Amagency
Amagency is a Milan-based influencer marketing agency founded in 2020 that operates two divisions — talent management for 20+ influencers and digital marketing campaign services — serving over 100 brand clients annually across Instagram, TikTok, and YouTube with a team of 7 professionals.
- Company typePrivate
- Founded2020
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amagency does
Amagency is a privately held digital and influencer marketing agency headquartered in Milan, Italy, founded in 2020 by Amalia Mariotti. The firm operates through two specialized divisions that are positioned to work in synergy: Amagency Talent Management, which represents and manages a roster of over 20 carefully selected, authentic influencers on Instagram and TikTok selected for high community engagement, and Amagency Digital Marketing, which designs and executes social and influencer marketing campaigns for brands across Instagram, TikTok, and YouTube. The company extends its fulfillment capacity beyond the core talent roster through a loosely affiliated 'Friends of AMA' extended influencer network activated for specific campaign needs.
The agency serves brand clients seeking digital and influencer marketing services, offering customized digital strategies, channel management, and influencer campaign planning and production. Its stated customer base includes over 100 annual clients, though no specific customer logos are publicly disclosed. Pricing is not publicly listed; engagements are initiated through direct contact with the agency. Amagency markets itself through a bilingual Italian/English website and positions its services within the broader European market.
The company operates with a small team of 7 professionals spanning campaign management, talent management, and administration functions. It is privately held with no disclosed institutional investors, funding rounds, or parent company. There is no evidence of proprietary technology, AI/ML capabilities, or platform infrastructure — the offering is fundamentally a professional services model reliant on human creative and relationship-driven execution. The agency has no public app, no API, no disclosed patents or certifications, and no documented regulatory milestones beyond its 2020 founding.
Amagency firmographics
Firmographics- Name
- Amagency
- Legal name
- Amagency
- Website
- https://amagency.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amagency is a Milan-based influencer marketing agency founded in 2020 that operates two divisions — talent management for 20+ influencers and digital marketing campaign services — serving over 100 brand clients annually across Instagram, TikTok, and YouTube with a team of 7 professionals.
- Ownership category
- akta.pro rank
Amagency industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Amagency is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Amagency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Talent Management Services: Management and representation of over 20 authentic influencers/talents on Instagram and TikTok, connecting them with brands for marketing campaigns
- Digital Marketing Services: Social and influencer marketing campaign design and management for brands, including strategy development, channel management, and content production
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Amagency product offering
Product offeringCore offering
Amagency is a Milan-based commercial agency operating two specialized divisions: Amagency Talent Management, which represents and manages over 20 authentic, high-engagement influencers on Instagram and TikTok, and Amagency Digital Marketing, which designs and executes social and influencer marketing campaigns for brands on Instagram, TikTok, and YouTube. The agency provides end-to-end services from talent representation to customized digital strategies, channel management, and creative native content production.
Product overview
Amagency is a digital and influencer marketing agency founded in 2020, structured as two specialized divisions operating in synergy: Amagency Talent Management and Amagency Digital Marketing. The Talent Management division manages over 20 influencers on Instagram and TikTok, while the Digital Marketing division designs and executes social media campaigns. Together, they offer a complete range of services from talent management to innovative marketing strategies for brands, with a team of 7 professionals and over 100 annual clients.
Differentiator
Problem solved
Functional benefit
Brands
- Amagency Talent Management: Specialized division managing authentic and high-engagement talent on Instagram and TikTok, selected for their ability to build genuine connections with communities.
- Amagency Digital Marketing
Products and services
- Amagency Talent Management Talent representation and management service for authentic, high-engagement influencers and content creators on Instagram and TikTok. Includes career management, brand partnership facilitation, and activation of an extended 'Friends of AMA' network for specific campaign needs. Targeted at content creators seeking professional management and brand collaboration opportunities.
- Amagency Digital Marketing Social and influencer marketing campaign design and management service for brands across Instagram, TikTok, and YouTube. Includes customized digital and social media strategies, complete channel management, creative native content production, and influencer campaign organization aimed at maximizing engagement and brand awareness.
Companies that use Amagency
Customer profileSegments2 records
Ideal customer profiles2 records
Amagency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amagency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Friends of AMAminorExtended network of influencers available for campaigns beyond the core roster of 20+ managed talents, activated strategically to meet specific campaign needs
Scale indicators5 records
Recent moves3 records
Expansion highlights3 records
Amagency competitors and assessment
Company assessmentDirect peers
- Buzzoole: Italy-founded influencer marketing platform and agency that connects brands with creators. Most direct geographic and functional overlap with Amagency as another Italian-rooted influencer services player serving EU brands.
- Obviously: Global influencer marketing agency running social and creator campaigns for consumer brands. Comparable to Amagency's Digital Marketing division in service scope (campaign strategy, channel management, native content).
- Whalar: London-based creator agency and talent management firm representing influencers and running brand campaigns on Instagram and TikTok. Closely comparable to Amagency's combined talent management + brand campaign offering at a larger scale.
- The Influencer Marketing Factory: Boutique US/EU influencer marketing agency operating TikTok, Instagram, and YouTube campaigns for brands. Closely aligned with Amagency's channel mix and platform-native content approach, though larger and transatlantic.
- Influencer Marketing Group: DACH-based influencer and social media marketing agency running creator campaigns for brands across Europe. Closely comparable to Amagency on service model and target buyer, with regional overlap in continental Europe.
- Vamp: Australia-based influencer marketing agency and talent management platform serving brands and creators. Same dual talent + brand-campaign model as Amagency, but operating in APAC rather than Europe.
Broad incumbents
- IZEA Worldwide: US-listed creator economy platform offering influencer marketing software plus managed services. Wider portfolio than Amagency, but overlaps on the campaign-execution and creator-management sides as a broader incumbent.
- Later (Influencer Marketing arm): Social media marketing platform that has expanded into influencer marketing services and creator partnerships. Comparable to Amagency's brand-side campaign work as part of a wider marketing-tech portfolio.
Emerging players
- Influencer.com: Influencer marketing agency serving European and global brands with creator-driven campaigns. Comparable in target customer and service type to Amagency, with somewhat broader geographic reach.
Regional players
- Kairos Media: Spain-based social media and influencer marketing agency focused on brand campaigns on platforms such as TikTok, Instagram, and YouTube. Comparable to Amagency's Digital Marketing division within the southern European market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Amagency social profiles
Digital presenceAmagency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amagency leadership team
Management profileNumber of profiles
Profiles7 records
Amagency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amagency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amagency
What does Amagency do?
Amagency is a Milan-based commercial agency operating two specialized divisions: Amagency Talent Management, which represents and manages over 20 authentic, high-engagement influencers on Instagram and TikTok, and Amagency Digital Marketing, which designs and executes social and influencer marketing campaigns for brands on Instagram, TikTok, and YouTube. The agency provides end-to-end services from talent representation to customized digital strategies, channel management, and creative native content production.
When was Amagency founded?
Amagency was founded in 2020. It employs 1 to 10 people.
Where is Amagency based?
Amagency is headquartered in Milano, Italy, in the Europe region.
How does Amagency make money?
Two revenue lines are on record. Talent Management Services are the primary driver. The others are digital Marketing Services.
Who are Amagency's main competitors?
Direct peers on record are Buzzoole, Obviously, Whalar, The Influencer Marketing Factory, Influencer Marketing Group and Vamp. Broad incumbents are IZEA Worldwide and Later (Influencer Marketing arm). Influencer.com is listed as an emerging player. Kairos Media is listed as a regional player.
Does Amagency have an API?
No public API is recorded for Amagency.
What industry is Amagency in?
Amagency's product category is Digital Marketing Agency. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.