Financial Inclusion facilitators

What Financial Inclusion facilitators does

Financial Inclusion Facilitators (FIFIND) is an Indian financial services and field-services company headquartered in Hyderabad, Telangana, founded in 2012. It operates as a National Business Correspondent for State Bank of India and Bank of Baroda, running 10,000+ Customer Service Point (CSP) outlets that deliver banking services — deposits, lending facilitation, and account openings — across tier 1 to tier 6 cities and 3,000+ villages, with a stated reach of 15 lakh women banked and 30+ lakh total customers onboarded.

FIFIND's product surface spans four lines: Financial Inclusion (CSP banking access via Business Correspondents), Merchant Services (onboarding, KYC verification, branding, and field surveys for fintech and digital payment platforms including Paytm, Amazon Pay, PhonePe, WhatsApp Pay, and BharatPe), a ZED (Zero Defect Zero Effect) Certification Programme issued under partnership with the Quality Council of India targeting MSMEs, and a Women Entrepreneurs program covering training, mentorship, marketing support, and collateral-free credit facilitation. Operational throughput is positioned at 5,000+ customers onboarded per day.

The business model is multi-stream: BC commissions and managed-services fees from public-sector banks, enterprise service contracts from fintechs and telcos (including Airtel, IFFL Home Finance, and Homefirst), government managed-services revenue from the Government of Telangana (Payroll-Maintenance Outsourcing Agency and Official Technology Partner), and professional-services revenue from ZED certification facilitation. Pricing is quote-based with multi-year enterprise and government contracts. The company is privately held, founder-led by Salendra Kumar Thalluri, holds ISO 9001:2015 certification, and operates with 101–250 employees across India.

Name

Financial Inclusion facilitators

Legal name

Financial Inclusion Facilitators

Website

https://fifind.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

FIFIND is an India-based Business Correspondent and field-services company that operates 10,000+ CSP outlets across rural and underserved areas to deliver banking access, merchant onboarding, and KYC services for major banks, fintechs, and the Government of Telangana.

Ownership category

akta.pro rank

Product category

Financial Inclusion Services

NAICS

Nondepository Credit Intermediation (5222)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Agricultural & Rural Microfinance (FSAKAGAG)

akta.pro secondary industries

Microfinance & Community P2P Lending (FSAKAHAD), Cash Logistics & CIT (Cash-in-Transit) Services (FSAMAOAE)

Keywords

• Merchant onboarding services
• Financial inclusion
• Business correspondent services
• KYC verification
• ZED certification

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Merchant Onboarding Services: FIFIND provides merchant onboarding services to financial institutions and digital payment platforms, charging fees for customer acquisition, KYC verification, and merchant training. They onboard customers at scale (5000+ per day) for enterprise clients.
2. CSP Outlet Operations: As a National Business Correspondent for banks like SBI and Bank of Baroda, FIFIND operates CSP outlets that facilitate banking services including lending, deposits, and account openings in underserved areas.
3. ZED Certification Services: FIFIND serves as a partner for ZED (Zero Defect Zero Effect) Certification, helping MSMEs obtain Bronze certification within 24 hours. Revenue generated through certification facilitation services.
4. Government Technology Partnership: As official Technology Partner for Government of Telangana State and Payroll-Maintenance Outsourcing Agency, providing technology and administrative services to government bodies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FIFIND is a business correspondent and financial inclusion services provider that operates Customer Service Point (CSP) outlets and field teams to deliver merchant onboarding, KYC verification, and banking services across rural and underserved India. It also offers ZED certification facilitation for MSMEs and support programs for women entrepreneurs.

Product overview

FIFIND (Financial Inclusion Facilitators) is a multi-service platform operating as a unified suite of four interconnected products: Financial Inclusion (core financial services access via Business Correspondents across Tier 1–6 cities and rural India), Certification Programme (ZED certification enabling MSMEs to obtain Bronze certification quickly), Women Entrepreneurs (end-to-end empowerment programme covering idea-to-launch support), and Merchant Services (onboarding, KYC, branding, and marketing support for merchants). Together, these products form a cohesive financial-inclusion ecosystem targeting underserved populations and women entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Inclusion A financial inclusion program that bridges traditional banking and underserved communities across Tier 1 to Tier 6 cities and rural areas, employing Business Correspondents to facilitate lending, deposits, and account openings.
• Certification Programme A ZED (Zero Effect Defective) Certification Programme that enables MSMEs — with a focus on women-owned businesses — to obtain Bronze certification within 24 hours through streamlined assessment and documentation processes.
• Women Entrepreneurs A comprehensive support programme for women entrepreneurs offering idea development, training, marketing, product development, financial guidance, networking, and mentorship services.
• Merchant Services A suite of merchant-facing services including merchant onboarding, KYC verification, field surveys, and branding/marketing support, enabling businesses to expand their customer base efficiently.

Quantifiable outcome

• 15 Lakhs+ women banked through financial inclusion programs
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Quality Council of IndiacoreStrategic or Co-development PartnerFIFIND is an Official Partner with Quality Council of India, enabling them to facilitate ZED (Zero Defect Zero Effect) Certification for MSMEs. This partnership allows businesses to obtain Bronze certification within 24 hours.
• Government of Telangana StateflagshipStrategic or Co-development PartnerFIFIND serves as the official Technology Partner for the Government of Telangana State and operates as a Payroll-Maintenance Outsourcing Agency. This partnership is central to their government-facing operations and provides significant scale through administrative and financial operations support.
• SBI (State Bank of India)coreStrategic or Co-development PartnerAs a National Business Correspondent for SBI, FIFIND has set up over 2000 CSP (Customer Service Point) outlets across Andhra Pradesh, Telangana, and Karnataka. These outlets facilitate banking services including lending, deposits, and account openings in rural areas.
• Bank of BarodacoreStrategic or Co-development PartnerFIFIND collaborates as a National Business Correspondent for Bank of Baroda, enabling financial services access in underserved regions through their network of CSP outlets.
• PaytmcoreChannel Partner/ Reseller/ DistributorFIFIND provides merchant onboarding services for Paytm, assisting in expanding their merchant network across India. Their field teams conduct merchant onboarding, training, and support.
• AmazoncoreChannel Partner/ Reseller/ DistributorFIFIND assists Amazon in merchant onboarding for Amazon Pay and e-commerce expansion. They provide KYC verification, branding support, and customer acquisition services.
• AirtelminorChannel Partner/ Reseller/ DistributorFIFIND provides merchant onboarding services for Airtel's financial services expansion.
• IFFL Home FinanceminorChannel Partner/ Reseller/ DistributorFIFIND supports IFFL Home Finance in merchant and customer onboarding for home finance services.
• HomefirstminorChannel Partner/ Reseller/ DistributorFIFIND provides onboarding services for Homefirst financial services distribution.
• PhonePecoreChannel Partner/ Reseller/ DistributorFIFIND enables PhonePe digital payment platform expansion through merchant onboarding and KYC verification services.
• BharatPecoreChannel Partner/ Reseller/ DistributorFIFIND supports BharatPe in merchant acquisition and onboarding for their digital payment ecosystem.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FINO Payments Bank: FINO Payments Bank is one of India's largest Business Correspondent / payments bank networks operating CSP-style outlets in rural and underserved areas. It directly competes with FIFIND in merchant onboarding, banking access, and last-mile financial inclusion.
• Eko India Financial Services: Eko is a Business Correspondent and fintech infrastructure provider enabling banks and digital wallets to reach underserved customers through retail agents. It directly overlaps with FIFIND's banking correspondent and merchant onboarding services.
• Spice Money: Spice Money is a leading Business Correspondent network in India, offering AePS, micro-ATM, and merchant onboarding services through a large rural outlet base. It competes with FIFIND on the same enterprise clients (banks, fintechs) and rural merchant acquisition.
• Fusion Microfinance: Fusion Microfinance is an India-focused microfinance institution providing credit to underserved rural and women entrepreneurs. It is comparable to FIFIND's rural and women-focused microfinance-adjacent activities, particularly around financial inclusion in tier 5-6 geographies.
• PayNearby: PayNearby operates a digital services and BC retail network across India, enabling banking, payments, and financial services through neighborhood retailers. It is a direct competitor to FIFIND's CSP outlet and merchant onboarding model.
• Sub-K Impact Solutions: Sub-K is an India-focused Business Correspondent that works with banks and MFIs to deliver financial services to underserved rural customers through a field agent network. It directly overlaps FIFIND's BC, merchant onboarding, and rural inclusion activities.

Broad incumbents

• Paytm Payments Bank: Paytm Payments Bank is a major payments bank with extensive merchant onboarding capabilities and a key FIFIND client. As a much larger incumbent building its own BC-style network, it is both a buyer of FIFIND services and a long-term competitive threat.
• Satin Creditcare Network: Satin Creditcare is a listed Indian microfinance institution serving rural women borrowers. It shares the same end-customer focus on rural women and underserved entrepreneurs and competes for similar government and impact-linked partnerships as FIFIND.
• Airtel Payments Bank: Airtel Payments Bank operates one of the largest payments-bank networks in India and is also a FIFIND enterprise client for merchant onboarding. It represents both a competitor (banking-included model) and a partner for FIFIND.
• Jana Small Finance Bank: Jana Small Finance Bank is a regulated small finance bank serving underbanked and unbanked segments including rural and women entrepreneurs. It uses a Business Correspondent–like distribution approach comparable to FIFIND's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/financial-inclusion-facilitators

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Inclusion facilitators