What Tarren Production does

Tarren Production is a private UK event production management and consultancy company founded in 1994. It serves corporate clients, fashion and retail brands, marketing agencies, and festival operators, managing work from concept and design through site operations, technical production, build, logistics, touring, and storage. Its Cheltenham headquarters and London office support domestic and international engagements, while a Gloucester warehouse and workshops provide storage and build and preparation capacity.

The company's service stack is broad rather than software-based: event production, creative services, festival production, brand activation, staging, lighting, sound, AV, furniture, décor, custom builds, and temporary or managed bars. CREW by Tarren supplies a pool of more than 200 personnel, including skilled trades and DBS-checked staff, and the company reports bar infrastructure capacity for events of up to 20,000 people. Its solar array supplies more than 60% of its energy needs, and its workshop recycles 90% of waste and unused sets.

Tarren monetizes customized, project-based event production and management fees, daily or weekly equipment rental, bar services, professional staffing, and décor or styling work. It sells directly to enterprise clients through account management, new-business development, referrals, case studies, and event-industry relationships; no standard public price list or recurring subscription model is disclosed. The disclosed headcount is 1-10 employees, supplemented by its flexible crew pool, and visible customers include Superdry, Cunard, Arla Foods, and Cheltenham Festivals, with work extending into Europe.

Name

Tarren Production

Legal name

Tarren Production Ltd

Website

https://tarrenproduction.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Tarren Production is a UK event production company serving corporate clients, consumer brands, and festivals with end-to-end design, technical production, logistics, staffing, bars, décor, and furniture services through project-based engagements.

Ownership category

akta.pro rank

Product category

Event Production Services

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Event production services
• Festival production management
• Brand activation services
• Event crew staffing
• Event furniture hire

Headquarters

HQ city

Bentham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Full-service event production including design, planning, building, touring and storing for corporate events, brand activations, and festivals. Revenue generated through project-based fees for technical production, creative services, logistics, and event management.
2. Equipment Hire: Rental of event furniture, lighting, sound equipment, AV technology, bars, stages, tents (including 6m x 6m Pagoda tents), and other event infrastructure. Revenue generated through daily/weekly rental rates.
3. Bar Services: Bars by Tarren provides temporary or permanent bar infrastructure, hospitality staff, and bar management. Three service models: bar hire only, full bar solution with client taking profits, or complete bar service where Tarren manages everything.
4. Crew Staffing: CREW by Tarren provides staffing solutions with pool of 200+ people. Services include short-term personnel, skilled tradespeople, and procurement services.
5. Décor & Styling: Custom décor, prop sourcing, set dressing, theming packages, and styling services for events and spaces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tarren Production is a UK-based event production management company providing end-to-end services spanning design, planning, building, touring, and storing events. The company operates specialized service lines including CREW (staffing pool of 200+ personnel), Bars (temporary/permanent bar infrastructure for up to 20,000 people), Décor & Styling, Event Furniture hire, Creative Services (concept, CAD, 3D renders), Festival Production, and Visitor Experiences for corporate clients, brands, and festival organizers.

Product overview

Tarren Production is an event production management company offering a portfolio of integrated services rather than a unified software platform. The core offering centers on Event Production by Tarren as the umbrella service, supplemented by specialized divisions: CREW by Tarren (staffing), Bars by Tarren (bar infrastructure and management), Décor & Styling by Tarren (styling and prop services), Event Furniture by Tarren (furniture hire), Visitor Experiences by Tarren (attraction experiences), and Creative Services (design and concept development). These services are offered both independently and as bundled packages for corporate events, festivals, and brand activations. The company also operates Hybrid Events as an add-on capability for COVID-secure events. Services span the full event lifecycle from concept and design through to build, touring, and storage.

Differentiator

Problem solved

Functional benefit

Brands

• CREW by Tarren: Staffing solutions service providing trusted staff at short notice, with a pool of over 200 people with varying skillsets including forklift drivers, carpenters, electricians, and event stewards.
• Décor & Styling by Tarren
• Bars by Tarren
• Event Furniture by Tarren
• Visitor Experiences by Tarren

Products and services

• Event Production by Tarren End-to-end event production services including technical production, logistics planning, site management, health and safety, risk assessments, and crowd dynamics. Core service encompassing design, planning, building, touring, and storing events for corporate clients, brands, and festivals.
• CREW by Tarren
• Bars by Tarren Bespoke bar packages including temporary or permanent bar construction, hospitality staffing, and bar management services. Capable of building 100ft long bars for large festivals catering up to 20,000 people.
• Décor & Styling by Tarren Event styling and decoration services including prop sourcing, custom prop creation, handcrafted archways, feature walls, vintage trunks, themed bunting, tables and chairs. Bespoke to client vision.
• Creative Services Concept development and design services including moodboards, CAD plans, 3D renders, prop sourcing, set dressing, and experience design for brands, agencies, and events.
• Festival Production Full festival production services including site operations, site builds, hospitality, bar management, stage construction, and technical production for multi-day festivals.
• Event Furniture by Tarren Furniture hire services providing illuminated make-up mirrors, Chesterfield sofas, dressing room packages, and event furniture for festivals, exhibitions, and corporate events.
• Visitor Experiences by Tarren Visitor experience concepts and assets for attractions, light trails, and tourism venues, creating engaging seasonal experiences.
• Brand Activation Product launch and brand activation services including pop-up experiences, influencer events, and experiential marketing campaigns to engage audiences.
• Hybrid Events Fully interactive hybrid events service combining in-person and virtual elements for engaging audiences across remote and on-site participants.

Quantifiable outcome

• Produced events for 12 consecutive years for Cheltenham Jazz Festival
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Talking Point CreativeminorStrategic or Co-development Partner · 1 January 2019Acquired in January 2019 to expand creative services offered to clients and white label capabilities.
• Cheltenham FestivalscoreStrategic or Co-development PartnerLong-standing partnership with Cheltenham Festivals for site operations and production management. Supplied technical production for Cheltenham Jazz Festival for 12+ consecutive years, including 25th anniversary celebration. Also produces Cheltenham Literature Festival events in association with The Sunday Times.
• Tribe FestivalscoreStrategic or Co-development PartnerPartnership with Tribe Festivals to run site operations and production for Wychwood Festival. Transforms Cheltenham Racecourse into fully functioning festival site with campsite, main arena, and infrastructure.
• Event Furniture by Tarren (Internal)coreOthersInternal subsidiary providing event furniture hire including illuminated make-up mirrors, Chesterfield sofas, dressing room packages, and custom furniture for events and festivals.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MKG: UK-based experiential events and brand activation agency serving enterprise clients across fashion, FMCG, and financial services — direct competitor in the same project-based corporate event production space.
• Gallowglass: UK-based event crew and logistics staffing company operating a large vetted crew pool for corporate events, festivals, and brand activations — the closest functional analogue to Tarren's CREW by Tarren division and overlapping event production services.
• Smyle Group: UK event production and experiential agency delivering corporate events, brand activations, and conferences for enterprise clients — directly comparable in customer segments (corporate, brand, festival) and integrated production model.
• The Events Structure: UK event production and design-build company delivering technical production, staging, and bespoke builds for corporate and brand events — directly comparable to Tarren's integrated production and build capabilities.
• Cahoots Group: UK-based full-service event production and creative agency serving enterprise clients in fashion, retail, and consumer brands — directly comparable in target customers, integrated service offering, and project-based delivery.

Emerging players

• Raj Tent Club: UK provider of premium tents, marquees, and event infrastructure including pagoda-style structures — partial overlap with Tarren's furniture, tent, and event infrastructure hire offering (e.g., 6m x 6m Pagoda tents).
• Sparks: Global experiential marketing agency focused on brand experiences and activations — comparable to Tarren in targeting enterprise brand customers, though typically operating at larger budget tiers and with more US-centric delivery.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency with overlapping event production, brand activation, and experiential marketing capabilities — competes with Tarren on enterprise brand experiences but at significantly greater scale and geographic reach.
• Imagination Group: Global independent brand experience agency delivering events, exhibitions, and brand activations — overlaps with Tarren in creative event production for enterprise brands, but operates at much larger scale across multiple geographies.
• George P Johnson Experience Marketing: Large global experiential marketing agency producing events, exhibitions, and brand activations for enterprise clients — operates in the same space as Tarren but as a much larger multi-region incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TarrenEventMgmt
• Facebookfacebook.com/TarrenProductionLtd
• LinkedInlinkedin.com/company/tarren-production-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarren Production