, and bath salts in bulk sizes. The company also offers souvenir products through retail and hospitality wholesale channels. All products are cruelty-free and certified by Indonesian FDA (BPOM).

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Bar Soaps
• Body Butter

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Terra (Terra Water Indonesia)minorOthersPartnership with Terra's Songan Water Project to provide sustainable drinking water for drought-affected families in Songan village, Kintamani, Bali. Bali Soap donated 160 soap bars, 100 hand sanitizers, and 30 mosquito coil packs (worth Rp 7,353,000) during WASH training and water filter distribution visits in April and September 2021.
• Ragam FoundationminorOthersPartnership with Ragam Foundation and Piyo Clinic to organize community service events promoting health and hygiene. Event in Yehembang Kauh, Jembrana, Bali on October 6, 2023 provided complimentary health check-ups for over 300 elderly, isolated, and disabled patients with ambulances provided by The Municipal Government of Jembrana.
• Piyo ClinicminorOthersPartnered with Ragam Foundation and Piyo Clinic to provide healthcare services and health check-ups to underserved communities in Jembrana, Bali.
• Peduli Alam FoundationminorOthersPartnership with Peduli Alam Foundation for humanitarian initiatives including weekly donations of basic needs items to Bunutan villagers in Amed. Bali Soap donated 1,256 items including used clothes, shoes, sandals, bar soaps, hand sanitizers, body butter, instant noodles, and mosquito repellent coils across May and July 2021.
• Team Action Amed FoundationminorOthersPartnership with local NGO Team Action Amed Foundation for weekly donation giveaways to Bunutan villagers in Amed, Bali. Combined donations worth Rp 8,035,000 including 275 soap bars, 200 hand sanitizers, and 75 body butters, plus pump bottles of hand sanitizer placed in 4 local community centres.
• Bali Life FoundationminorOthersPartnership with Bali Life Foundation orphanage in Ungasan, Bali. Donated 150 bar soaps, 50 body mists, 50 instant noodles, 49 used clothes, and 20 mosquito coils. Also contributed 25 soaps, 50 body mists, and 25 massage oils to their off-site project in Tembok village, Buleleng. Total donated products worth Rp 5,560,000.
• RSPO (Roundtable for Sustainable Palm Oil)coreStrategic or Co-development PartnerRSPO membership sets rigorous environmental and social criteria for sustainable palm oil production. Bali Soap purchases RSPO credits from smallholders for every tonne of palm oil consumed yearly, incentivizing Indonesian smallholders to produce sustainable palm oil. Bali Soap uses the official RSPO trademark on product labels.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ethique: Sustainability-focused maker of solid soap and body care bars sold DTC and via marketplaces; overlaps on eco/plastic-free natural bar positioning.
• Herbivore Botanicals: Natural, plant-based skincare and body care brand selling clean, cruelty-free products; comparable target consumer and clean-ingredient positioning.

Broad incumbents

• The Body Shop: Global ethical beauty and body care retailer emphasizing natural ingredients and sustainability; overlapping category but far broader portfolio and scale.
• Lush: Global handmade cosmetics and bar soap retailer emphasizing natural, cruelty-free ingredients; a larger established competitor in the same craft/natural personal-care niche.

Regional players

• Bali Alus: Indonesian producer of natural spa, soap, and body care products serving hospitality and retail; direct local competitor with similar Balinese botanical sourcing.
• Sensatia Botanicals: Bali-based natural skincare and soap manufacturer selling handmade, plant-based body care globally; near-identical model, geography, and positioning to Bali Soap.
• Utama Spice: Bali-based natural body care and aromatherapy brand making soaps, oils, and balms; directly competes on Balinese natural provenance and hospitality wholesale.
• Bali Tangi: Bali-based natural spa and body care manufacturer supplying hotels, spas, and retail; competes directly on hospitality amenities and Balinese natural products.

Direct peers

• Bomb Cosmetics: Handmade natural bath and body products including soaps and bath salts sold via retail and wholesale; closely mirrors Bali Soap's craft product range.
• Dr. Bronner's: Maker of natural, ethically-sourced soaps with strong sustainability and fair-trade positioning; competes in the same natural bar/liquid soap category in export markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/balisoapindonesia
• LinkedInlinkedin.com/company/pt-bali-soap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Soap