BeerBazaar

What BeerBazaar does

BeerBazaar (legal entity: מבשלת הארץ בע"מ / Brewery of the Land Ltd.) is an Israeli craft beer producer and multi-channel retailer founded in 2012 by Lior Weiser (Weiss), with Avi Moskowitz listed as co-founder and CEO. The company operates its own brewery at Kfar Daniel (acquired in the Negev in April 2016 and relocated) and produces proprietary recipes including Fat Cat Pale Ale, Dudash Amber Ale, Bindi IPA, and the annual limited-edition OMG barrel-aged series now in its eighth edition. Beyond own-production brewing, BeerBazaar functions as a curated marketplace aggregating 40+ SKUs from partner Israeli craft breweries (Herzl, Malka, Shenit, Schnit) and adjacent products including Milk & Honey whisky.

The business operates through five owned physical bar/brewery locations (Tel Aviv Carmel Market and Habima, Jerusalem Machane Yehuda, Jaffa Flea Market, Kfar Daniel visitor center) plus a mobile Gypsy cart, complemented by a direct-to-consumer e-commerce platform at beerbazaar.co.il built on Shopify that supports custom beer-box building (8/12/24/48 beer configurations), pre-made packages, gift cards, subscription plans, and merchandise. Revenue is generated across five streams: transactional e-commerce box sales (₪130–₪598), recurring subscriptions and gift cards (6-box plans at ₪990 and ₪1,872), merchandise (Beerchendise), brewery tour packages (₪99–₪636), and on-site bar sales. Some locations hold kosher certification and the company operates a dedicated BeerBazaar for Business (בירבזאר לעסקים) division serving corporate gifting and event clients. The target customer is Israeli craft beer enthusiasts, with secondary segments in gift buyers, experience seekers, and corporate clients. The company has no disclosed external funding and operates as a privately held, founder-led business.

Name

BeerBazaar

Legal name

מבשלת הארץ בע"מ

Website

https://beerbazaar.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BeerBazaar is an Israeli craft beer brewery and multi-channel retailer producing its own beers and curating 40+ Israeli craft SKUs across five physical bar locations, a nationwide e-commerce platform, and mobile event services targeting Israeli beer enthusiasts, gift buyers, and corporate clients.

Ownership category

akta.pro rank

Product category

Craft Beer Manufacturing and Retail

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewery taproom
• Craft beer retail
• Beer subscription boxes
• Israeli craft beer

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Box Sales (E-commerce): Direct-to-consumer sales of custom and pre-made beer boxes delivered nationwide in Israel. Fixed-price boxes from 130₪ (8 beers) to 598₪ (48 beers), with free delivery. One-time purchases with per-order transaction model.
2. Gift Cards and Subscriptions: Prepaid gift cards (130₪ to 500₪) and subscription plans offering 6 boxes of 12 beers at 990₪ (20% discount) or 6 boxes of 24 beers at 1872₪ (20% discount). Subscriptions provide recurring revenue and customer retention.
3. Merchandise (Beerchendise): Sale of branded merchandise including beer glasses, pint glasses, coolers, snack mixes, whisky from Milk & Honey distillery, and specialty items. Requires purchase of beer box to buy accessories.
4. Brewery Tours and Experiences: Friday brewery tour packages at Kfar Daniel location including beer tastings and pizza. Packages range from 99₪ (personal) to 636₪ (friends group for up to 4 people with unlimited pizza and beer).
5. On-site Bar Sales: Physical bar locations in Tel Aviv (Carmel Market/Yesqun, Habima), Jerusalem (Mekorot/York), and Kfar Daniel operating as craft beer bars with food service. Kosher-certified at some locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BeerBazaar brews and sells Israeli craft beer through a hybrid direct-to-consumer e-commerce platform and a chain of owned taproom/bar locations. Customers can build custom mixed boxes of 8, 12, 24, or 48 beers drawn from 40+ Israeli craft varieties, purchase pre-made packages and branded merchandise, subscribe to recurring beer deliveries, and buy gift cards. The company also operates brewery tours, mobile beer cart rentals for events, and a corporate (B2B) packages division.

Differentiator

Problem solved

Functional benefit

Brands

• OMG (Barrel Aged Beer): Premium barrel-aged beer project featuring limited edition releases aged 7 months in whiskey barrels, including Wheat Wine and Peated variants
• ICONS

Products and services

• Custom Beer Box Builder

Quantifiable outcome

• Free delivery on all orders nationwide
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• BaShvil HaNiyud (Association of Unit 5515)minorStrategic or Co-development PartnerSocial impact partnership creating 'BaShvil HaNiyud' beer - a social enterprise supporting resilience activities for veterans and soldiers of Unit 5515. Part of proceeds from each beer sale donated directly to the association for PTSD support and reintegration programs.
• Milk & Honey Distillery (M&H)minorGTM or Marketing PartnerIsraeli whisky distillery - BeerBazaar sells Milk & Honey products including Classic whisky, Red Wine Cask whisky, and Peated style whisky (700ml, 46% ABV). Milk & Honey is Israel's first and largest whisky distillery.
• Snackers (Bailot Bagel Crackers)minorGTM or Marketing PartnerSnack partner providing bagel chip products in Cheddar and Onion/Honey/Mustard flavors to accompany beer packages.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Sierra Nevada Brewing: Large US craft brewery with a flagship taproom/brewery visitor experience model — comparable to BeerBazaar's Kfar Daniel brewery/tour center and experiential tourism offering.
• New Belgium Brewing: Established US craft brewer with strong DTC/cycling/experiential brand identity — broader incumbent analog of how a craft brewery can scale into a multi-format brand, relevant for benchmarking BeerBazaar's growth trajectory.

Direct peers

• Mikkeller: Danish craft brewery known for curating and collaborating with other breweries and operating branded bars globally — directly comparable to BeerBazaar's curated marketplace philosophy and experiential hospitality positioning.
• Malka Brewery: Israeli craft brewery featured in BeerBazaar boxes (Red Amber, Hoppy Wheat, Bright Blonde, Hindi IPA) — direct Israeli craft peer that competes for the same end consumer in the Israeli craft market.
• Stone Brewing: US craft brewer that grew from a small operation into a multi-taproom and DTC brand, similar to BeerBazaar's path from a single taproom (2013 Carmel Market) to a craft beer platform with multiple physical sites.
• BrewDog: Scotland-based craft brewery combining own-brand production with a global network of owned taproom bars and DTC e-commerce — the closest analog to BeerBazaar's hybrid brewery + multi-location taproom + DTC marketplace model, just at much larger scale.
• Alexander Brewery: One of Israel's larger craft breweries with broad retail distribution and its own taproom presence — competes with BeerBazaar both as a brewer and as a branded craft destination.
• Herzl Brewery: Israeli craft brewery whose beers (Pale Ale, Levana Lager, IPA, Kapara Amber, Hazy IPA) are featured inside BeerBazaar's curated box selection — a direct Israeli craft peer and distribution partner.
• Shenit Brewery: Israeli craft brewery whose Wheat, Blonde, Masala Pale Ale, Porter and other varieties appear in BeerBazaar's curated boxes — same competitive set and distribution channel in the Israeli craft niche.

Others

• Milk & Honey Distillery: Israel's first and largest whisky distillery whose products BeerBazaar resells through its 'Beerchendise' channel — adjacent spirits peer that shares Israeli craft beverage positioning and partnership with BeerBazaar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Beer.Bazaar.Jerusalem
• Instagraminstagram.com/beer.bazaar/?hl=en
• LinkedInlinkedin.com/company/beerbazaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeerBazaar