Senior Medical Associates
Senior Medical Associates is a San Diego-based, multi-specialty healthcare services firm staffing physicians and nurse practitioners across skilled nursing facilities, hospitals, behavioral health units, and outpatient clinics for underserved and senior populations.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Senior Medical Associates does
Senior Medical Associates (SMA) is a privately held, multi-specialty healthcare services company founded in 2006 and headquartered in San Diego, California. The company delivers on-site clinical staffing and care delivery across skilled nursing facilities, assisted living and senior living communities, hospital inpatient behavioral health units, crisis stabilization units, and outpatient community clinics throughout San Diego County. Its service portfolio spans geriatrics, mental health (adult, child, geriatric, and addiction psychiatry), physiatry, behavioral neurology, wound care, and podiatry, with specialized programs such as Care Transitions, Nurse Practitioner Solutions, and Mobile Geriatric Psychiatry.
SMA's business model is a B2B professional services arrangement in which multidisciplinary providers (physicians, nurse practitioners, psychologists) are embedded into institutional partner sites. Revenue is generated through professional fees reimbursed via Medicare, commercial insurance (BlueCross BlueShield of AZ, Aetna, United Healthcare, TriCare), and HMO contracts (Care 1st), supplemented by physician salary expense of $200,000-$300,000+ plus full benefits. Go-to-market is enterprise field sales targeting hospital systems, non-profit community clinics, HMOs, skilled nursing facilities, and senior living operators. Key institutional partners include Palomar Health (behavioral health units and a planned 120-bed psychiatric hospital), Exodus Recovery (crisis stabilization), Tri-City Medical Center, UC San Diego, Rady Children's Hospital, and multiple senior living operators. The company is founder-owned and managed by co-founders Dr. Aboo Nasar (CMO) and Dr. Jason Keri (President), with no external venture or private equity investment disclosed.
Senior Medical Associates firmographics
Firmographics- Name
- Senior Medical Associates
- Legal name
- Senior Medical Associates
- Website
- https://seniormedicalassociates.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Senior Medical Associates is a San Diego-based, multi-specialty healthcare services firm staffing physicians and nurse practitioners across skilled nursing facilities, hospitals, behavioral health units, and outpatient clinics for underserved and senior populations.
- Ownership category
- akta.pro rank
Senior Medical Associates industry classification
Industry- Product category
- Geriatric Healthcare Services
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Offices of Physicians (62111), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
Keywords
Where Senior Medical Associates is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Medical Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Healthcare Services - Medicare: SMA provides medical services to patients and accepts Medicare, which serves as a primary reimbursement source for their senior care services.
- Healthcare Services - Commercial Insurance: SMA accepts most insurance plans including BlueCross BlueShield of AZ, Aetna, United Healthcare, TriCare, and others for wound care and other services.
- Physician Salaries and Benefits: SMA employs physicians and healthcare providers, offering competitive salaries ranging from $200,000 to over $300,000 for Geriatricians/Internists depending on responsibility and preferred pace of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Geriatricians & Internists salary range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Senior Medical Associates product offering
Product offeringCore offering
Senior Medical Associates is a multi-specialty healthcare services organization that delivers on-site medical, mental health, and rehabilitation care to seniors and underserved populations in San Diego County. Core service lines include Skilled Nursing Services, Home Care (Assisted Living and Senior Communities), Mental Health Services (inpatient, outpatient, and mobile geriatric psychiatry), Physiatry, Behavioral Neurology, Wound Care, and Podiatry. Services are delivered through direct staffing partnerships with hospitals, skilled nursing facilities, assisted living communities, and outpatient community clinics, with reimbursement from Medicare and commercial insurance.
Product overview
Senior Medical Associates is a multi-specialty healthcare organization providing a comprehensive portfolio of services across skilled nursing, home care, mental health, and specialty medical practices. The company operates as a unified healthcare solutions platform consisting of core service lines including Skilled Nursing Services, Home Care, Mental Health Services (with inpatient, outpatient, and mobile geriatric psychiatry), Physiatry, Behavioral Neurology, Wound Care, and Podiatry. These services are delivered through institutional partnerships with hospital systems, skilled nursing facilities, assisted living communities, and outpatient clinics throughout San Diego County. The company also provides specialized programs such as Care Transitions and Nurse Practitioner Solutions to support continuity of care across the healthcare continuum.
Differentiator
Problem solved
Functional benefit
Products and services
- Skilled Nursing Services On-site healthcare providers delivering care to post-acute and long-term care populations in skilled nursing facilities, with services including mobile care, care transitions, and nurse practitioner solutions.
- Home Care: Assisted Living and Senior Communities Healthcare delivery services provided in home settings including assisted living facilities and senior living communities.
- Mental Health Services Mental health care delivery in assisted living and clinic-based environments including inpatient, outpatient, and mobile geriatric psychiatry services.
- Physiatry: Physical Medicine and Rehabilitation Physical Medicine and Rehabilitation services treating conditions affecting brain, spinal cord, nerves, bones, joints, ligaments, muscles, and tendons with focus on function.
- Behavioral Neurology Neurology services focusing on behavioral, memory, and cognition support for seniors including diagnosis and management of Alzheimer's disease, Parkinson's disease, and stroke prevention.
- Wound Care Services Specialized wound care treatment for diabetic foot ulcers, leg ulcers, chronic soft tissue infections, minor burns, and skin grafts serving patients in skilled nursing facilities, long-term care facilities, group homes, and assisted living.
- Podiatry Services Doctor of podiatric medicine services treating foot, ankle, and related structures including surgical management, diabetic foot care, geriatric foot care, and mobile X-ray services.
- Healthcare Solutions / Institutional Organizational Healthcare Customized healthcare and management solutions for institutional partners including inpatient hospital systems, non-profit community clinics, HMOs, skilled nursing and senior living communities.
Quantifiable outcome
- Length of stay below 13 days
- +4 more outcomes
Companies that use Senior Medical Associates
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Senior Medical Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Senior Medical Associates partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Palomar HealthcoreLong-term partnership for behavioral health services. SMA provides near 100% provider up-time at Palomar's Behavioral Health Units (22 BHU beds, 12 GPU beds). Collaborating to co-staff a 120-bed psych hospital on the Palomar campus. Achieved higher satisfaction scores and new dedicated telepsych team.
- Exodus RecoverycoreSMA staffs the Exodus Oceanside Crisis Stabilization Unit with staff psychiatrists. Dr. Neil Richtand serves as staff psychiatrist at the Exodus Oceanside facility.
- Sharp Health PlanminorListed as partner on SMA website; healthcare system partner for San Diego County
- Tri-City Medical CenterminorFormer partnership for crisis stabilization unit. Dr. Neil Richtand was previously Medical Director at Tri-City crisis stabilization unit. Dr. David Tweedy served on Board of Directors at Tri-City Medical Center and as Chair of TCMC Foundation Board of Trustees.
- UC San DiegominorAcademic partnership. Dr. Gabrielle Cerda is former Clinical Professor at UC San Diego. Dr. Aboo Nasar delivered lecture at UCSD Geriatrics Interprofessional Symposium.
- Rady Children's HospitalminorDr. Gabrielle Cerda served as Chief of Staff of Psychiatry at Rady Children's Hospital before joining SMA.
- Community Research FoundationminorNon-profit community clinic partner listed on SMA website
- TURN Behavioral Health ServicesminorBehavioral health services partner listed on SMA website
- The Ensign GroupminorSkilled nursing and senior living services provider listed as partner on SMA website
- Paradise Valley HospitalminorHospital affiliation for Dr. Atmar's podiatry services and wound care center at Paradise Valley Hospital
- Care 1st HMOminorSMA earned contract to provide services for Care 1st HMO patients in long-term care in San Diego
- BayshireminorSenior living community partner listed on SMA website
- ActivCare LivingminorAssisted living partner listed on SMA website
- Villa Rancho BernardominorSenior living community partner listed on SMA website
- Sun Mar HealthcareminorHealthcare services provider partner listed on SMA website
- North Coast Surgery CenterminorHospital affiliation for Dr. Atmar's podiatry services in Oceanside
- Tri-City Hospital FoundationminorDr. David Tweedy served as Chairman of Tri-City Hospital Foundation Board; led SMA donations toward breast cancer research
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Senior Medical Associates competitors and assessment
Company assessmentEmerging players
- ChenMed: Value-based primary care group dedicated to senior populations, especially Medicare Advantage members. Comparable to SMA's senior-focused, multidisciplinary physician model with outcome-driven care, though ChenMed operates its own clinics rather than staffing partner facilities.
- Lifestance Health: Outpatient mental health platform providing psychiatric and therapy services across clinics and via telehealth. Comparable to SMA's outpatient psychiatry division serving SMI and dual-diagnosis populations, though Lifestance operates nationally and via digital channels.
Direct peers
- The Ensign Group: Operator of skilled nursing and senior living communities across the U.S. and a named SMA channel partner in San Diego. Comparable because Ensign operates the SNF/senior living facilities that SMA staffs with on-site medical providers.
- Genesis HealthCare: One of the largest skilled nursing facility operators in the U.S., offering post-acute, rehabilitation, and assisted living services. Comparable as both a customer-type operator that SMA serves and a provider of overlapping post-acute physician services.
- IPC Healthcare (TeamHealth): Formerly an independent hospitalist and post-acute medical group, now part of TeamHealth. Highly comparable as a facility-based physician practice group staffing hospitals, SNFs, and post-acute settings with on-site providers.
Broad incumbents
- TeamHealth: National physician staffing group providing hospitalist, emergency, and behavioral health staffing to facilities across the U.S. Directly comparable to SMA's institutional physician-staffing model serving hospitals and post-acute settings, but at vastly greater scale and geographic breadth.
- Amedisys: National home health and hospice provider with mobile in-home clinical services. Comparable to SMA's mobile physician/NP services delivered to home-based and senior-living patients across facilities.
- Encompass Health: Leading provider of post-acute and inpatient rehabilitation services, including integrated inpatient rehab hospitals and home health/hospice. Comparable to SMA's physiatry, rehabilitation, and post-acute care delivery.
- Sound Physicians: Hospitalist and post-acute medical group serving hospitals, skilled nursing facilities, and outpatient settings. Closely comparable to SMA's multidisciplinary on-site physician model across the acute and post-acute continuum.
- CareMore Health (Anthem): Integrated care delivery subsidiary of Anthem focused on seniors and patients with complex chronic conditions, including Medicare Advantage. Comparable to SMA's senior-complex-care and care-coordination orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Medical Associates social profiles
Digital presenceSenior Medical Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Medical Associates leadership team
Management profileNumber of profiles
Profiles5 records
Senior Medical Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Medical Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Medical Associates
What does Senior Medical Associates do?
Senior Medical Associates is a multi-specialty healthcare services organization that delivers on-site medical, mental health, and rehabilitation care to seniors and underserved populations in San Diego County. Core service lines include Skilled Nursing Services, Home Care (Assisted Living and Senior Communities), Mental Health Services (inpatient, outpatient, and mobile geriatric psychiatry), Physiatry, Behavioral Neurology, Wound Care, and Podiatry. Services are delivered through direct staffing partnerships with hospitals, skilled nursing facilities, assisted living communities, and outpatient community clinics, with reimbursement from Medicare and commercial insurance.
Is Senior Medical Associates a public or private company?
Senior Medical Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Medical Associates founded?
Senior Medical Associates was founded in 2006. It employs 51 to 100 people.
Where is Senior Medical Associates based?
Senior Medical Associates is headquartered in San Diego, United States, in the North America region.
How does Senior Medical Associates make money?
Three revenue lines are on record. Healthcare Services - Medicare is the primary driver. The others are healthcare Services - Commercial Insurance and physician Salaries and Benefits.
Who are Senior Medical Associates's main competitors?
Emerging players on record are ChenMed and Lifestance Health. Direct peers are The Ensign Group, Genesis HealthCare and IPC Healthcare (TeamHealth). Broad incumbents are TeamHealth, Amedisys, Encompass Health, Sound Physicians and CareMore Health (Anthem).
Does Senior Medical Associates have an API?
No public API is recorded for Senior Medical Associates.
What industry is Senior Medical Associates in?
Senior Medical Associates's product category is Geriatric Healthcare Services. Its primary akta.pro industry code is HLADALAC, Chronic Disease & Complex Care Management (Geriatrics), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62311 and its SIC code is 8050.