LRP
- Company typePrivate
- Founded1987
- HeadquartersSchorndorf, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
LRP firmographics
Firmographics- Name
- LRP
- Legal name
- Lautenbach Racing Products GmbH
- Website
- https://lrp.cc
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LRP industry classification
Industry- Product category
- RC Racing Components
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
Keywords
Where LRP is headquartered
LocationHeadquarters
- HQ city
- Schorndorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
LRP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- RC Racing Electronics Sales: Primary revenue from manufacturing and selling high-performance RC racing products including brushless motors, electronic speed controllers, LiPo batteries, and accessories. Products are sold through dealer network and direct e-commerce at suggested retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | X22 Modified motors (3.5T-10.5T) |
| Unit Pricing | Pay-as-you-go | X22 Stock Spec motors (10.5T-21.5T) |
| Unit Pricing | Pay-as-you-go | X22 Modified Rotors (12.1mm-13.0mm) |
| Unit Pricing | Pay-as-you-go | HV Hyper LCG Modified GRAPHENE-4.2 5900mAh |
| Unit Pricing | Pay-as-you-go | HV Ultra LCG Modified GRAPHENE-4.1 6500mAh |
| Unit Pricing | Pay-as-you-go | ZIP CA-Kicker Turbo 3 Adhesive Activator (150ml) |
| Unit Pricing | Pay-as-you-go | ZIP Plus 3 Cyanoacrylate Adhesive (20g) |
| Unit Pricing | Pay-as-you-go | VTEC TC Kompletträder (Complete Tire Sets) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
LRP product offering
Product offeringCore offering
LRP designs, manufactures, and sells professional-grade RC (radio-controlled) racing components including brushless electric motors (X22, X44.1, X45 series), electronic speed controllers (Flow X series), LiPo batteries with proprietary GRAPHENE cell technology, touring car tires, cyanoacrylate adhesives, nitro engines, charging equipment, and ready-to-run vehicles. Products are engineered to meet international racing federation homologation standards (IFMAR, EFRA, ROAR, BRCA, DMC) for competitive RC racing, and are sold through a global dealer network plus the company's own e-commerce storefront.
Product overview
LRP (Lautenbach Racing Products GmbH) is a German manufacturer of professional RC (radio-controlled) modeling products founded in 1987, headquartered in Schorndorf, Germany. The company produces a comprehensive portfolio of high-performance RC racing components including brushless motors (X22 Stock Spec, X22 Modified, X22 N.B., X44.1 Modified, X45 Modified series), electronic speed controllers (Flow X series), LiPo batteries with GRAPHENE technology (HV Ultra LCG, HV Hyper LCG, HV Modified lines), VTEC touring car tires, ZIP adhesive technology, nitro engines, and complete vehicles under the ANTIX by LRP sub-brand. The company also operates the NOSRAM sub-brand and manages the LRP-Challenge racing competition. Products are designed for both competitive racing (meeting IFMAR, EFRA, ROAR, BRCA, DMC homologation standards) and hobby applications, with the tagline 'BLUE IS BETTER' emphasizing quality since 1987.
Differentiator
Problem solved
Functional benefit
Brands
- ANTIX by LRP: RC car brand including S8 Rebel BX3 nitro buggy and S10 Blast TC3 Clubracer models.
- NOSRAM
Products and services
- X22 Stock Spec Brushless Motor
Quantifiable outcome
- X22 Modified predecessor Vector X20 won three IFMAR World Championship titles and multiple European Championship, ETS and National titles
Companies that use LRP
Customer profileSegments2 records
Ideal customer profiles2 records
LRP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LRP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NOSRAMminorLRP is the parent company of NOSRAM, a separate brand for RC racing products. NOSRAM operates as a distinct brand with its own product lines including speed controllers, motors, batteries, and accessories. Contact: [email protected], www.nosram.com
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LRP competitors and assessment
Company assessmentDirect peers
- Team Associated: US RC vehicle and electronics manufacturer focused on competitive racing. Direct competitor with strong IFMAR racing heritage overlapping LRP's championship-winning positioning.
- ProTek RC: Manufacturer of RC electronics, motors, batteries, and accessories for the racing market. Direct competitor in aftermarket RC electronics selling through hobby retail channels.
- Reedy (Associated Electrics): Manufacturer of RC motors, batteries, and related electronics under the Reedy brand. Direct competitor in the RC racing components market with strong ties to competitive racing classes.
- MaxAmps: US LiPo battery specialist for RC racing applications including graphene-enhanced cells. Direct peer in RC racing battery technology competing with LRP's GRAPHENE-4.2 product line.
- Schumacher Racing: UK-based RC car manufacturer focused on competitive racing chassis and components. Overlaps with LRP's competitive racing customer base and IFMAR/EFRA/BRCA homologation footprint.
- Castle Creations: US manufacturer of high-performance brushless motors and ESCs for RC cars. Direct competitor in premium RC electronics with similar focus on competitive racers and hobby enthusiasts.
- HobbyWing: Chinese manufacturer of brushless motors, electronic speed controllers, and batteries for RC racing. Direct competitor to LRP across 1/10 and 1/8 scale racing formats with overlapping customer base of competitive racers.
Broad incumbents
- Orion (Horizon Hobby): RC motor and battery brand under Horizon Hobby. Direct peer in RC racing electronics with broader corporate backing and distribution through Spektrum/Horizon retail channels.
- Tamiya: Japanese RC and model manufacturer with broad hobby product portfolio spanning kits, vehicles, and electronics. Broad incumbent overlap with LRP in hobby RC market though less racing-electronics focused.
- Traxxas: Major US RC vehicle and electronics manufacturer offering ready-to-run vehicles plus proprietary motors/ESCs. Overlaps with LRP/ANTIX in RC vehicles and components, but more concentrated on complete RTR vehicles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LRP social profiles
Digital presenceLRP compliance and trust
Trust signalCompliance11 records
LRP financial estimates
Financial estimateRevenue estimate
Valuation estimate
LRP leadership team
Management profileNumber of profiles
Profiles1 record
LRP subsidiaries and ownership
Company hierarchySubsidiaries1 record
LRP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LRP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LRP
What does LRP do?
LRP designs, manufactures, and sells professional-grade RC (radio-controlled) racing components including brushless electric motors (X22, X44.1, X45 series), electronic speed controllers (Flow X series), LiPo batteries with proprietary GRAPHENE cell technology, touring car tires, cyanoacrylate adhesives, nitro engines, charging equipment, and ready-to-run vehicles. Products are engineered to meet international racing federation homologation standards (IFMAR, EFRA, ROAR, BRCA, DMC) for competitive RC racing, and are sold through a global dealer network plus the company's own e-commerce storefront.
Is LRP a public or private company?
LRP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LRP founded?
LRP was founded in 1987. It employs 1 to 10 people.
Where is LRP based?
LRP is headquartered in Schorndorf, Germany, in the Europe region.
How does LRP make money?
One revenue line is on record: RC Racing Electronics Sales.
Who are LRP's main competitors?
Direct peers on record are Team Associated, ProTek RC, Reedy (Associated Electrics), MaxAmps, Schumacher Racing, Castle Creations and HobbyWing. Broad incumbents are Orion (Horizon Hobby), Tamiya and Traxxas.
Does LRP have an API?
No public API is recorded for LRP.
What industry is LRP in?
LRP's product category is RC Racing Components. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes). Its NAICS code is 33992 and its SIC code is 3949.