Allianz-Tiriac Insurance

What Allianz-Tiriac Insurance does

Allianz-Tiriac Insurance (legal name: Allianz-Țiriac Asigurări) is a Romanian multi-line insurance provider and wholly-owned subsidiary of Germany's Allianz Group, headquartered in Bucharest's Tiriac Tower. The company offers a comprehensive portfolio across auto (My Car, My Car Electric, CASCO, RCA), home (My Home, mandatory PAD), travel (My Travel, Voiaj), life and health (My Protect, Life Plan, SanaPro, My Global Health), civil liability (My Apologies, Protect+), and commercial lines (My Company, FlexiCasco, Grup Life, SanaPlan), plus private pension management through subsidiary Allianz-Tiriac Pensii Private (Pillar II mandatory and Pillar III voluntary funds).

The business operates a digital-first platform supporting 100% online policy purchase with instant issuance, online claims notification across auto, health, travel, and life, and a real-time Claims Tracker now extended to all auto products. Distribution is multi-channel: direct digital self-serve via website and mobile app, a physical branch and authorized agent network across Romania, bank partnerships (ING Bank Romania for travel insurance), e-commerce partnerships (eMag for Protect+), and broker channels for commercial lines. The company also shares anonymized climate risk data with EU authorities under the INSPIRE Directive.

Revenue is generated primarily through recurring insurance premiums across P&C (auto, home, travel, commercial), life and health, and asset-based fees on private pension funds under management. Pricing follows tiered subscription models (e.g., My Car/My Home with Confort, Plus, Extra, Max packages), with progressive multi-policy discounts of 5-15% incentivizing cross-line bundling. Q1 2026 gross written premiums reached approximately RON 1.1 billion (~$244M), up 21.5% year-on-year, positioning the company among the leading insurers in the Romanian market.

Name

Allianz-Tiriac Insurance

Legal name

Allianz-Țiriac Asigurări

Website

https://allianztiriac.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allianz-Tiriac Insurance is a Romanian multi-line insurer and subsidiary of Allianz Group, offering auto, home, travel, life, health, commercial, and pension products to individuals and businesses through digital, branch, and partner channels.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Pension Funds (525110), Insurance Agencies and Brokerages (52421)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Property and casualty insurance
• Life and health insurance
• Private pension funds
• Auto insurance
• Corporate insurance

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insurance Premiums - Property & Casualty: Core revenue from property and casualty insurance including auto (RCA, CASCO, My Car), home (My Home, PAD), travel, and other personal lines. Gross written premiums reached approximately 1.1 billion lei ($244M/€210.3M) in Q1 2026, up 21.5% year-on-year.
2. Insurance Premiums - Life & Health: Revenue from life insurance products (life protection, savings, investment), private health insurance (SanaPro, My Global Health), and group employee benefits (Group Life, Protect Grup, SanaPlan).
3. Private Pension Management: Revenue from managing private pension funds (Pillar II mandatory and Pillar III voluntary). Allianz-Tiriac Pensii Private manages AZT Viitorul Tau (Pillar II), AZT Moderato and AZT Vivace (Pillar III). Management fees charged as a percentage of fund assets.
4. Corporate/Business Insurance: Revenue from commercial insurance products for businesses including My Company, FlexiCasco, property, equipment, construction, financial risks, professional liability, and cargo insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Allianz-Tiriac is a Romanian insurance provider selling general insurance (auto, home, travel, civil liability), life and health insurance, and managing private pension funds (Pillar II mandatory and Pillar III voluntary) for individual consumers and businesses. The company distributes its products through direct digital channels, branch offices, sales agents, bank partnerships, and an authorized broker network in Romania.

Product overview

Allianz-Tiriac Insurance operates as a multi-line insurance provider in Romania, offering a comprehensive portfolio of products for both individuals (persoane fizice) and businesses (persoane juridice), along with private pension services. The product portfolio is organized into distinct categories: Auto insurance (My Car, My Car Electric, CASCO, RCA, FlexiCasco), Home insurance (My Home, PAD), Travel insurance (My Travel, Voiaj), Health insurance (SanaPro, My Global Health), Life and protection insurance (My Protect, Life Plan, Life Help, Protect), Civil liability (My Apologies, Protect+), and Business insurance (My Company). The company also offers Private Pension products through Pillar II (AZT Viitorul Tau) and Pillar III (AZT Moderato, AZT Vivace). The My Car and My Home products are offered in progressive package tiers (Confort, Plus, Extra, Max) allowing customers to customize coverage based on needs and budget. A digital Claims Tracker service enables real-time claim status tracking.

Differentiator

Problem solved

Functional benefit

Brands

• My Car: Combined RCA + CASCO auto insurance product with four coverage packages (Confort, Plus, Extra, Max)
• My Car Electric
• My Home
• PAD
• My Travel
• Voiaj
• Claims Tracker

Products and services

• My Car (RCA + CASCO) Comprehensive auto insurance combining mandatory RCA (third-party liability) with optional CASCO coverage, structured in four progressive packages (Confort, Plus, Extra, Max) protecting against collision, theft, natural disasters, vandalism, and glass damage. Targeted at individual vehicle owners in Romania.
• My Car Electric Specialized auto insurance for electric and hybrid vehicles that includes RCA and CASCO coverage plus specific protections for battery, charging cables, wallbox, and adapters, with road assistance to the nearest charging station. Targeted at owners of EVs and hybrids.
• RCA (Răspundere Civilă Auto) Mandatory auto third-party liability insurance covering damages caused to other vehicles, property, and persons. Available online with coverage valid in 42 Carte Verte countries. Targeted at vehicle owners in Romania.
• CASCO Optional comprehensive auto insurance protecting against collision, theft, natural disasters, fire, and vandalism, available independently of the RCA provider. Targeted at individual vehicle owners.
• My Home Optional home and contents insurance with three packages (Confort, Extra, Max) covering fire, natural disasters, water damage, theft, and home assistance services. Targeted at individual homeowners in Romania.
• PAD (Polița de Asigurare a Dezastrelor) Mandatory home insurance covering earthquake, flood, and landslide damage. Fixed-price regulated product for all Romanian homeowners, available in Type A and Type B tiers.
• My Travel Travel insurance for international trips covering medical emergencies, repatriation, baggage, sports activities, and optional trip cancellation/interruption. Available as single trip or annual multi-trip policies. Targeted at individual travelers.
• SanaPro Private health insurance covering medical expenses, hospitalization, and treatments through a network of partner clinics. Targeted at individual consumers and groups in Romania.
• My Global Health International health insurance providing global medical coverage for expats and travelers requiring healthcare access outside Romania. Targeted at globally-mobile individuals and expats.
• Life Insurance (My Protect, Life Plan, Life Help, Protect) Life insurance products providing protection, savings, and investment options including My Protect, Life Plan, Life Help, and Protect with coverage for death and disability. Targeted at individual consumers seeking financial protection and retirement planning.
• My Apologies Civil liability insurance protecting individuals against claims from third parties for accidental damage or injury caused to others. Targeted at individual consumers in Romania.
• AZT Viitorul Tau (Pillar II Mandatory Pension) Mandatory private pension fund (Pillar II) providing retirement savings with investment fund management. Targeted at Romanian employees enrolled in the mandatory pension system.
• AZT Moderato (Pillar III Voluntary Pension) Voluntary pension (Pillar III) fund with moderate investment strategy for retirement savings. Targeted at individuals seeking supplementary voluntary retirement savings.
• AZT Vivace (Pillar III Voluntary Pension) Voluntary pension (Pillar III) fund with dynamic investment strategy for retirement savings. Targeted at individuals seeking growth-oriented supplementary retirement savings.
• My Company Business insurance package covering buildings, equipment, machinery, construction, money and values, directors liability, professional liability, and third-party liability. Targeted at SMEs and large corporations in Romania.
• FlexiCasco Business auto insurance for corporate fleets with flexible coverage options. Targeted at commercial vehicle fleet operators.
• Grup Life Group life insurance for employees providing death and disability coverage. Targeted at employers offering group benefits.
• SanaPlan Corporate health insurance plan for employee benefits, providing group medical coverage. Targeted at employers offering health benefits to staff.

Quantifiable outcome

• Home insurance damage offer issued within 2 hours of document upload; payment to account within 5 working days
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ING Bank RomaniacoreChannel Partner/ Reseller/ Distributor · 20 April 2026ING Bank Romania partnered with Allianz-Tiriac to launch ING Travel Protect, a new international travel insurance product available for purchase through ING's mobile banking app up to two hours before departure. The product covers medical expenses, emergency assistance, lost documents, luggage damage or theft, sports injuries, and third-party harm, with a 10% group discount for bookings of 2-10 travelers.
• eMagminorChannel Partner/ Reseller/ DistributorAllianz-Tiriac offers Protect+ liability insurance in partnership with eMag, Romania's leading e-commerce marketplace. The product is distributed through eMag's platform alongside product purchases.
• Mondial AssistancecoreTechnology or IntegrationMondial Assistance provides assistance and support services to Allianz-Tiriac policyholders. The partnership has received a 4.5/5 star eKomi rating from over 20,553 customer reviews, indicating strong service quality.
• European Union (INSPIRE Directive)coreStrategic or Co-development PartnerAllianz-Tiriac shares anonymized climate risk data (natural disaster damages) with EU authorities and stakeholders in compliance with the EU INSPIRE Directive, contributing to climate adaptation analysis and statistics across Europe.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Allianz Group: Global parent of Allianz-Tiriac and one of the world's largest insurance and asset management groups. Operates broadly across life, P&C, and health lines worldwide and provides capital, brand, and product frameworks to the Romanian subsidiary.
• Vienna Insurance Group: Austrian-headquartered regional insurance holding that owns Omniasig and Asirom in Romania. Comparable as a broader CEE multi-line insurance platform that consolidates Romanian subsidiaries competing directly with Allianz-Tiriac.

Direct peers

• Generali România: Generali's Romanian operation provides life and non-life insurance across individual and commercial segments. Comparable multi-line scope and similar target customers make it a direct domestic competitor to Allianz-Tiriac.
• NN Asigurări de Viață: One of the leading life insurance carriers in Romania with a strong bancassurance-led distribution model. Directly comparable in the life and health protection segment and pension-adjacent offerings.
• Groupama Asigurări: One of the largest multi-line insurers in Romania, offering auto, home, life, and health insurance with a comparable agency and direct distribution model. Closely comparable in product breadth, customer segments, and channel structure to Allianz-Tiriac.
• UNIQA Asigurări: Austrian-headquartered UNIQA's Romanian subsidiary offers multi-line insurance products (auto, home, health, life) to both individuals and SMEs. Direct overlap in product mix and customer segments in the Romanian market.
• Signal Iduna Romania: Health-focused insurer in Romania offering private medical insurance and group health benefits. Directly comparable to Allianz-Tiriac's SanaPro and SanaPlan health lines, particularly in the corporate employee benefits segment.
• Omniasig Vienna Insurance Group: Romanian subsidiary of Vienna Insurance Group offering a similar multi-line insurance portfolio (auto, home, life, commercial). Directly competes with Allianz-Tiriac for retail and corporate customers in the same regulatory environment.
• Asirom Vienna Insurance Group: Another Vienna Insurance Group subsidiary in Romania offering property, casualty, auto, and life insurance. Comparable mid-to-large Romanian insurer competing for the same retail and corporate segments.
• BRD Asigurări de Viață: Life insurance carrier tied to BRD, leveraging a bank distribution channel similar to how Allianz-Tiriac partners with ING. Direct competitor in life protection and savings products distributed through Romanian retail banks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allianz-tiriac-asigurari
• Xx.com/allianztiriac1
• Facebookfacebook.com/AllianzTiriacAsigurari

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz-Tiriac Insurance