Bobby's Auto Service

What Bobby's Auto Service does

Bobby's Auto Service is a privately-held, family-owned automotive repair business operating from a single retail location at 1171 Main Street in Walpole, Massachusetts. Founded around 1980 and operating continuously for over four decades, the company provides full-service vehicle repair and maintenance to individual vehicle owners and local small businesses across the Walpole area and surrounding New England communities. The business operates as a NAPA Auto Care Center, which provides access to NAPA's parts supply, diagnostic tooling, and a warranty-backed service program for customers.

The company's service offering spans approximately 60 discrete repair and maintenance categories, ranging from routine items (oil changes, tire rotations, fluid flushes, cabin filter replacement) through major repairs (engine and transmission replacement, clutch service, differential service) to specialty and compliance offerings (4x4 service, emissions testing, safety inspections, pre-purchase inspections). Service is delivered through standardized automotive repair equipment, with the website referencing diagnostic tools for computer and engine work; the company also employs Digital Vehicle Inspection software that captures photo and video findings for direct customer review. The shop services a broad mix of domestic, European, and import brands spanning roughly 40 manufacturer makes listed on the site.

Revenue is generated through one-time professional-service transactions, with no disclosed pricing or tiered structure — each job is quoted individually based on vehicle requirements, and a military discount is offered to active-duty members and veterans. Customer acquisition relies on local reputation, word-of-mouth referrals, the company website (autorepairwalpole.com), online appointment scheduling, and the co-branded NAPA Auto Care network rather than paid marketing. No external investors, parent company, or institutional ownership have been disclosed, and the company has no app, no API exposure, and operates exclusively through its single Walpole storefront.

Name

Bobby's Auto Service

Legal name

Bobby's Auto Service

Website

https://autorepairwalpole.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Bobby's Auto Service is a family-owned, full-service auto repair shop in Walpole, Massachusetts, operating as a NAPA Auto Care Center since around 1980 and serving local individual vehicle owners with approximately 60 repair, maintenance, diagnostic, and compliance service offerings.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Oil Change and Lubrication Shops (811191)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)

Keywords

• Auto repair services
• Vehicle maintenance
• Engine diagnostics
• Brake services
• Transmission repair

Headquarters

HQ city

Walpole

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Auto Repair Services: Full-service auto repair shop providing labor and parts for vehicle maintenance and repairs. Services range from routine maintenance (oil changes, tire rotations) to complex repairs (engine replacement, transmission). Revenue generated through one-time service transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bobby's Auto Service is a full-service, NAPA Auto Care Center–affiliated automotive repair shop located in Walpole, MA, providing comprehensive vehicle maintenance and repair services for individual vehicle owners. The shop delivers routine maintenance (oil changes, fluid flushes, filter replacements, tire rotations), major repairs (engine replacement, transmission service, brake repair, electrical diagnostics), and specialty services (4x4 service, clutch repair, catalytic converter protection), along with compliance offerings such as emissions testing and state safety inspections. Services are delivered through a single physical retail location with online and phone-based appointment scheduling.

Product overview

Bobby's Auto Service is a full-service auto repair shop offering a comprehensive portfolio of automotive services as a NAPA Auto Care Center. The company provides routine maintenance services (oil changes, fluid flushes, filter replacements, tire services), major repair services (engine diagnostics, transmission service/replacement, brake services, electrical system repair), specialty services (4x4 service, clutch repair, catalytic converter protection), and compliance services (emissions testing, safety inspections, pre-purchase inspections). They service domestic, European, and import vehicles across multiple brands including Honda, Toyota, Ford, Acura, BMW, Audi, and others. The services are delivered through a network of approximately 60 individual service offerings, with mileage-based maintenance packages (30K, 60K, 90K services) and specialty add-ons like digital vehicle inspections and aftermarket additions.

Differentiator

Problem solved

Functional benefit

Brands

• NAPA Auto Care Center: Bobby's Auto Service operates as a NAPA Auto Care Center, backed by the NAPA Auto Care Warranty. This affiliation provides customers with trusted coverage on many services offered.

Products and services

• Oil Change

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAPA Auto CarecoreChannel Partner/ Reseller/ DistributorBobby's Auto Service operates as a NAPA Auto Care Center, providing customers with warranty-backed repairs and services. The partnership provides access to NAPA parts, diagnostic tools, and the NAPA Auto Care warranty program. Many services are covered under the NAPA warranty, adding credibility and peace of mind for customers.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Take 5 Oil Change: Rapidly expanding drive-thru oil change chain. Partial overlap on routine maintenance; competes for wallet share on the most frequent touchpoint (oil changes) but does not perform diagnostic or major mechanical work, making it an adjacent rather than direct competitor to Bobby's full-service model.
• Jiffy Lube: National fast-lube chain focused on oil change and fluid services. Partial overlap with Bobby's maintenance offering — competes for routine visits but does not cover major mechanical/electrical repairs, so customers requiring deeper service are a natural hand-off path to Bobby's.

Direct peers

• Meineke Car Care Centers: Franchised full-service auto repair and maintenance chain. Directly comparable offering routine maintenance, diagnostics, brakes, and tires via local franchisees that compete head-to-head with independents like Bobby's in suburban markets.
• Christian Brothers Automotive: Faith-based franchised auto repair chain offering full-service mechanical and electrical repair on a wide range of makes/models. Directly comparable to Bobby's as an independent-feel, trust-driven full-service shop model competing on transparency and customer relationships.
• AAMCO Transmissions & Total Car Care: Franchised auto service brand historically anchored on transmission work, now full-service. Directly comparable for transmission service/replacement expertise while also competing on broader mechanical and electrical repair in the same suburban customer segment.
• Midas: Large franchised auto repair network covering brakes, tires, exhaust, alignments, and general maintenance. Directly comparable to Bobby's full-service repair menu but with multi-location scale and brand-driven marketing that places competitive pressure on independent shops.

Broad incumbents

• Pep Boys: Established multi-state auto service and tire retailer. Comparable service menu (brakes, tires, alignments, oil changes) with national parts access, representing a chain-based alternative to Bobby's independent positioning.
• Firestone Complete Auto Care: Bridgestone-owned full-service auto repair and tire network. Comparable service mix (oil changes, brakes, alignments, diagnostics) and competing for the same suburban retail customer but with significantly larger scale and brand-driven trust signals.
• Goodyear Auto Care: National tire-and-service brand with broader retail footprint and integrated tire inventory. Overlaps with Bobby's on tires, alignments, brakes, and general maintenance, but Bobby's lacks the national-brand marketing and tire SKU breadth.
• Monro Auto Service and Tire Centers: Public multi-brand service chain (Monro, Mr. Tire, Tire Warehouse) operating regional clusters. Comparable full-service repair offering, with active M&A history — a candidate consolidator of independent shops in markets where Bobby's operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobby's Auto Service