Buzzoole
Buzzoole is an Italian AI-powered influencer marketing platform offering SaaS tools for creator discovery, campaign management, and performance tracking to 900+ brands, agencies, and media centers across multiple verticals.
- Company typePrivate
- Founded2013
- HeadquartersNaples, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Buzzoole does
Buzzoole S.p.A. is an Italian MarTech company founded in 2013 and headquartered in Naples, with an operational office in Milan, that operates an AI-powered influencer marketing platform connecting brands, agencies, and media centers with content creators. The company serves 900+ clients including Enel Group, Amazon Prime Video, Bayer, Decathlon, Haier, Swatch, and Yves Rocher, spanning energy, pharmaceutical, consumer electronics, retail, entertainment, and beauty verticals. Its core offering is Buzzoole Suite, a modular SaaS platform delivered through a product-led growth motion with three subscription tiers (Essential at €89/month, Professional, and Enterprise), covering creator discovery (Buzzoole Discovery, accessing 2M+ profiles and 770M+ content pieces), automated campaign management with content approval workflows and payment processing, and real-time performance tracking (Buzzoole Tracker). For larger clients, an enterprise sales motion provides consultant-led implementation.
The platform is differentiated by proprietary in-house AI/ML algorithms, most notably the Health Score fraud detection system that grades creator profiles from A+ (no fraud signals) to D (evident fraudulent activity), and first-party data access derived from creators who voluntarily register through the platform and authenticate via social APIs (Facebook, Instagram, YouTube, TikTok, Twitter/X). Supporting the SaaS platform are three additional revenue streams: Buzzoole Check Up, a suite of pay-as-you-go micro-services (Creator Insight at €89, Campaign Tracking at €299, CollabView at €289, RivalLens at €499) sold to non-subscribers; Buzzoole Agency, a full-service managed influencer marketing offering; and dedicated iOS and Android creator apps that expand the supply-side network. The company has raised approximately $18M across 8 disclosed funding rounds from 2013 through 2020, with institutional participation from CDP Venture Capital, Tamburi Investment Partners, Vertis, and others, and operates under parent company Buzzoole Holdings Limited.
Buzzoole firmographics
Firmographics- Name
- Buzzoole
- Legal name
- Buzzoole S.p.A.
- Website
- https://buzzoole.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Buzzoole is an Italian AI-powered influencer marketing platform offering SaaS tools for creator discovery, campaign management, and performance tracking to 900+ brands, agencies, and media centers across multiple verticals.
- Ownership category
- akta.pro rank
Buzzoole industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Strategy & Campaign Management (MPAAAHAA)
Keywords
Where Buzzoole is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Buzzoole business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Buzzoole Suite Subscriptions: SaaS subscription model with three tiers (Essential, Professional, Enterprise) offering progressively advanced features for creator discovery, campaign management, and performance tracking. Platform registration is free; subscription fees apply for Buzzoole Suite access. Prices displayed on platform at login. Auto-renewal with upgrade/downgrade flexibility.
- Buzzoole Check Up Services: One-time purchase services for specific influencer marketing analysis needs: Creator Insight (€89) for creator performance reports, Campaign Tracking (€299) for real-time campaign monitoring dashboards, CollabView (€289) for curated creator lists, and RivalLens (€499) for competitor strategy analysis.
- Buzzoole Agency Services: Full-service influencer marketing and content creation agency offerings for brands, agencies, and media centers, including creator selection, campaign management, and performance measurement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - Entry-level subscription for creator identification and analysis |
| Subscription | Monthly | Professional - Mid-tier with real-time campaign tracking and reporting |
| Subscription | Monthly | Enterprise - Full-featured with guided campaign management and content analysis |
| Unit Pricing | Pay-as-you-go | Buzzoole Creator Insight - Single creator performance analysis report |
| Unit Pricing | Pay-as-you-go | Buzzoole Campaign Tracking - Real-time campaign monitoring dashboard |
| Unit Pricing | Pay-as-you-go | Buzzoole CollabView - Curated creator list access |
| Unit Pricing | Pay-as-you-go | Buzzoole RivalLens - Competitor strategy analysis and brand mention check-up |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Buzzoole product offering
Product offeringCore offering
Buzzoole operates an AI-powered influencer marketing SaaS platform (Buzzoole Suite) that enables brands, agencies, and media centers to discover creators from a database of 2M+ profiles, run and track influencer campaigns across major social networks in real time, and measure performance with proprietary fraud-detection metrics. Beyond the self-serve software, Buzzoole sells one-time analysis reports under the Check Up brand and offers full-service managed campaign execution through Buzzoole Agency.
Product overview
Buzzoole is a MarTech company offering a comprehensive influencer marketing platform with a modular architecture. The core offering is Buzzoole Suite, a SaaS platform available in Essential (€89/month), Professional, and Enterprise tiers that includes Buzzoole Discovery (creator search with 2M+ profiles), Buzzoole Tracker (campaign analytics), and Buzzoole Campaign Management (campaign execution). Supporting the platform are Buzzoole Check Up add-on services (Creator Insight at €89, Campaign Tracking at €299, CollabView at €289, RivalLens at €499) and Buzzoole Agency for full-service managed campaigns. The company also offers a mobile Creator App for influencers. All solutions leverage proprietary AI for creator discovery, fraud detection (Health Score), and campaign automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Buzzoole Suite Self-serve SaaS platform that enables brands, agencies, and media centers to discover creators (Buzzoole Discovery), manage campaigns end-to-end (Buzzoole Campaign Management), and monitor performance in real time (Buzzoole Tracker) across Facebook, Instagram, TikTok, YouTube, and Twitter/X. Available in Essential, Professional, and Enterprise tiers starting at €89/month.
- Buzzoole Agency Full-service managed influencer marketing offering for brands, agencies, and media centers. Includes creator selection aligned with brand values, full campaign management with content review, and performance measurement reporting. Aimed at organizations that prefer outsourced execution over self-serve tools.
- Buzzoole Creator Insight One-time analysis report delivering a detailed PDF performance evaluation of up to 3 creators across Instagram, Facebook, TikTok, YouTube, or X. Priced at €89. Designed for SMB and freelance marketers needing point-in-time creator qualification without a monthly subscription.
- Buzzoole Campaign Tracking One-time campaign tracking service providing a real-time dynamic monitoring dashboard for a single campaign with up to 15 influencers across Instagram, Facebook, TikTok, YouTube, and X. Dashboard remains accessible for 30 days after campaign closure. Priced at €299.
- Buzzoole CollabView One-time scouting service delivering a curated list of up to 10 creators with minimum 30,000 followers across Fashion, Beauty, Lifestyle, Food, or Travel categories on a selected social channel. List accessible for 30 days. Priced at €289.
- Buzzoole RivalLens One-time competitor intelligence service providing brand mention analysis in Italy (creators with 10k+ followers) and detailed competitor influencer marketing strategy analysis for up to 1 competitor over the last 12 months. Includes a 1-hour consultation with a Buzzoole expert. Priced at €499.
- Buzzoole Creator App Mobile application for iOS and Android that enables content creators to register on the Buzzoole platform, manage their profiles, and engage with brand collaboration opportunities. Serves as the primary on-the-go interface for the creator side of the marketplace and feeds the first-party data layer that powers Health Score and Discovery.
Quantifiable outcome
- Creator database of 2+ million profiles searchable with 20+ filters
- +3 more outcomes
Companies that use Buzzoole
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles3 records
Buzzoole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature6 records
Buzzoole partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Buzzoole competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Closely comparable to Buzzoole Suite with a similar end-to-end value proposition, but with stronger US enterprise penetration and larger funding base.
- Aspire (formerly AspireIQ): Influencer marketing platform serving enterprise brands with creator marketplace, campaign workflow, and analytics. Direct competitor to Buzzoole with overlapping creator discovery, gifting, and reporting capabilities.
- Upfluence: All-in-one influencer marketing platform with creator search, outreach, tracking, and e-commerce integration. Comparable to Buzzoole's discovery/tracking/campaign management suite.
- Traackr: Influencer marketing platform focused on enterprise brand performance and creator relationship management. Closely comparable in target customer (large brands), campaign measurement emphasis, and creator scoring.
- Influencer.com (IZEA): Influencer marketing technology and services company with marketplace, managed services, and software. Overlaps with both Buzzoole's SaaS platform and Buzzoole Agency services.
Broad incumbents
- Klear (Meltwater): Influencer marketing platform owned by Meltwater, offering creator discovery, campaign management, and analytics as part of a broader media intelligence suite. Comparable platform layer, but with substantially broader parent distribution.
- Later: Social media marketing platform including influencer tools, link-in-bio, and analytics. Influencer functionality is adjacent to Buzzoole's offering but Later plays primarily at the SMB/creator side rather than enterprise brand campaign execution.
Emerging players
- HypeAuditor: AI-based influencer analytics and fraud detection platform with creator quality scoring analogous to Buzzoole's Health Score. More specialised in analytics and audience authenticity than end-to-end campaign execution.
- Heepsy: Influencer search and analytics platform with strong creator discovery filters and audience demographics. Closely comparable to Buzzoole Discovery as a point solution within the broader influencer marketing stack.
- Modash: Creator discovery and analytics platform with global database and audience analytics. Comparable to Buzzoole's discovery and fraud detection capabilities, especially for SMB and mid-market buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Buzzoole social profiles
Digital presenceBuzzoole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzoole leadership team
Management profileNumber of profiles
Profiles7 records
Buzzoole funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzoole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzoole
What does Buzzoole do?
Buzzoole operates an AI-powered influencer marketing SaaS platform (Buzzoole Suite) that enables brands, agencies, and media centers to discover creators from a database of 2M+ profiles, run and track influencer campaigns across major social networks in real time, and measure performance with proprietary fraud-detection metrics. Beyond the self-serve software, Buzzoole sells one-time analysis reports under the Check Up brand and offers full-service managed campaign execution through Buzzoole Agency.
Is Buzzoole a public or private company?
Buzzoole is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buzzoole founded?
Buzzoole was founded in 2013. It employs 11 to 50 people.
Where is Buzzoole based?
Buzzoole is headquartered in Naples, Italy, in the Europe region.
How does Buzzoole make money?
Three revenue lines are on record. Buzzoole Suite Subscriptions are the primary driver. The others are buzzoole Check Up Services and buzzoole Agency Services.
Who are Buzzoole's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Traackr and Influencer.com (IZEA). Broad incumbents are Klear (Meltwater) and Later. Emerging players are HypeAuditor, Heepsy and Modash.
Does Buzzoole have an API?
No public API is recorded for Buzzoole.
What industry is Buzzoole in?
Buzzoole's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 54181 and its SIC code is 7310.