Caroline Rose

What Caroline Rose does

Caroline Rose, Inc. is a privately held, independent women's apparel company headquartered at 741 Madison St, Oak Park, Illinois, founded in 1987 and marketed under a "Made in the USA" positioning. The company designs and manufactures seasonal women's clothing — dresses, jackets, tops, and pants — sold across named 2026 collections (Resort, Spring, Summer, Plus Size) with floral, tropical, geometric, and abstract patterns. Its product mix emphasizes coordinated outfits and inclusive sizing, with a dedicated plus-size line as a distinct vertical.

The company's revenue model is wholesale-only. It sells to national retailers and local boutiques across the United States, with no apparent direct-to-consumer e-commerce channel. Buyer acquisition and order capture occur through trade shows at Dallas Market Center and America's Mart Atlanta, plus three showrooms (corporate in Oak Park, plus agency-operated locations in Dallas and Atlanta via Lori Veith Sales), supplemented by Virtual Zoom appointments and a basic web presence (Facebook page, look-book website, email signup, Google Analytics).

From a technology standpoint, Caroline Rose is a conventional apparel design and wholesale business with no proprietary software, no disclosed data or AI capabilities, no patents or trademarks listed, no public funding, and no parent company or subsidiary structure. Operational scale is small and opaque: revenue, headcount, ownership details, and pricing are not disclosed. The company's competitive identity rests on U.S. manufacturing heritage, niche women's designer positioning, and an established multi-market wholesale distribution footprint.

Name

Caroline Rose

Legal name

Caroline Rose, Inc.

Website

https://carolineroseapparel.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Caroline Rose is a privately held, Oak Park, Illinois-based women's apparel brand founded in 1987, designing "Made in the USA" seasonal collections (Resort, Spring, Summer, Plus Size) sold wholesale to U.S. national retailers and local boutiques via trade shows and showrooms.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Women's apparel
• Designer sportswear
• Plus size fashion
• Seasonal collections
• Wholesale clothing

Headquarters

HQ city

Oak Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Apparel Sales: Caroline Rose generates revenue by selling women's apparel collections to national retailers and local boutiques through wholesale channels. Products are sold via trade show exhibitions, showrooms, and direct wholesale relationships. Collections include seasonal lines such as Resort, Spring, Summer, and Plus Size offerings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Caroline Rose designs and manufactures women's designer sportswear — including dresses, jackets, tops, and pants — produced in the USA and organized into seasonal collections (Resort, Spring, Summer, plus Plus Size). The company sells exclusively on a wholesale basis to national retailers and local boutiques rather than direct to consumers.

Product overview

Caroline Rose is a women's clothing brand offering seasonal fashion collections including Resort, Spring, Summer, and Plus Size lines. The collections feature dresses, jackets, tops, and pants with varied silhouettes (sheath, A-line, boxy, wide-leg) and patterns (floral, tropical, geometric, abstract brushstroke). Products are made in the USA and sold through wholesale channels, trade shows, showrooms, and retail stores.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Chico's: Multi-brand women's apparel incumbent (Chico's, White House Black Market, Soma) serving similar demographic with dresses, jackets, and coordinated separates. Comparable wholesale-retail presence and plus-size reach through sister brands.
• Anne Klein: Established women's designer sportswear brand with dresses, separates, and coordinated outfits distributed through department stores and boutiques. Comparable product breadth and demographic targeting.
• Talbots: Established women's apparel incumbent with broad assortment across dresses, jackets, tops, and pants. Sells through both wholesale/DTC channels and offers plus-size lines, overlapping materially with Caroline Rose's core categories and demographic.

Emerging players

• Cabi: Direct-sales women's apparel brand offering seasonal collections of dresses, tops, and coordinated outfits to a similar contemporary customer. Overlaps with Caroline Rose's seasonal look-book GTM and coordinated-ensemble value proposition.

Direct peers

• Lane Bryant: Specialist plus-size women's apparel retailer/brand with deep assortment in dresses, tops, and coordinated outfits. Highly comparable to Caroline Rose's standalone Plus Size 2026 collection strategy and customer segment.
• Eileen Fisher: Independent women's apparel brand with a comparable made-in-USA ethos, sustainable manufacturing positioning, and similar wholesale-to-specialty-retail distribution. Operates at a larger scale but addresses the same contemporary women's sportswear customer.
• Lafayette 148 New York: Designer women's contemporary apparel brand producing dresses, jackets, and separates with a similar wholesale-to-specialty-store model and seasonal collection structure.
• Soft Surroundings: Women's apparel and lifestyle brand emphasizing dresses, tops, and coordinated styling for a similar contemporary customer. Comparable seasonal collection cadence and boutique-aligned distribution model.
• Ming Wang Knits: Designer women's knitwear and sportswear brand with wholesale distribution to boutiques and specialty stores. Comparable scale, similar women's contemporary customer, and analogous GTM through trade shows and showrooms.

Regional players

• Lisette: Montreal-based women's sportswear and travel-oriented apparel brand selling through North American boutiques. Overlaps with Caroline Rose's dress, jacket, and pant categories and similar specialty-retail distribution.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/carolineroseapparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caroline Rose