Ustamgeliyor
Ustamgeliyor is a Turkish web-based two-sided marketplace connecting residential customers with 100,000+ local tradespeople across 50+ home and automotive service categories in all 81 provinces of Turkey, monetizing via supply-side commissions.
- Company typePrivate
- Founded2014
- HeadquartersKagithane
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ustamgeliyor does
Ustamgeliyor is a Turkish online marketplace that connects individual customers with local tradespeople (ustas) for home and automotive services. The platform lists more than 50 service categories — including plumbing, electrical, carpentry, painting, AC installation, and automotive bodywork, upholstery, and tinting — and operates across all 81 provinces of Turkey, with claimed coverage of more than 100,000 registered tradespeople. Customers submit service requests through the SSL-secured website and are matched with tradespeople in their city, who then contact them via phone or WhatsApp to provide quotes. The platform is web-based with no native mobile application.
The business model is two-sided and asymmetric in pricing: service is free for end customers, while revenue is generated from the supply side via commission or lead fees charged to tradespeople. The company extends its surface beyond pure matching with a Price Guide (Fiyat Rehberi) that publishes category-level price ranges for Turkish home services, and a Guide Center (Rehber Merkezi) that publishes educational content. Operationally, Ustamgeliyor runs with 11-50 employees from Kağıthane, Istanbul, with no disclosed funding rounds, acquisitions, or institutional investors in the available data.
No AI/ML capabilities, proprietary algorithms, or data flywheel mechanics are referenced in the source material. The matching experience appears to be category-based browsing plus direct contact, without disclosed recommendation or predictive-pricing systems. The company is privately held and has been operating for approximately a decade (footer copyright indicates 2014-2026), suggesting an organically sustained, mature marketplace rather than a venture-scaled growth company.
Ustamgeliyor firmographics
Firmographics- Name
- Ustamgeliyor
- Legal name
- Ustamgeliyor Teknoloji Ve Ticaret Limited Şirketi
- Website
- https://ustamgeliyor.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ustamgeliyor is a Turkish web-based two-sided marketplace connecting residential customers with 100,000+ local tradespeople across 50+ home and automotive service categories in all 81 provinces of Turkey, monetizing via supply-side commissions.
- Ownership category
- akta.pro rank
Ustamgeliyor industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)
- akta.pro secondary industries
- Home Services Coordination & Vendor Management (HSACAIAI), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where Ustamgeliyor is headquartered
LocationHeadquarters
- HQ city
- Kagithane
Offices1 record
Markets served
Ustamgeliyor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Commission / Take Rate on Service Transactions: Ustamgeliyor operates as a marketplace commission business. The platform connects customers with tradespeople (ustas) for a wide range of home and construction services. While the service is free for customers seeking quotes, the company generates revenue by facilitating transactions between service providers and consumers, typically through a commission or lead fee model charged to the tradespeople on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for customers to use; monetization on tradespeople side |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ustamgeliyor product offering
Product offeringCore offering
Ustamgeliyor operates an online marketplace that connects customers in Turkey with verified tradespeople (ustas) for home and construction services such as painting, cleaning, plumbing, electrical work, moving, carpentry, and renovation. Customers submit a free service request and receive up to 7 competing quotes from service providers; the platform monetizes by charging commission or lead fees to tradespeople on the service-provider side.
Product overview
Ustamgeliyor is a unified online marketplace platform connecting customers with tradespeople (ustas) across Turkey. The core offering consists of the marketplace platform enabling free quote requests, supplemented by service request forms, professional profile pages, customer review systems, educational guides, and price reference resources. The platform covers construction, renovation, moving, and maintenance services through categorized listings, with features including 7 free quotes per request, verified professional profiles with ratings, and location-based service matching across 81 provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Ustamgeliyor Marketplace Platform Online marketplace connecting customers with tradespeople (ustas) in Turkey, offering free quote requests across 100,000+ service professionals for construction, renovation, moving, and maintenance services. Free for customers; monetized via commission on service-provider transactions.
Companies that use Ustamgeliyor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ustamgeliyor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ustamgeliyor partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights4 records
Ustamgeliyor competitors and assessment
Company assessmentRegional players
- Tradesmen.ie: Tradesmen.ie is an Irish home services marketplace connecting customers with verified tradespeople across construction, renovation, and maintenance categories. It is comparable in vertical and trust/verification mechanics but operates only in Ireland.
- ProntoPro: ProntoPro is a major home and professional services marketplace operating across Italy and other European markets. It is comparable in category scope and quote-based matching, though it does not directly compete in Turkey.
- Hipages: Hipages is an Australia-based marketplace connecting homeowners with tradies across dozens of categories. It is structurally similar in vertical (trades/home services) and business model (lead/quote marketplace), serving a different geography.
Direct peers
- Armut.com: Armut.com is the leading home services marketplace in Turkey and the closest direct competitor to Ustamgeliyor, serving the same residential customer and tradesperson segments with a comparable quote-based marketplace model.
- Thumbtack: Thumbtack is a US-based home services marketplace connecting consumers with local professionals via quote requests and profiles. It is directly comparable in product mechanics, customer funnel, and monetization via pros, despite operating in a different geography.
- TaskRabbit: TaskRabbit is a global on-demand marketplace for local services including handyman, cleaning, moving, and furniture assembly. It is comparable in product category and marketplace dynamics, particularly for task-based home services.
- Bark.com: Bark.com is a UK-originated services marketplace where customers post jobs and professionals respond with quotes. It shares the multi-quote, profile-and-review trust model that defines Ustamgeliyor's product.
Emerging players
- BuildZoom: BuildZoom is a US marketplace focused on connecting homeowners with general contractors for larger remodeling and construction projects. It overlaps with Ustamgeliyor's construction and renovation categories at a more specialized segment.
Broad incumbents
- HomeAdvisor: HomeAdvisor is a US-based home services lead-generation platform owned by Angi Inc. It overlaps with Ustamgeliyor's category and lead/quote model but operates at much larger scale and as part of a broader portfolio.
- Angi (Angie's List): Angi is a large US home services platform offering marketplace matching alongside broader software and advertising tools for service professionals. It is comparable as a broad incumbent in the same category with overlapping capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ustamgeliyor social profiles
Digital presenceUstamgeliyor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ustamgeliyor leadership team
Management profileNumber of profiles
Profiles1 record
Ustamgeliyor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ustamgeliyor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ustamgeliyor
What does Ustamgeliyor do?
Ustamgeliyor operates an online marketplace that connects customers in Turkey with verified tradespeople (ustas) for home and construction services such as painting, cleaning, plumbing, electrical work, moving, carpentry, and renovation. Customers submit a free service request and receive up to 7 competing quotes from service providers; the platform monetizes by charging commission or lead fees to tradespeople on the service-provider side.
Is Ustamgeliyor a public or private company?
Ustamgeliyor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ustamgeliyor founded?
Ustamgeliyor was founded in 2014. It employs 11 to 50 people.
Where is Ustamgeliyor based?
Ustamgeliyor is headquartered in Kagithane.
How does Ustamgeliyor make money?
One revenue line is on record: commission / Take Rate on Service Transactions.
Who are Ustamgeliyor's main competitors?
Regional players on record are Tradesmen.ie, ProntoPro and Hipages. Direct peers are Armut.com, Thumbtack, TaskRabbit and Bark.com. BuildZoom is listed as an emerging player. Broad incumbents are HomeAdvisor and Angi (Angie's List).
Does Ustamgeliyor have an API?
No public API is recorded for Ustamgeliyor.
What industry is Ustamgeliyor in?
Ustamgeliyor's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAE, Home Services Marketplaces (Cleaning, Repairs, Handyman), with a secondary code of HSACAIAI, Home Services Coordination & Vendor Management.