ConversionBet
ConversionBet is a private UK-based software company that provides a proprietary conversion rate optimization platform purpose-built for iGaming operators, using behavioral tracking and multi-channel remarketing (email, SMS, WhatsApp) to recover abandoning visitors and increase player lifetime value.
- Company typePrivate
- Founded2019
- HeadquartersMiddlesbrough, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ConversionBet does
ConversionBet is a private UK-based software company that operates a proprietary conversion rate optimization (CRO) platform purpose-built for the iGaming industry. Founded in 2017 and headquartered in Middlesbrough, the platform delivers behavioral on-site exit messaging, personalized email campaigns, targeted smart SMS, and a proprietary WhatsApp Rebound™ technology that enables operators to re-engage abandoning visitors through their preferred messaging channels. The underlying technology tracks visitor activity, navigation tendencies, and cursor movement patterns to predict exit intent and trigger personalized real-time interventions, with a campaign management dashboard for measurement and reporting. The company also maintains a GDPR-compliant data collection framework across its remarketing channels.
The company serves enterprise iGaming operators and white-label partners globally, with named customers including Betsson Group, Mr Green, GIG Group, Crore Bet, 4rabet India, Betzest, and Vegas Hunter. Its go-to-market is a consultative, demo-based enterprise sales motion with quote-based subscription pricing structured as multi-year contracts. Revenue is generated through recurring subscription fees tied to the ConversionBet™ platform, which combines behavioral analytics, multi-channel remarketing (email, SMS, WhatsApp), and a real-time campaign management dashboard. The company is privately held with no disclosed institutional investors or funding rounds identified, suggesting founder-owned or bootstrapped operations with a small 1-10 employee team.
ConversionBet firmographics
Firmographics- Name
- ConversionBet
- Legal name
- ConversionBet
- Website
- https://conversionbet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConversionBet is a private UK-based software company that provides a proprietary conversion rate optimization platform purpose-built for iGaming operators, using behavioral tracking and multi-channel remarketing (email, SMS, WhatsApp) to recover abandoning visitors and increase player lifetime value.
- Ownership category
- akta.pro rank
ConversionBet industry classification
Industry- Product category
- Conversion Rate Optimization Software for iGaming
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where ConversionBet is headquartered
LocationHeadquarters
- HQ city
- Middlesbrough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ConversionBet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- CRO Services for iGaming Operators: ConversionBet provides dedicated conversion rate optimization services tailored specifically for iGaming brands. Their services include behavioral targeting, remarketing channels (email and SMS), and personalized campaign delivery to maximize visitor-to-player conversions, recover abandoned registrations, and increase lifetime values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
ConversionBet product offering
Product offeringCore offering
ConversionBet provides a dedicated conversion rate optimization (CRO) platform for iGaming operators and white-label partners. The platform combines behavioral on-site exit-intent messaging, personalized email marketing, smart SMS, and the proprietary WhatsApp Rebound™ technology to maximize visitor-to-player conversions, recover abandoned registrations, and increase first-time deposits and lifetime value. Services are bundled with in-house design, campaign management, technical onboarding, and a real-time reporting dashboard under multi-year enterprise subscriptions.
Product overview
ConversionBet offers a single, unified CRO (Conversion Rate Optimization) platform specifically designed for the iGaming industry. The core ConversionBet™ platform provides behavioral on-site exit messaging, personalized email marketing, targeted smart SMS, and the proprietary WhatsApp Rebound™ technology. These communication channels work together as an integrated suite: the platform learns from visitor behavior and cursor movement to predict when users are about to leave, then triggers personalized outreach through email, SMS, or WhatsApp to recover abandoned players and increase lifetime value. The platform also includes a real-time campaign management and reporting dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- WhatsApp Rebound™: Proprietary communication technology for engaging users on their preferred messaging platform
Products and services
- ConversionBet™ CRO Platform A unified, real-time conversion rate optimization platform built specifically for iGaming brands, used to manage, measure, and report on campaigns that maximize onsite conversions, recover abandoned players, and increase lifetime value.
- WhatsApp Rebound™
Quantifiable outcome
- Over 80% of new iGaming traffic leaves before completing registration, representing a significant recovery opportunity for ConversionBet's services.
Companies that use ConversionBet
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
ConversionBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
ConversionBet partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
ConversionBet competitors and assessment
Company assessmentBroad incumbents
- Braze: Cross-channel customer engagement platform used by gaming and iGaming brands; competes for operator spending on personalized messaging journeys similar to ConversionBet's email/SMS/WhatsApp flows.
- Playtech: Large, established iGaming platform vendor offering PAM, CRM and player engagement within a broad portfolio; bundled capability competes with ConversionBet's standalone CRO offering.
- Salesforce Marketing Cloud: Large incumbent marketing automation and CRM suite occasionally adopted by iGaming operators as a general-purpose alternative to vertical-specialized CRO vendors like ConversionBet.
Direct peers
- Optimove: CRM-led marketing platform with a strong iGaming vertical presence; competes with ConversionBet for operator retention, personalization and multi-channel messaging budgets.
- Fast Track: iGaming CRM and player engagement platform that competes directly with ConversionBet for operator spend on player lifecycle automation, retention and real-time campaign management.
- Smartico: iGaming-focused CRM and gamification platform combining loyalty, automation and multi-channel communication; very similar positioning to ConversionBet in player conversion and retention.
- Pragmatic Solutions: iGaming Player Account Management (PAM) platform that includes bundled CRM and engagement features, competing with ConversionBet as part of a full-stack offering.
- Enteractive: iGaming reactivation and retention services provider focused on converting dormant players; overlaps directly with ConversionBet's remarketing and recovery use cases.
Emerging players
- Captain Up: iGaming gamification and loyalty platform with partial overlap to ConversionBet's engagement and lifetime-value use cases.
- BlueOcean Gaming: iGaming-specific marketing automation and loyalty platform addressing similar operator pain points around player engagement and conversion.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
ConversionBet social profiles
Digital presenceConversionBet compliance and trust
Trust signalCompliance1 record
ConversionBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConversionBet leadership team
Management profileNumber of profiles
ConversionBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConversionBet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConversionBet
What does ConversionBet do?
ConversionBet provides a dedicated conversion rate optimization (CRO) platform for iGaming operators and white-label partners. The platform combines behavioral on-site exit-intent messaging, personalized email marketing, smart SMS, and the proprietary WhatsApp Rebound™ technology to maximize visitor-to-player conversions, recover abandoned registrations, and increase first-time deposits and lifetime value. Services are bundled with in-house design, campaign management, technical onboarding, and a real-time reporting dashboard under multi-year enterprise subscriptions.
Is ConversionBet a public or private company?
ConversionBet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConversionBet founded?
ConversionBet was founded in 2019. It employs 1 to 10 people.
Where is ConversionBet based?
ConversionBet is headquartered in Middlesbrough, United Kingdom, in the Europe region.
How does ConversionBet make money?
One revenue line is on record: CRO Services for iGaming Operators.
Who are ConversionBet's main competitors?
Broad incumbents on record are Braze, Playtech and Salesforce Marketing Cloud. Direct peers are Optimove, Fast Track, Smartico, Pragmatic Solutions and Enteractive. Emerging players are Captain Up and BlueOcean Gaming.
Does ConversionBet have an API?
No public API is recorded for ConversionBet.
What industry is ConversionBet in?
ConversionBet's product category is Conversion Rate Optimization Software for iGaming. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAEAKAF, Player Account Management (PAM), CRM & Loyalty Platforms. Its NAICS code is 541511 and its SIC code is 7374.