FEIRA APAS
FEIRA APAS organizes APAS SHOW, the largest food and beverage trade show in the Americas, an annual four-day B2B event in São Paulo serving food manufacturers, supermarket chains, and retail technology suppliers through exhibitions, congresses, and business matchmaking.
- Company typePrivate
- Founded1985
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FEIRA APAS does
FEIRA APAS operates APAS SHOW, an annual B2B trade show festival for the food and beverage retail sector, held over four days at Expo Center Norte in São Paulo. The event is organized by APAS — Associação Paulista de Supermercados (legal name: APAS ASSOCIACAO PAULISTA DE SUPERMERCADOS), a non-profit civil association founded in 1985 to represent supermarkets in São Paulo state. The 2026 edition hosted 900 exhibitors (250 international from 24 countries) across 6 pavilions and 43,000 m² of booth space, attracting 78,956 unique visitors and generating R$ 17.8 billion in tracked business.
The product portfolio centers on the Festival APAS SHOW core event, layered with the Congresso Internacional de Supermercados APAS (120 speakers, 56 talks, 5,820 attendees in 2026), the Conexão de Negócios matchmaking platform (162 facilitated meetings, R$ 114.1 million in tracked business estimates in 2026), the Prêmio Stand APAS SHOW by POPAI award program co-organized with Shop! Brasil, and social responsibility/sustainability initiatives achieving Zero Landfill status. Supporting technology includes a multi-language online credentialing system (Portuguese/English/Spanish), iOS and Android mobile apps, and a curated matchmaking platform with 30-minute pre-scheduled meeting slots.
Revenue is generated through four streams: exhibitor booth rentals (the largest line), sponsorship packages, congress ticket sales, and visitor fair admission. Distribution combines a direct sales team for booth and sponsorship sales, a self-service online registration platform for visitors, an official travel agency partner (AD Turismo, partner since 1985) for travel and registration logistics, and dedicated matchmaking sales for the Conexão de Negócios platform. Marketing is amplified through official media partner SuperVarejo, press agency Approach Comunicação, and dedicated digital channels including a multi-language website and a job/opportunities portal.
FEIRA APAS firmographics
Firmographics- Name
- FEIRA APAS
- Legal name
- APAS ASSOCIACAO PAULISTA DE SUPERMERCADOS
- Website
- https://apasshow.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FEIRA APAS organizes APAS SHOW, the largest food and beverage trade show in the Americas, an annual four-day B2B event in São Paulo serving food manufacturers, supermarket chains, and retail technology suppliers through exhibitions, congresses, and business matchmaking.
- Ownership category
- akta.pro rank
FEIRA APAS industry classification
Industry- Product category
- Trade Show & Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
- akta.pro secondary industries
- Industry-Specific B2B Trade Show Organizers (THAHABAB), Industry Trade Shows & Expos (MPAGAGAA)
Keywords
Where FEIRA APAS is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FEIRA APAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Booth Rentals: Revenue from food and beverage companies, manufacturers, and retail suppliers renting exhibition space. Booths are offered in various sizes and locations across 6 pavilions totaling 102,000 m² of occupied area
- Sponsorship Packages: Premium brand visibility and presence opportunities for sponsors, including naming rights, signage, digital placements, and exclusive access to networking events
- Congress and Forum Registration: Ticket sales for the International Supermarket Congress featuring national and international speakers, as well as the Partner Institutions Forum. Includes certificate issuance
- Visitor Fair Admission: Ticket sales for general fair access, with special pricing for associated members and international visitors. Payment accepted via PIX, credit, and debit cards
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FEIRA APAS product offering
Product offeringCore offering
FEIRA APAS organizes APAS SHOW, an annual four-day B2B trade show festival held at Expo Center Norte in São Paulo for the food, beverage, and supermarket retail industry. The event combines 102,000 m² of exhibition space with ~900 exhibitors (including 250 international exhibitors from 24 countries), a paid international congress with ~120 speakers, and the Conexão de Negócios B2B matchmaking platform that pre-schedules 30-minute meetings between qualified buyers and exhibitors.
Product overview
FEIRA APAS (APAS SHOW) is a major trade show festival organized by the Associação Paulista de Supermercados (APAS), held annually in São Paulo at Expo Center Norte. The event serves as a comprehensive business platform for the food and beverage retail sector, combining a large-scale exhibition (the core Festival APAS SHOW) with a parallel congress program (Congresso Internacional de Supermercados APAS), a business matchmaking service (Conexão de Negócios), an awards program (Prêmio Stand APAS SHOW by POPAI), social responsibility and sustainability initiatives, and a partner institution forum (Fórum de Instituições Parceiras). A dedicated mobile app and a participation certificate system round out the attendee experience. The portfolio centers on the Festival as the primary product, supported by the Congress as the knowledge and content layer, with Conexão de Negócios and the Award program as premium add-on services.
Differentiator
Problem solved
Functional benefit
Brands
- Prêmio Stand APAS SHOW by POPAI: Award program recognizing exhibitors' efforts in stand design, execution, sustainability, and visual merchandising at APAS SHOW.
Products and services
- Festival APAS SHOW Core four-day B2B trade show festival for the food, beverage, and supermarket retail industry, featuring 6 pavilions with 102,000 m² of occupied area, over 43,000 m² of exhibition booths, and approximately 900 exhibitors including 250 international exhibitors from 24 countries. Visitors and exhibitors include supermarket chains, food and beverage manufacturers, and retail technology providers.
- Congresso Internacional de Supermercados APAS
Quantifiable outcome
- R$ 17.8 billion in business generated during 2026 edition
- +3 more outcomes
Companies that use FEIRA APAS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
FEIRA APAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FEIRA APAS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Associação Prato CheiocoreSocial partner for food collection and redistribution program. Association's mission is to promote healthy food for people in vulnerable situations while reducing food loss and waste across the food system. Handles donation logistics and distribution to civil society organizations in São Paulo state.
- SESC Mesa BrasilcoreSocial food program partner operating for 30 years, minimizing hunger and food waste. Distributes food donations to citizens in social vulnerability across São Paulo state cities. Provides technical infrastructure for food sorting and distribution during APAS SHOW.
- Amigos do BemminorSocial organization providing monthly assistance to 150,000 people in extreme poverty. Benefited approximately 300 communities in Northeast Brazil through food donations collected during APAS SHOW.
- SOS Mata AtlânticaminorEnvironmental organization partnered for carbon offset through tree planting. Planted 1,640 seedlings in Atlantic Forest for environmental compensation of 2025 event emissions.
- Instituto Center NorteminorLocal community organization partnered for food donation distribution to Zaki Narchi community neighbors, approximately 7 tonnes directed to families near the festival venue.
- Shop! BrasilcoreBrazilian Association of Retail Marketing, co-organizer of Prêmio Stand APAS SHOW by POPAI award program. Responsible for evaluation criteria and award ceremony execution.
- Approach ComunicaçãocoreOfficial press and communications agency for APAS SHOW. Handles media relations, press releases, and press contact management. Contact: [email protected]
- SuperVarejocoreOfficial media channel partner providing coverage of APAS SHOW news, updates, and festival content. Official channel branding partner on event website.
- AD TurismocoreOfficial tourism agency since 1985, providing travel arrangements, hotel booking coordination, and event registration services for APAS SHOW attendees. Part of TRAVELSAVERS network for international cooperation.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
FEIRA APAS competitors and assessment
Company assessmentDirect peers
- Supermercados Expo (ANTAD): Mexico's leading supermarket trade show organized by ANTAD. Direct peer in the Latin American supermarket trade-show category, comparable audience (supermarket chains/retailers) and similar business model of exhibitor + congress + matchmaking.
- Exposuper (ACATS): Brazilian supermarket industry trade show organized by ACATS (Santa Catarina Supermarket Association). Direct peer targeting the same supermarket/retail buyer base as APAS, but with regional (Santa Catarina) focus.
- PLMA International (Private Label Manufacturers Association): Global trade show focused on private-label products between retailers and manufacturers. Direct peer concept: dedicated supermarket-channel B2B matchmaking event with annual cadence.
Broad incumbents
- Anuga (Koelnmesse): World's largest food and beverage trade fair (biennial, Cologne). Global incumbent covering the same supplier-to-retail value chain as APAS SHOW, with significantly larger international scale and multi-segment coverage.
- NRA Show (National Restaurant Association): Major US food service and restaurant industry trade show. Adjacent peer in food supplier-to-buyer B2B event category, with comparable scale, exhibitor base, and educational congress programming.
- Fancy Food Show (Specialty Food Association): North America's largest specialty food and beverage trade show. Comparable B2B trade show format serving food manufacturers selling into retail buyers, with similar congress and matchmaking components.
- Alimentaria (Fira de Barcelona): Major biennial food, beverage, and food service trade show in Barcelona. Comparable in mission (B2B food retail channel) and in combining exhibition, congress, and international matchmaking programming.
- SIAL Paris: One of the world's largest food and beverage trade shows (biennial, Paris). Broad incumbent in the same global food retail exhibition category, with deeper international exhibitor base and similar B2B matchmaking format.
Regional players
- Fispal Food Service: Brazil's leading food service trade show (held in São Paulo), operating in the same city and food/Beverage ecosystem as APAS SHOW. Closest direct regional competitor within Brazil for food industry exhibitor mindshare and attendee overlap.
Emerging players
- IFT (Institute of Food Technologists) Annual Event: Leading food science and technology expo in North America. Emerging player comparison in adjacent food industry B2B event space, with overlap on retail-tech exhibitor segments present at APAS SHOW.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FEIRA APAS social profiles
Digital presenceFEIRA APAS compliance and trust
Trust signalCompliance1 record
FEIRA APAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FEIRA APAS leadership team
Management profileNumber of profiles
FEIRA APAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FEIRA APAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FEIRA APAS
What does FEIRA APAS do?
FEIRA APAS organizes APAS SHOW, an annual four-day B2B trade show festival held at Expo Center Norte in São Paulo for the food, beverage, and supermarket retail industry. The event combines 102,000 m² of exhibition space with ~900 exhibitors (including 250 international exhibitors from 24 countries), a paid international congress with ~120 speakers, and the Conexão de Negócios B2B matchmaking platform that pre-schedules 30-minute meetings between qualified buyers and exhibitors.
Is FEIRA APAS a public or private company?
FEIRA APAS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FEIRA APAS founded?
FEIRA APAS was founded in 1985. It employs 11 to 50 people.
Where is FEIRA APAS based?
FEIRA APAS is headquartered in São Paulo, Brazil, in the Latin America region.
How does FEIRA APAS make money?
Four revenue lines are on record. Exhibitor Booth Rentals are the primary driver. The others are sponsorship Packages, congress and Forum Registration and visitor Fair Admission.
Who are FEIRA APAS's main competitors?
Direct peers on record are Supermercados Expo (ANTAD), Exposuper (ACATS) and PLMA International (Private Label Manufacturers Association). Broad incumbents are Anuga (Koelnmesse), NRA Show (National Restaurant Association), Fancy Food Show (Specialty Food Association), Alimentaria (Fira de Barcelona) and SIAL Paris. Fispal Food Service is listed as a regional player. IFT (Institute of Food Technologists) Annual Event is listed as an emerging player.
Does FEIRA APAS have an API?
No public API is recorded for FEIRA APAS.
What industry is FEIRA APAS in?
FEIRA APAS's product category is Trade Show & Exhibition Services. Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192 and its SIC code is 7900.