eTower
eTower (WallTech) is a Shanghai-based SaaS provider of cloud-based cross-border logistics management software, unifying OMS, TMS, WMS, and FMS for logistics providers, freight forwarders, and e-commerce sellers across 56 countries with 70+ carrier integrations.
- Company typePrivate
- Founded2011
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What eTower does
WallTech (China) Co., Ltd., operating under the brand name eTower, is a Shanghai-headquartered SaaS provider of cross-border logistics management software founded in 2011 by CEO Guo Shunri. The company develops cloud-based platforms deployed on AWS infrastructure that unify order management (OMS), transport management (TMS), warehouse management (WMS), and financial management (FMS) capabilities, enabling logistics service providers, freight forwarders, cross-border e-commerce sellers, and 3PLs to orchestrate shipments across multiple carriers and trade lanes. Its product portfolio comprises three core offerings: eTower (cross-border e-commerce parcel logistics), CargoWare (freight forwarding management processing 5 million TEUs annually and integrating 98+ shipping companies), and eTowerOne (end-to-end warehouse and B2B logistics management), supplemented by an AI Control Tower for predictive orchestration and visibility.
The company monetizes through a hybrid SaaS model combining subscription-based platform access (Rent-As-You-Go, monthly billing) with usage-based pricing tied to shipment volume (Pay-as-You-Go), alongside custom development services for enterprise-specific requirements. Its go-to-market combines product-led self-serve with "Book a Demo" CTAs, an enterprise field sales motion targeting postal operators and large logistics providers (PostNord, PostNL, Japan Post, Australia Post), and channel partnerships (JCtrans for freight network expansion, regional resellers). Customer-facing distribution includes direct sales, AWS Marketplace listing, and the FedEx Compatible Solution Program, with active presence at logistics industry trade shows (Transport Logistics China, Global Parcel+Post Expo, CILF, GLA Global Logistics Conference).
The platform's integration footprint spans 70+ express carriers and 98+ shipping companies across 56 countries, with operational scale of 2 million parcels processed daily and 3%+ of China's yearly cross-border e-commerce parcel volume handled by eTower. The customer base includes 10,000+ e-commerce sellers and 1,500+ logistics service providers, anchored by strategic relationships with national postal operators in APAC and Europe. WallTech holds AWS Generative AI Competency certification, the YuGuo Award for Best Cross-Border Software (2024), and operates regional offices in Shanghai, Shenzhen, and Beijing.
eTower firmographics
Firmographics- Name
- eTower
- Legal name
- WallTech (China) Co.,Ltd.
- Website
- https://etowertech.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eTower (WallTech) is a Shanghai-based SaaS provider of cloud-based cross-border logistics management software, unifying OMS, TMS, WMS, and FMS for logistics providers, freight forwarders, and e-commerce sellers across 56 countries with 70+ carrier integrations.
- Ownership category
- akta.pro rank
eTower industry classification
Industry- Product category
- Cross-border Logistics SaaS
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)
- akta.pro secondary industries
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis) (TLACAAAJ)
Keywords
Where eTower is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
eTower business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model with flexible billing options including Pay-as-You-Go and Rent-As-You-Go models. Customers pay for platform access with options for quick configuration and tailored services.
- Usage-Based Pricing: Transaction-based pricing aligned with shipment volumes and processing capacity. Pay-as-you-go model reduces upfront costs and enables scaling based on logistics volume.
- Custom Development Services: Customizable applications for web, PDA, and mobile platforms with custom development offered by experienced team for enterprise-specific requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-You-Go Model |
| Subscription | Monthly | Rent-As-You-Go Model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
eTower product offering
Product offeringCore offering
eTower is a cloud-based cross-border eCommerce logistics SaaS platform that provides parcel and carrier management, multi-carrier integration with 70+ express carriers, real-time tracking, warehouse management, and AI-powered logistics orchestration. Operated by WallTech (China) Co., Ltd., the platform enables logistics service providers, postal operators, and cross-border e-commerce sellers to automate shipment management across multiple carriers and trade lanes, processing 3%+ of China's yearly cross-border e-commerce parcel volume.
Product overview
WallTech (China) Co., Ltd. offers a SaaS-based logistics management platform consisting of two core products: eTower (cross-border eCommerce logistics) and CargoWare (freight forwarding management). eTower includes B2C Parcel & Carrier Management module for real-time tracking and multi-carrier integration, and eTowerOne for end-to-end warehousing and B2B logistics management. CargoWare provides freight forwarding operations management with container volume of 5 million TEUs annually. An AI Control Tower integrates across platforms for intelligent logistics orchestration. The platform processes over 2 million daily shipments across 56 countries with 98+ shipping company integrations.
Differentiator
Problem solved
Functional benefit
Brands
- eTower: Cross-border E-commerce Collaborative Cloud Services platform handling parcel logistics management, integrating with multiple carriers and providing real-time tracking for cross-border e-commerce businesses. Currently processes 3% of China's yearly cross-border e-commerce parcel volume.
- CargoWare
- eTowerOne
- AI Control Tower
Products and services
- eTower (Cross-border eCommerce Parcel Logistics) Cloud-based SaaS platform for cross-border eCommerce parcel logistics management, providing real-time tracking, multi-carrier integration (70+ express carriers), and large-volume processing. Designed for cross-border e-commerce sellers, postal operators, and logistics service providers managing international parcel flows.
- eTowerOne (End-to-End & Warehouse Management) Integrated B2B and warehouse management module covering LCL/FCL first-leg/stocking, multi-warehouse inventory management, fulfillment orders, and return management. Enables end-to-end logistics control for complex cross-border supply chain operations.
- CargoWare (Freight Forwarding Management) Global freight forwarding cloud service platform providing marketing, operations, cargo tracking, and data analysis for freight forwarding and NVOCC companies. Integrates with 98+ shipping companies across 56 countries and handles 5 million TEUs per year.
- AI Control Tower AI-powered logistics platform providing advanced analytics and intelligent control tower capabilities for orchestrating global logistics operations, with real-time visibility, predictive analytics, and proactive exception management across the supply chain.
Quantifiable outcome
- 80% efficiency growth in LCL business operations
- +5 more outcomes
Companies that use eTower
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
eTower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
eTower partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core infrastructure, key integration partner, technology partner, channel partner, key customer partner, strategic partner and partner.
- Amazon Web Services (AWS)core infrastructureAWS serves as the primary cloud infrastructure provider for WallTech's SaaS platform. WallTech is an AWS Logistics Solution Partner and has achieved AWS Generative AI Competency certification. The platform is available on AWS Marketplace.
- FedExkey integration partnerFedEx integration through the FedEx Compatible Solution Program. eTower is an approved solution for FedEx customers. Exclusive discounts available for e-commerce logistics through the partnership.
- AfterShiptechnology partnerIntegration partnership for global logistics visualization in real-time. Combined capabilities enable enhanced tracking visibility for cross-border shipments.
- JCtranschannel partnerOfficial partnership between JCtrans and WallTech for freight forwarding network expansion and member referrals.
- PostNordkey customer partnerPostNord uses eTower for successful expansion into China market. eTower serves as multi-carrier integration system saving two weeks on customer integration and boosting development in China market.
- PostNLkey customer partnerStrategic partnership with PostNL for connecting shippers, logistics providers, brokers and last-mile carriers. eTower helps manage services from Asia and rapidly set up new trade lanes.
- Japan Poststrategic partnerWin-win collaboration with Japan Post for cross-border logistics services.
- Australia PostpartnerDigital logistics advancement partnership enabling Australia Post to improve cross-border logistics capabilities.
- Haifeng International Supply ChainpartnerNew partnership to optimize cross-border shipment management through comprehensive logistics solutions.
- Zhongqian Qiangsheng International LogisticspartnerPartnership for visualized SOP dashboard for international OOG (Out of Gauge) forwarding, enabling enhanced visibility for oversized cargo logistics.
- Direct Linkkey customer partnereTower helped Direct Link establish an international parcel logistics network from scratch and continues to maintain friendly and cooperative relations.
Scale indicators10 records
Recent moves9 records
eTower competitors and assessment
Company assessmentDirect peers
- Freightos: Freightos operates a freight marketplace and booking platform for ocean and air, plus the WebCargo air-rate platform. Comparable to WallTech on digital freight forwarding infrastructure and air-rate aggregation.
- Flexport: Flexport is a digital freight forwarder offering forwarding software plus forwarding services. Comparable to CargoWare on the freight forwarding cloud platform side, especially for SMB forwarders and NVOCCs.
- EasyPost: EasyPost is a multi-carrier shipping API offering label generation, rate shopping, and tracking. Comparable to eTower on the multi-carrier shipping API / rate-shopping layer for e-commerce shippers.
- project44: project44 is a supply-chain visibility SaaS platform offering multi-carrier connectivity, real-time tracking, and orchestration for shippers and logistics providers. Closely comparable to WallTech's eTower in multi-carrier integration, tracking aggregation, and enterprise logistics SaaS delivery.
- ShipStation: ShipStation is a multi-carrier shipping and label-generation platform for SMB e-commerce shippers. Comparable to eTower B2C on multi-carrier label printing, rate shopping, and e-commerce shipping workflow automation.
- FourKites: FourKites provides AI-driven supply-chain visibility and predictive ETA across ocean, road, rail, and air. Comparable to WallTech on the AI Control Tower and multi-modal visibility angle, targeting large shippers and logistics providers globally.
Broad incumbents
- Descartes Systems Group: Descartes provides a broad portfolio of logistics technology including customs, TMS, and carrier messaging. Comparable to WallTech on cross-border compliance (e.g., ICS2), multi-carrier messaging, and global logistics software — but as a broader incumbent rather than a cross-border specialist.
- Manhattan Associates: Manhattan Associates is an established supply-chain commerce software vendor with TMS and WMS suites. Comparable to eTowerOne's WMS/TMS modules and to CargoWare on transportation management, but at much larger enterprise scale.
Emerging players
- ClickPost: ClickPost provides multi-carrier shipping APIs, tracking, and returns management primarily for India and global e-commerce. Comparable to eTower on shipping aggregation, tracking visibility, and e-commerce logistics SaaS, with a more emerging-market orientation.
- AfterShip: AfterShip provides post-purchase shipment tracking, returns, and logistics visibility for e-commerce merchants. Already an integration partner of WallTech, and directly comparable on the e-commerce tracking/visibility use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eTower social profiles
Digital presenceeTower financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTower leadership team
Management profileNumber of profiles
Profiles1 record
eTower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTower
What does eTower do?
eTower is a cloud-based cross-border eCommerce logistics SaaS platform that provides parcel and carrier management, multi-carrier integration with 70+ express carriers, real-time tracking, warehouse management, and AI-powered logistics orchestration. Operated by WallTech (China) Co., Ltd., the platform enables logistics service providers, postal operators, and cross-border e-commerce sellers to automate shipment management across multiple carriers and trade lanes, processing 3%+ of China's yearly cross-border e-commerce parcel volume.
Is eTower a public or private company?
eTower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eTower founded?
eTower was founded in 2011. It employs 51 to 100 people.
Where is eTower based?
eTower is headquartered in Shanghai, China, in the Asia region.
How does eTower make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Pricing and custom Development Services.
Who are eTower's main competitors?
Direct peers on record are Freightos, Flexport, EasyPost, project44, ShipStation and FourKites. Broad incumbents are Descartes Systems Group and Manhattan Associates. Emerging players are ClickPost and AfterShip.
Does eTower have an API?
Yes. eTower offers API connectivity for integration purposes. The platform supports API-based order creation as demonstrated in the video tutorial 'eTowerB2C - How to Create Orders via API'. The platform enables bulk order uploads and provides Open API with flexible features to connect all systems/platforms along the logistics chain.
What industry is eTower in?
eTower's product category is Cross-border Logistics SaaS. Its primary akta.pro industry code is TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated), with a secondary code of CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 488510 and its SIC code is 4731.