What Rethink Studio does

Rethink Studio (legal entity: Rethink {impact studio}) is a boutique Amsterdam-based consultancy that designs and delivers transformative leadership and learning experiences for two customer segments: higher-education institutions and corporate organizations. For universities and business schools — including HEC Paris, ESSEC, EDHEC, Mines Saint-Etienne, CentraleSupelec, Codam, Towson University, and the University of Virginia — it runs experiential courses, hackathons, capstone projects, startup bootcamps, MBA career treks, speaker series, and networking events. For corporate clients — including Airbus, Philips, Reckitt, Cartier, Versuni, Decathlon, dott, fairphone, Forward Inc., and Dutchbasecamp — it delivers leadership offsites, team-building events, transformation programs, post-merger cultural discovery workshops, and virtual team days. All programs are anchored in a three-pillar methodology (Experiential Learning, Transformative Leadership, Purposeful Futures) and increasingly integrate ESG, responsible leadership, and Net Zero themes.

The offering is organized as a unified 'Leadership & Learning Experiences' core product supported by modular service components rather than a technology platform; the company explicitly describes itself as not a technology business. Delivery is human-led and content-driven, leveraging a curated ecosystem of 300+ companies and guest speakers to source speakers, mentors, capstone partners, and team-building facilitators. The company has delivered 30+ tailored experiences and claims to have transformed 1,000+ leaders and students.

Commercially, Rethink Studio operates on a professional-services revenue model with quote-based, bespoke pricing and no publicly disclosed rate card. The go-to-market is founder-led sales: Lionel Exposito drives new business through personal outreach, professional networks, referrals, and direct engagement with university program directors and corporate leadership. The company markets minimally online, relying on word-of-mouth and LinkedIn visibility. There is no disclosed headcount, no external funding, no parent company, and no public financial information; the business is privately held and founder-owned, headquartered in Amsterdam, with engagement footprints across the Netherlands, France, the UK, and the United States.

Name

Rethink Studio

Legal name

Rethink {impact studio}

Website

https://rethink-studio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Studio is an Amsterdam-based boutique consultancy designing and delivering experiential leadership and learning programs for European and US universities and global corporate clients, anchored in a founder-led facilitation model and a curated network of speakers and partner companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Leadership & Learning Program Delivery: Design and facilitation of tailored leadership development experiences, including experiential courses, hackathons, workshops, and career treks. Revenue generated through program fees for educational institutions and corporate clients.
2. Strategic Facilitation & Consulting: Consulting services for organizational transformation, team dynamics improvement, and leadership culture development. Includes offsites, team building events, and strategic workshops.
3. Event Organization: Organization and curation of learning expeditions, networking events, career fairs, speaker series, and alumni events for universities and companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rethink Studio designs and delivers transformative leadership and learning experiences for universities and corporate clients. Its portfolio includes experiential courses, hackathons, capstone projects, innovation workshops, startup bootcamps, learning expeditions (career treks), path finder retreats, speaker series, networking events, career coaching, leadership offsites, team-building workshops, and transformation programs. All offerings are anchored in three pillars: Experiential Learning, Transformative Leadership, and Purposeful Futures.

Product overview

Rethink Studio is an impact studio offering transformative leadership and learning experiences as a unified service portfolio. The core offering is Leadership & Learning Experiences, supported by modular service components including Experiential Courses (Innovative & Responsible Entrepreneurship, Rapid Prototyping), Hackathons, Capstone Projects, Innovation Workshops, Startup Bootcamp, Learning Expeditions, Path Finder Retreats, Speaker Series & Networking Events, Career Coaching, and Corporate Offsites & Team Building programs. All services are guided by three core pillars for higher education (active learning, real-world exposure, self-discovery) and for corporate clients (strategic alignment, team dynamics, leadership & culture). The company serves universities including HEC Paris, ESSEC, EDHEC Business School, Mines Saint-Etienne, and CentraleSupelec, as well as corporate clients including dott, fairphone, Philips, Versuni, Decathlon, Reckitt, Cartier, and Airbus.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Learning Experiences
• Higher Education Programs
• Corporate Leadership & Team Programs Customized corporate offerings including leadership offsites, virtual team days, specialized workshops (cultural discovery for post-merger integration, 'Leadership in the new normal,' 'Build & lead a high-performing team'), transformation programs (e.g., 'Lead & Work during Covid'), team-building experiences, and team dynamics workshops designed to elevate leaders and energize teams while nurturing purpose.
• Responsible Leadership Programs Programs focused on purpose-driven entrepreneurship, innovation, ESG, and Net Zero themes delivered to both higher education institutions and corporations.

Quantifiable outcome

• 1000+ leaders and students transformed
• +2 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• BetterUp: Tech-enabled coaching and leadership development platform serving enterprise buyers. Comparable buyer problem (leadership capability uplift) but delivers via digital coaching infrastructure rather than in-person experiential design like Rethink.
• Sounding Board: Enterprise leadership coaching platform that matches executives with coaches. Comparable target buyer (leadership development budget owners) but digital coaching model versus Rethink's in-person experiential facilitation.
• CoachHub: European-headquartered digital coaching platform focused on leadership and team coaching. Comparable in European enterprise buyer overlap, but uses a tech-platform delivery model versus Rethink's bespoke facilitation.

Broad incumbents

• BTS: Business simulations and experiential learning company focused on leadership and strategy execution. Highly comparable to Rethink's experiential courses, hackathons, and simulation-style learning experiences.
• Dale Carnegie Training: Long-established corporate training provider offering leadership, communication, and team development programs. Overlaps with Rethink's team building, leadership development, and workshop portfolio but operates via a global franchise model.
• FranklinCovey: Established leadership and effectiveness training provider with branded content and global delivery. Comparable in targeting leadership development outcomes but operates as a scaled content franchise versus Rethink's bespoke engagements.
• Korn Ferry: Global organizational consulting firm with significant leadership development and team effectiveness practices. Comparable corporate buyer set and leadership/team transformation mandate, but at enterprise scale with proprietary assessments.
• Ken Blanchard Companies: Leadership training and consulting firm built around branded leadership methodologies. Comparable in leadership development content but productizes its IP differently than Rethink's bespoke program design.
• Development Dimensions International (DDI): Global leadership development firm with assessment-driven leadership programs and transformation services. Overlaps with Rethink's leadership culture and team dynamics work, but at significantly larger scale and with proprietary diagnostics.
• Center for Creative Leadership: Global leadership development research and program provider serving executives and organizations. Direct comparison to Rethink Studio's leadership offsites and transformation programs, but operates at much larger scale with research-backed IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rethink-amsterdam
• Facebookfacebook.com/rethinkImpactStudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Studio