Momentum Multiply

Name

Momentum Multiply

Legal name

Momentum Multiply (Pty) Ltd

Website

https://multiply.co.za

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wellness Rewards Platform

NAICS

Insurance and Employee Benefit Funds (5251)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Wellness rewards platform
• Health insurance benefits
• Partner discount network
• Gamified fitness rewards
• Cashback voucher marketplace

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue - Inspire Plus: Monthly subscription fee of R219 for Inspire Plus tier, offering enhanced rewards including increased cashback percentages, boosted weekly and monthly wins, and access to leaderboard challenges with higher payouts (up to R1000).
2. Subscription Revenue - Engage Plus: Monthly subscription fee of R195 for Engage Plus tier, providing enhanced rewards and partner benefits beyond the free base Engage membership.
3. Partner Commission/Transaction Revenue: Platform earns referral fees and transaction commissions from partner brands when members make purchases through Multiply Mall or use partner services, evidenced by extensive partner discount ecosystem (up to 75% on gym memberships, 25% on travel).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Momentum Multiply is a South African digital wellness rewards platform that incentivises healthy behaviour among members of Momentum Medical Scheme and other qualifying schemes through gamified activity tracking (Active Dayz, Recharge Scan), partner discounts (up to 75% at gyms, 25% on travel, 60% cashback at retail brands), AI-powered mental wellness support (Wysa chatbot), and HealthReturns cash rewards up to R1,000 per month. The platform is offered free in two base tiers (Multiply Inspire for higher-tier medical scheme members, Multiply Engage for Health4Me/Ingwe option members), with optional paid Plus upgrades (R219/month Inspire Plus, R195/month Engage Plus) that unlock enhanced rewards, boosted cashbacks, and leaderboard challenges.

Product overview

Momentum Multiply is a wellness rewards platform organized into two tiers: Multiply Inspire (for Momentum Medical Scheme members on higher-tier options: Evolve, Incentive, Custom, Extender, Summit) and Multiply Engage (for Health4Me members and Ingwe option members). Both offer free base access with optional premium upgrades: Inspire Plus (R219/month) and Engage Plus (R195/month). The ecosystem includes health tracking features (Active Dayz, Recharge Scan), AI-powered mental wellness support (Wysa chatbot), travel booking (Multiply Travel Desk), e-commerce marketplace (Multiply Mall), community engagement (MultiplyCONNECT), and financial products (HealthSaver, Multiply Wallet). Members earn rewards through partner discounts (up to 75% at gyms, 25% on travel, 60% from brands) and Health Returns (up to R1,000/month) by completing health assessments and achieving activity goals.

Differentiator

Problem solved

Functional benefit

Brands

• Multiply Inspire: A health rewards programme for qualifying Momentum Medical Scheme members providing base rewards from Multiply partners, health assessments, Recharge Scan, and 24/7 mental wellness coaching.
• Multiply Inspire Plus
• Multiply Engage
• Multiply Engage Plus
• MultiplyCONNECT
• Multiply Mall
• Multiply Travel

Products and services

• Multiply Inspire Free wellness rewards programme for Momentum Medical Scheme members on Evolve, Incentive, Custom, Extender and Summit options. Provides health assessments, Recharge Scan, 24/7 mental wellness coaching via Wysa, and base partner rewards including discounts on gyms, travel, and lifestyle brands.
• Multiply Engage Free wellness rewards programme for Momentum Health4Me members and Momentum Medical Scheme Ingwe option members. Provides Active Dayz tracking, Recharge Dayz, partner discounts, Multiply Wallet for cashbacks, and foundational wellness engagement tools.
• Multiply Inspire Plus Premium upgraded subscription to Multiply Inspire priced at R219 per month. Provides enhanced rewards including up to R1,000 in Health Returns per month, up to 75% off gym memberships, boosted Weekly Wins up to R50, boosted Monthly Wins up to R150, leaderboard challenges up to R1,000, and enhanced partner cashback levels.
• Multiply Engage Plus Premium upgraded subscription to Multiply Engage priced at R195 per month. Provides enhanced rewards, boosted Weekly and Monthly Wins, increased partner cashbacks, and access to cashback partner benefits beyond the free base Engage membership.
• Multiply Mall E-commerce marketplace at multiplymall.co.za where members purchase partner vouchers for gyms (Virgin Active, Planet Fitness, Zone Fitness), retailers (Checkers, Shoprite, Woolworths, Makro), wellness brands, and lifestyle products with exclusive member-only discounts.
• Multiply Travel Desk Travel booking platform offering discounted flights (FlySafair, Emirates, British Airways, Qatar Airways, SAA, KLM, Lift, Airlink, Air Mauritius), hotel stays (Protea Hotels, City Lodge, Aha Lodges, Westin Cape Town, Dream Hotels), and car rentals (Avis, SANI Sixt) through the Multiply partner network.
• HealthSaver Savings account for Momentum Medical Scheme members into which Health Returns and partner cashbacks are deposited, available for use on health-related expenses.
• Multiply Wallet Digital wallet for non-Momentum Medical Scheme members (e.g., Health4Me, Ingwe option members) where cashbacks earned from partner purchases are received and managed.

Quantifiable outcome

• Members can earn up to R1,000/month in HealthReturns and partner rewards on Inspire Plus
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

64 partnerships are on record, tiered core and minor.

• Virgin ActivecoreGTM or Marketing PartnerGym partnership offering up to 50% savings on monthly gym fees. Members apply at any Virgin Active club with their ID and Multiply membership number.
• Planet FitnesscoreGTM or Marketing PartnerGym partnership offering up to 60% savings on monthly gym membership fees. Members apply at Planet Fitness with ID and Multiply membership number.
• Zone Fitness ClubscoreGTM or Marketing PartnerGym partnership offering up to 75% savings on monthly gym fees, the highest gym discount available. Amount paid into member's bank account.
• Pick n PaycoreGTM or Marketing PartnerGrocery partnership offering up to 10% cashback on Smart Shopper purchases. Members link Smart Shopper card via app or online activation.
• CheckerscoreGTM or Marketing PartnerGrocery partnership offering up to 12% discount when buying Checkers vouchers on the Multiply Mall.
• WoolworthscoreGTM or Marketing PartnerRetail partnership offering up to 15% discount on Woolworths gift cards purchased through Multiply Mall.
• ClickscoreGTM or Marketing PartnerHealth and beauty retail partnership offering up to 10% cashback on qualifying Clicks ClubCard products. Requires card linking via app.
• Dis-ChemcoreGTM or Marketing PartnerHealth and wellness retail partnership offering 5% discount on 180+ Better Rewards brands (total 15% with Better Rewards). Requires card linking.
• EmiratescoreGTM or Marketing PartnerInternational airline partnership offering up to 25% discount on Emirates flights. Bookable via Multiply Travel or app.
• FlySafaircoreGTM or Marketing PartnerSouth African low-cost airline partnership offering up to 25% discount on flights.
• Protea Hotels by MarriottcoreGTM or Marketing PartnerSouth African hotel group partnership offering up to 25% discount across portfolio including resorts, safari lodges, and budget Road Lodge properties.
• City Lodge HotelsminorGTM or Marketing PartnerHotel partnership offering up to 25% savings at Courtyard, City Lodge, Town Lodge, and Road Lodge properties.
• AvisminorGTM or Marketing PartnerCar rental partnership offering up to 25% discount on Avis rentals.
• LiftminorGTM or Marketing PartnerSouth African airline partnership offering up to 25% discount with flexible change/cancel policy.
• Qatar AirwaysminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount on flights.
• British AirwaysminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount on flights.
• AirlinkminorGTM or Marketing PartnerSouth African airline partnership offering up to 25% discount, marketed as most punctual airline.
• Air FranceminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount.
• South African Airways (SAA)minorGTM or Marketing PartnerNational airline partnership offering up to 25% discount with nearly 90 years of flying experience.
• KLM Royal Dutch AirlinesminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount.
• Air MauritiusminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount to island destinations.
• XZ-GPS GarmincoreTechnology or IntegrationFitness technology partnership offering up to 40% discount on Garmin wearables and fitness devices via Multiply Mall.
• SportSAminorGTM or Marketing PartnerSports retail partnership offering up to 30% cashback on active gear purchased via sportsa.co.za.
• LiftfitminorGTM or Marketing PartnerLocal sportswear brand partnership offering up to 25% cashback on premium fitness apparel.
• MyGrowminorGTM or Marketing PartnerEmotional Intelligence (EQ) development platform offering up to 50% cashback through micro-learning sessions.
• Chris Willemse CyclesminorGTM or Marketing PartnerCycling goods partnership offering up to 25% on vouchers from southern hemisphere's largest online cycling store.
• Cycle LabminorGTM or Marketing PartnerCycling partnership offering up to 25% cashback on vouchers for all cycling needs.
• DinnerboxminorGTM or Marketing PartnerFrozen meal delivery partnership offering 10% cashback on nutritious home-cooked meals.
• We Are FoodminorGTM or Marketing PartnerHome-style frozen meal partnership offering up to 10% cashback. Cashbacks paid into HealthSaver account.
• Plated ConvenienceminorGTM or Marketing PartnerFrozen meal partnership offering cashbacks on restaurant-quality frozen meals with various dietary options.
• Plenti (Lisa Raleigh)minorGTM or Marketing PartnerSupplement brand partnership offering 10% discount across Lisa Raleigh's Plenti supplementation range via Multiply Mall.
• Body Kind (Lisa Raleigh)minorGTM or Marketing PartnerAthleisure brand partnership offering up to 20% discount across Body Kind range via Multiply Mall.
• Lisa Raleigh BountiminorGTM or Marketing PartnerRebounding fitness equipment and workout subscription offering 30% cashback on rebounder products and workout library.
• MoVee PerformanceminorGTM or Marketing PartnerKids and teen movement education partnership offering up to 50% discount on age-based fitness products.
• ShopriteminorGTM or Marketing PartnerGrocery partnership offering up to 12% discount when buying Shoprite vouchers on Multiply Mall.
• MakrominorGTM or Marketing PartnerWholesale retail partnership offering up to 5% savings on Makro vouchers purchased via Multiply Mall.
• Aha Hotels & LodgesminorGTM or Marketing PartnerSouthern African hotel and lodge partnership offering up to 25% discount.
• Dream Hotels and ResortsminorGTM or Marketing PartnerLuxury accommodation partnership offering up to 25% discount on stays.
• Kruger Gate HotelminorGTM or Marketing PartnerSafari lodge partnership offering up to 25% discount near Kruger National Park.
• Westin Hotels & Resorts Cape TownminorGTM or Marketing PartnerLuxury hotel partnership offering up to 40% discount at The Westin Cape Town with V&A Waterfront views.
• ZororaminorGTM or Marketing PartnerSouth African furniture brand offering 25% discount on sofas with 10-year frame warranty. Non-toxic materials, direct delivery.
• MemorabilityminorGTM or Marketing PartnerBrain health platform offering 20% discount on online toolkits and courses using neuroscience tools to reduce Alzheimer's and depression risk.
• DNAlysisminorGTM or Marketing PartnerGenetic testing laboratory partnership offering 20% discount on DNA diet analysis and ancestry screening tests.
• NeurocycleminorGTM or Marketing PartnerMental health app partnership offering 30% discount on annual subscription for anxiety, stress, and depression management through 5-step program.
• MomcartminorGTM or Marketing PartnerBaby and kids products partnership offering curated international brands at exclusive distributor prices via Multiply Mall.
• Reinvent HealthminorGTM or Marketing PartnerHolistic wellness coaching partnership offering 20% discount on 4-session coaching program for body composition and sustainable health habits.
• Rise StudiosminorGTM or Marketing PartnerWomen's fitness program partnership offering up to 45% cashback on 10:10 transformation challenge with workouts, nutrition, and community.
• Oasis Water ExchangeminorGTM or Marketing PartnerWater subscription service partnership offering up to 10% savings on clean drinking water home delivery.
• Doc MartyminorGTM or Marketing PartnerMedicinal mushroom supplement partnership offering 20% discount on premium, sustainable supplements for immunity and brain function.
• TailorBlendminorGTM or Marketing PartnerPersonalized supplement partnership offering 25% cashback on custom blends created via General Wellbeing Quiz.
• Hello CoachminorGTM or Marketing PartnerCoaching platform partnership offering up to 30% cashback on coaching sessions across personal and business topics. Cashbacks paid to HealthSaver.
• Omninela MedicalminorGTM or Marketing PartnerOnline health and medical device shop offering up to 30% cashback on products including Glutamed, monitors, first aid, therapy equipment, baby products, and pet products.
• SmokendersminorGTM or Marketing PartnerSmoking cessation program partnership offering 25% discount on 4-week quit smoking/vaping course. Claimable from HealthSaver.
• Tekkie TownminorGTM or Marketing PartnerFootwear retailer partnership offering up to 15% cashback (Inspire Plus/Engage Plus only) on sneakers. Available in-store and online via +More card.
• The Pro ShopminorGTM or Marketing PartnerGolf retailer partnership offering up to 25% on vouchers for golf clubs, gifts, and accessories via Multiply Mall.
• Hi-TecminorGTM or Marketing PartnerOutdoor footwear and apparel brand (since 1974) offering up to 40% discount on South African terrain-appropriate products.
• Nu MetrominorGTM or Marketing PartnerEntertainment partnership offering up to 90% discount on movie tickets booked at Nu Metro kiosks using ID number.
• Padel (via Playtomic)minorGTM or Marketing PartnerRacquet sport partnership offering up to 20% cashback on padel court bookings via Playtomic app.
• WysacoreTechnology or IntegrationAI-powered mental health chatbot providing 24/7 wellbeing support for stress management, integrated into the Multiply platform.
• KudoughminorGTM or Marketing PartnerFinancial fitness partnership offering up to 40% cashback on credit score improvement tools and expert financial advice.
• SANI SixtminorGTM or Marketing PartnerCar rental partnership offering up to 25% discount. SANI has largest independently owned fleet in South Africa including motorhomes and 4x4s. Serves South Africa and Namibia.
• TruwellnessminorGTM or Marketing PartnerNatural health products online shop offering 10% discount on fitness, household, and wellness-driven beauty products via Multiply Mall.
• Danni HealthminorGTM or Marketing PartnerDietitian partnership offering 20% discount on online masterclasses, meal plans, and community for health goal achievement.
• Air MauritiusminorGTM or Marketing PartnerInternational airline partnership offering up to 25% discount. Air Mauritius connects island to 30+ destinations across Europe, Africa, Asia, Australia, and Indian Ocean since 1967.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Discovery Vitality: Discovery's wellness rewards program and the category-defining incumbent in South Africa. Directly comparable to Momentum Multiply in targeting medical scheme members with gamified wellness incentives, partner discounts, and AI-driven health tracking.
• Sanlam Reality: Sanlam's behavioral rewards and loyalty program serving South African policyholders with partner discounts and lifestyle benefits. Directly comparable business model and member profile to Multiply, with similar integration into a major SA financial services group.
• Old Mutual Rewards: Old Mutual's member loyalty/rewards platform serving South African policyholders with lifestyle discounts and wellness benefits. Comparable embedded-distribution model within a major SA insurer, directly competing for the same policyholder engagement wallet share.

Broad incumbents

• AIA Vitality: Asia-Pacific insurer AIA's wellness rewards program, operated in partnership with Vitality Group. Comparable wellness-incentive model and integration with insurance products, but operating across multiple Asian markets rather than focused on a single country.
• John Hancock Vitality: US life insurer John Hancock's Vitality-integrated wellness program offering premium discounts and rewards for healthy behavior. Comparable behavioral-incentive architecture and AI-driven health tracking, but operating as a US life insurance wrapper rather than a standalone wellness platform.
• Vitality Group: The US-based wellness platform licensor behind many global Vitality programs (including Discovery's). Provides the underlying technology, behavioral science, and partner network infrastructure that wellness-incentive programs like Multiply build upon or compete against.

Emerging players

• Virgin Pulse: Global corporate wellness platform offering engagement, rewards, and health tracking to enterprise clients. Comparable gamified wellness and rewards functionality, but focused on B2B employer distribution rather than Multiply's medical-scheme consumer model.
• Wellable: Corporate wellness platform with rewards, activity tracking, and partner discounts. Comparable technology stack (challenges, rewards, biometric integrations) but focused on US employer distribution rather than a single-tenant insurance integration model.

Others

• Health4Me (Momentum): Momentum's entry-level medical insurance product. While a sibling brand rather than a competitor, Health4Me members are a primary Multiply Engage user base — making the two deeply interconnected rather than directly competitive.

Regional players

• Bonitas Wellness: Bonitas Medical Fund's wellness offering for South African scheme members with fitness benefits and partner discounts. Comparable medical-scheme-integrated wellness positioning, but smaller scale and less mature rewards ecosystem than Multiply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MultiplyRSA
• YouTubeyoutube.com/channel/UCeVvgEN0haJJrhKI29_dIew
• Facebookfacebook.com/MultiplyRSA
• Instagraminstagram.com/MultiplyRSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Multiply