Passolig
Passolig (now Passo Taraftar Kart) is a Turkish football fan card and co-branded Aktifbank bank card that combines electronic stadium entry (e-bilet) with a digital wallet, serving Turkish sports fans through physical and digital cards integrated with the N Kolay Mobil app.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Passolig does
Passolig, now branded as Passo Taraftar Kart, is a Turkish fan card and digital payment system that functions as the electronic match-entry (e-bilet) infrastructure for football stadiums combined with a co-branded bank card issued by Aktifbank under the N Kolay digital banking brand. Founded in 2013 and headquartered in Istanbul, the product is consumed by Turkish football fans who need a unified credential for stadium access and in-stadium or merchant payments. The offering is delivered as both a physical card (Passo Taraftar Banka Kartı) and a digital-only variant (Passo Taraftar Dijital Banka Kartı) obtainable via video call onboarding, with all e-bilet and wallet functions managed through the N Kolay Mobil mobile application.
The underlying technology combines a stadium-access electronic ticket with a digital wallet account backed by Aktifbank's banking infrastructure. Fans can top up balances via bank transfer or any ATM in Turkey, extend their e-bilet period inside N Kolay Mobil, and use the card for shopping, merchant partner purchases, and İstanbulkart transit top-ups. Proprietary features include e-bilet integration with the football stadium access system, digital card issuance via video call, and wallet management routed through the N Kolay Mobil app. The system effectively operates as a white-labeled banking product with a sports fan-facing brand overlay.
Passolig generates revenue through interchange fees on card transactions and affiliate/referral fees from promotional partnerships with merchants such as supermarket chains, S Sport Plus (sports streaming), alldayesim.com (eSIM), Dry Center (dry cleaning), and İstanbulkart (transit). The go-to-market is direct-to-consumer, targeting individual sports fans through the official website, mobile apps, and in-app campaign carousels. The card itself is free to obtain, with no annual fee and free core banking services; monetization is captured on spend and on partner placements rather than on cardholder fees.
Passolig firmographics
Firmographics- Name
- Passolig
- Legal name
- Passolig / Passo Taraftar
- Website
- https://passolig.com.tr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Passolig (now Passo Taraftar Kart) is a Turkish football fan card and co-branded Aktifbank bank card that combines electronic stadium entry (e-bilet) with a digital wallet, serving Turkish sports fans through physical and digital cards integrated with the N Kolay Mobil app.
- Ownership category
- akta.pro rank
Passolig industry classification
Industry- Product category
- Sports Ticketing & Fan Payment Cards
- NAICS
- Spectator Sports (71121), Credit Card Issuing (52221)
- akta.pro primary industry
- Payment-Integrated Booking & Checkout Modules (THALADAO)
- akta.pro secondary industry
- Transit & Ticketing Wallets (FSAMAEAG)
Keywords
Where Passolig is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Passolig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Card Transaction Fees: Interchange fees collected from merchants whenPasso Taraftar bank card is used for purchases. The card can be used for shopping and match ticket purchases.
- Partnership Fees: Revenue from promotional partnerships with merchants (supermarkets, eSIM providers, sports streaming services, dry cleaners) who pay for featured placement in campaign offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Passo Taraftar Bank Card - Standard digital banking card for sports fans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Passolig product offering
Product offeringCore offering
Passolig (now branded Passo Taraftar Kart) is a fan card system that combines electronic match ticketing (e-bilet) with banking services for Turkish sports fans. The card, issued by Aktifbank under the N Kolay brand, enables stadium entry at football matches and serves as a digital wallet for ticket and merchandise purchases. It is available as both a physical bank card and a digital-only card variant, managed through the Passo and N Kolay Mobil mobile applications.
Product overview
Passolig (now branded Passo Taraftar Kart) operates as a fan identity and payment card system for Turkish sports fans. The core product is the Passo Taraftar Kart — an electronic match entry card and digital wallet — which is available as both a physical bank card (Passo Taraftar Banka Kartı) and a digital-only variant (Passo Taraftar Dijital Banka Kartı). Users manage their cards through the N Kolay Mobil banking application. The product generates revenue through transaction fees, merchant partnerships, and co-branded banking services, with campaigns offering cashback and discounts at partner retailers, transit services, and digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Passo Taraftar Dijital Banka Kartı: Digital bank card version of the Passo Taraftar fan card with free banking services.
- Passo Taraftar banka kartı
Products and services
- Passo Taraftar Kart A fan card system for match entry at Turkish sports venues, serving as an electronic ticket (e-bilet) for stadium access and providing a digital wallet for loading balance to purchase tickets and merchandise. Targeted at Turkish football fans.
- Passo Taraftar Banka Kartı A co-branded physical bank card linked to a Passo Taraftar account, enabling cardholders to load balance for match tickets and shopping, and offering cashback campaigns at partner merchants including supermarkets, sports streaming, eSIM, and dry cleaning services.
- Passo Taraftar Dijital Banka Kartı A digital-only version of the Passo Taraftar bank card, accessible via the mobile app with features including free TL transfers, free ATM withdrawals across Turkey, free bill and lottery payments, free crypto TL transfers, and cashback on purchases. New customers can be onboarded via video call without visiting a physical branch.
Companies that use Passolig
Customer profileSegments1 record
Ideal customer profiles1 record
Passolig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Passolig partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AktifbankcoreAktifbank is the issuing bank for Passo Taraftar Kart. The card operates under Aktifbank's banking infrastructure and N Kolay brand, with Passo serving as the sports fan-facing brand overlay.
- N KolaycoreN Kolay is the digital banking brand under Aktifbank that provides the mobile banking platform (N Kolay Mobil) for Passo Taraftar card management, e-bilet extension, and partner campaigns.
- alldayesim.comminoreSIM provider offering 40% discount on eSIM purchases for Passo Taraftar cardholders who pay with their bank card or digital bank card.
- S Sport PlusminorSports streaming platform offering Passo Taraftar cardholders a special rate of 2,199 TL (instead of 2,799 TL) for annual membership, plus 20% cashback on spending.
- Dry CenterminorDry cleaning service offering 20% discount on dry cleaning expenses for Passo Taraftar bank cardholders.
Recent moves5 records
Expansion highlights5 records
Passolig competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Passolig social profiles
Digital presencePassolig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passolig leadership team
Management profileNumber of profiles
Passolig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passolig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passolig
What does Passolig do?
Passolig (now branded Passo Taraftar Kart) is a fan card system that combines electronic match ticketing (e-bilet) with banking services for Turkish sports fans. The card, issued by Aktifbank under the N Kolay brand, enables stadium entry at football matches and serves as a digital wallet for ticket and merchandise purchases. It is available as both a physical bank card and a digital-only card variant, managed through the Passo and N Kolay Mobil mobile applications.
Is Passolig a public or private company?
Passolig is a private company. It is classified as corporate owned and is currently operating.
When was Passolig founded?
Passolig was founded in 2013. It employs 1,001 to 5,000 people.
Where is Passolig based?
Passolig is headquartered in Istanbul.
How does Passolig make money?
Two revenue lines are on record. Card Transaction Fees are the primary driver. The others are partnership Fees.
Does Passolig have an API?
No public API is recorded for Passolig.
What industry is Passolig in?
Passolig's product category is Sports Ticketing & Fan Payment Cards. Its primary akta.pro industry code is THALADAO, Payment-Integrated Booking & Checkout Modules, with a secondary code of FSAMAEAG, Transit & Ticketing Wallets. Its NAICS code is 71121.