What Givsly does

Givsly PBC is a Delaware-incorporated Public Benefit Corporation founded in 2019 and headquartered at 353 Lexington Avenue, New York, operating in the values-based advertising and marketing space. The company operates a unified platform spanning three solution lines: Responsible Advertising (programmatic media buying with built-in nonprofit donation mechanics, a measurement pixel, and a 30+ publisher distribution network), Responsible Marketing (donation offers, URLs, landing pages, and QR codes that tie marketing actions to charitable giving), and Values-Based Experiences (proprietary tentpole events such as Karaoke for Causes, Responsible Media Summit, Impact Awards, and Season Without Swag Celebration). Its underlying technology is an AI-powered values-based audience engine that builds synthetic audiences from nonprofit donation and volunteer behavioral signals across 150+ values and cultural indicators at the zip-code level — claimed as the first application of synthetic audience technology to broad media activation. All donations flow through a Donor Advised Fund partner, Our Change Foundation (EIN 86-3353394), with payment processing handled by Stripe, GiftUp, and getchange.io.

The company's go-to-market is a sales-led enterprise motion targeting advertising agencies, consumer brands, and media publishers with a dedicated sales team (VP Sales, Account Executives) and custom quote-based pricing. Named customers span entertainment/media (Paramount Advertising, Coca-Cola, Red Baron), ad tech (Yieldmo), consumer technology (Life360), sports (WNBA, NBA), food and beverage (SONIC Drive-In), and nonprofits (UNICEF). The company extends reach through tier-1 channel partnerships: WPP Media for programmatic activation in the US (announced June 2026), OpenX for both a 5% gross-spend donation mechanic on programmatic transactions (February 2024) and a values-based political advertising platform for the 2026 midterm cycle (February 2026), and Reddit for sustainability-oriented swag redirection (Karma Kash, 2023). Since founding, Givsly's solutions and events have facilitated over $4 million in cumulative donations to 500+ nonprofit partners.

Revenue is generated through a mix of platform fees, transaction fees deducted from donations made on the Givsly platform, professional services fees from corporate events, and subscription/credit-based platform access — all under bespoke negotiated statements of work, with no publicly disclosed pricing tiers. The company is privately held, has not disclosed any institutional venture funding in the available materials, and operates with a small team (11-50 employees) led by Founder & CEO Chad Hickey, alongside co-founders Lotta Lautsuo (Head of Product) and Susan 'Susu' Grace (Head of Experience Partnerships).

Name

Givsly

Legal name

Givsly PBC

Website

https://givsly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Givsly is a values-based marketing platform that helps brands, agencies, and publishers target consumers through AI-powered synthetic audiences built from nonprofit donation data, driving measurable campaign performance and charitable donations.

Ownership category

akta.pro rank

Product category

Values-Based Advertising Platform

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Values-based advertising
• Purpose-driven marketing
• Nonprofit donation platform
• Programmatic ad targeting
• Responsible marketing solutions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Responsible Advertising Platform Fees: Givsly provides a platform for brands to run values-based advertising campaigns with nonprofit donations tied to ad performance (CPM, clicks, scans). Givsly charges platform fees, lead generation fees, and administrative fees deducted from donations made to nonprofits.
2. Donation Offers / Responsible Marketing: Clients use the platform to tie purpose-driven messaging to marketing efforts. When users respond to donation offers, Givsly facilitates the donation through its payment processing partners (Stripe, GiftUp, getchange.io) and deducts platform and payment processing fees.
3. Responsible Events: Givsly organizes virtual or in-person events on behalf of clients, typically partnering with nonprofits with donations included. Revenue comes from event services fees charged to corporate clients.
4. Platform Access / Subscription: Clients access the Givsly Platform (platform.givsly.com) to manage campaigns, access audience tools, and activate solutions. Access is granted through statements of work with associated fees.
5. Givsly Credits: Clients can purchase pre-paid credits for the platform. Credits are non-refundable and used for processing donations. Givsly deducts platform, lead generation, and administrative fees from each donation made.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Givsly operates a values-based advertising and marketing platform that connects purpose-driven brands, agencies, publishers, and political campaigns with nonprofit donation offers and responsible events to drive measurable consumer engagement. Its core products combine a proprietary values-based audience targeting engine (150+ values and cultural signals) with AI-powered synthetic audiences, a donation-offer ad unit, a measurement pixel, and a responsible-events product, sold via enterprise contracts, Givsly Credits subscriptions, and a self-serve political portal.

Product overview

Givsly is a values-based marketing company operating as a Public Benefit Corporation since 2019. The company offers a unified platform with three core solution areas: (1) Responsible Advertising—programmatic advertising with built-in nonprofit donation capabilities, including an AI-powered synthetic audience targeting tool and measurement pixel for tracking ad engagement; (2) Responsible Marketing—digital tools including Donation Offers (URLs, landing pages, QR codes) that tie purpose-driven messaging to donations upon qualifying user actions; and (3) Responsible Events—values-based industry events that build relationships while raising donations for nonprofits. The platform integrates with payment processors (Stripe, GiftUp, Getchange) and uses Our Change Foundation as its Donor Advised Fund partner to process nonprofit donations. The company also offers a political advertising solution via OpenX partnership for values-based voter targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Values-Based Advertising Core platform offering that lets brands, agencies, and publishers activate campaigns against values-aligned audiences using Givsly's proprietary values-and-cultural-signals engine. Sold to enterprise marketing teams and agencies as the primary commercial product.
• Synthetic Values-Based Audiences AI-generated audience segments built from 150+ values and cultural signals combined with nonprofit donation and volunteer behavioral data at 5-digit ZIP granularity. Sold to brands, agencies, and political advertisers who want values-aligned targeting beyond standard interest segments.
• Donation Offers Ad unit and campaign mechanic that lets brands trigger a donation to a nonprofit partner when a consumer engages with a values-based campaign. Sold to brands and agencies as a value-add creative and impact unit, with nonprofit partners receiving the donations.
• Responsible Events (Values-Based Experiences) Branded events and experiences tied to nonprofit partners, sold to brands and sponsors as impact-driven event marketing. Operates alongside Givsly's media business and feeds the sponsorships revenue stream.
• Values-Based Political Advertising Self-serve political advertising product that lets U.S. political campaigns and PACs activate values-based audiences via the platform's portal. Targets campaign managers and media buyers needing values-aligned voter reach.
• Nonprofit Platform Platform that onboards and manages the network of 500+ nonprofit partners, enabling them to receive donations from brand media campaigns and gain visibility through Givsly's media and events products. Used by nonprofit organizations across the U.S.

Quantifiable outcome

• 23% lift in Attention, 15% lift in VCR, 34% lift in Brand Favorability, 32% lift in Recommendation Intent for values-based advertising campaigns
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and notable.

• WPP MediacoreStrategic or Co-development Partner · 17 June 2026WPP Media, the media arm of WPP, partnered with Givsly to use synthetic audiences based on charity donation data for targeting programmatic media buys in the United States. This partnership represents an expansion of synthetic audience tools into programmatic buying, potentially redefining industry boundaries around synthetic data use in advertising.
• OpenXcoreStrategic or Co-development Partner · 23 February 2026First-to-market partnership integrating first-party data from over 500 nonprofits to enable values-based voter targeting. OpenX's political advertising platform provides prioritized access to curated, political-approved inventory for 2026 midterm elections with ZIP-code-level targeting across CTV, mobile, and web, powered by Givsly's values data.
• OpenXcoreStrategic or Co-development Partner · 6 February 2024OpenX partnership enabling Givsly to automatically donate 5% of gross media spend to nonprofits of the buyer's choice, integrating charitable giving into programmatic advertising transactions.
• RedditnotableStrategic or Co-development Partner · 3 May 2023Reddit partnered with Givsly to power more sustainable marketing through the 'Karma Kash' initiative, aiming to reduce company swag across events, client entertaining, and gifting by redirecting budgets to charitable donations.
• Our Change FoundationcoreStrategic or Co-development PartnerGivsly's Donor Advised Fund partner (EIN: 86-3353394), a 501(c)(3) nonprofit organization that receives all charitable contributions made through the Givsly Platform and makes grants to recommended nonprofits quarterly.
• StripecoreTechnology or IntegrationPrimary payment processing partner for processing credit card payments on the Givsly Platform. Givsly does not store payment information apart from last four digits, expiration date, and country—stored securely by Stripe.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Purpose: Communications and strategy consultancy that builds purpose-driven campaigns, movements, and brand strategies for enterprises and nonprofits. Comparable to Givsly on the values-based strategy and campaign-execution layer, though Purpose is primarily a consultancy while Givsly sells platform-mediated media activation.
• LiveWorld: Social media and community management agency serving brands with purpose-led content and customer engagement programs. Comparable to Givsly's experiential and values-based marketing capabilities on the community/content side rather than the programmatic targeting side.
• AdGreen: UK-based sustainability data and certification platform specifically focused on reducing carbon emissions in advertising production. Adjacent to Givsly's purpose-driven positioning and targets the same agency production and planning teams.
• SeenThis: Swedish ad-tech company delivering video and display ads via a lightweight streaming technology focused on reducing carbon footprint per impression. Comparable to Givsly as a sustainability- and efficiency-focused programmatic alternative, though without the donation-integration layer.
• Funraise: Nonprofit fundraising and donor management platform that powers online donations, peer-to-peer campaigns, and event fundraising. Comparable to Givsly on the donation-infrastructure and nonprofit-platform layer, though Funraise focuses on direct donor relationships rather than donation-tied advertising.

Direct peers

• Goodway Group: Performance-driven digital marketing agency operating programmatic, search, and social for enterprise advertisers with an emphasis on ethical and efficient media buying. Comparable to Givsly on the agency-services side and in targeting values-aligned enterprise clients.
• Good-Loop: UK-based ad-tech platform that integrates charitable donations into digital advertising — consumers choose a cause and a brand donates when they engage. This is the closest direct competitor to Givsly's donation-based advertising model, operating internationally while Givsly remains US-only.
• Scope3: Supply-chain emissions measurement platform for digital advertising, offering media-quality and sustainability data into DSP workflows. Scope3 competes for the same values-driven brand and agency budgets as Givsly, addressing a different sustainability lever (carbon) but with the same buyer persona.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/givsly
• YouTubeyoutube.com/channel/UC-894rYgpTnlSgge2J5E4nQ
• Facebookfacebook.com/Givsly
• LinkedInlinkedin.com/company/givsly
• Instagraminstagram.com/givsly

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givsly