Eletrolar Show

What Eletrolar Show does

Eletrolar Show is the largest B2B consumer-durables trade fair in Latin America, organized by Grupo Eletrolar and held annually in June at the 100,000 sqm Distrito Anhembi venue in São Paulo. The event aggregates more than 5,000 exhibiting brands and 40,000+ professional visitors from 30+ countries across four days, functioning as the primary annual meeting point for consumer electronics, home appliances, technology, HVAC, and mobility industries. The visitor base is concentrated in retail and distribution channels — 44% retailers, 28% distributors, 8% industry, 5% wholesalers, 5% home centers, 5% department stores, 3% e-commerce, 2% corporate — making it a high-density B2B sourcing and launch platform rather than a consumer-facing event.

The business model is event-driven B2B monetization rather than technology product delivery. Revenue is generated from exhibitor booth fees, sponsorship packages, and advertising, while qualified trade visitors (retailers, distributors, manufacturers, importers) attend free of charge upon validation of business registration (CNPJ). Distribution is direct sales to enterprise exhibitors, augmented by a VIP Buyer Program that sponsors travel and accommodation for strategic retail buyers, an Institutional Partner network of trade associations (ABRADISTI, Abrafe, Abrasa, Abree, Eletros, Sindilojas, Suframa), and an international circuit tying the show to Electronics Home Mexico (June 15-17) and Electronics Home Argentina (June 28-30). The core technology is not applicable — it is a physical trade exhibition platform, not a software product — though the broader portfolio includes the Eletrolar News editorial media outlet and the Arena Eletrolar strategic conference program featuring high-profile speakers.

The wider Grupo Eletrolar ecosystem extends well beyond the flagship show into a portfolio of nine specialized verticals — Aircon (HVAC), Interior Lifestyle South America (powered by Messe Frankfurt's Ambiente), Future Mobility (electric mobility), Global Supplier (international sourcing), Expo Ferretera, Congress Brazil Mobile, Lighting Show, Máquinas e Componentes, and Packaging Park — alongside the Eletrolar News media platform and Azul Play Montagem as the operational production partner. The group holds UFI (Global Association of the Exhibition Industry) approval and operates from its headquarters at R. Luigi Galvani, 42 in São Paulo's Itaim Bibi district, with a headcount of 51-100 employees. Strategic emphasis has shifted toward positioning as a connected, multi-vertical regional platform under the 'Eletrolar Show All Connected' umbrella.

Name

Eletrolar Show

Legal name

Grupo Eletrolar

Website

https://eletrolarshow.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Eletrolar Show is the largest B2B consumer-durables trade fair in Latin America, organized annually in São Paulo by Grupo Eletrolar. It connects 5,000+ exhibiting brands with 40,000+ professional buyers, distributors, and retailers across Latin America.

Ownership category

akta.pro rank

Product category

B2B Trade Show & Exhibition Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade shows
• Consumer electronics exhibitions
• Home appliances fairs
• Industry networking events
• Latin America trade fairs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor booth and sponsorship fees: Revenue is generated from companies paying for exhibition space, sponsorship packages, and advertising opportunities at the trade show. Brands and manufacturers purchase booths to showcase products to visiting retailers, distributors, and importers.
2. Visitor accreditation: Free accreditation for qualified B2B professionals who validate business registration. The show does not charge visitors for attendance, generating value through exhibitor fees instead.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Eletrolar Show is the largest B2B trade exhibition in Latin America for consumer electronics, home appliances, technology, mobility, and innovation. Held annually at Distrito Anhembi in São Paulo, Brazil, the event connects manufacturers and brands with retailers, distributors, importers, and industry professionals through a four-day physical exhibition complemented by the Arena Eletrolar conference program and the VIP Buyer Program.

Product overview

Eletrolar Show operates as a B2B trade show platform and business ecosystem connecting the consumer durables value chain across Latin America. The core product is the Eletrolar Show exhibition event, supplemented by the Arena Eletrolar conference program and Eletrolar News media platform. The ecosystem spans five specialized vertical trade shows: Eletrolar Show (consumer electronics and home appliances), Aircon (HVAC), Interior Lifestyle South America (home decor and design), Future Mobility (electric mobility), and Global Supplier (international sourcing). The platform functions as a business acceleration and networking venue rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Brands

• Arena Eletrolar: Conference and content program featuring expert panels, keynote speakers, and strategic debates on market trends, technology, and consumer behavior.
• VIP Buyer Program

Products and services

• Eletrolar Show The largest B2B trade show in Latin America for consumer electronics, home appliances, technology, mobility, and innovation. Connects manufacturers and brands with over 40,000 professional visitors (retailers, distributors, importers) across four days, featuring 5,000+ brands and representation from 30+ countries. Held annually at Distrito Anhembi, São Paulo, with 100,000 sqm of exhibition space.
• Aircon Specialized B2B trade show dedicated to the HVAC sector covering air conditioning, refrigeration, heating, and ventilation, organized as a vertical within the Grupo Eletrolar ecosystem.
• Interior Lifestyle South America Design and lifestyle trade show for the Latin American market, powered by Messe Frankfurt's Ambiente, presenting home decor, tableware, and interior design products to retail buyers.
• Future Mobility Trade show focused on electric and sustainable mobility innovation and solutions, bringing together manufacturers, distributors, and retailers in the EV and clean transportation segment.
• Global Supplier Platform connecting international manufacturers with Latin American buyers through innovative and competitive products, functioning as a sourcing vertical within the Grupo Eletrolar ecosystem.

Quantifiable outcome

• 100,000 sqm of exhibition space hosting 5,000+ brands across 4 days with 40,000+ professional visitors from 30+ countries
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered supporting, flagship, core and minor.

• QG TurismosupportingGTM or Marketing Partner · 1 January 2026Official travel agency partner for Eletrolar Show 2026. Provides sponsored travel and accommodation services for the VIP Buyer Program, as well as general travel services (flights, hotels) for exhibitors and visitors at special rates. Contact: (11) 4232-9921 / [email protected]. Flights: João Martin – (11) 95656-6662; Accommodation: Ewerton Silva – (12) 99646-4404.
• UFI (The Global Association of the Exhibition Industry)flagshipStrategic or Co-development Partner · 1 January 2026Eletrolar Show is a UFI-approved event, indicating it meets international standards for the exhibition industry. The UFI membership provides credibility, global industry recognition, and access to the international exhibition industry network.
• Azul Play MontagemcoreImplementation/ SI/ Consulting PartnerOrganizing partner responsible for event production and assembly. Azul Play Montagem handles the physical execution, setup, and logistics of the exhibition, partnering with Grupo Eletrolar in event realization.
• Messe Frankfurt (Ambiente)flagshipStrategic or Co-development PartnerMesse Frankfurt's Ambiente brand powers Interior Lifestyle South America, one of the five specialized verticals within the Eletrolar Show ecosystem. This partnership brings Messe Frankfurt's international trade show expertise and buyer network to the Latin American market.
• Grupo EletrolarflagshipOthersGrupo Eletrolar is the parent company and organizer of Eletrolar Show. It operates the entire ecosystem of trade shows including Eletrolar Show, Electronics Home Mexico, Electronics Home Argentina, Aircon, Future Mobility, Global Supplier, Interior Lifestyle South America, Lighting Show, Máquinas e Componentes, and Packaging Park.
• Eletrolar NewssupportingGTM or Marketing PartnerOfficial media partner providing editorial coverage of the consumer durables industry. The platform (eletrolarnews.com.br) covers industry news, exhibitors, and event updates, serving as a content marketing and PR extension of the trade show.
• Indigo (Parking Operator)minorOthersIndigo operates the parking facility at Distrito Anhembi venue. Daily rates start at R$ 88.00. Access through Gate 38 at Av. Olavo Fontoura, 1209.
• Malex (Luggage Storage)minorOthersLuggage storage service available at the venue during event hours. Prices start at R$ 30.00. Payment by card or PIX.
• Institutional Partners (Eletros, ABRADISTI, Abrafe, Abrasa, Abree, Associação Comercial, Câmara de Comércio Mercosul, Greeneletron, Sindilojas, Suframa)supportingGTM or Marketing PartnerTrade associations and chambers provide institutional support for the show, promoting the event to their member networks. Partners include the national electronics industry association (Eletros), customs and trade associations (ABRADISTI, Abrafe, Abrasa, Abree), commercial associations, and government entities (Suframa).

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CES (Consumer Technology Association): CES, organized by the Consumer Technology Association, is the world's largest annual consumer electronics trade show held in Las Vegas. It is directly comparable to Eletrolar Show as a B2B exhibition serving consumer electronics, smart home, and technology brands targeting retailers, distributors, and media buyers worldwide.
• Global Sources Electronics: Global Sources operates major B2B consumer electronics trade shows in Hong Kong, including the Global Sources Electronics Show. It is comparable to Eletrolar Show as a sourcing and distribution-focused trade show for consumer electronics and smart home brands seeking international buyers.
• HKTDC Hong Kong Electronics Fair: The Hong Kong Trade Development Council (HKTDC) organizes the Hong Kong Electronics Fair (Spring and Autumn editions), one of the world's largest electronics trade shows. It is comparable in mechanism to Eletrolar Show as a B2B exhibition matching consumer electronics exhibitors with buyers from across global distribution channels.
• Computex (TAITRA): Computex, organized by the Taiwan External Trade Development Council (TAITRA), is a major B2B trade show for computing, ICT, and consumer electronics held in Taipei. It competes with Eletrolar Show for international exhibitors targeting consumer technology and electronics distribution channels in Asia and globally.
• GITEX Global (Dubai World Trade Centre): GITEX Global, organized by Dubai World Trade Centre, is the Middle East's largest B2B technology and consumer electronics trade show. It is comparable to Eletrolar Show as a regional flagship trade show attracting global consumer electronics and smart technology brands targeting Middle East, Africa, and South Asia buyer markets.
• IFA (Messe Berlin): IFA Berlin is one of the world's leading trade shows for consumer electronics and home appliances, organized by Messe Berlin and gfu. It is the most direct European counterpart to Eletrolar Show, attracting global consumer electronics and home appliance brands, retailers, and distributors with the same B2B exhibitor-buyer mechanics.

Broad incumbents

• China Import and Export Fair (Canton Fair): The Canton Fair, organized by the China Foreign Trade Centre, is the largest trade fair in China and one of the largest globally, covering consumer electronics, home appliances, and general merchandise. It is a broader incumbent in the consumer goods trade show space, operating a similar B2B exhibitor-buyer model at materially greater scale than Eletrolar Show.

Emerging players

• Mobile World Congress (GSMA): MWC Barcelona, organized by the GSMA, is the world's largest mobile and telecommunications industry trade show. It is adjacent to Eletrolar Show's smart home, networking, and telecom product categories (e.g., Contel's white-label MVNO solution, TP-Link's networking launches) and represents a competing flagship event for connected-device brands.

Regional players

• APAS Show: APAS Show, organized by the Associação Paulista de Supermercados, is the largest supermarket and food retail trade show in Latin America, held in São Paulo. It is a Brazilian B2B trade show peer illustrating the trade show landscape Eletrolar Show operates within, though anchored in food retail rather than consumer durables.

Others

• Ambiente (Messe Frankfurt): Ambiente, organized by Messe Frankfurt, is the world's leading consumer goods trade fair for tableware, home decor, and gifts. Messe Frankfurt is both an industry peer (large-scale consumer goods trade show organizer) and a strategic partner to Eletrolar Show, powering the Interior Lifestyle South America vertical within its ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EletrolarShow
• YouTubeyoutube.com/@EletrolarshowOficial
• Facebookfacebook.com/EletrolarShow
• LinkedInlinkedin.com/company/eletrolarshow
• Instagraminstagram.com/eletrolarshow
• TikToktiktok.com/@eletrolarshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eletrolar Show