HELAGO
HELAGO-CZ is a Czech B2B distributor founded in 1992 that sells medical simulation equipment, laboratory instruments, pharmacy automation robotics, and technical-education aids from roughly 20 global manufacturers to healthcare schools, hospitals, pharmacies, labs, and schools across the Czech Republic and Slovakia.
- Company typePrivate
- Founded1992
- HeadquartersHradec Kralove, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HELAGO does
HELAGO-CZ, s.r.o. (DBA HELAGO-CZ) is a privately held Czech distributor founded in 1992 in Hradec Králové, specializing in medical simulation equipment, laboratory instruments, pharmacy automation, and technical-education aids. The company operates as an authorized channel partner for roughly 20 global manufacturers, including Surgical Science, Gaumard, BD Rowa, BINDER, A&D, Nordic Simulators, Medcam, SimX, 3B Scientific, Prestan, GUNT, Fischer Technik, Body Interact, and Sectra. Its portfolio spans VR-based surgical trainers, advanced patient simulators, anatomical models, laboratory balances and incubators, and BD Rowa pharmacy dispensing robotics, complemented by an on-site Presentation and Training Center (PTC) for hands-on customer demonstrations.
The business model is primarily B2B one-time hardware sales and capital equipment sales delivered through regional field sales representatives covering the Czech Republic and Slovakia, with a custom-quotation process for complex systems (pharmacy automation, surgical simulators) and unit pricing for smaller consumables and instruments via a public e-commerce storefront. Recurring revenue comes from a 6-person in-house technical department and 3 service technicians providing installation, calibration, and warranty servicing. Customer segments include healthcare schools and universities, hospitals and emergency services, professional and educational laboratories, retail pharmacies, and primary/secondary schools — with named institutional customers such as FN Motol, Kladruby healthcare facility, and the Vatican Pharmacy.
HELAGO is closely operationally and financially linked to its Slovak sister company Helago-SK, s.r.o. (split off in 2002), maintains ISO 9001, ISO 14001, and ISO 27001 certifications, and is led by CEO Samuel Berec with founder Ing. Pavel Kahl serving as senior consultant. The company does not develop proprietary AI or proprietary branded products, deriving its competitive position from distribution relationships, in-house technical service capability, and 32 years of accumulated brand trust in the Czech and Slovak institutional markets.
HELAGO firmographics
Firmographics- Name
- HELAGO
- Legal name
- HELAGO-CZ, s.r.o.
- Website
- https://helago-cz.cz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HELAGO-CZ is a Czech B2B distributor founded in 1992 that sells medical simulation equipment, laboratory instruments, pharmacy automation robotics, and technical-education aids from roughly 20 global manufacturers to healthcare schools, hospitals, pharmacies, labs, and schools across the Czech Republic and Slovakia.
- Ownership category
- akta.pro rank
Where HELAGO is headquartered
LocationHeadquarters
- HQ city
- Hradec Kralove
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
HELAGO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Simulation Equipment Sales: Sale of medical simulators, patient mannequins, anatomical models, VR training systems, and skills trainers to healthcare schools, universities, and hospitals. One-time capital purchase model.
- Pharmacy Automation Systems: Sale and installation of BD Rowa robotic dispensing systems and related peripherals (Vmotion, Pick-Up Point, conveyors, etc.) for pharmacy automation.
- Laboratory Equipment and Consumables: Sale of laboratory instruments (balances, shakers, incubators, dryers, microscopes), lab furniture, armatures, TOF safety showers, and consumable supplies to professional and educational laboratories.
- Educational Aids and Training Tools: Sale of educational models, simulators, VR scenarios, training kits, and teaching aids to secondary schools, universities, and technical training institutions across healthcare, technical, veterinary, and general science disciplines.
- Technical Support and Servicing: Installation, calibration, warranty and post-warranty servicing of equipment across the Czech Republic, provided by a dedicated 6-person technical department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
| One time/ perpetual license | Multi-year contract | Custom quotation for automated pharmacy systems and complex simulators |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HELAGO product offering
Product offeringCore offering
HELAGO-CZ is a Czech distributor and value-added reseller of medical simulation equipment, laboratory instruments, educational/technical training aids, and pharmacy automation robotics. It sells global manufacturers' products (Surgical Science, Gaumard, BD Rowa, BINDER, A&D, etc.) to healthcare schools, hospitals, laboratories, pharmacies, and technical schools, backed by in-house installation, calibration, and service.
Product overview
HELAGO-CZ operates as a distributor of educational and laboratory equipment, not a single unified product. The portfolio is organized into four main categories: (1) Educational Aids including medical simulation products (Gaumard patient simulators, Surgical Science laparoscopic trainers, VR Rescue, SimX VR, Nordic recording systems, Medcam), technical training equipment (GUNT, Fischer Technik, LD Didactic), and anatomical models from various manufacturers; (2) Laboratory Equipment including instruments from A&D, BINDER, MEMMERT and others; (3) Healthcare Equipment for pharmacies and hospitals; and (4) Pharmacy Automation centered on BD Rowa robotic systems. The company acts primarily as an authorized distributor and partner for international manufacturers rather than producing its own branded products.
Differentiator
Problem solved
Functional benefit
Products and services
- Surgical Science Laparoscopic Simulators Virtual reality simulators for laparoscopic and minimally invasive surgical training including LapSim, LAP Mentor III, and RobotiX Mentor robotic surgery simulators, sold to medical schools and hospitals.
- Gaumard Patient Simulators Advanced patient simulators including HAL interdisciplinary simulators, SUSIE nursing simulators, Trauma HAL, NOELLE maternal, and Tory newborn simulators for healthcare training.
- BD Rowa Pharmacy Automation Robotic medication storage and dispensing systems (Rowa Smart, Rowa Vmax, Rowa EasyLoad) with peripheral modules for automated pharmacy operations, sold to retail pharmacies.
- VR Rescue Virtual reality first aid training system allowing users to practice emergency interventions in realistic scenarios without real-world risks, for schools and corporate clients.
- SimX VR Medical Training Cross-platform VR simulation platform providing realistic simulated patient scenarios for nursing, military medical, and emergency services training with multiplayer capabilities.
- Nordic Simulators Recording Systems Video and audio recording systems for simulation centers including Nordic Recorder, Nordic RecMobile, Nordic SoundBoard, and Nordic Environment for immersive training and debriefing.
- Medcam Simulation Recording & OSCE Management Audio-video recording and OSCE examination management systems for medical simulation centers, with web-based access, live streaming, and scenario management.
- Laboratory Equipment Laboratory instruments including digital scales (A&D), dryers, incubators (BINDER, MEMMERT), centrifuges, microscopes, measurement devices, lab furniture, and consumables for professional and educational laboratories.
- Technical Education Systems Technical training equipment including GUNT engineering models, Fischer Technik robotics kits, LD Didactic physics/electronics systems, and CoolTool machining systems for schools.
- Medical Skills Simulators Skills trainers including BLS/ALS resuscitation mannequins (Prestan), airway management trainers, wound simulation kits, catheterization trainers, and surgical suture trainers.
- Anatomical Models Anatomical teaching models, skeletons, plastinates, and 3D-printed anatomy from manufacturers such as 3B Scientific, Somso, and Erler Zimmer for medical and science education.
- Technical Support and Servicing Installation, calibration, warranty and post-warranty servicing of distributed equipment across the Czech Republic and Slovakia, provided by an in-house technical department.
Quantifiable outcome
- BD Rowa has achieved 14,000+ installations globally
- +1 more outcomes
Companies that use HELAGO
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
HELAGO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HELAGO partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- BD RowacoreHELAGO-CZ is an authorized partner of BD Rowa (Becton Dickinson), the world leader in pharmacy automation with over 14,000 installations globally. The partnership covers the Czech Republic, Slovakia, and international markets. HELAGO-CZ provides installation, calibration, and service for BD Rowa robotic dispensing systems (Rowa Smart, Rowa Vmax) and peripheral modules including Vmotion, Pick-Up Point, Self-Checkout, Vshelf, Pick-Up Outdoor, and display screens.
- BINDERcoreHELAGO-CZ is the official representative (distributor) of BINDER GmbH for the Czech Republic. BINDER is a leading manufacturer of controlled heating and cooling equipment including dryers, biological and CO2 incubators, climatic chambers, growth chambers, test chambers, and simulation chambers. HELAGO-CZ's Jan Urban and Jan Kahl are dedicated BINDER technicians.
- Surgical SciencecoreHELAGO-CZ distributes Surgical Science virtual reality surgical simulators including LapSim, LAP Mentor III, GI Mentor, BRONCH Mentor, URO Mentor, ANGIO Mentor, Arthro Mentor, and RobotiX Mentor. Surgical Science (now Swedish-owned) specializes in laparoscopic and minimally invasive surgical training simulators. A specialized 2-person technical team provides service for Surgical Science simulators.
- GaumardcoreHELAGO-CZ distributes Gaumard patient simulators including the HAL series (adult, pediatric, trauma), SUSIE nursing simulators, NOELLE maternal simulators, and Tory neonatal simulators. Gaumard is a specialist in advanced medical simulation and emergency care training.
- Nordic SimulatorsmajorHELAGO-CZ distributes Nordic Simulators A/V recording systems including Nordic Recorder, Nordic RecMobile, Nordic SoundBoard, Nordic Environment, and Nordic Solution. These systems enable HD recording of simulation sessions with infrared-capable cameras, mobile deployment, and real-time debriefing capabilities.
- MedcammajorHELAGO-CZ distributes Medcam audio-visual simulation recording and OSCE (Objective Structured Clinical Examination) management systems for simulation centers and hospitals. Medcam enables recording, live streaming, debriefing, and standardized OSCE examination management with integrated scenario and evaluation card management.
- SimXmajorHELAGO-CZ distributes SimX virtual reality medical training platform, offering cross-platform VR simulation for nursing, military medical, and emergency services training. SimX provides multiplayer shared-environment training with up to 4+ concurrent users, supporting pediatric, OB/GYN, cardiology, psychiatry, internal medicine, emergency, and ICU scenarios.
- 3B ScientificmajorHELAGO-CZ distributes 3B Scientific anatomical models and training systems. 3B Scientific is one of the world's largest suppliers of anatomical models and educational systems.
- PrestanmajorHELAGO-CZ distributes Prestan CPR training mannequins and AED trainers globally available in more than 40 countries. Prestan mannequins provide real-time feedback on chest compressions and ventilations via mobile app integration.
- A&D (A&D Instruments)coreHELAGO-CZ has distributed A&D laboratory balances and blood pressure monitors since its founding in 1992, making it one of the company's longest-standing supplier relationships. A&D instruments remain part of the current product portfolio.
- GUNTmajorHELAGO-CZ distributes GUNT engineering laboratory equipment and training systems for mechanical engineering, thermodynamics, and fluid mechanics education.
- Fischer TechnikmajorHELAGO-CZ distributes Fischer Technik building sets and models for teaching mechanics, robotics, programming, and industrial automation to primary and secondary schools.
- Body InteractmajorHELAGO-CZ distributes Body Interact virtual clinical simulation system featuring realistic virtual patients for clinical decision-making and thinking skills training in healthcare education. Portugal-based company.
- SectramajorHELAGO-CZ distributes Sectra medical IT and visualization systems including the Sectra Table F18 3D visualization platform for medical education. Sectra is a Swedish company specializing in medical IT and cybersecurity for radiology, pathology, and secure communication.
- VR RescuemajorHELAGO-CZ distributes VR Rescue virtual reality first aid training systems, offering interactive scenarios for first aid, patient communication, and decision-making under pressure. Available in V1 and V2 versions for schools and corporate clients.
- VR MedicalmajorHELAGO-CZ distributes VR Medical virtual reality rehabilitation systems. Used by hospitals including FN Motol and Kladruby healthcare facility for VR-based rehabilitation that accelerates patient recovery.
- ERLER ZIMMERminorHELAGO-CZ distributes Erler Zimmer anatomical models, skeletons, and didactic aids. Traditional German manufacturer of high-quality anatomical teaching materials.
- Limbs&ThingsminorHELAGO-CZ distributes Limbs&Things realistic training models for clinical skills and obstetrics. UK-based manufacturer.
- Kyoto KagakuminorHELAGO-CZ distributes Kyoto Kagaku medical trainers and anatomical models. Leading Japanese manufacturer of medical simulation and anatomical education products.
- SakamotominorHELAGO-CZ distributes Sakamoto training models and simulators for nursing and medical education.
- Helago-SK, s.r.o.coreHELAGO-CZ and Helago-SK (Slovakia) are two independent companies established in 2002 following the split of the original Helago company. They continue to cooperate very closely and are financially linked (ownership stakes in each other). Both companies share the same product focus and serve the Slovak market. Marek Tóth is a service technician based in Slovakia (421 907 711 667).
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
HELAGO competitors and assessment
Company assessmentBroad incumbents
- B. Braun: German global medical device and hospital supply incumbent with extensive CEE sales infrastructure. B. Braun competes with HELAGO for hospital capital equipment budgets and could absorb regional distribution relationships of smaller players as it expands service offerings.
- CAE Healthcare: Canadian simulation and training major (formerly CAE Healthcare) offering high-fidelity patient simulators, ultrasound simulation, and learning management solutions. CAE competes with HELAGO's distributed portfolio for large hospital and defense medical simulation contracts in Europe.
- Laerdal Medical: Norwegian global leader in CPR training manikins, resuscitation education, and simulation (SimCapture, SimMan). Laerdal operates its own direct sales in most European markets and competes with HELAGO for hospital, EMS, and university simulation center accounts at the high end of the market.
- BD (Becton Dickinson): Global medical technology incumbent and parent of BD Rowa pharmacy automation. BD sells Rowa systems direct in major markets and through partners like HELAGO-CZ in CEE; as the OEM, BD is the structural anchor (and potential threat) for HELAGO's pharmacy automation business.
Emerging players
- VirtaMed: Swiss developer of high-fidelity surgical and endoscopic simulation (gynecology, urology, arthroscopy). VirtaMed sells direct in major European markets and represents an emerging alternative to Surgical Science—competing for the same university and hospital simulation lab budgets that HELAGO addresses.
Direct peers
- Limbs & Things: UK-based manufacturer of clinical skills and obstetric training models used by medical and nursing schools worldwide. HELAGO distributes Limbs & Things products in Czech Republic and Slovakia, while Limbs & Things operates direct sales elsewhere—comparable peer in procedural skills simulation distribution.
- Surgical Science: Swedish developer and global seller of VR-based surgical training simulators (LapSim, LAP Mentor, GI Mentor, RobotiX Mentor). HELAGO-CZ distributes Surgical Science products in Czech Republic and Slovakia, while Surgical Science also sells direct to large hospital systems in Western Europe—making it both a partner and a direct competitor in the same product category.
- Gaumard Scientific: US manufacturer of advanced patient simulators (HAL family, NOELLE, Tory) serving medical schools and hospitals globally. HELAGO distributes Gaumard products in CEE, and Gaumard also sells direct in many markets, making it a directly comparable peer in patient simulation distribution and sales.
- 3B Scientific: German global manufacturer and distributor of anatomical models, medical simulators, and STEM education products. HELAGO distributes 3B Scientific anatomical models in CEE, while 3B Scientific sells direct globally—a directly comparable peer in anatomical education distribution.
Regional players
- BTL: Czech-based medical device manufacturer with physiotherapy, cardiology, and aesthetics equipment portfolios, plus a strong CEE sales footprint. BTL is a regional competitor in adjacent medical equipment categories and shares HELAGO's Central European institutional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HELAGO social profiles
Digital presenceHELAGO compliance and trust
Trust signalCompliance3 records
HELAGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
HELAGO leadership team
Management profileNumber of profiles
Profiles5 records
HELAGO subsidiaries and ownership
Company hierarchySubsidiaries1 record
HELAGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HELAGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HELAGO
What does HELAGO do?
HELAGO-CZ is a Czech distributor and value-added reseller of medical simulation equipment, laboratory instruments, educational/technical training aids, and pharmacy automation robotics. It sells global manufacturers' products (Surgical Science, Gaumard, BD Rowa, BINDER, A&D, etc.) to healthcare schools, hospitals, laboratories, pharmacies, and technical schools, backed by in-house installation, calibration, and service.
Is HELAGO a public or private company?
HELAGO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HELAGO founded?
HELAGO was founded in 1992. It employs 11 to 50 people.
Where is HELAGO based?
HELAGO is headquartered in Hradec Kralove, Czechia, in the Europe region.
How does HELAGO make money?
Five revenue lines are on record. Medical Simulation Equipment Sales are the primary driver. The others are pharmacy Automation Systems, laboratory Equipment and Consumables, educational Aids and Training Tools and technical Support and Servicing.
Who are HELAGO's main competitors?
Broad incumbents on record are B. Braun, CAE Healthcare, Laerdal Medical and BD (Becton Dickinson). VirtaMed is listed as an emerging player. Direct peers are Limbs & Things, Surgical Science, Gaumard Scientific and 3B Scientific. BTL is listed as a regional player.
Does HELAGO have an API?
No public API is recorded for HELAGO.