Selt
Selt SP. Z O.O. is a Polish manufacturer, founded in 1980 and headquartered in Opole, producing pergolas, awnings, venetian blinds, and sunbreakers. The B2B company sells through authorized manufacturer partners and installers across European markets within the Grupa Kęty ecosystem.
- Company typePrivate
- Founded1951
- HeadquartersOpole, Poland
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selt does
Selt SP. Z O.O. is a Polish for-profit manufacturer of external sun protection systems, founded in 1980 and headquartered in Opole, Poland. Its product portfolio spans pergolas, awnings, venetian blinds, and sunbreakers — addressing the residential, commercial, and hospitality building-envelope market. The company operates within the Grupa Kęty capital group ecosystem, sharing distribution and manufacturing infrastructure with sister entity Aluprof SA, a leading European aluminum systems producer with 9 foreign branches, distribution in 57 countries, and an in-house Research and Innovation Centre.
Selt's commercial model is B2B, selling aluminum profile systems and finished sun protection products through a network of authorized manufacturer partners and installers, supported by a dedicated B2B portal (b2b.selt.com) and certified partner programs. Pricing is quote-based and not publicly disclosed. The company serves manufacturers, architects, and individual clients across Poland and Europe, with adjacent product categories (window-door systems, curtain walls, fire protection, interior partitions, roller shutters, screens, automation) provided by the wider Grupa Kęty group.
Technically, the sun protection portfolio emphasizes engineered load performance (e.g., louver rotation up to 135°, snow loads up to 200 kg/m², wind resistance to 110 km/h), electric drive integration, and modular assembly. The group supports this with extensive third-party certifications (Passive House Institute, Cradle to Cradle, IFT Rosenheim, ATG, DIBt Ü-mark, Certifire, ISO), multiple manufacturing plants across Poland, vertical integration including in-house powder coating, and 70+ years of accumulated aluminum industry experience.
Selt firmographics
Firmographics- Name
- Selt
- Legal name
- ALUPROF SA
- Website
- https://selt.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Selt SP. Z O.O. is a Polish manufacturer, founded in 1980 and headquartered in Opole, producing pergolas, awnings, venetian blinds, and sunbreakers. The B2B company sells through authorized manufacturer partners and installers across European markets within the Grupa Kęty ecosystem.
- Ownership category
- akta.pro rank
Selt industry classification
Industry- Product category
- Exterior Sun Protection Systems
- NAICS
- Blind and Shade Manufacturing (337920), Broadwoven Fabric Mills (313210)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industries
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG)
Keywords
Where Selt is headquartered
LocationHeadquarters
- HQ city
- Opole
- HQ country
- Poland
- HQ region
- Europe
Offices11 records
Markets served
Selt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aluminum Profile Systems: B2B manufacturing and sale of aluminum window, door, facade, and sunshade systems to authorized manufacturer partners who produce end products for construction projects.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Selt product offering
Product offeringCore offering
Selt (SELT SP. Z O.O.) manufactures exterior sun protection systems, producing aluminum pergolas, awnings, venetian blinds (façade louvers), roller shutters, screens, and sunbreakers for residential and commercial buildings. The company operates from Opole, Poland, and sells through a B2B portal and authorized partner network serving construction projects, architects, and individual clients.
Product overview
Aluprof is a leading European manufacturer of aluminum systems for windows, doors, facades, sunshades, and pergolas. The product portfolio includes multiple integrated systems: window-door systems (MB-79N, MB-86N, MB-104 PASSIVE, MB-FERROLINE, MB-SLIMLINE, MB-45) ranging from non-insulated to passive house certified; sliding and lift-slide door systems (MB-SKYLINE TYPE R/S, MB-82HS, MB-77HS, MB-86 FOLD LINE HD); curtain wall/facade systems (MB-SR50N, MB-SR50N HI+, MB-SR50N EFEKT, MB-MT50N, MB-MM50N, MB-SR60N); fire protection systems (MB-78EI, MB-86 EI, MB-60E EI, MB-SR50N EI, MB-118EI); interior wall systems (MB-Harmony Office, MB-80 OFFICE, MB-45 OFFICE); and sun protection products including SkyFlow louvers, SB pergolas, roller shutters (SK/SKE/SKP, SP/SP-E, SKO/SKO-P, SAFETY PREMIUM), screens (SkyRoll ZIP, SkyTwin), awnings (PALLADIO, AUSTRALIA, ITALIA, BORA, VERANDA V ZiiiP, R 120 ZiiiP), mosquito nets, and automation. The company also produces garage doors, industrial doors, and commercial grilles. All systems are supported by the company's Research and Innovation Center and focus on thermal insulation, sustainability, and energy efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- Pergolas
- Awnings
- Venetian Blinds (Façade Louvers)
- Roller Shutters
- Screen Systems
- Sunbreakers
Quantifiable outcome
- Thermal insulation UW from 0.53 W/(m2K) for passive buildings
- +3 more outcomes
Companies that use Selt
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Selt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Selt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupa KętycoreAluprof SA is a member of Grupa Kęty capital group, one of the largest Polish industrial groups. Grupa Kęty operates in the aluminum processing, packaging, and household goods sectors.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Selt competitors and assessment
Company assessmentBroad incumbents
- Hunter Douglas: Global market leader in window coverings (interior and exterior blinds, shades, awnings) with a much broader product portfolio and geographic footprint than Selt. Overlaps with Selt on venetian blinds and external sun protection but addresses a wider market including interior.
Direct peers
- Aluprof: Polish manufacturer of aluminum systems for windows, doors, facades, and an extensive sun protection range (pergolas SB-400/450/550, SkyFlow louvers, SkyRoll ZIP screens, roller shutters, awnings). Direct competitor to Selt across multiple product categories, also headquartered in Poland and overlapping on dealer/architect channel.
- Renson: Belgian specialist in outdoor living structures (pergolas, patio covers, terrace roofs) and ventilation/sun-screening. Directly comparable to Selt on the pergola and outdoor-living side, with similar dealer-driven go-to-market across Benelux, France, and DACH.
- Griesser: Swiss manufacturer of external venetian blinds, roller shutters, awnings, and zip-screen systems with strong presence in Germany, France, Austria, and Switzerland. Closely comparable to Selt in product mix and European commercial-project orientation.
- Roma: German manufacturer of roller shutters, external venetian blinds, and awnings with a strong trade and project channel in DACH. Competes with Selt on venetian blinds and roller-shutter-style sunbreakers in residential and commercial projects.
- Markilux: German premium awning manufacturer (cassette, pergola, free-standing) sold through specialist dealers across Europe. Overlaps directly with Selt's awning and pergola lines and competes for the same residential/hospitality end-customer.
- Weinor: German manufacturer of awnings, pergolas (PergoTex/Semina), and terrace roofs distributed through European dealer networks. Direct competitor to Selt in the pergola and awning category, with comparable technical-product positioning.
- Warema: One of Europe's largest sun protection specialists, producing external venetian blinds, awnings, pergolas, and zip-screen systems for residential and commercial buildings. Comparable to Selt in product breadth and in serving architects, dealers, and commercial developers.
- Reflexa: German manufacturer of external venetian blinds, roller shutters, awnings, and zip-screen systems sold through specialist dealers across Central Europe. Directly comparable to Selt on external blinds and sunbreakers for residential and light-commercial applications.
Others
- Somfy: French global leader in motors and automation for blinds, awnings, pergolas, and roller shutters. Not a direct competitor to Selt's manufactured systems but an enabling ecosystem participant — its motors are integrated into Selt's motorized SKUs and competing products alike.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Selt social profiles
Digital presenceSelt compliance and trust
Trust signalCompliance8 records
Selt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selt leadership team
Management profileNumber of profiles
Selt subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selt
What does Selt do?
Selt (SELT SP. Z O.O.) manufactures exterior sun protection systems, producing aluminum pergolas, awnings, venetian blinds (façade louvers), roller shutters, screens, and sunbreakers for residential and commercial buildings. The company operates from Opole, Poland, and sells through a B2B portal and authorized partner network serving construction projects, architects, and individual clients.
Is Selt a public or private company?
Selt is a private company. It is classified as unknown and is currently operating.
When was Selt founded?
Selt was founded in 1951. It employs 501 to 1,000 people.
Where is Selt based?
Selt is headquartered in Opole, Poland, in the Europe region.
How does Selt make money?
One revenue line is on record: aluminum Profile Systems.
Who are Selt's main competitors?
Hunter Douglas is listed as a broad incumbent. Direct peers are Aluprof, Renson, Griesser, Roma, Markilux, Weinor, Warema and Reflexa. Somfy is listed as an others.
Does Selt have an API?
No public API is recorded for Selt.
What industry is Selt in?
Selt's product category is Exterior Sun Protection Systems. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics). Its NAICS code is 337920 and its SIC code is 2221.