TurnOnDynamics
TurnOnDynamics is a privately held Microsoft Dynamics specialty consulting firm in the Dallas/Fort Worth Metroplex that delivers architect-level upgrade, rescue, and implementation services for AX, GP, and D365 customers globally, with a defined 14-day RapidStart program for QuickBooks-to-D365 deployments.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TurnOnDynamics does
TurnOnDynamics is a specialty professional services firm focused exclusively on Microsoft Dynamics ERP implementations, with headquarters in the Dallas/Fort Worth Metroplex and a globally distributed client base. The firm was founded by Peter Joeckel, an ERP practitioner since 1986, and operates as a partnership of senior architect-level consultants rather than a leveraged staffing model. Its four core service lines are: (1) Dynamics AX to D365 Finance and Operations upgrades, including deployment-model analysis (cloud, on-premise, hybrid), object-level technical assessment, and project management; (2) Project Rescues for challenged or failed Dynamics AX/D365 implementations; (3) Dynamics GP to D365 Business Central or D365 F&O upgrades; and (4) RapidStart Implementation, a 14-business-day structured deployment for customers moving from QuickBooks or similar accounting software to D365 Operations.
The firm's underlying technology layer is the Microsoft Dynamics ecosystem (AX, D365 Finance and Operations, D365 Business Central, Dynamics GP) plus a proprietary software IP tool that accelerates analysis of AX objects requiring upgrade. Service delivery is built around a defined team architecture combining a Project Sponsor/C-Suite Management Advocate, Project Manager, Industry Expert, System and Business Process Architect, Development Director, and experienced development team. Projects span cloud, on-premise, and hybrid deployment scenarios, with a noted concentration in manufacturing and distribution verticals.
The business model is quote-based professional services, with project pricing determined after detailed technical assessment and contracts structured as multi-year engagements. The firm does not sell software, does not use reseller or marketplace distribution, and does not appear to have raised external capital. Revenue is generated through consulting fees for upgrades, rescues, and implementations. Customer acquisition relies on direct outreach, partner referrals from other Microsoft Dynamics partners, and a content-led marketing motion via a co-hosted MSDynamicsWorld podcast series, blog articles, webinars, and event participation.
TurnOnDynamics firmographics
Firmographics- Name
- TurnOnDynamics
- Legal name
- TurnOnDynamics
- Website
- https://turnondynamics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TurnOnDynamics is a privately held Microsoft Dynamics specialty consulting firm in the Dallas/Fort Worth Metroplex that delivers architect-level upgrade, rescue, and implementation services for AX, GP, and D365 customers globally, with a defined 14-day RapidStart program for QuickBooks-to-D365 deployments.
- Ownership category
- akta.pro rank
Where TurnOnDynamics is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TurnOnDynamics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - AX to D365 Upgrades: The company provides high-level consulting and implementation services for upgrading from Microsoft Dynamics AX to D365. This includes technical analysis of AX objects, upgrade proposals, and project completion services. Revenue is generated through consulting fees for the upgrade process.
- Project Rescue Services: Specialized consulting services to rescue challenged or failed Dynamics AX/D365 projects. Provides Client-Side Advisory Services with architect-level senior consultants in project management, finance, functional, development, and technical disciplines.
- RapidStart Implementation: A lean, highly structured implementation method delivering critical business functionality in 14 business days. Designed for companies upgrading to D365 platform quickly and cost effectively. Includes full functionality on General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, Basic Banking, Purchase Orders and Sales Orders.
- Dynamics GP Upgrades: Strategic assistance and implementation services for Dynamics GP customers migrating to D365. The company offers world-class implementation services for GP customers in a Microsoft Dynamics 365 world.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing following technical analysis |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
TurnOnDynamics product offering
Product offeringCore offering
TurnOnDynamics is a specialty consulting firm that provides architect-level professional services for Microsoft Dynamics ERP customers. Its core offerings include Microsoft Dynamics AX to D365 Finance and Operations upgrade consulting, project rescue services for challenged or failed Dynamics implementations, Dynamics GP to D365 upgrade consulting, and a RapidStart 14-business-day implementation program for companies moving from QuickBooks to D365.
Product overview
TurnOnDynamics is a specialty consulting firm focused exclusively on Microsoft Dynamics ERP implementations, offering architect-driven consulting services rather than a software product. The company's portfolio spans four core service offerings: (1) Dynamics AX to D365 Upgrades — guiding AX customers through the complex platform migration to D365 Finance and Operations; (2) Dynamics GP Upgrades — strategic assistance for GP customers evaluating BC or F&O transitions; (3) Project Rescues — high-level consulting to recover challenged or failed Dynamics AX/D365 projects; and (4) RapidStart Implementation — a structured 14-business-day go-live program for upgrading from QuickBooks to D365 Operations. These services are delivered by senior architect-level consultants with expertise across cloud, on-premise, and hybrid deployment scenarios, with a focus on the manufacturing and distribution industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamics AX to D365 Upgrades Specialized upgrade consulting service guiding Microsoft Dynamics AX customers through migration to Dynamics 365 Finance and Operations. Includes deployment model analysis (cloud, on-premise, hybrid), object-level technical assessment, and full project management through completion. Targeted at AX customers including those with 150+ users qualifying for Microsoft FastTrack support and smaller companies below that threshold.
- Project Rescues
- RapidStart Implementation
- Dynamics GP Upgrades
- GB to BC Upgrades (Dynamics GP to Business Central)
Quantifiable outcome
- RapidStart implementation delivers critical business functionality in 14 business days
- +1 more outcomes
Companies that use TurnOnDynamics
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
TurnOnDynamics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TurnOnDynamics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- HandsFreeERPcoreTurnOnDynamics is the premier implementation partner for the HandsFreeERP Document Automation Platform. This platform uses tried and true technology (commonly used for AP Automation) applied to critical business processes like customer order handling and AR automation to improve ERP productivity by overcoming bottlenecks with document and data entry.
- Menlo TechnologiesflagshipMenlo Technologies (a Quisitive company) is a strategic collaboration partner for GP to BC upgrade content. VP Sales & Marketing Karen Riordan co-hosts podcast episodes with TurnOnDynamics President Peter Joeckel discussing GP upgrade strategies and options. This partnership produces joint thought leadership content including podcast episodes and articles on upgrade considerations.
- MSDynamicsWorldflagshipMSDynamicsWorld is a media partner for the 'Microsoft Dynamics AX to D365 Upgrade Journeys' podcast series. Editor Jason Gumpert co-hosts the podcast series with TurnOnDynamics President Peter Joeckel. This partnership produces a 12-episode series on AX to D365 upgrade topics, establishing TurnOnDynamics as thought leaders in the upgrade space.
- MicrosoftcoreTurnOnDynamics is a Microsoft Dynamics AX, Dynamics NAV, Dynamics GP and Dynamics 365 full-service partner with expertise in cloud, on-premise, and hybrid scenarios. The company leverages Microsoft tools including Lifecycle Services (LCS) for deployments and follows Microsoft's upgrade methodologies and licensing programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
TurnOnDynamics competitors and assessment
Company assessmentDirect peers
- Sikich: Mid-market professional services firm with a sizable Microsoft Dynamics practice covering D365 Finance & Operations, Business Central, and Power Platform. Closely comparable on manufacturing/distribution D365 implementations and AX upgrade projects.
- Arbela Technologies: Microsoft Dynamics Gold Partner focused on D365 Finance & Operations, AX upgrades, and Dynamics GP migrations, with manufacturing and distribution vertical depth. Directly comparable niche and customer segment to TurnOnDynamics.
- Western Computer: Microsoft Dynamics Gold Partner specializing in D365 Finance & Operations, Business Central, and GP. Overlaps directly with TurnOnDynamics on Dynamics AX/D365 upgrades, GP migrations, and project recovery work for mid-market manufacturers and distributors.
- Hitachi Solutions: One of the largest global Microsoft Dynamics partners, offering AX, D365, GP, and Business Central implementations, upgrades, and support. Directly competes with TurnOnDynamics on enterprise AX-to-D365 upgrades and project rescues at greater scale.
Broad incumbents
- CliftonLarsonAllen (CLA): Large US professional services and accounting firm with a Microsoft Dynamics ERP implementation practice serving mid-market companies. Competes with TurnOnDynamics on GP-to-D365 migrations and D365 implementations for growth-stage manufacturers.
- BDO Digital: Global accounting and advisory network with a Microsoft Dynamics ERP implementation group. Overlaps with TurnOnDynamics on mid-market AX-to-D365 and GP-to-BC upgrades, especially for manufacturing and distribution clients.
- RSM US: Global mid-market audit, tax, and consulting firm with a Microsoft Dynamics ERP consulting practice. Competes on D365 implementations and migrations for the same mid-market customer base TurnOnDynamics targets.
- Avanade: Joint Accenture-Microsoft venture and the largest Microsoft Dynamics SI globally, covering D365, Azure, and Copilot deployments. Competes for the same Dynamics AX/D365 enterprise upgrade and rescue work as TurnOnDynamics, with a much broader portfolio.
Emerging players
- AlphaBOLD: Microsoft Dynamics Gold Partner with focus on D365 Finance & Operations, Business Central, and Power Platform. Competes on similar AX/D365 upgrade and implementation work for mid-market customers, often at lower price points.
- Quisitive: Microsoft-centric consulting firm (parent of Menlo Technologies, TurnOnDynamics' GP-to-BC co-marketing partner) that delivers D365, Azure, and Power Platform solutions. Adjacent competitor on Dynamics upgrade and migration work, and a partner in some channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TurnOnDynamics social profiles
Digital presenceTurnOnDynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
TurnOnDynamics leadership team
Management profileNumber of profiles
Profiles1 record
TurnOnDynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TurnOnDynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TurnOnDynamics
What does TurnOnDynamics do?
TurnOnDynamics is a specialty consulting firm that provides architect-level professional services for Microsoft Dynamics ERP customers. Its core offerings include Microsoft Dynamics AX to D365 Finance and Operations upgrade consulting, project rescue services for challenged or failed Dynamics implementations, Dynamics GP to D365 upgrade consulting, and a RapidStart 14-business-day implementation program for companies moving from QuickBooks to D365.
Is TurnOnDynamics a public or private company?
TurnOnDynamics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TurnOnDynamics founded?
TurnOnDynamics was founded in 2010. It employs 11 to 50 people.
Where is TurnOnDynamics based?
TurnOnDynamics is headquartered in Dallas, United States, in the North America region.
How does TurnOnDynamics make money?
Four revenue lines are on record. Professional Services - AX to D365 Upgrades are the primary driver. The others are project Rescue Services, rapidStart Implementation and dynamics GP Upgrades.
Who are TurnOnDynamics's main competitors?
Direct peers on record are Sikich, Arbela Technologies, Western Computer and Hitachi Solutions. Broad incumbents are CliftonLarsonAllen (CLA), BDO Digital, RSM US and Avanade. Emerging players are AlphaBOLD and Quisitive.
Does TurnOnDynamics have an API?
No public API is recorded for TurnOnDynamics.