x-hoppers

What x-hoppers does

x-hoppers is an AI-powered unified retail communications platform that combines wireless push-to-talk headsets, smart in-store call points, AI-driven theft detection (branded AIVA), and a voice-controlled AI assistant into a single cloud-based offering. The platform sits on top of Wildix's twenty-year-old UCaaS infrastructure (including CLASSOUND VoIP telephony) and exposes more than 250 ready-to-go integrations spanning CCTV/facial recognition, smart-shelf sensors, loyalty and HR systems, and third-party tools such as Trello, FaiceTech, and MOOS. In July 2025, x-hoppers rolled out an embedded agentic AI suite that lets store associates execute multi-step retail workflows (flag low stock, report theft or safety incidents, retrieve promotions, manage HR tasks, pull customer loyalty context) via natural speech through the headset; a 2025 mobile app extends these capabilities beyond the headset to standard mobile devices. The company is GDPR-compliant, positions its AI as modular and no-code for retailer-side customization, and maintains an open API with public documentation.

Name

x-hoppers

Legal name

Wildix UK Limited

Website

https://x-hoppers.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

x-hoppers is an AI-powered retail communications platform offering wireless headsets, smart call points, and computer-vision theft detection (AIVA) for grocery, convenience, specialty, and home improvement retailers across the UK, US, France, and Germany. It is a subsidiary of UCaaS vendor Wildix.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Platform Subscription: Cloud-based unified communications platform with recurring subscription charges for AI-powered retail communication features including AI assistant, video alerts, and analytics. Billed monthly, annually, or on five-year contract basis.
2. Equipment (Hardware) Sales and Rental: Sale or rental of wireless headsets, handsets, push-to-talk buttons, and other hardware endpoints. Equipment rental fees form part of recurring charges.
3. Digital Lines and Telephony Services: Voice service for inbound and outbound calling with recurring charges for digital lines and minute bundles. Outbound calling rates applied based on usage at time of use.
4. Professional Services: Implementation and technical support services through certified partners and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

x-hoppers provides an AI-powered unified retail communications platform that combines wireless push-to-talk headsets, smart call points, AI Video Alerts (AIVA) for theft detection, and a voice-controlled AI assistant into a single cloud-based system. The platform is sold to grocery, convenience, specialty, home improvement, and other retail operators to enable hands-free in-store communication, real-time loss prevention, on-the-job associate training, and customer assistance, with hardware (headsets, call points) sold or rented alongside the software subscription.

Product overview

x-hoppers is an AI-powered retail communications platform from Wildix, combining wireless headsets, Smart Call Points, AI-driven theft detection (AIVA), and a built-in AI Assistant into a unified cloud-based platform. The core portfolio consists of secure broadcast-channel wireless headsets (the primary hardware interface), Smart Call Points for customer/associate alerting, and the AIVA AI Video Alerts module integrated with CCTV for real-time theft detection. These are augmented by an embedded Agentic AI suite enabling autonomous voice-driven workflows, an AI Assistant for knowledge retrieval via natural voice interaction, AI-enhanced real-time analytics with conversation transcription, and CLASSOUND VoIP telephony from Wildix. With 250+ integrations including Trello, FaiceTech, MOOS, facial recognition, and loyalty programs, the platform connects store associates to a secure broadcast channel where they can instantly collaborate, receive AI alerts, and serve customers. The Mobile App extends functionality beyond headsets to mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• AIVA (AI Video Alerts): AI-powered theft detection technology that integrates with CCTV to detect suspicious behavior in real-time and alert store associates.

Products and services

• Embedded Agentic AI Suite Voice-driven autonomous AI suite that listens to natural speech through wireless headsets, interprets intent, and executes multi-step retail workflows (flag stock, report theft, access promotions, manage HR tasks) without screens or manual escalation. Sold as a standalone AI capability on the x-hoppers platform for retail operators.
• AIVA (AI Video Alerts) Proprietary AI-powered video analytics module that integrates with existing CCTV to detect suspicious behaviors and theft in real time and automatically alert store associates, reducing shrinkage by up to 60%.
• Wireless Headsets with Push-to-Talk Secure broadcast-channel wireless headsets enabling store associates to make and receive calls, answer alerts, and talk to teammates instantly hands-free. Core hardware component of the unified retail communications platform, available for sale or rental.
• Smart Call Points Smart in-store call points allowing customers or staff to alert associates for assistance, with QR code scanning for touch-free call activation and shopper data capture. Connected to the wider team and AI assistant for instant routing and response.
• Unified Communications Platform Cloud-based unified communications platform connecting store associates via a secure broadcast channel for instant collaboration, incoming calls, and notifications including AI theft-detection alerts, uniting the entire retail business on one platform spanning associates, back office, and HQ.
• AI Assistant Voice-controlled AI assistant integrated into the headset platform that enables store associates to retrieve product information, process guidance, troubleshooting help, and department contacts by speaking naturally, cutting training time in half.
• Mobile App Mobile application extending x-hoppers retail communication capabilities beyond the headset, enabling store associates to communicate, receive alerts, and access AI features from mobile devices.
• AI-Enhanced Real-Time Analytics Analytics system providing actionable insights into employee performance, system alerts, and smart call point activity, including AI-powered analytics and transcription of broadcast conversations, tracking channel joins, message counts, and speaking duration.

Quantifiable outcome

• Reduces shrinkage by up to 60%
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Local German PartnerscoreChannel Partner/ Reseller/ Distributor · 1 February 2025Following EuroCIS 2025 showcase, x-hoppers is working closely with local partners and industry stakeholders in Germany to expand deployment across the region.
• WildixcoreOEM/ Whitelabel/ Licensing PartnerWildix is the parent company and technology provider behind x-hoppers. x-hoppers is an AI-powered retail communications solution powered by Wildix, a leading UCaaS vendor with 20 years of industry expertise. Wildix provides the underlying unified communications infrastructure including CLASSOUND telephony services.
• SagocoreStrategic or Co-development PartnerMarket research partner for consumer and retailer surveys. Conducted research for 'State of the Connected Store 2026' report polling over 1,140 U.S. retail decision-makers and consumers, and UK survey of 100 retailers and 1,000 consumers.
• Heron FoodsflagshipStrategic or Co-development PartnerBritish supermarket chain as launch partner for agentic AI deployment. Heron Foods is among the first to adopt the agentic AI system, live in 25 stores with rollout across all new and refurbished locations.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• RetailNext: RetailNext provides in-store analytics using computer vision, IoT sensors, and AI for retailers. Comparable to x-hoppers on the AI-video-alerts side and on data-driven retail insights, though RetailNext focuses on traffic and conversion analytics rather than team communication hardware.
• VoCoVo: VoCoVo is a UK-headquartered retail communication specialist offering wireless headset and call-point systems to grocery, DIY, and convenience retailers (e.g., Argos, B&Q). It is the closest direct competitor to x-hoppers in retail-focused push-to-talk headsets and is sold via a similar direct + channel GTM motion.

Broad incumbents

• Jabra (GN Audio): Jabra, part of GN Audio, manufactures professional wireless headsets widely deployed in retail, contact centers, and enterprise. Overlaps with x-hoppers on the push-to-talk headset form factor, though Jabra lacks a retail-specific AI-loss-prevention and agentic-AI software layer.
• Sennheiser: Sennheiser (in business / pro audio) provides high-quality wireless headsets used in retail and broadcast environments. Comparable on the headset hardware layer, though it lacks integrated AI software, agentic workflows, or retail-specific analytics.
• Logitech: Logitech's enterprise division supplies headsets, video bars, and room solutions for unified communications and retail/frontline collaboration. Comparable on the headset/UC hardware side, though without x-hoppers' retail-vertical AI and loss-prevention software.
• Zebra Technologies: Zebra Technologies provides enterprise retail technology including mobile computers, scanners, RFID, and workforce-management/communication solutions for store associates. It overlaps with x-hoppers at the retail-frontline-worker interface, though Zebra's portfolio is much broader and not retail-comms specialized.
• Poly (HP Poly): Poly (now part of HP) is a major provider of professional headsets, video conferencing, and desk phones used in retail, contact-center, and back-office environments. Comparable on the hardware-headset side of x-hoppers' offering, though Poly does not bundle AI loss-prevention or agentic-AI workflows.
• Honeywell Retail Solutions: Honeywell's Safety and Productivity Solutions division serves retailers with mobile devices, scanning, voice picking, and store-workforce tools. Comparable to x-hoppers in serving in-store associate workflows, but as part of a much larger industrial conglomerate rather than a retail-communications specialist.
• EPOS (Demant): EPOS, built on the former Sennheiser Communications enterprise headset line, sells professional wireless headsets and audio solutions to retail and enterprise customers. Comparable on headset hardware but, like Jabra/Poly, does not bundle x-hoppers' vertical retail AI software stack.

Others

• Bodet: Bodet provides time-and-attendance, workforce-management, and in-store communication tools (including headsets) primarily in Europe. Comparable as an enabling provider of frontline-retail workforce technology, though their focus is broader industrial/retail time management rather than AI-led comms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@x-hoppers_retail
• Facebookfacebook.com/xhoppers.retail
• LinkedInlinkedin.com/company/x-hoppers
• Xx.com/xhoppers_retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about x-hoppers