primandis
Primandis GmbH operates a Germany-only, B2B2E salary conversion leasing platform that lets employers offer employees tax-advantaged leasing of IT equipment, bicycles, and televisions via a branded online shop and nationwide bicycle-dealer network.
- Company typePrivate
- Founded2019
- HeadquartersBad Ems, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What primandis does
primandis GmbH is a German private limited liability company (GmbH) founded in 2019 and headquartered in Bad Ems, Rhineland-Palatinate. The company operates a B2B2E (Business-to-Business-to-Employee) salary conversion leasing platform that allows German employers to offer employees tax-advantaged access to IT devices, company bicycles (Dienstrad), and televisions through payroll-deducted leasing arrangements. The platform consists of three products (MPP for IT, Dienstrad for bicycles, TV-Modell for televisions) and an employer-branded online shop that supports over 20,000 IT products and the full German bicycle retailer network. Pricing follows standardized lease terms (24 or 32 months for IT, fixed 36 months for bicycles) with end-of-term residual buy-out options, and employees reportedly achieve average savings of approximately 41.3% versus direct retail purchase.
primandis firmographics
Firmographics- Name
- primandis
- Legal name
- primandis GmbH
- Website
- https://primandis.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primandis GmbH operates a Germany-only, B2B2E salary conversion leasing platform that lets employers offer employees tax-advantaged leasing of IT equipment, bicycles, and televisions via a branded online shop and nationwide bicycle-dealer network.
- Ownership category
- akta.pro rank
primandis industry classification
Industry- Product category
- Employee Benefits Leasing Services
- SIC
- Finance Lessors (6172), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where primandis is headquartered
LocationHeadquarters
- HQ city
- Bad Ems
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
primandis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Salary Conversion Leasing - IT Equipment: Employers enter into leasing contracts for IT equipment (smartphones, tablets, laptops, PCs, smartwatches, TVs) with 24 or 32 month terms. Employees pay monthly leasing rates through salary conversion (Gehaltsumwandlung), reducing their income tax and social security contributions. Primandis facilitates the financing through their partner archimedes Leasing GmbH. Revenue is generated through the spread between leasing rates and financing costs.
- Salary Conversion Leasing - Company Bicycles (Dienstrad): Employers lease bicycles for employees over 36-month terms. Employees convert a portion of their salary to cover monthly leasing rates. The employer participates by covering insurance costs, making the arrangement tax-advantaged and typically cost-neutral for the employer. After the lease term, employees can purchase the bicycle at a residual value (17.5% of original price plus VAT for bikes; 9% of purchase price for IT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IT Equipment Leasing - 24 month term |
| Subscription | Monthly | IT Equipment Leasing - 32 month term |
| Subscription | Monthly | Company Bicycle Leasing - 36 month term |
| Subscription | Monthly | TV Equipment Leasing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
primandis product offering
Product offeringCore offering
Primandis operates a B2B2E salary conversion leasing platform that enables German employers to offer IT equipment, bicycles, and televisions to their employees via tax-advantaged leasing arrangements. Each employer receives a branded, cost-free online shop with over 20,000 IT products, while bicycle leasing is fulfilled through any of Germany's bicycle dealers. The leasing infrastructure is delivered in partnership with archimedes Leasing GmbH.
Product overview
Primandis offers a salary conversion leasing platform with three core products: MPP (IT-Leasing) for computers, smartphones, tablets and smartwatches; Dienstrad-Leasing for bicycles and e-bikes; and TV-Leasing for television sets. The company provides employers with a branded online shop portal at no cost, where employees can access over 26,200 products. All three leasing models operate on the same principle: the employer signs a framework agreement, employees select products, and monthly payments are made through gross salary conversion with significant tax savings.
Differentiator
Problem solved
Functional benefit
Products and services
- MPP (Mitarbeiter-PC-Programm) IT-Leasing Salary conversion leasing program for IT devices (smartphones, laptops, tablets, PCs, smartwatches) offered to German employees via their employers under §3 Nr. 45 EStG. Available through an employer-branded online shop with over 20,000 products, with 24- or 32-month terms and an end-of-term purchase option at 9% of the original price.
- Dienstrad-Modell (Bicycle Leasing) Company bicycle leasing (Dienstrad) program allowing employees to lease bicycles and e-bikes through salary conversion, with free nationwide choice of any German bicycle dealer and 36-month fixed contracts. Provides up to 35% savings versus direct purchase, with private use taxed at 0.25% of list price monthly and an end-of-term purchase option at 17.5% of original price plus VAT.
- TV-Modell (Television Leasing) Television leasing program where employees can lease Smart-TVs, LED, and LCD displays through salary conversion, with pricing typically below retail price due to tax advantages from salary conversion.
- Employer-Branded Online Shop Custom-branded online shop provided to each employer partner at no cost and maintenance-free, featuring over 20,000 IT products and televisions. Employers retain approval control over orders before execution, and employees access the shop using employer-issued credentials.
Quantifiable outcome
- Employees save an average of 41.3% compared to retail purchase prices through salary conversion
- +4 more outcomes
Companies that use primandis
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
primandis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
primandis partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Gull-ITminorGull-IT serves as Primandis's trusted partner for product recycling and remarketing. When leasing contracts end and products are not purchased by customers, they are transferred to Gull-IT for professional processing and resale.
- German Bicycle Retailers (All Dealers)corePrimandis works with all bicycle dealers in Germany without exception or restriction. If a desired dealer is not yet in their system, Primandis contacts and integrates them. Dealers receive full sale proceeds directly with no fees or commissions, and no portal registration required. The dealer provides the completed data form (Erfassungsbogen) and invoice after customer pickup.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
primandis competitors and assessment
Company assessmentDirect peers
- KazenMaier (heo): Salary conversion leasing provider for IT devices (heo MPP program) and Dienstrad, directly comparable to Primandis's MPP and Dienstrad offerings for the German employer market.
- BusinessBike: Established German Dienstrad leasing provider with comparable B2B employer distribution. Targets the same salary conversion leasing model with employer framework agreements and dealer networks.
- Bikeleasing-Service (BBL): Direct Dienstrad leasing peer with employer framework agreements and a national dealer network. Competes head-to-head with Primandis for German employer accounts in the salary conversion bicycle category.
- Deutsche Dienstrad: German Dienstrad leasing specialist serving employers and employees through salary conversion. Operates a comparable B2B platform model with employer framework agreements.
- Lease a Bike: Major Dienstrad leasing competitor with nationwide dealer integration and employer distribution. Operates a substantially similar B2B2E salary conversion model for company bicycles.
- JobRad (LoRad GmbH): Germany's market-leading Dienstrad leasing provider. Directly competes with Primandis in salary conversion bicycle leasing for employers and employees, with deeper employer relationships and greater brand awareness.
- Company Bike: Dienstrad leasing provider focused on employer-side B2B distribution. Competes directly with Primandis in the German company bicycle leasing market through similar salary conversion structures.
Emerging players
- Probonio: German employee benefits platform offering tax-advantaged salary conversion products. Competes with Primandis for employer attention on benefits bundling, with a broader HR-tech wrapper around the same regulatory framework.
- meso.vision: German IT leasing and device lifecycle management provider with employer-channel exposure. Adjacent overlap with Primandis's IT salary conversion (MPP) offering, focused more broadly on device-as-a-service.
Broad incumbents
- GRENKE AG: Established German-listed leasing specialist covering IT equipment, small-ticket leasing, and factoring. Overlaps with Primandis at the IT leasing infrastructure layer, though GRENKE does not target the salary conversion / employee benefits use case directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
primandis social profiles
Digital presenceprimandis financial estimates
Financial estimateRevenue estimate
Valuation estimate
primandis leadership team
Management profileNumber of profiles
Profiles3 records
primandis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
primandis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about primandis
What does primandis do?
Primandis operates a B2B2E salary conversion leasing platform that enables German employers to offer IT equipment, bicycles, and televisions to their employees via tax-advantaged leasing arrangements. Each employer receives a branded, cost-free online shop with over 20,000 IT products, while bicycle leasing is fulfilled through any of Germany's bicycle dealers. The leasing infrastructure is delivered in partnership with archimedes Leasing GmbH.
Is primandis a public or private company?
primandis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was primandis founded?
primandis was founded in 2019. It employs 1 to 10 people.
Where is primandis based?
primandis is headquartered in Bad Ems, Germany, in the Europe region.
How does primandis make money?
Two revenue lines are on record. Salary Conversion Leasing - IT Equipment is the primary driver. The others are salary Conversion Leasing - Company Bicycles (Dienstrad).
Who are primandis's main competitors?
Direct peers on record are KazenMaier (heo), BusinessBike, Bikeleasing-Service (BBL), Deutsche Dienstrad, Lease a Bike, JobRad (LoRad GmbH) and Company Bike. Emerging players are Probonio and meso.vision. GRENKE AG is listed as a broad incumbent.
Does primandis have an API?
No public API is recorded for primandis.
What industry is primandis in?
primandis's product category is Employee Benefits Leasing Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 6172.