Madeira

What Madeira does

Madeira Chiropractic & Rehabilitation is a founder-owned, single-location chiropractic practice established in 1985 by Dr. Alfred Madeira, DC, in Chambersburg, Pennsylvania. The practice operates from 1124 Kennebec Drive and serves patients across Adams, Franklin, and Fulton Counties in south-central Pennsylvania. A team of three chiropractors — Dr. Alfred Madeira, Dr. Daniel Nigrelli, and Dr. Candice Tran — delivers core spinal adjustments alongside specialized prenatal (Webster Technique certified), pediatric, acupuncture, and shockwave therapy services, with a supplementary retail line of probiotic supplements (Ortho Biotic and Spore Biotics).

The clinical offering is built around established manual and instrument-assisted techniques including Cox-Flexion Distraction, Thompson Technique, McKenzie Method (MDT), Instrument Assisted Soft Tissue Mobilization (IASTM), and Selective Functional Movement Assessment (SFMA). Patient-facing technology is limited to a WordPress website, MyChiroTouch intake forms, and standard HIPAA/financial documentation hosted on Google Drive and the practice site. No AI, mobile applications, or proprietary software products are part of the service delivery stack.

The business runs on a direct-to-consumer professional services model: patients schedule by phone or online contact form, fees are quote-based and not publicly disclosed, and the practice performs insurance verification in-house. Revenue derives from per-visit chiropractic services, standalone or complementary acupuncture and shockwave therapy, prenatal and pediatric sessions, and one-time supplement sales. Growth relies on community reputation, patient referrals, local SEO, and Google reviews rather than paid acquisition or external capital, with no disclosed funding rounds, subsidiaries, or institutional partnerships.

Name

Madeira

Legal name

Madeira Chiropractic & Rehabilitation

Website

https://madeirachiroandrehab.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Madeira Chiropractic & Rehabilitation is a founder-owned, single-location chiropractic practice in Chambersburg, PA, founded in 1985. It serves patients in three south-central Pennsylvania counties with chiropractic adjustments, acupuncture, shockwave therapy, prenatal, and pediatric care delivered by three doctors.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Prenatal & Postpartum Chiropractic (HSADALAD), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB)

Keywords

• Chiropractic services
• Rehabilitation therapy
• Prenatal chiropractic care
• Shockwave therapy
• Acupuncture services

Headquarters

HQ city

Chambersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Care Services: Professional chiropractic services including initial evaluations, adjustments, and ongoing treatment plans for various musculoskeletal conditions. Revenue is generated through per-visit fees and treatment plan packages.
2. Nutrition Supplements: Sale of probiotic supplements including Ortho Biotic Probiotic and Spore Biotics. Supplements are sold directly to patients as part of their treatment plans for digestive health and inflammation management.
3. Acupuncture Services: Acupuncture therapy services for pain relief, relaxation, and mobility support. Provided as standalone or complementary treatment alongside chiropractic care.
4. Shockwave Therapy: Advanced non-surgical shockwave therapy treatments for chronic pain, tendinitis, and tissue healing acceleration.
5. Prenatal and Pediatric Care: Specialized chiropractic services for pregnant women and children, including Webster Technique for prenatal patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Madeira Chiropractic & Rehabilitation is a single-location chiropractic practice in Chambersburg, Pennsylvania that provides hands-on chiropractic adjustments, acupuncture, shockwave therapy, prenatal and pediatric chiropractic care, and sells probiotic supplements. Services target individual patients with musculoskeletal pain, mobility issues, injuries, and pregnancy- or pediatric-related conditions, delivered via in-office visits at 1124 Kennebec Dr.

Product overview

Madeira Chiropractic & Rehabilitation is a single-location chiropractic practice founded in 1985, offering six interconnected services centered on spinal health and rehabilitation. The core offerings include Chiropractic Care (spinal adjustments for pain and mobility), Acupuncture Services, and Shockwave Therapy as non-surgical pain relief options. The practice extends to specialized care through Prenatal Care Services (Webster Technique certified) and Pediatric Care Services for infants and children. A supplementary offering is Probiotic Supplements (Ortho Biotic and Spore Biotics) to support digestive health. Same-day scheduling is available with state-of-the-art equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal adjustments and treatments for back pain, neck pain, carpal tunnel, shoulder pain, headaches, sciatica, and other musculoskeletal conditions using modern equipment and techniques such as Cox-Flexion Distraction and Thompson Technique. Aimed at adult patients seeking non-surgical pain relief and improved mobility.
• Prenatal Care Services Certified Webster Technique prenatal chiropractic care that relieves back and pelvic pain, balances the pelvis, and promotes optimal baby positioning during pregnancy. Targeted at expectant mothers seeking drug-free relief from pregnancy-related discomfort.
• Pediatric Care Services Gentle chiropractic adjustments for infants and children supporting healthy growth, sleep, digestion, and relief from colic, reflux, and feeding challenges. Aimed at parents seeking natural support for pediatric health and development concerns.
• Acupuncture Services Natural pain relief and relaxation therapy using acupuncture to restore balance, reduce inflammation, and support recovery from back, neck, and joint pain. Available as a standalone or complementary treatment alongside chiropractic care.
• Shockwave Therapy Non-surgical shockwave therapy treatment that accelerates healing, restores mobility, and reduces inflammation for chronic pain, tendinitis, plantar fasciitis, and joint pain. Offered to patients seeking rapid recovery without surgery or downtime.
• Probiotic Supplements Probiotic pills and capsules including Ortho Biotic Probiotic and Spore Biotics sold directly to patients to support gut health, digestion, beneficial bacteria balance, and inflammation management.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• MyChiroTouch: Practice management and EHR software used by independent chiropractic offices, including Madeira (intake.mychirotouch.com integration). Not a clinical competitor; included as an ecosystem enabler that defines Madeira's operational tooling.
• Palmer College of Chiropractic: Leading chiropractic education institution that produces the practitioner pipeline for practices like Madeira. Not a commercial peer, but a thematically related industry actor whose graduates (including those trained similarly to Madeira's doctors) shape the competitive supply of chiropractors.

Direct peers

• HealthSource Chiropractic: Franchised chiropractic network combining adjustments with progressive rehabilitation and wellness services. Directly comparable to Madeira's blend of chiropractic care plus acupuncture, shockwave, and rehab modalities within a single multi-therapist clinic.
• Chiro One: Multi-location chiropractic group in the Midwest offering family chiropractic care with a treatment-plan model. Comparable because it sells the same core chiropractic service to similar consumer patients, but with corporate scale and standardized protocols Madeira does not have.
• Airrosti: Specialized musculoskeletal pain management provider using manual therapy plus active rehabilitation across multiple clinics. Comparable to Madeira's Cox-Flexion, IASTM, and SFMA-based rehabilitation approach to back/neck/joint pain, though delivered through a standardized, scaled clinical model.
• The Joint Chiropractic: National chiropractic franchise operating retail walk-in clinics with a membership pricing model. Comparable because it offers the same core chiropractic adjustment service to a consumer patient base, but at scale and through a fundamentally different operating model (membership vs. treatment plans).
• 100% Chiropractic: Multi-location chiropractic franchise offering family chiropractic, massage, and wellness services. Comparable because it delivers the same consumer-facing chiropractic core with adjacent wellness modalities similar to Madeira's acupuncture and nutrition offerings.

Broad incumbents

• U.S. Physical Therapy: Public operator of hundreds of outpatient physical therapy clinics. Overlaps with Madeira's physical therapy/rehabilitation component but at corporate scale; not a chiropractic-led practice and therefore a broader-incumbent peer rather than a direct competitor.
• ATI Physical Therapy: Large national outpatient physical therapy chain offering rehabilitation, sports medicine, and work injury services. Overlaps with Madeira's rehabilitation and injury recovery services, but operates at much greater scale across a broad therapy portfolio rather than a chiropractor-led specialty practice.

Regional players

• Spooner Physical Therapy: Regional outpatient physical therapy group in the Southwest U.S. delivering manual therapy and rehabilitation services. Comparable service overlap with Madeira's rehabilitation offering, but serves a different geography and is not a chiropractic practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madeirachiropa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeira