Bene Perks

What Bene Perks does

Bene Perks, doing business as Kasper Health (legal entity: Kasper Health, LLC, North Carolina), is a private healthcare benefits platform founded in 2021 and headquartered in Greensboro, NC. The company targets small employers — historically underserved by traditional group health insurance — and their employees, offering an alternative benefits package that bundles direct primary care, telehealth, prescription drug discounts, diagnostic labs and imaging, mental health, colon cancer screening, and supplemental coverages (dental, vision, accident, critical illness, hospital indemnity, income protection, life). Distribution is sales-led through direct outreach to small businesses supported by professional benefit counselors, plus a reseller channel of insurance producers who refer clients through a dedicated partner program (sellkasper.com).

The technical stack is assembled rather than built in-house: virtual care is delivered through Lyric, a third-party telehealth platform providing 24/7 bilingual licensed physicians; the prescription program leverages a national network of 70,000+ retail pharmacies plus international pharmacy sourcing and prescription assistance; lab testing runs through 2,000+ laboratories and draw sites across all 50 states; and imaging is accessed through 2,000+ participating centers. A proprietary member portal and mobile app unify these point solutions, and a separate billing portal serves employers. Notably, the Direct Primary Care and Prescription Program components are explicitly not insurance products, allowing the company to bypass some of the regulatory overhead of traditional carriers.

The business model is subscription- and transaction-based: employers (and their employees) subscribe to the benefits bundle, with recurring per-employee economics on the membership and pharmacy sides and unit pricing on labs and imaging. Per-employee price points are positioned at extreme affordability — $0 telehealth visits, $10 physician visits, $1 for 350+ prescriptions, lab tests under $7 — and employers can contribute any amount, including zero. Revenue is not publicly disclosed, no funding rounds have been recorded, and the company operates as an independent, privately held LLC with 11–50 employees.

Name

Bene Perks

Legal name

Kasper Health, LLC

Website

https://beneperks.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bene Perks (operating as Kasper Health) is a private, North Carolina-based healthcare benefits platform founded in 2021 that packages direct primary care, telehealth, discounted prescriptions, lab and imaging access, and supplemental coverages into a turn-key benefits bundle for small employers and their employees.

Ownership category

akta.pro rank

Product category

Small Business Health Benefits Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (52512), Offices of Physicians (6211)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)

Keywords

• Small business health benefits
• Direct primary care
• Prescription discount program
• Employee benefits platform
• Affordable healthcare benefits

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Membership Subscriptions: Direct primary care membership with per-visit fees for telehealth, primary care, and urgent care services. Chronic disease management included for same visit fees. Annual physical provided as part of membership.
2. Pharmacy Subscription Program: Pre-paid pharmacy subscriptions offering medications at negotiated PBM pricing with home delivery. Includes retail pickup, international pharmacy, diabetic supplies, and prescription assistance programs.
3. Supplemental Benefits: Dental, vision, accident, critical illness, hospital indemnity, income protection, and life insurance offerings as part of comprehensive benefits package for small businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bene Perks (operating as Kasper Health) provides a turn-key, affordable healthcare benefits package for small businesses and their employees. The package bundles a direct primary care membership with telehealth, mental health services, a prescription drug program, diagnostic lab and imaging access, a medical marketplace for shoppable care, colon cancer screening, and supplemental insurance products (dental, vision, accident, critical illness, hospital indemnity, income protection, life insurance). Employers can contribute any amount, including zero, and employees access all benefits through a single member portal with low visit fees.

Product overview

Kasper Health is a unified healthcare platform for small businesses offering a comprehensive employee benefits package. The core platform combines direct primary care membership with telehealth, mental health services, and prescription programs. Additional modules include diagnostic lab tests, diagnostic imaging, colon cancer screening, and a medical marketplace. Supplemental benefits such as dental, vision, accident, critical illness, hospital indemnity, income protection, and life insurance can be added to complete the benefits package. All services are accessible through a single member portal with visit fees ranging from $0 to $25.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care Membership Membership providing unlimited acute care access via telehealth, primary and urgent care visits with low per-visit fees ($0 telehealth, $10 physician, $25 urgent care), an annual physical, and unlimited management of 13 chronic disease states for the same $10 visit fee. Marketed to small business employees and their families.
• Kasper Prescription Program Pharmacy subscription offering over 150 prescriptions for $1 per 30-day supply on the $0 formulary and 200+ common acute and chronic medications for $1 per 30-day supply on the $1 formulary. Includes retail pickup at 70,000+ pharmacies, home delivery with free standard shipping, diabetic supplies, international pharmacy savings up to 70%, and prescription assistance programs.
• Diagnostic Lab Tests Access to over 100 lab tests priced under $7 (plus a $7 draw fee) through a national network of over 2,000 laboratories and draw locations across all 50 states.
• Diagnostic Imaging Affordable diagnostic imaging services including MRI, CT Scan, PET Scan, Ultrasound, X-ray, and Mammogram at discounted pre-negotiated rates through over 2,000 participating imaging centers when scheduled through the program.
• Medical Marketplace Marketplace of affordable pre-negotiated cash prices for shoppable medical care including imaging and outpatient surgery.
• Mental Health Services Mental health support delivered by a dedicated team of providers specializing in mental well-being, accessed through telehealth.
• Colon Cancer Screening Affordable pre-negotiated rates for colonoscopy (screening or diagnostic), upper endoscopy, flexible sigmoidoscopy, virtual colonoscopy, Cologuard, and FIT, with financial assistance available for patients unable to afford the services.
• Supplemental Benefits Voluntary benefits add-ons including dental, vision, accident insurance, critical illness insurance, hospital indemnity, income protection, and life insurance, completing the comprehensive benefits package for small businesses.

Quantifiable outcome

• Visit fees as low as $0 for telehealth and $10 for physician visits
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• LyriccoreTechnology or IntegrationTelehealth services are provided through Lyric, a third-party provider. Lyric provides the technology platform for 24/7 access to bilingual licensed physicians for telehealth visits.
• National Pharmacy NetworkcoreOthersPartnership with over 70,000 retail pharmacies nationwide for prescription pickup, including home delivery with FREE standard shipping. Also includes international pharmacy services and prescription assistance programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Forma: Forma provides flexible benefits spending accounts (FSA, HRA, lifestyle) for small and mid-sized employers, an adjacent SMB benefits platform that competes for the same flexible-contribution employer budget.
• PeopleKeep: PeopleKeep (by Bennie) administers QSEHRA and ICHRA reimbursement arrangements specifically for small employers, the same SMB segment Kasper targets with turn-key benefits and flexible employer contributions.
• GoodRx: GoodRx operates the dominant cash-pay prescription discount marketplace with employer/benefits integration, directly comparable to Kasper's $0/$1 pharmacy subscription and cash-pricing model.
• Take Command Health: Take Command Health is an SMB-focused ICHRA/QSEHRA administrator that enables small employers to offer defined-contribution health benefits, directly competing for the same small-business benefits budget that Kasper pursues.
• Sesame: Sesame operates a cash-pay telehealth and primary care marketplace with employer distribution, comparable to Kasper's direct primary care membership at transparent, low visit fees.
• Remodel Health: Remodel Health provides individual coverage HRA (ICHRA) administration for small employers, an analogous SMB benefits platform competing on affordability and ease of administration versus Kasper's DPC-plus-supplemental model.

Broad incumbents

• Zenefits: Zenefits provides a unified HR and benefits platform for SMBs including health insurance brokerage, directly competing for the small employer benefits wallet with established broker relationships.
• Justworks: Justworks is a PEO offering payroll plus a full benefits package to small businesses, overlapping with Kasper on SMB employer benefits distribution with significantly broader capabilities.

Emerging players

• Cost Plus Drugs (Mark Cuban Cost Plus Drug Company): Cost Plus Drugs offers transparent, low-cost prescription pricing that overlaps with Kasper's $1 formulary model and represents a comparable cash-pay pharmacy alternative for small employers.
• Honeybee Health: Honeybee Health is an online pharmacy with transparent cash pricing and employer integrations, an emerging player in the low-cost prescription space where Kasper competes on $1 formulary pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/benePerks
• Facebookfacebook.com/benePerks
• LinkedInlinkedin.com/company/beneperks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bene Perks