STōK Cold Brew

What STōK Cold Brew does

STōK Cold Brew Coffee is a ready-to-drink cold brew coffee brand that operates as part of Danone North America's portfolio of health-focused food and beverage products, headquartered under Danone's corporate structure at 1 Maple Avenue, 3rd Floor, White Plains, New York, with a brand identity rooted in Colorado culture. The brand produces a portfolio of 48oz bottled cold brew coffees spanning unsweetened black, lightly sweetened, espresso blend, extra bold dark roast, light roast (Bright & Mellow), and decaf variants, alongside creamed variants including Cappuccino and seasonal Pumpkin, plus a 13ml espresso caffeine shots line sold in 24-count boxes. Production is centered on a proprietary 'Low & Slow' brewing method that steeps Arabica coffee beans — sourced primarily from Colombia, Nicaragua, and Brazil — at lower temperatures for at least 10 hours with a higher coffee-to-water ratio than typical hot brewing, followed by a filtering process designed to remove bitterness while preserving smooth flavor; decaf products use the FDA-approved European Method that removes approximately 97% of caffeine.

The business model is a retail consumer packaged goods model with no direct e-commerce storefront of its own. Revenue is generated through wholesale placement of bottled cold brew and caffeine shots into nationwide grocery chains and convenience stores, with consumers directed to retailers via a store locator on the STōK website. Pricing is not publicly disclosed. The brand targets health-conscious adult coffee consumers seeking smooth, bold, never-bitter cold brew with 120-170mg caffeine per 12oz serving, alongside a secondary segment of retail consumers purchasing ready-to-drink coffee for convenience. STōK coffee carries Rainforest Alliance certification with full traceability, and the parent Danone North America is a Certified B Corporation; the brand partners with GreenBlue on recyclability labeling and has committed to 100% reusable, recyclable, or compostable packaging by 2030.

Distribution is U.S.-only and conducted entirely through physical retail rather than direct-to-consumer e-commerce. Marketing is concentrated on brand-awareness and education through Instagram (@stokcoldbrew), recipe-driven content marketing (Lemonadi, Summer Tonic, Sangria, The Revitalizer), premium event sponsorships including the Food & Wine Classic in Aspen, and a high-visibility sports sponsorship through Wrexham AFC stadium naming rights (STōK Cae Ras | STōK Racecourse), the latter providing brand exposure in the United Kingdom and Wales despite the product not being sold in those markets. The brand's intellectual property includes registered trademarks for 'Low & Slow,' 'Colorado State of Mind,' and 'Bright & Mellow.'

Name

STōK Cold Brew

Legal name

STōK Cold Brew Coffee

Website

https://stokbrew.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

STōK Cold Brew is a U.S. ready-to-drink cold brew coffee brand owned by Danone North America, selling 48oz bottled cold brew and 13ml caffeine shots through grocery and convenience retail using a proprietary Low & Slow brewing method and Arabica beans sourced from Central and South America.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Cold Brew Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Ready-to-Drink (RTD) Coffee (CRADAHAF)

Keywords

• Cold brew coffee
• Ready-to-drink coffee
• Bottled coffee beverages
• Arabica coffee products
• Decaffeinated cold brew

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ready-to-Drink Cold Brew Coffee: STōK generates revenue primarily from selling bottled cold brew coffee in 48 oz bottles at retail stores. Products include unsweetened black, not-too-sweet, espresso blend, extra bold, bright & mellow, and seasonal varieties like pumpkin and cappuccino. Also includes caffeine shots in 13ml portions sold in 24-count boxes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

STōK manufactures and sells ready-to-drink cold brew coffee in 48 oz bottles, brewed using a proprietary "Low & Slow" method that steeps Arabica coffee beans at lower temperatures for 10+ hours. The product line includes unsweetened black, not-too-sweet, espresso blend, extra bold, bright & mellow, decaf, cappuccino, and seasonal pumpkin varieties, alongside 13 ml espresso caffeine shots sold in 24-count boxes for adding to other beverages.

Product overview

STōK Cold Brew is a cold brew coffee brand producing ready-to-drink beverages. The product portfolio centers on 48 oz cold brew coffee bottles available in multiple varieties (UN-SWEET, NOT TOO SWEET, ESPRESSO BLEND, EXTRA BOLD, BRIGHT & MELLOW) including both regular and decaf versions, plus creamed variants (CAPPUCCINO, seasonal PUMPKIN). The brand also offers 13 ML caffeine shots for adding to other beverages. Additionally, STōK provides cold brew drink recipes including Lemonadi, Summer Tonic, Sangria, and The Revitalizer. All products are brewed using a Low & Slow steep method at lower temperatures for at least 10 hours, using Arabica coffee beans sourced primarily from Central and South America.

Differentiator

Problem solved

Functional benefit

Brands

• STōK Cold Brew Coffee (Main Brand): Premium cold brew coffee products including Unsweetened Black, Not Too Sweet, Espresso Blend, Extra Bold, Bright & Mellow, and Decaf varieties in 48 oz bottles
• STōK Caffeine Coffee Shots
• STōK Pumpkin Creamed Cold Brew
• STōK Cappuccino Creamed Cold Brew

Products and services

• 48 oz UN-SWEET Black Cold Brew Coffee Unsweetened black cold brew coffee in a 48 oz bottle, brewed Low & Slow at lower temperatures for at least 10 hours using an Arabica-based blend with a higher coffee-to-water ratio. No cream, no sugar. Sold at U.S. retail grocery and convenience stores for adult consumers seeking a smooth, bold cold brew without added sugar.
• 48 oz NOT TOO SWEET Black Cold Brew Coffee Black cold brew coffee in a 48 oz bottle with a dialed-in amount of cane sugar for a sweet but not-too-sweet experience. Brewed Low & Slow to be bold and smooth. Sold at U.S. retail for consumers who want moderate sweetness without losing coffee-forward flavor.
• 48 oz ESPRESSO BLEND Black Cold Brew Coffee Darkest roast cold brew coffee with an espresso blend profile in a 48 oz bottle. Notes of chocolate, nuts, dried fruit, and caramel with no bitterness. Brewed Low & Slow. Sold at U.S. retail for consumers seeking an espresso-style, unsweetened cold brew.
• 48 oz EXTRA BOLD Dark Roast Black Cold Brew Coffee Boldest STōK cold brew in a 48 oz bottle with more Arabica beans and a darker roast level. Unsweetened with chocolatey, nutty, caramel notes. Never bitter. Sold at U.S. retail for consumers seeking the highest caffeine and strongest roast profile in the lineup.
• 48 oz UN-SWEET BRIGHT & MELLOW Black Cold Brew Coffee Lighter roast unsweetened cold brew coffee in a 48 oz bottle that lets Arabica beans mellow out for complex, refreshing flavor. Light roast variety. Sold at U.S. retail for consumers preferring a lighter, less intense cold brew profile.
• 48 oz DECAF UN-SWEET Black Cold Brew Coffee Decaffeinated unsweetened cold brew coffee in a 48 oz bottle with approximately 97% of caffeine removed using the European Method. Bold, smooth, signature STōK taste with no cream or sugar. Sold at U.S. retail for consumers seeking decaf cold brew.
• 48 oz DECAF NOT TOO SWEET Black Cold Brew Coffee Decaffeinated cold brew coffee in a 48 oz bottle with a dialed-in amount of cane sugar for a sweet but not-too-sweet experience. Bold and smooth with signature STōK taste. Sold at U.S. retail for consumers wanting decaf with moderate sweetness.
• 48 oz CAPPUCCINO Creamed Cold-Brew Coffee Creamed cold brew coffee in a 48 oz bottle with skim milk and cream, cold-brewed and coffee-forward. Never too sweet, creamy, coffeehouse quality at home. Sold at U.S. retail for consumers wanting a ready-to-drink cappuccino-style cold brew.
• 48 oz PUMPKIN Creamed Cold Brew Coffee Limited edition pumpkin-flavored creamed cold brew coffee in a 48 oz bottle with 45% less added sugar than leading Pumpkin Spice Lattes. Contains dairy. Sold seasonally at U.S. retail for consumers seeking a fall pumpkin spice cold brew option.
• 13 ML ESPRESSO Coffee Shots Caffeine shots in 13 ml portions that add 40 mg of coffee-powered caffeine to any cup of coffee. Non-dairy, unsweetened, and do not alter coffee flavor. Sold in 24-count boxes at U.S. retail for consumers wanting to add a caffeine boost to other beverages.

Quantifiable outcome

• 120-170mg caffeine per 12oz serving
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Wrexham AFCminorGTM or Marketing PartnerSTōK holds naming rights to the Wrexham AFC stadium (formerly the Racecourse Ground | Y Cae Ras in Welsh), now called STōK Cae Ras | STōK Racecourse. The partnership aligns STōK with the underdog story of the football club, though STōK products are not sold in the UK market.
• Rainforest AlliancecoreStrategic or Co-development PartnerSTōK coffee is Rainforest Alliance Certified, ensuring sustainably grown coffee with annual third-party audits of farms. The certification covers environmental protection, worker treatment, and continuous improvement in farming practices.
• Danone North AmericacoreOthersSTōK is owned by Danone North America, a Certified B Corporation. Danone North America brings health through food to as many people as possible and is part of the global B Corp movement.
• GreenBlueminorStrategic or Co-development PartnerSTōK partners with GreenBlue to raise awareness of recyclability and includes how2recycle.info labels on every bottle to help consumers properly recycle packaging.
• Coffee Farmer PartnerscoreStrategic or Co-development PartnerSTōK works with coffee farmers and supplier partners primarily in Central and South America (Colombia, Nicaragua, Brazil), paying a premium for coffee beans to support initiatives for healthy soil, water conservation, and community development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Colombe Coffee Roasters: Specialty coffee roaster with a strong RTD cold brew and draft latte line sold in grocery and foodservice. Comparable on premium positioning, cold-brew focus, and nationwide retail distribution.
• Stumptown Coffee Roasters: Specialty coffee company (owned by Peet's/ Lavazza) with a bottled cold brew line sold in grocery. Comparable on craft/specialty positioning and distribution into premium retail channels.
• Blue Bottle Coffee: Specialty third-wave coffee brand with an RTD cold brew and iced coffee line sold at retail. Comparable on quality/specialty positioning and bottled cold brew format.
• High Brew Coffee: RTD cold brew brand sold in 8oz cans across US grocery and convenience, competing directly with STōK for the same on-the-go cold brew consumer with similar bold/low-sugar positioning.
• Chameleon Cold-Brew: Premium organic RTD cold brew brand with a similar bottled format, multi-flavor lineup, and grocery distribution. Closest head-to-head competitor in the premium bottled cold brew segment STōK competes in.

Emerging players

• Rise Brewing Co. Independent nitro cold brew and oat milk latte brand sold in cans at grocery and c-store. Comparable on RTD cold brew format and premium positioning, though smaller scale than STōK.
• Califia Farms: Plant-based beverage brand (almondmilk, oatmilk, RTD coffee) sold across US grocery and natural channels. Comparable as a Danone-adjacent CPG beverage brand competing for similar plant-forward, premium-shelf placement.

Broad incumbents

• Peet's Coffee (RTD): Specialty coffee roaster with RTD iced coffee and cold brew SKUs sold in grocery and foodservice. Competes with STōK at the premium RTD tier and shares the grocery distribution footprint.
• Starbucks (RTD Coffee): Owns the dominant RTD coffee portfolio (Frappuccino, Doubleshot, Cold Brew) sold across US grocery and c-store. Directly competes with STōK for the same shelf space and consumers in RTD black and sweetened coffee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stokcoldbrew
• Xx.com/stokcoldbrew
• Facebookfacebook.com/stokcoldbrew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STōK Cold Brew