Heartland House

What Heartland House does

Heartland House, operated by The Twelfth Step House of San Diego (a 501(c)(3) nonprofit incorporated in 1960), is a residential substance use disorder (SUD) treatment facility for men located at 5855 Streamview Drive in San Diego, California. The organization delivers a non-timebound, person-centered recovery program integrating 12-step facilitation, Interactive Journaling from The Change Companies, mindfulness meditation, cognitive behavioral therapy (CBT), and an Ayurvedic wellness module called Journey to Wholeness: Return to BE. In November 2025 the organization implemented the ATLAS AI platform to support predictive treatment, relapse risk identification, AI-assisted Motivational Interviewing and CBT counseling, and administrative automation, with cited clinical evidence showing 47% lower hospital readmission rates. The organization is one of only two residential recovery facilities in San Diego, holds CARF accreditation, ASAM membership, and California DHCS licensing (certification 370003AN, expiring 9/30/2027).

The business model combines government program fees (special VA contract, County of San Diego HHSA referrals), individual service fees, and approximately 12% of budget raised through donations and an annual gala. Admission channels include direct outreach, VA partnerships, county referrals, and community advocate referrals. The organization serves a high-acuity population, with 77% of residents being homeless upon arrival, and reports strong outcomes: 68.8% program completion or satisfactory progress, 78% no relapse at 90 days, 88% employment, and 65% successful transition to lower-acuity care. In 2025 the organization acquired a four-unit apartment building that will bring total transitional/sober living beds to 32 by July 2026, doubling its transitional capacity.

Name

Heartland House

Legal name

The Twelfth Step House of San Diego

Website

https://heartlandhouse.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland House is a San Diego-based 501(c)(3) nonprofit operating a residential substance use disorder treatment program for men, delivering non-timebound, evidence-based care including 12-step facilitation, AI-assisted counseling via ATLAS, and transitional sober living housing.

Ownership category

akta.pro rank

Product category

Residential Substance Use Disorder Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Residential addiction treatment
• Substance use disorder recovery
• Sober living housing
• 12-step facilitation program
• Men's recovery services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contracts and Program Fees: Heartland House receives program fees from government sources (including VA contracts and county HHSA) and from individuals receiving services. These fees cover a portion of expenses but not the full cost of operations.
2. Individual Donations: Individual donors contribute to the organization through various fundraising campaigns including annual gala events, specific fundraisers (storage sheds, hearts program, infrastructure upgrades), and general donations. The organization raises approximately 12% of its budget through donations.
3. Transitional/Sober Living Fees: Fees from residents in transitional sober living apartments as they transition from residential treatment back into society. The organization has expanded capacity with new apartment buildings to serve more men in this critical transition phase.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heartland House provides residential substance use disorder treatment for men in San Diego, combining evidence-based practices (12-step facilitation, cognitive behavioral therapy, mindfulness meditation, Interactive Journaling) with the Journey to Wholeness Ayurvedic program under a non-timebound treatment model. The organization also operates transitional/sober living apartments for men completing residential treatment, supporting their gradual reintegration into society. Services are delivered through direct admissions, VA partnerships, and county referrals.

Product overview

Heartland House is a residential substance use disorder treatment center for men operated by the Twelfth Step House of San Diego (incorporated 1960, 501(c)(3)). The core offering is the multi-dimensional residential recovery program, which uses evidence-based models including 12-step facilitation, Interactive Journaling from The Change Companies, and non-timebound treatment. The program is augmented by the Journey to Wholeness: Return to BE Ayurvedic wellness module, the ATLAS AI platform for predictive analytics and counseling support, and transitional/sober living apartments for clients transitioning to independent society. A partner facility, Living Sober Home, provides additional sober living capacity. The organization serves veterans and specializes in treating co-occurring conditions, operating one of only two residential recovery facilities in San Diego.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 68.8% of clients completed the program or made satisfactory progress
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Change CompaniescoreTechnology or IntegrationHeartland House partnered with The Change Companies to implement their Interactive Journaling evidence-based practice. The organization spent over a year researching and reviewing evidence-based practices before selecting Interactive Journals that support the non-timebound, person-centered treatment model. The Change Companies worked closely with Heartland House to customize the materials for their program.
• Veterans Affairs (VA)coreStrategic or Co-development PartnerVeterans Affairs has a special contract with Heartland House for veteran-specific treatment services. The VA regularly refers veterans to Heartland House and has always supported veterans through their programs. Daniel's testimonial describes the VA helping him get into the program multiple times and supporting his recovery journey.
• California Department of Health Care Services (DHCS)coreStrategic or Co-development PartnerHeartland House is licensed/certified by the California Department of Health Care Services. DHCS business license/certification number: 370003AN exp. 9/30/2027. This licensing is required for operating substance use disorder treatment facilities in California.
• County of San Diego HHSAcoreStrategic or Co-development PartnerCounty of San Diego Health and Human Services Agency Alcohol and Other Drug Services refers individuals to Heartland House for treatment. The organization is a recipient of tax dollars and demonstrates impact through outcomes reporting to the county.
• ATLAS AI PlatformcoreTechnology or IntegrationATLAS is an online AI platform that Heartland House has implemented to enhance their capabilities. The platform provides predictive tailored treatment, identifies relapse risks early, assists counselors in conducting Motivational Interviewing and CBT sessions, and streamlines administrative tasks.
• Victoria Odde / Chopra CenterminorStrategic or Co-development PartnerVictoria Odde, a staff member, studied and trained under Deepak Chopra at The Chopra Center in La Costa, California, gaining accreditation as a Certified Educator of Perfect Health. She created the Journey to Wholeness: Return to BE program based on the Chopra Center methodology.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Phoenix House: National nonprofit operating residential substance use disorder and behavioral health treatment programs. Directly comparable as a residential SUD nonprofit with similar referral-driven admissions and 12-step orientation.
• Gaudenzia: One of the largest nonprofit providers of substance use and behavioral health treatment in the U.S., with significant residential capacity. Comparable in mission, government contracting, residential SUD programming, and nonprofit funding mix.
• Hazelden Betty Ford Foundation: Large nonprofit provider of residential and outpatient substance use disorder treatment with multiple sites. Highly comparable as a mission-driven, residential SUD operator with 12-step integration, established brand, and CARF accreditation.
• The Recovery Village: Multi-site residential and outpatient addiction treatment provider. Comparable in residential SUD service delivery, evidence-based modalities, and outcome reporting, though organized as a for-profit network.
• Samaritan Daytop Village: Nonprofit offering residential substance use treatment, including programs for men, with strong government and community referral pipelines. Directly comparable in client population, residential service model, and nonprofit funding structure.
• Caron Treatment Centers: Nonprofit residential addiction treatment organization offering gender-specific programs, including dedicated men's programming. Comparable in operating model, residential focus, 12-step facilitation, and outcome-driven positioning.

Emerging players

• Pelago (formerly Quit Genius): Digital substance use disorder treatment platform partnering with employers and health plans. Relevant as an emerging, technology-driven alternative to in-person residential care that competes for the same payer dollars and patient referrals.

Broad incumbents

• Acadia Healthcare: Public behavioral healthcare company operating a large network of residential treatment facilities. Comparable as a residential behavioral health provider, but operates as a broad incumbent with acute psychiatric and SUD services across many states.
• American Addiction Centers (AAC): Large for-profit operator of residential and outpatient addiction treatment facilities across the U.S. Comparable in residential SUD offerings, but operates as a broad incumbent across many geographies rather than a single-site nonprofit specialist.

Regional players

• Casa Palmera: San Diego-area residential substance use and co-occurring disorder treatment provider. Comparable in residential SUD service model, but serves a broader demographic and operates as a for-profit regional player rather than a men's-only nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/12thstephouse
• Facebookfacebook.com/heartlandhousesandiego
• LinkedInlinkedin.com/company/heartland-house

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland House