Wild West Express
Wild West Express is a family-owned refrigerated and dry freight trucking company founded in 1992 in Las Cruces, New Mexico, operating 100+ tractors and 135 trailers across the US, Canada, and Mexico for agricultural, food distribution, and general freight shippers.
- Company typePrivate
- Founded1992
- HeadquartersLas Cruces, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Wild West Express does
Wild West Express is a family-owned refrigerated trucking company founded in 1992 and headquartered in Las Cruces, New Mexico, with trucking lineage extending to 1967 through the Crawford family. The company provides dry and refrigerated full-truckload freight transportation across the 48 contiguous US states, Canada, and Mexico, primarily serving agricultural producers and distributors (feed and grain), food production and distribution customers (produce, processed foods, frozen goods), and general freight shippers. The business is operated as a private, family-controlled entity with no disclosed institutional investors and is SmartWay Transport Partner certified.
The core operating asset is a fleet of more than 100 tractors (Kenworth, International, Freightliner, typically 3-4 years old) and 135 refrigerated trailers, supported by real-time temperature monitoring and satellite tracking. Service lines include refrigerated transport with continuous temperature control from freeze protection to 20 degrees below zero, dry transport via 53' high-cube trailers up to 45,800 lbs, dedicated fleet arrangements, refrigerated intermodal rail, refrigerated trailer rental in the Las Cruces/El Paso area, and equipment sales. Two wholly-owned sub-brands extend the franchise: Wild West Logistics, an asset-light brokerage for refrigerated, dry, and flatbed loads outside the owned fleet, and Diamond Y Transportation, a load board for shippers and carriers.
Revenue is generated transactionally through quoted per-load pricing tied to miles, equipment, and service type, with sales-led B2B distribution via direct relationships and dedicated fleet contracts. The company emphasizes driver treatment (assigned trucks, medical/dental/vision insurance, 401K, pet authorization, weekly payroll) as a differentiator for service reliability in time-sensitive reefer freight. Growth has come from geographic expansion (regional to continental since 2021), refrigerated capacity build-out (1 trailer in 1998 to 135 today), and the addition of asset-light logistics and digital load board capabilities alongside the core asset-based operation.
Wild West Express firmographics
Firmographics- Name
- Wild West Express
- Legal name
- Wild West Express Inc.
- Website
- https://wildwestexpress.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wild West Express is a family-owned refrigerated and dry freight trucking company founded in 1992 in Las Cruces, New Mexico, operating 100+ tractors and 135 trailers across the US, Canada, and Mexico for agricultural, food distribution, and general freight shippers.
- Ownership category
- akta.pro rank
Wild West Express industry classification
Industry- Product category
- Refrigerated Freight Transportation
- NAICS
- General Freight Trucking, Long-Distance (48412), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)
- SIC
- Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Dry Van (General Freight) TL Carriers (TLADADAA)
- akta.pro secondary industry
- Dry Bulk Trucking (End-Dump/Walking-Floor/Hopper) (TLADAKAC)
Keywords
Where Wild West Express is headquartered
LocationHeadquarters
- HQ city
- Las Cruces
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild West Express business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Full Truckload Transportation Services: Core transportation revenue generated from hauling freight via their fleet of refrigerated and dry trailers across the 48 states, Canada, and Mexico. Services include dedicated fleet arrangements, refrigerated transportation, dry transport, and intermodal services. Revenue is transactional based on miles, loads, and service type.
- Equipment Sales: Sale of used fleet equipment including late model trucks (3-4 year old Kenworths, Internationals, Freightliners) and trailers (5-6 year old air ride, 53' trailers, reefers). Financing is available for purchases.
- Refrigerated Trailer Rental: Rental of 53' refrigerated trailers for short-term storage and transportation needs in the Las Cruces/El Paso area. Provides drop-off and pickup services for day or month-long rentals.
- Logistics Services: Full-service logistics handling refrigerated, dry, and flatbed moves through their Wild West Logistics division, utilizing asset-based fleet and partner carriers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Wild West Express product offering
Product offeringCore offering
Wild West Express is a family-owned trucking company that provides time-sensitive refrigerated and dry freight transportation services across the 48 states, Canada, and Mexico. Its core offering includes full truckload hauling with real-time temperature monitoring and satellite tracking, supported by a fleet of over 100 tractors and 135 refrigerated trailers.
Product overview
Wild West Express is a family-owned refrigerated trucking company founded in 1992, operating as a single unified transportation service platform. The core offering consists of time-sensitive refrigerated transportation services across the US, Canada, and Mexico, supported by a fleet of over 100 tractors and 135 refrigerated trailers. The company provides interconnected services including Dry Transport, Dedicated Fleet Services, Refrigerated Intermodal, and Refrigerated Trailer Rental. Supporting sub-brands include Wild West Logistics (full-service logistics division for non-asset capacity) and Diamond Y Transportation (load board). Equipment Sales offers late-model trucks and trailers with financing, while Driver Services provides comprehensive benefits including assigned equipment, insurance, and 401K.
Differentiator
Problem solved
Functional benefit
Products and services
- Refrigerated Transportation Time-sensitive refrigerated transportation services monitoring temperature in real-time from origin to destination, offering local, regional, and long-haul options to all 48 states, Canada, and Mexico. Designed for shippers transporting perishable and frozen goods requiring temperature-controlled conditions from 20 degrees below zero to freeze protection.
- Dry Transport Transportation of unrefrigerated dry goods using 53' trailers capable of handling shipments up to 45,800 lbs with high cube capacity. Serves general freight shippers needing dependable dry freight transportation across the 48 states, Canada, and Mexico.
- Dedicated Fleet Services Tailored dedicated fleet services including on-site logistics services or dedicated truck and trailer fleet arrangements for customers requiring consistent capacity for recurring transportation needs.
- Wild West Logistics Full-service logistics division handling refrigerated, dry, and flatbed shipments outside the company's asset-based fleet, providing on-time solutions for one load to hundreds through partner carriers.
- Refrigerated Intermodal Specialized fleet for moving refrigerated and frozen foods by rail throughout the 48 states with satellite tracking and temperature monitoring, providing cost-effective long-distance refrigerated transport.
- Refrigerated Trailer Rental Fleet of 53' refrigerated trailers available for rent in the Las Cruces/El Paso, TX area with drop-off and pickup services for day or month-long needs.
- Equipment Sales Sale of well-maintained, late-model trucks (3-4 year old Kenworths, Internationals, Freightliners) and trailers (5-6 year old air ride, 53', reefers) with financing available.
- Diamond Y Transportation Load board service enabling shippers and carriers to post and find available loads for transportation, offered as an acquired subsidiary brand retained under Wild West Express.
Quantifiable outcome
- On-time delivery through continuous shipment monitoring
- +1 more outcomes
Companies that use Wild West Express
Customer profileSegments3 records
Ideal customer profiles4 records
Wild West Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wild West Express partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Rivers of MercyminorChrist-centered organization supported by Wild West Express and the Crawford family as part of their commitment to helping those less fortunate.
- Rescue the Captive ChildrenminorOrganization supported by Wild West Express and the Crawford family as part of their charitable giving to Christ-centered organizations and orphanages.
- Assemblies of GodminorReligious organization supported by Wild West Express and the Crawford family as part of their commitment to helping those less fortunate through Christ-centered organizations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wild West Express competitors and assessment
Company assessmentBroad incumbents
- Schneider National: Large publicly traded carrier with truckload, intermodal, and logistics divisions including a significant refrigerated segment. Competes with Wild West Express for national refrigerated shipper RFPs at much greater scale.
- Werner Enterprises: Major publicly traded truckload carrier with dedicated, refrigerated, and logistics services. Overlaps in dedicated fleet offerings and long-haul temperature-controlled transportation.
- Heartland Express: Asset-based truckload carrier with refrigerated and dry van operations nationwide. Comparable in product mix though substantially larger in fleet scale.
- Crete Carrier Corporation: Family-owned truckload carrier operating refrigerated, dry van, and flatbed services across North America. Similar family-owned heritage with comparable asset-based refrigerated product offering.
Direct peers
- KLLM Transport Services: Refrigerated trucking specialist with nationwide temperature-controlled services. Comparable product mix centered on reefer capacity and time-sensitive freight for food and perishable shippers.
- C.R. England: Temperature-controlled and dry truckload carrier with national footprint and dedicated services. Similar focus on refrigerated full truckload for food and perishable customers.
- Marten Transport: Multi-temperature refrigerated and dry van truckload carrier with intermodal and logistics services. Directly comparable product portfolio including dedicated, refrigerated, and brokerage operations.
- Prime Inc. Family-owned truckload carrier with refrigerated, flatbed, and tanker divisions plus intermodal and logistics. Directly comparable multi-modal asset-based model with similar family-ownership heritage.
- Stevens Transport: One of the largest temperature-controlled carriers in North America with refrigerated and dry van capabilities. Comparable service offerings, dedicated fleet options, and driver-centric culture.
- Hirschbach Motor Lines: Refrigerated and dry van carrier operating across the US with a comparable asset-based fleet model. Strong overlap in temperature-controlled full truckload services and similar mid-sized, family-influenced operating profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild West Express social profiles
Digital presenceWild West Express compliance and trust
Trust signalCompliance1 record
Wild West Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild West Express leadership team
Management profileNumber of profiles
Wild West Express subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wild West Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild West Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild West Express
What does Wild West Express do?
Wild West Express is a family-owned trucking company that provides time-sensitive refrigerated and dry freight transportation services across the 48 states, Canada, and Mexico. Its core offering includes full truckload hauling with real-time temperature monitoring and satellite tracking, supported by a fleet of over 100 tractors and 135 refrigerated trailers.
Is Wild West Express a public or private company?
Wild West Express is a private company. It is classified as family owned and is currently operating.
When was Wild West Express founded?
Wild West Express was founded in 1992. It employs 101 to 250 people.
Where is Wild West Express based?
Wild West Express is headquartered in Las Cruces, United States, in the North America region.
How does Wild West Express make money?
Four revenue lines are on record. Full Truckload Transportation Services are the primary driver. The others are equipment Sales, refrigerated Trailer Rental and logistics Services.
Who are Wild West Express's main competitors?
Broad incumbents on record are Schneider National, Werner Enterprises, Heartland Express and Crete Carrier Corporation. Direct peers are KLLM Transport Services, C.R. England, Marten Transport, Prime Inc., Stevens Transport and Hirschbach Motor Lines.
Does Wild West Express have an API?
No public API is recorded for Wild West Express.
What industry is Wild West Express in?
Wild West Express's product category is Refrigerated Freight Transportation. Its primary akta.pro industry code is TLADADAA, Dry Van (General Freight) TL Carriers, with a secondary code of TLADAKAC, Dry Bulk Trucking (End-Dump/Walking-Floor/Hopper). Its NAICS code is 48412 and its SIC code is 4213.