Wildix
Wildix is a private, Tallinn-headquartered vendor of AI-native cloud unified communications (UCaaS) and contact center (CCaaS) software, sold exclusively through a global network of certified channel partners to mid-market and vertical customers in retail, legal, manufacturing, healthcare, hospitality, and education.
- Company typePrivate
- Founded2005
- HeadquartersTallinn, Estonia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wildix does
Wildix is a multinational unified communications vendor founded in 2005 and headquartered in Tallinn, Estonia, that builds a cloud-native, AI-powered UCaaS (Unified Communications as a Service) and CCaaS (Contact Center as a Service) platform delivered through WebRTC technology. Its core platform, branded x-bees, combines voice, video, contact center, chat and meetings in a single browser-based environment that requires no client installs or VPNs, and the company layers agentic AI capability on top via Wilma AI (lead qualification, meeting scheduling, automated follow-ups, context-aware routing) and the 2026-launched Revenue Intelligence module (natural-language 'Ask Wilma AI' analytics, automated dashboard creation, 100% interaction visibility). Additional product surfaces include eSIM for mobile-first workflows with real-time transcription and sentiment analysis, x-hoppers for retail connected-store communications, Wizyconf for video meetings, Kite for website messaging, CLASSOUND SIP trunking, and a hardware line of VoIP desk phones, DECT systems, portable Wi-Fi phones and media gateways. Compliance coverage spans SOC 2 Type 1 and Type 2, HIPAA, and GDPR.
The business is monetized primarily through per-user SaaS subscriptions (annual billing) and Hardware-as-a-Service (HWaaS) leases, with optional CAPEX device purchases and tiered partner support (Diamond through Bronze). Wildix operates an exclusive 100% channel-partner distribution model — it does not sell directly — with certified partners organized into six tiers and earning 40-50% resale margins versus 15-18% under traditional agency models. Distribution is supplemented by AWS Marketplace and a strategic partnership with Red Cactus to distribute Bubble CRM. The company employs 251-500 people (per stated profile) and has been fully remote for over a decade, with operating geographies spanning EMEA (Estonia, UK, Germany, France, Italy, Spain, Switzerland, Ukraine) and the Americas (USA, Canada, Brazil) through offices in Tallinn, Coventry and Columbus, OH. Ownership is private and founder/management-controlled with no disclosed external funding rounds.
Wildix firmographics
Firmographics- Name
- Wildix
- Legal name
- Wildix OÜ
- Website
- https://wildix.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wildix is a private, Tallinn-headquartered vendor of AI-native cloud unified communications (UCaaS) and contact center (CCaaS) software, sold exclusively through a global network of certified channel partners to mid-market and vertical customers in retail, legal, manufacturing, healthcare, hospitality, and education.
- Ownership category
- akta.pro rank
Wildix industry classification
Industry- Product category
- Cloud Unified Communications (UCaaS)
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
Keywords
Where Wildix is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Wildix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Unified Communications as a Service (SaaS): Monthly or annual subscription model for cloud PBX, calls, contact center, and collaboration services. Contract automatically renews upon expiry for the same period. Revenue is generated through per-user licensing with tiered support levels (Diamond, Platinum, Gold Plus, Gold, Silver, Bronze)
- CLASSOUND Telephony Services: Voice telephony service providing DIDs, simultaneous call capacity, and fax services. Includes 60 kbps minimum bandwidth per VoIP call. Restoration time SLA of 4 hours
- Hardware as a Service (HWaaS): Equipment leased to customers including VoIP desk phones, headsets, cordless DECT systems (W-AIR), portable Wi-Fi phones (Wi-One), and media gateways. Unlimited capacity at fixed price with newest equipment, quality assurance covering broken products, fire & theft policy included
- CAPEX Device Sales: Capital expenditure purchase of hardware devices. One-time purchase model with standard one-year warranty. All purchases are final with no cancellations, returns, or refunds permitted
- Partner Reseller Margins: Partners resell Wildix solutions with margins of 40-50% under resale models compared to 15-18% under traditional agency models. Revenue flows through channel partner ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS Subscription Model |
| Subscription | Monthly | Hardware as a Service |
| One time/ perpetual license | Pay-as-you-go | CAPEX Device Purchase |
| Subscription | Monthly | Support Tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wildix product offering
Product offeringCore offering
Wildix develops and sells a cloud-native AI-powered Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) platform delivered to businesses exclusively through certified channel partners worldwide. Its core x-bees platform combines voice calls, contact center, and video meetings in a browser-based environment, enhanced by Wilma AI (agentic AI assistant), Revenue Intelligence analytics, Kite omnichannel messaging, Wizyconf video conferencing, CLASSOUND SIP trunking, and a hardware portfolio (desk phones, DECT, headsets, media gateways).
Product overview
Wildix is an AI-powered unified communications company offering a comprehensive UCaaS and CCaaS platform with a portfolio of integrated products. The core platform is x-bees, an AI-native platform combining calls, contact center, and meetings. This core platform is enhanced by Wilma AI (agentic AI assistant for lead qualification and automation) and Revenue Intelligence (sales communications analytics). Additional products include Collaboration 7 for business communications, Kite for omnichannel messaging, Cloud Analytics and x-caracal for contact center analytics, Wizyconf for video conferencing, and VoIP Cloud Phone System for telephony. The company also offers CLASSOUND (SIP trunking), eSIM (mobile business phone), and a range of hardware including VoIP phones, headsets, DECT systems, and media gateways. Wildix targets vertical markets including retail, manufacturing, legal, education, automotive, hospitality, and real estate.
Differentiator
Problem solved
Functional benefit
Brands
- x-bees: AI-native platform combining calls, contact centre and meetings in one unified solution.
- Wilma AI
- Kite
- Wizyconf
- CLASSOUND
- x-hoppers
- Bubble CRM
Products and services
- x-bees UCaaS Platform AI-native unified communications platform combining voice calls, contact center, and video meetings in a single browser-based solution. Primary product serving as Wildix's core UCaaS and CCaaS platform for businesses.
- Wilma AI
Quantifiable outcome
- 45,000+ businesses use Wildix
- +7 more outcomes
Companies that use Wildix
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
Wildix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
Wildix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Red CactuscoreStrategic distribution partnership integrating Red Cactus's Bubble CRM software with Wildix's global UCaaS network. Bubble CRM becomes available to Wildix partners worldwide. Collaboration combines Wildix's AI-powered unified communications platform with Bubble's real-time CRM notifications and automatic activity logging across more than 200 integrated platforms. Targets vertical-specific CRM needs across legal, real estate, veterinary care, and education.
- AWScoreWildix is an AWS partner with solutions available on AWS Marketplace. Cloud-native platform designed for deployment flexibility including AWS infrastructure.
- SalesforcecoreDirect CRM integration allowing users to make calls, log interactions, and update records without leaving Salesforce. Wilma AI syncs with Salesforce to capture CRM notes automatically. Support ticketing via Salesforce Partner Community.
- HubSpotcoreDirect CRM integration with HubSpot for call logging, interaction tracking, and CRM updates. Wilma AI syncs with HubSpot to capture notes automatically.
- YoozoomcoreUK partner that implemented Wildix for Milners Solicitors. Partner Success Story demonstrates local certified expert providing white-glove service and implementation.
- Apple App StoreminorWildix mobile apps for iOS available through Apple App Store for download by end users.
- Google Play StoreminorWildix mobile apps for Android available through Google Play Store for download by end users.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wildix competitors and assessment
Company assessmentDirect peers
- Dialpad: Dialpad sells AI-native cloud communications (voice, contact center, sales) with AI embedded in every tier - the closest direct analog to Wildix's Wilma AI/Revenue Intelligence agentic positioning.
- Nextiva: Nextiva is a UCaaS/CCaaS platform targeting SMB and mid-market customers with voice, contact center, and CRM-style workflows - serving similar buyer profiles and channel structures as Wildix.
- Vonage (Ericsson): Vonage provides cloud UCaaS/CCaaS to businesses and was acquired by Ericsson; comparable mid-market UC positioning and channel-style distribution to Wildix.
- 8x8: 8x8 offers integrated cloud UCaaS and CCaaS with strong channel-led GTM, comparable to Wildix's 100% channel model and global multi-vertical positioning.
- Five9: Five9 is a pure-play cloud CCaaS provider with AI capabilities, directly comparable to Wildix's x-caracal and AI-powered contact center modules built into x-bees.
- RingCentral: RingCentral is a leading cloud UCaaS/CCaaS provider offering cloud PBX, voice, video, messaging and contact center on a subscription model - directly comparable to Wildix's x-bees platform serving similar mid-market and enterprise customers globally.
- Zoom Communications: Zoom has rapidly expanded from video meetings into a full UCaaS/CCaaS stack (Zoom Phone, Zoom Contact Center) targeting the same SMB-to-enterprise communication workloads as Wildix's browser-based UC platform.
Emerging players
- GoTo (formerly LogMeIn): GoTo provides cloud UCaaS, meetings and contact center (GoTo Connect) targeted at SMB and mid-market, with channel distribution - closely comparable profile and customer segment to Wildix.
Broad incumbents
- Cisco Webex: Cisco Webex is a broad incumbent UCaaS/CCaaS suite from Cisco with deep enterprise and channel penetration, overlapping with Wildix's communications, meetings and contact center offerings.
- Microsoft Teams Phone: Microsoft Teams Phone integrates voice/UCaaS into the broader Microsoft 365 and Teams bundle - a broad incumbent competing for the same end-user communication workloads as Wildix, often bundled into enterprise licenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wildix social profiles
Digital presenceWildix compliance and trust
Trust signalCompliance4 records
Wildix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildix leadership team
Management profileNumber of profiles
Profiles8 records
Wildix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildix
What does Wildix do?
Wildix develops and sells a cloud-native AI-powered Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) platform delivered to businesses exclusively through certified channel partners worldwide. Its core x-bees platform combines voice calls, contact center, and video meetings in a browser-based environment, enhanced by Wilma AI (agentic AI assistant), Revenue Intelligence analytics, Kite omnichannel messaging, Wizyconf video conferencing, CLASSOUND SIP trunking, and a hardware portfolio (desk phones, DECT, headsets, media gateways).
Is Wildix a public or private company?
Wildix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wildix founded?
Wildix was founded in 2005. It employs 251 to 500 people.
Where is Wildix based?
Wildix is headquartered in Tallinn, Estonia, in the Europe region.
How does Wildix make money?
Five revenue lines are on record. Unified Communications as a Service (SaaS) is the primary driver. The others are CLASSOUND Telephony Services, hardware as a Service (HWaaS), CAPEX Device Sales and partner Reseller Margins.
Who are Wildix's main competitors?
Direct peers on record are Dialpad, Nextiva, Vonage (Ericsson), 8x8, Five9, RingCentral and Zoom Communications. GoTo (formerly LogMeIn) is listed as an emerging player. Broad incumbents are Cisco Webex and Microsoft Teams Phone.
Does Wildix have an API?
Yes. Wildix offers a WMS (Wildix Management System) API interface as documented at https://www.wildix.com/wms-5-api-interface/. The API allows developers and partners to programmatically manage and interact with Wildix services. Developer Area & Integrations documentation is available at https://wildix.atlassian.net/wiki/x/TQXOAQ. Developer documentation is at www.wildix.com/wms-5-api-interface.
What industry is Wildix in?
Wildix's product category is Cloud Unified Communications (UCaaS). Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 517111 and its SIC code is 7385.