Upljft

Name

Upljft

Legal name

loved GmbH

Website

https://upljft.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Upljft (legal entity: loved GmbH) is a Hamburg-based creative services agency and joint venture of thjnk, delivering branding, corporate design, photography, social media, and campaign work for enterprise clients across automotive, streaming, public sector, and culture in the DACH region.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Brand design
• Social media campaigns
• Content creation
• Corporate branding

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including branding, corporate design, social media campaigns, photography, and content production. Revenue is generated through custom project engagements with enterprise clients, likely structured as one-time project fees or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Upljft (operating as "loved", legal entity loved GmbH) is a Hamburg-based creative agency that delivers integrated creative services across four lines: Campaigning, Social Media, Design & Branding, and Content. The agency produces brand strategies, corporate identities, photography, branded content (including film and magazines), and multi-channel social media campaigns for enterprise, public-sector, and nonprofit clients. Engagements are structured as custom project-based work or retainers, executed by in-house creative teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigning
• Social Media Social media content strategy, campaign development, and ongoing social media management for clients such as the streaming platform WOW and the public-sector tourism initiative The Länd.
• Design & Branding Brand strategy, corporate design, visual identity development, rebrands, logo design, website/screendesign, and brand systems for enterprise clients such as Porsche Design and Vitesco Technologies.
• Content (Photography & Branded Content) Content production including photography, film, editorial/visual magazine work, and branded content for clients such as Audi (photography, film, visual magazine) and Clockhouse (fall campaign photography).

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Kempertrautmann: Hamburg-based creative agency with integrated brand, social, and content services. Direct geographic and service-mix peer to loved.
• Jung von Matt: Large Hamburg-based German creative agency network offering integrated brand, social, and content services. Closely comparable by geography, scale, and integrated service model.
• Scholz & Friends: German full-service creative agency with integrated brand, advertising, and content offerings serving major enterprise accounts. Comparable in size and service breadth.
• Antoni: Berlin-based creative agency spun out of Kolle Rebbe, known for integrated campaigns and content production. Closely comparable in service mix and target market.
• Heimat: Berlin- and Hamburg-rooted independent creative agency known for integrated brand storytelling and large-scale campaigns. Comparable in positioning and enterprise client roster.
• Kolle Rebbe: Hamburg-based creative agency with strong brand, content, and campaign work across German enterprise clients. Direct competitor in the same city and overlapping verticals.
• Grabarz & Partner: Hamburg-rooted independent creative agency known for integrated campaigns and brand work. Directly comparable by city, scale, and creative-led positioning.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with full-service creative, digital, and media capabilities. Broader incumbent serving many of the same German enterprise clients.
• thjnk: Parent/affiliate of loved (Upljft is described as a JV of thjnk) and one of Germany's leading independent creative agencies. Direct strategic peer with overlapping automotive and brand clients.
• TBWA\Germany: German arm of the global TBWA network, providing integrated creative, brand, and content services. Network-backed incumbent operating in the same verticals and enterprise client segment.

Market position

Customer concentration

• Instagraminstagram.com/loved_agency/?hl=de
• Facebookfacebook.com/upljft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upljft