Niece Lumber

What Niece Lumber does

Niece Lumber is a single-location, family-owned distributor of building materials, windows, doors, moulding, millwork, kitchen and bath cabinetry, decking, and related hardware, operating continuously from Lambertville, New Jersey since 1920. The company runs a physical showroom at 2 Elm Street that serves as the primary sales channel, supplemented by a dedicated professional online ordering portal at pro.niecelumber.com for contractors and trade buyers. Its product portfolio spans roughly a dozen core categories with deep SKU breadth — notably over 300 moulding selections in stock plus thousands of accessible profiles, and an extensive assortment of engineered lumber, framing lumber, trim boards, plywood, siding (including James Hardie fiber cement), insulation, ACRE sustainable materials, and Trusscore PVC wall and ceiling panels of which Niece is the sole stocking dealer across New Jersey and Eastern Pennsylvania. The kitchen and bath division — launched in 1980 and significantly expanded in 1984 and again in 2024 — offers cabinetry from premium manufacturers (StarMark, Ultracraft, Wolf, Mid Continent, NatureKast), countertops (Cambria, Silestone, John Boos, Formica), hardware, and accessories paired with in-house kitchen design consultation.

The business model is a traditional building materials dealer: one-time transactional sales of distributed third-party brands with quote-based pricing rather than published price lists, augmented by professional kitchen/bath design services. Niece serves two primary customer segments — homeowners undertaking renovation projects (DIY and design-assisted) and regional professional builders/contractors — through a hybrid showroom-plus-direct-delivery model targeting Central New Jersey and Eastern Pennsylvania. Revenue is generated across six documented streams: building materials and lumber, windows and doors, moulding and millwork, kitchen and bath products with design services, deck and rail products, and hardware/specialty items. Differentiation rests on century-old regional brand reputation, exclusive stocking agreements (Trusscore, StarMark flagship), depth of in-stock inventory, and curated premium-brand partnerships (Marvin, TruStile, Therma-Tru, ProVia, Simpson, TimberTech, Fiberon, Festool, and others).

Name

Niece Lumber

Legal name

Niece Lumber

Website

https://niecelumber.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Niece Lumber is a family-owned building materials distributor in Lambertville, NJ, serving homeowners and contractors in Central New Jersey and Eastern Pennsylvania with lumber, windows, doors, moulding, millwork, kitchen/bath cabinetry, decking, and hardware since 1920.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Building materials supply
• Lumber and millwork
• Windows and doors
• Kitchen and bath design
• Decking and railing

Headquarters

HQ city

Lambertville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials and Lumber Sales: Niece Lumber generates revenue through the sale of building supply materials including lumber, framing materials, engineered lumber, plywood, trim boards, siding, and other construction materials to homeowners and contractors.
2. Windows and Doors Sales: Sale of windows and doors from partnered manufacturers including Marvin, Therma-Tru, ProVia, Simpson Doors, and TruStile, serving both residential new construction and renovation markets.
3. Moulding and Millwork Sales: Extensive catalogue of over 300 moulding selections in stock plus additional profiles available, including interior and exterior mouldings, millwork, beaded panels, columns, shutters, and stair parts.
4. Kitchen and Bath Products and Design Services: Kitchen cabinetry sales including custom and semi-custom options from StarMark, Ultracraft, Wolf and others, countertops, hardware, plus professional design services. Cabinetry division started in 1980 and showroom expanded in 1984.
5. Deck and Rail Products: Composite and PVC decking, wood decking, railing systems, deck lighting, fasteners, pergolas, post caps, and lattice products for outdoor living projects.
6. Hardware and Specialty Products: Architectural hardware, closet systems, power tools (Festool), flashing tape (G-Tape), paint, and CUTEK wood coating products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Niece Lumber distributes and sells lumber, building materials, windows, doors, moulding, millwork, kitchen and bath cabinetry, countertops, decking, railings, porch components, hardware, paint, and wood coatings from its Lambertville, NJ showroom and professional online portal. The company also provides in-house kitchen and bath design consultation and serves both homeowners undertaking renovation/DIY projects and professional builders/contractors sourcing materials for new construction and remodeling.

Product overview

Niece Lumber is a building supply materials and hardware store serving customers since 1920, located in Lambertville, NJ. The company operates as a single-location full-service dealer offering an extensive portfolio of construction and renovation products organized into core categories: Windows & Doors (featuring Marvin, TruStile, Lincoln, Therma-Tru, ProVia, Simpson, Velux, and other brands); Moulding (300+ in-stock selections across four collections: Designer, Estate Series, Metro, and Prestige Line); Kitchen & Bath (complete design services and products including cabinetry from StarMark, Ultracraft, Wolf, Mid Continent, and others, plus countertops, hardware, and accessories); Lumber & Building Materials (engineered lumber, framing lumber, insulation, trim boards, plywood, siding, and specialty materials including ACRE sustainable building products and Trusscore PVC panels); Millwork (beaded panels, columns, shutters, window trim, and stair parts); Deck & Rail (composite/PVC decking from Wolf, Fiberon, TimberTech, wood decking including Ipe and Western Red Cedar, and railing systems); Porches (floor/ceiling products, rails, screen systems, and columns); Hardware (architectural hardware, Festool power tools, flashing tape); Paint; and CUTEK wood coating products. The company also maintains a professional e-commerce platform (pro.niecelumber.com) alongside its showroom-based sales model.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows & Doors Windows and doors offering new construction windows, replacement windows, skylights, and interior, exterior, patio, and storm doors from brands including Marvin, TruStile, Lincoln, Therma-Tru, ProVia, Simpson, Reeb, Combination Door, Velux, Phantom Screens, and Upstate Door for residential new construction and renovation.
• Moulding Moulding product line with 300+ in-stock selections and thousands of additional profiles available, including crowns, casings, bases, chair rails, door jambs, and more in Poplar, Pine, MDF, Red Oak, White Oak, PVC, Maple, Cherry, Sapele, Walnut, and Cedar, organized into the Designer Collection, Estate Series, Metro Collection, and Prestige Line.
• Kitchen & Bath Design Services and Products Complete kitchen and bath design service with cabinetry, countertops, hardware, and accessories from StarMark, Ultracraft, Wolf, NatureKast, Nations Cabinetry, Mantra, Mid Continent, Crestwood, Cambria, Silestone, John Boos, and Formica, supported by in-house kitchen designers for homeowners and contractors.
• Lumber & Building Materials Full-service lumber and building materials dealer offering engineered lumber, framing lumber, trim boards, insulation, ventilation, plywood, panel products, siding, ACRE sustainable building material, and Trusscore wall and ceiling panels.
• Millwork Millwork product line including beaded panel/beadboard, columns and post wraps, shutters, window trim and surrounds, and stair parts from Coffman Stair Parts, Crown Heritage, HB&G, WOLF, Fypon, and others.
• Deck & Rail Deck and railing materials including composite and PVC decking, wood decking and framing, railing systems, deck lighting, fasteners and connectors, pergolas, post caps, and lattice from Wolf, Fiberon, TimberTech, Dekorators, and Key-Link.
• Porches

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core.

• Marvin Windows and DoorscoreTechnology or IntegrationNiece Lumber is proud to partner with Marvin to offer customers high quality, low maintenance and top performing windows and doors solutions. Marvin is featured prominently on the website with dedicated landing pages for both homeowners and building professionals.
• TruStilecoreTechnology or IntegrationTruStile is transforming residential design with high-quality, made-to-order, well-designed interior doors and entry systems. They offer custom possibilities with the TruStile Design Tool.
• Lincoln Windows and DoorscoreTechnology or IntegrationWith over 65 years of manufacturing experience, Lincoln engineers windows and patio doors for visual appeal and outstanding performance, independently tested and certified for energy efficiency.
• Therma-TrucoreTechnology or IntegrationTherma-Tru fiberglass entry and patio doors outperform wood and steel doors, offering beauty of wood and strength of steel with energy efficiency and security.
• ProViacoreTechnology or IntegrationProVia offers four brands of fiberglass and steel professional-class entry doors meeting highest standards for beauty, durability, security and energy efficiency.
• Simpson DoorscoreTechnology or IntegrationSimpson doors are famous for beautiful wood detailing and superior craftsmanship with a wide range of stock interior and exterior doors plus custom options.
• StarMark CabinetrycoreTechnology or IntegrationStarMark Cabinetry makes each cabinet by hand, one at a time, to exact specifications. Niece Lumber is one of the largest single location StarMark Cabinetry dealers in the United States.
• UltracraftcoreTechnology or IntegrationUltracraft focuses solely on full overlay, full access cabinetry offering up to 15% more usable space than framed construction manufacturers.
• Wolf Classic CabinetscoreTechnology or IntegrationWOLF Classic Cabinets offers eight popular door style/finish combinations at attractive price points including no up charges for paints and glazes.
• Mid Continent CabinetrycoreTechnology or IntegrationMid Continent Cabinetry offers large selection of glazed, painted and natural wood cabinets with custom glass and grille choices.
• CambriacoreTechnology or IntegrationCambria quartz countertops are engineered stone surfaces offering beauty comparable to granite with greater durability.
• SilestonecoreTechnology or IntegrationSilestone quartz countertops combine natural stone beauty with modern manufacturing for durable kitchen and bath surfaces.
• FormicacoreTechnology or IntegrationFormica Laminates offer fashion-forward solid colors and nature-inspired patterns with Ideal Edge profiles for finished edges.
• John BooscoreTechnology or IntegrationJohn Boos butcher block countertops can be ordered with natural finish or sealed with Varnique for kitchen, laundry room, or bar use.
• Top KnobscoreTechnology or IntegrationTop Knobs crafts cabinet knobs, drawer pulls, hooks and fixtures following quality tradition with an exclusive lifetime warranty.
• Nantucket SinkscoreTechnology or IntegrationNantucket Sinks produces products balancing modern kitchen and bathroom needs with enduring elegance and beauty of Nantucket Island style.
• Rev-A-ShelfcoreTechnology or IntegrationRev-A-Shelf offers thousands of innovative storage and organizational products including Lazy Susan components and LED lighting options.
• TrusscorecoreTechnology or IntegrationNiece Lumber is the only stocking dealer of Trusscore products in all of New Jersey and Eastern Pennsylvania. Trusscore Wall&CeilingBoard is a PVC alternative to drywall that installs up to 4x quicker.
• ACRE by Modern MillcoreTechnology or IntegrationACRE is a sustainable building material with warmth and beauty of real wood without being wood or wood composite. Niece Lumber stocks ACRE products in various forms including trim, siding, and sheets.
• Eastern Engineered Wood ProductscoreTechnology or IntegrationSupplier of Nordic Floor Joists and Nordic Rim Boards & Studs for engineered lumber products.
• Huber Engineered Woods (Zip System)coreTechnology or IntegrationZip System Wall & Roof products for sheathing and moisture management in construction.
• TimberTechcoreTechnology or IntegrationTimberTech capped composite decking is tough enough to resist mold, mildew, stains and scratches with 30-year limited fade and stain warranty.
• FiberoncoreTechnology or IntegrationFiberon composite decking offers eco-friendly wood alternative with warmth and appeal of natural hardwoods without maintenance expense.
• James HardiecoreTechnology or IntegrationJames Hardie is the world leader in fiber cement siding with products including HardiePlank lap siding, HardieShingle and HardiePanel with ColorPlus technology.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Parksite: Parksite is a building products distributor focused on specialty categories including millwork, decking, and siding, serving both pro and consumer channels. Its category mix and trade/retail hybrid model closely mirror Niece's positioning in moulding, decking, and exterior products.
• 84 Lumber: 84 Lumber operates a national chain of component manufacturing plants and retail lumber/building material stores, offering lumber, windows, doors, and millwork to contractors and homeowners. Its store-format and contractor-oriented model closely parallels Niece Lumber's showroom-plus-trade model, though at vastly larger scale.
• McCoy's Building Supply: McCoy's is a family-owned retail lumber and building materials dealer serving Texas and surrounding markets, with showrooms, design services, and a contractor/pro focus. It is a strong analog for Niece's regional, family-owned dealer model with kitchen/bath and millwork extensions.

Broad incumbents

• Builders FirstSource: Builders FirstSource is the largest U.S. supplier of building products, components, and services to professional homebuilders, including lumber, millwork, windows, and doors. It directly competes with Niece in trade-oriented lumber and millwork at national scale, with limited retail showroom exposure.
• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. It overlaps with Niece's windows, doors, and siding categories but does not serve retail DIY customers or offer kitchen/bath design.
• Foundation Building Materials: FBM is a specialty distributor of building products including insulation, drywall, and complementary categories used in commercial and residential construction. It overlaps with Niece's insulation, panels, and siding SKUs but does not focus on moulding or kitchen/bath.
• Lansing Building Products: Lansing is a national specialty distributor of exterior building products including siding, windows, and millwork serving professional contractors. It overlaps with Niece on millwork, moulding, and exterior categories but operates at much broader scale and without the kitchen/bath design component.
• Boise Cascade: Boise Cascade manufactures and distributes engineered wood products, lumber, and building materials including plywood and OSB panels. It competes with Niece in plywood, engineered lumber, and panel categories through wholesale distribution channels.
• US LBM: US LBM is a large national distributor of lumber, millwork, windows, and specialty building products serving professional builders. It competes with Niece across multiple product categories but at much greater geographic and operational scale.
• BMC Stock Holdings: BMC is a national provider of building materials, millwork, and component solutions to professional builders, with showrooms and design centers. It directly competes with Niece's moulding, millwork, doors, and windows categories at a multi-region scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Niece.Lumber
• Instagraminstagram.com/niecelumber
• Xx.com/niecelumber
• LinkedInlinkedin.com/company/niece-lumber

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niece Lumber