JOLA

What JOLA does

JOLA is a white-label mobile communication and training application developed and operated by Vogt Modemarketing GmbH, a third-generation, family-owned German fashion retail company headquartered in Bretten, Baden-Württemberg. The product originated inside the parent's own fashion retail chain (SCHWESTERHERZEN, 5 stores, ~40 employees) in 2019 to solve internal communication and training gaps with floor staff who lack PC workstations, and was subsequently commercialized to external businesses across Germany and the broader DACH region. The platform centers on an information database that allows employers to create, schedule, and reuse content (messages, videos, documents, training materials) and deliver it via push notifications to a branded mobile app instance on the employee's device. Differentiating technical features include automated message series for onboarding and recurring training, mandatory knowledge tests with email-confirmed documentation for compliance purposes, configurable AND/OR group logic, and CSV-based bulk user import with auto-generated credentials. All data is processed within the EU under GDPR compliance.

JOLA operates a tiered B2B SaaS subscription model with a 6-month minimum contract term and automatic renewal: Paket S (up to 50 users, €49.99/month), Paket M (up to 150 users, €129.99/month), Paket XL (up to 500 users, €299.99/month), and Paket XXL (custom pricing for 500+ users). It supplements recurring revenue with one-time service packages (Setup & Use €499, Process Implementation €999, Editorial Plan €1,999–€2,999). Distribution is product-led via the Apple App Store, Google Play Store, and the Digistore24 payment gateway, with direct personal sales for enterprise customers. Named customers include Händel GGG GmbH (400 employees, enterprise retail) and euronicsXXL Johann+Wittmer (consumer electronics retail pilot). The company is bootstrapped outside a 2021 BMBF innovation grant, maintains 11–50 employees, and lists no external investors or API/AI capabilities.

Name

JOLA

Legal name

Vogt Modemarketing GmbH

Website

https://jola-training.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

JOLA is a German white-label mobile app for deskless-worker communication, training, and compliance documentation, sold as a tiered SaaS subscription to SMB and mid-market employers across retail, construction, cleaning, manufacturing, and fitness in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bretten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Monthly Subscription - SaaS Access: Tiered monthly subscription model providing access to the admin platform and mobile app. Packages differentiated by user count (50, 150, 500 users). Contract term is 6 months with automatic renewal.
2. Service Packages: One-time setup and implementation services including admin training, process implementation, and editorial planning workshops
3. JOLA Introduction Course: One-time course product for self-paced learning after subscription signup

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

JOLA is a white-label mobile communication and training application that enables businesses to send messages, videos, images, and files to employees, customers, and prospects via push notifications. It functions as an information database where content is created once and reused across automated onboarding, training, and compliance documentation sequences. The platform is purpose-built for organizations whose employees lack PC access, such as retail floor staff, field workers, cleaning crews, and production workers.

Product overview

JOLA is a white-label mobile communication and training app developed and operated by Vogt Modemarketing GmbH, a family-owned fashion retail company based in Bretten, Germany. The core JOLA-App serves as both a communication channel and an information database, allowing businesses to send messages, videos, images, and files to employees, customers, and prospects via push notifications. The product supports automated shipping sequences for onboarding and recurring training, user testing with documented results, and multi-group management. The offering is structured across four subscription tiers (Paket S for 50 users at €49.99/month, Paket M for 150 users at €129.99/month, Paket XL for 500 users at €299.99/month, and Paket XXL for 500+ users), plus a self-paced Einführungskurs add-on course. Optional paid service packages cover hands-on onboarding setup (Einrichten + Benutzen at €499), process implementation (Prozess umsetzen at €999), and a 3-month editorial planning workshop (Redaktionsplan at €1,999–€2,999). All plans operate on a 6-month minimum contract.

Differentiator

Problem solved

Functional benefit

Brands

• SCHWESTERHERZEN: The fashion retail brand/trading name of Vogt Modemarketing GmbH's own retail operations, comprising 5 brick-and-mortar clothing stores in Germany. The JOLA app was originally developed for internal use within this retail chain.
• Johann + Wittmer TEAM

Products and services

• JOLA-App White-label mobile communication and training app that lets businesses send messages, videos, images, and files to employees, customers, and prospects via push notifications. Functions as an information database where content is created once and reused across automated onboarding, training, and compliance-documentation sequences, including group management and user-level testing.
• JOLA Servicepaket: Einrichten + Benutzen (Setup & Use Package) Four-week onboarding service comprising four 45-minute Zoom sessions that walk administrators through the admin interface, user creation, content definition, and the first content send.
• JOLA Servicepaket: Prozess umsetzen (Process Implementation) Implementation of one selected business process within the JOLA app, including email and messenger support throughout the engagement.
• JOLA Servicepaket: Redaktionsplan (Editorial Plan) Four-week program with two 90-minute online workshops and two 45-minute Zoom coaching calls to produce an individualized three-month content calendar and identify suitable company processes for JOLA.
• JOLA Einführungskurs (Introduction Course) Self-paced learning course delivered through the JOLA app itself, bundling JOLA's knowledge on app implementation and use cases to help new customers quickly maximize the platform.

Quantifiable outcome

• 400 employees reached efficiently with cost and time savings in employee relations
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• gmvteam / Mittelstand-Digital Zentrum HandelcoreGTM or Marketing Partner · 1 January 2024Marketing and implementation support partner for JOLA deployment projects. Supported the euronicsXXL Johann+Wittmer pilot project. Associated with the Mittelstand-Digital Center for Retail, a government-supported digitalization initiative.
• euronicsXXL Johann+WittmercoreStrategic or Co-development Partner · 1 January 2023Consumer electronics retailer developed custom-branded 'Johann + Wittmer TEAM' app using JOLA infrastructure for employee communication and digital recruiting. Featured as a pilot case study demonstrating app-based recruitment success.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sociabble: Sociabble is a French employee communication and advocacy platform with mobile-first delivery. It overlaps with JOLA on internal comms and engagement, though it skews toward content curation and advocacy rather than training/compliance workflows.
• Flip (by Toast): Flip is a US-based frontline employee app for hourly workers in restaurants, retail, and hospitality, offering messaging, scheduling, and training. Following Toast's acquisition, it competes with JOLA specifically in SMB retail/hospitality with mobile-first delivery.

Broad incumbents

• Personio: Personio is a leading European (Munich-based) HRIS platform serving SMBs with payroll, recruiting, and employee management. It does not directly compete with JOLA's communication/training focus, but as it embeds learning and onboarding modules it represents an adjacent incumbent that could absorb JOLA's functionality over time.
• Slack (Salesforce): Slack is a broadly used workplace messaging and collaboration platform from Salesforce. While not focused on deskless or non-PC workers, it is the generic communication substitute JOLA most frequently competes against, and its ongoing expansion into channels, automation, and integrations sets the bar for SMB communication spend.

Direct peers

• Yoobic: Yoobic is a frontline employee experience platform combining communication, task management, training, and audits for retail and field-workforce operators. Like JOLA, it focuses on employees without PC access, with mobile-first delivery and white-label customer apps.
• Beekeeper: Beekeeper is a Swiss-based frontline employee app offering messaging, onboarding, training, and shift management for deskless workers. Like JOLA, it serves retail, hospitality, construction, and manufacturing customers, with comparable mobile-first delivery and tiered subscription pricing.
• Haiilo (formerly Smarp): Haiilo is a Hamburg-based employee communication and advocacy platform with strong DACH presence. It overlaps with JOLA on internal communication and employee engagement for SMB and mid-market clients, though it is more focused on knowledge sharing and intranet-style functionality than training compliance.
• WorkJam: WorkJam is a frontline workforce engagement platform offering task management, training, communication, and scheduling for shift-based and hourly workers in retail, hospitality, and manufacturing. Its training and employee-communication modules overlap directly with JOLA's use cases.
• Blink: Blink is a UK-based frontline employee super-app providing messaging, news, training, and shift tools for deskless workers. It targets the same SMB and mid-market retail, healthcare, and construction segments as JOLA.
• Staffbase: Staffbase is a Germany-based employee communication and intranet platform serving frontline and deskless workers. It is the most direct competitor to JOLA, with a similar mobile-first focus, multi-vertical customer base (retail, manufacturing, logistics), and a tiered subscription model — but operating at a significantly larger scale with substantial VC backing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jola-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOLA