Wall Street Rides FAR

What Wall Street Rides FAR does

Wall Street Rides FAR is a 501(c)(3)-aligned charity cycling and walking event series founded in 2015 by Bryan Harkins and Melissa Moo Harkins, operating under Global Impact Tours Inc. with the Autism Science Foundation as its sole beneficiary. The organization produces in-person rides and walks across multiple U.S. and Canadian cities, including flagship Wall Street Rides FAR in New York, Bay Street Rides FAR in Toronto, plus satellite events in Baltimore, Chicago, and Miami, alongside a virtual participation option for global riders. Routes range from short family-friendly trails to a 62-mile metric century, supported by rest stops, route marking, bike techs, sweep vans, and a finish festival.

The business model is event-driven and multi-stream: participant registration fees ($35-$85 per person), multi-tier corporate sponsorships (Bronze through Double Diamond), and individual peer-to-peer fundraising, with 100% of participant donations passing through to the Autism Science Foundation because sponsors cover production costs. Day-to-day technology is entirely third-party — PledgeIt for registration and donations, RideWithGPS for route mapping, and Strava for virtual community engagement — with no proprietary platform. The organization operates with 1-10 employees and is led by co-founders and a board composed of senior executives from Cboe, NYSE, IEX, Hudson River Trading, T. Rowe Price, DASH Financial, Grayscale, Fireblocks, and Skadden, anchoring deep penetration of the financial services community.

Distribution is built around corporate team captains, dedicated rider coaches, and corporate sponsorship decks, with brand visibility amplified through media coverage, NYSE closing bell ceremonies, and partner firms' internal communications. Revenue predictability is tied to annual event cycles and the retention of anchor sponsors within the financial services vertical, while growth depends on incremental geographic expansion, virtual participation adoption, and continued corporate sponsorship renewal.

Name

Wall Street Rides FAR

Legal name

Global Impact Tours Inc.

Website

https://ridesfar.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wall Street Rides FAR is a 501(c)(3)-aligned charity cycling and walking event series, founded in 2015, that operates multi-city rides in New York, Toronto, Chicago, Baltimore, and Miami for the financial services community, channeling 100% of participant donations to the Autism Science Foundation.

Ownership category

akta.pro rank

Product category

Charitable Cycling Events

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAIAC

Cycling Events (Road Races, Gran Fondos, Sportives)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

SECONDARYMPAKAIAG

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

Keywords

• Charity cycling events
• Autism fundraising rides
• Corporate charity sponsorship
• Community cycling events
• Peer-to-peer fundraising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Participant Registration Fees: Registration fees range from $35-$85 per participant depending on route distance and timing of registration. Walkers and kids under 12 often have reduced or free registration.
2. Corporate Sponsorships: Multi-tiered sponsorship packages (Double Diamond, Diamond, Platinum, Gold, Silver, Bronze) providing brand visibility at events. Sponsors include major financial services firms. In 2022, sponsors provided over $750,000 in cash.
3. Individual Donations and Fundraising: Participants fundraise with individual minimums ($500 for longer routes, $250 for shorter). 100% of participant donations are delivered to the Autism Science Foundation due to sponsor support covering production costs.
4. Donor Matching Programs: Many employers match employee donations to certified 501(c)(3) nonprofits like the Autism Science Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Wall Street Rides FAR is a non-profit charity cycling and walking event series that organizes multi-city fundraising rides (62, 30, 20, 12, and 4-mile cycling routes plus a 5K trail walk) in New York, Toronto, Chicago, Baltimore, and Miami, alongside global virtual participation. Participants register (with fees of $35-$85), commit to individual fundraising minimums ($250-$500), and ride on fully supported routes with rest stops, bike tech, and sweep vans, with 100% of participant-raised funds delivered to the Autism Science Foundation. Corporate sponsors from the financial services industry underwrite production costs via multi-tier packages (Bronze through Double Diamond), enabling the 100% pass-through of donations to autism research.

Product overview

Wall Street Rides FAR is a charity cycling and walking event organization that operates satellite rides in multiple cities (New York, Toronto, Chicago, Baltimore) plus virtual participation options globally. The organization facilitates fundraising for the Autism Science Foundation through participant fundraising pages, GPS-tracked cycling routes of varying distances (4-62 miles), and 5K trail walks. The event is non-competitive and family-friendly, offering rest stops (Oases), bike tech support, sweep vans, and finish festival amenities including food and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Street Rides FAR (New York)
• Bay Street Rides FAR (Toronto)
• Chicago Rides FAR
• Baltimore Rides FAR
• Miami Rides FAR
• Virtual Rides FAR Participation
• Corporate Sponsorship Packages

Quantifiable outcome

• 100% of participant donations delivered to ASF due to sponsor support covering production costs
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, flagship and supporting.

• IEX TradingcoreGTM or Marketing PartnerDouble Diamond sponsor of Rides FAR. IEX Group has been a longtime passionate supporter of the event. John Schwall, co-founder of IEX, introduced Wall Street Rides FAR to his colleagues. IEX has a Social Impact Committee 'Think Big, Do Good' that supports organizations aligning with company values.
• XTX MarketscoreGTM or Marketing PartnerDiamond sponsor. XTX Markets team members ride and contribute to autism research fundraising efforts.
• Hudson River Trading (HRT)flagshipGTM or Marketing PartnerPlatinum sponsor with strong team participation. HRT captain Erica Attonito leads team efforts. HRT allows Team IEX to ride alongside them during virtual events.
• T. Rowe PricecoreGTM or Marketing PartnerKey sponsor and host of Baltimore Rides FAR satellite event at Owings Mills campus. Marc Wyatt serves as Board Member. T. Rowe Price has a neurodiversity team working group creating opportunities for those on the spectrum.
• Cboe Global MarketsflagshipGTM or Marketing PartnerFounding sponsor since 2015 (then Bats Global Markets). Bryan Harkins was EVP at Cboe when Rides FAR was founded. Carrie Leonard serves as Chair of Global Rider Recruitment Committee. Cboe has teams in New York, Toronto, and virtual participants globally.
• Trumid Financial TechnologycoreGTM or Marketing PartnerOne of the first firms in credit trading community to sponsor the event. Bryan Harkins joined as Chief Revenue Officer, strengthening the relationship. Team members participate with personal connections to autism.
• New York Stock Exchange (NYSE)flagshipGTM or Marketing PartnerNYSE team participates annually. Rides FAR rang the closing bell at NYSE for third straight year. NYSE COO Michael Blaugrund leads team participation.
• DASH Financial TechnologiescoreGTM or Marketing PartnerNearly five years of participation. Jennifer Fagenson appointed to Rides FAR Board of Directors. Team captain Jaclyn Butler is Chief Compliance Officer. Nearly 25 years of industry experience supporting autism charities.
• Forefront CommunicationscoreGTM or Marketing PartnerMarketing and PR partner specializing in capital markets and fintech. Mark Dowd serves on the Wall Street Rides FAR board. Third consecutive year of team participation.
• Autism Science FoundationflagshipStrategic or Co-development PartnerBeneficiary of all Rides FAR events. 501(c)(3) nonprofit supporting autism research. Founded by Alison Singer, President. Provides research funding, information about autism to the public, and increases awareness of ASD.
• Global Impact Tours Inc.coreImplementation/ SI/ Consulting PartnerCo-owner of information collected on ridesfar.org website. Operates alongside Autism Science Foundation to produce events.
• PledgeItcoreTechnology or IntegrationThird-party fundraising platform used for online registration and donor management. Handles financial transactions securely.
• RideWithGPSsupportingTechnology or IntegrationProvides GPS route mapping for all event routes. Routes available for download for participant navigation.
• NEO Exchange / Cboe CanadaflagshipGTM or Marketing PartnerFounded by Jos Schmitt, President & CEO. Led expansion to Canada with Bay Street Rides FAR Toronto. Exceeded expectations with 150+ riders in 2022. Now part of Cboe Global Markets.
• Unlimited BikingsupportingChannel Partner/ Reseller/ DistributorBike rental partner providing rentals for events. Helmets included free. Rentals must be reserved in advance through their event-specific booking pages.
• Morgan StanleysupportingGTM or Marketing PartnerSilver sponsor with team participation.
• Citadel SecuritiessupportingGTM or Marketing PartnerBronze sponsor with team participation.
• J.P. MorgansupportingGTM or Marketing PartnerSponsor with team participation.
• Wells FargosupportingGTM or Marketing PartnerSponsor with team participation.
• CitisupportingGTM or Marketing PartnerSponsor with team participation.
• VIRTU FinancialsupportingGTM or Marketing PartnerSponsor with team participation.
• RBC Capital MarketssupportingGTM or Marketing PartnerSponsor with team participation including Bay Street Rides FAR Toronto.
• IMCsupportingGTM or Marketing PartnerGold sponsor with team participation.
• Jane StreetsupportingGTM or Marketing PartnerBronze sponsor with team participation.
• CIRO (Canadian Investment Regulatory Organization)supportingGTM or Marketing PartnerFormerly IIROC. Joined Bay Street Rides FAR Toronto 2022 with walkers and cyclists. Stephanie Teodoridis serves on DEI and Anti Racism Committee.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tour de Cure (American Diabetes Association): Tour de Cure is the American Diabetes Association's national cycling fundraising series with multi-route events in multiple cities. It uses similar corporate sponsorship tiers, rest stops, and participant fundraising minimums to Wall Street Rides FAR.
• Ride to Defeat ALS: Ride to Defeat ALS is a multi-route charity cycling fundraiser with regional events, corporate team participation, and minimum fundraising requirements—a comparable community-driven cycling-for-cause format to Rides FAR.
• Bike MS: Bike MS is the National Multiple Sclerosis Society's flagship cycling fundraising program with multiple events nationwide. It shares the multi-route, fundraising-minimum, corporate-team, and rest-stop model that defines Wall Street Rides FAR.
• Cycle for Survival: Cycle for Survival is Memorial Sloan Kettering's indoor cycling fundraiser with high team participation from the financial services and corporate sectors. Its cause-specific, corporate-team-driven, fundraising-minimum model closely mirrors Rides FAR's structure.
• Pan-Massachusetts Challenge (PMC): The PMC is one of the largest charity bike-a-thons in the country, raising hundreds of millions for Dana-Farber Cancer Institute. Its multi-route, fundraising-minimum-driven model with corporate team participation is highly comparable to Wall Street Rides FAR.
• Best Buddies Challenge: Best Buddies Challenge is a multi-distance cycling and running fundraising event benefiting intellectual disability programs, with corporate team participation and sponsorship tiers analogous to Wall Street Rides FAR's structure.
• Livestrong Challenge: The Livestrong Challenge was a multi-route cycling and running fundraiser benefiting cancer survivorship programs. Its team-based fundraising, corporate sponsorship, and multi-city format mirror Rides FAR's model even though the program has scaled back.
• Pelotonia: Pelotonia is a major multi-route charity cycling event series benefiting cancer research at Ohio State University, featuring team-based fundraising with corporate sponsorship tiers—the closest direct peer in structure and mission model to Wall Street Rides FAR.
• AIDS/LifeCycle: AIDS/LifeCycle is a multi-day, long-distance charity bike ride from San Francisco to Los Angeles benefiting HIV/AIDS services. It uses participant fundraising minimums, volunteer-driven rest stops, and corporate sponsorships in a model directly parallel to Rides FAR.

Others

• Charity Navigator: Charity Navigator is the largest independent charity evaluator and is an adjacent ecosystem participant for charity event organizers seeking transparency ratings. It is not a direct competitor but influences donor and sponsor decisions affecting events like Wall Street Rides FAR.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wsridesfar
• Facebookfacebook.com/wallstreetridesfar
• LinkedInlinkedin.com/company/ridesfar
• Instagraminstagram.com/wallstreetridesfar

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall Street Rides FAR