Image Technology
Medicinsk Bildteknik Sverige AB (Bildteknik) designs and manufactures vendor-neutral medical image, video and audio integration systems for university hospitals across Europe, the Middle East and Asia, selling through direct enterprise sales and regional distribution partners.
- Company typePrivate
- Founded2009
- HeadquartersLund, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Image Technology does
Medicinsk Bildteknik Sverige AB, operating as Bildteknik, is a Swedish medical technology company founded in 2009 and headquartered in Lund, Sweden. The company designs and manufactures vendor-neutral image, video, audio and monitoring integration platforms for hospitals. Its primary customers are university hospitals and large academic medical centers in Europe, the Middle East and Asia, with named deployments at Karolinska, Sahlgrenska, Rikshospitalet Oslo, King's College London, HAMAD Medical Qatar, TATA Mumbai, NMC Royal and Safdarjung Hospital, among others. The company reports 15+ university hospital customers across 10+ countries spanning three continents.
Bildteknik's product portfolio consists of five CE registered MDR Class 1 medical devices built on a common integration platform. The flagship InVision product captures, routes, records, archives and distributes imaging from any modality in operating rooms, catheterization labs and examination rooms, supporting DVI, HDMI, SDI/3G-SDI, fiber optic and HL7 inputs and integrating with PACS, EHR, RIS/HIS and DICOM Worklist systems. Specialized products include PharyDoc (synchronized ENT documentation combining fluoroscopy, endoscopy, video and lossless two-channel audio), FluoroStore (automatic pedal-triggered fluoroscopy recording for monoplane and biplane systems with synchronized biplane playback), OmniStore (pseudonymized, two-factor-authenticated long-term research archive with project-based access control), and BarraQuda (barcode/RFID-based inventory, cost and personnel management for interventional labs and operating theatres). All products are designed and manufactured under ISO 13485 quality systems in Lund and are vendor-neutral across Canon, GE, Karl Storz, Olympus, Pentax, Philips, Richard Wolf, Siemens, Sony, Stryker and Zeiss imaging equipment.
The company sells through direct enterprise field sales combined with a network of regional distribution partners in the UAE (Techman IT Solutions), Oman (Global Source Trading), Qatar (MedPharm Medical), Indonesia (PT MONABE Medika Mulya) and India (Bildteknik India Private Limited plus six regional distributors). Pricing is quote-based with no public list, structured around multi-year contracts and bundled hardware/software solutions. Revenue is generated primarily through one-time system license sales plus ongoing service and support. The company reports its largest single order to date as a nine-unit InVision upgrade at NMC Royal Hospital, and it maintains at least 40 active InVision systems across the Middle East region. The privately held company has not disclosed external funding rounds or institutional investors.
Image Technology firmographics
Firmographics- Name
- Image Technology
- Legal name
- Medicinsk Bildteknik Sverige AB
- Website
- https://bildteknik.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medicinsk Bildteknik Sverige AB (Bildteknik) designs and manufactures vendor-neutral medical image, video and audio integration systems for university hospitals across Europe, the Middle East and Asia, selling through direct enterprise sales and regional distribution partners.
- Ownership category
- akta.pro rank
Image Technology industry classification
Industry- Product category
- Medical Imaging Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL)
- akta.pro secondary industry
- Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where Image Technology is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Image Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Medical Device Sales (Hardware + Software): Sale of integrated medical image management systems including hardware and software components. Systems are installed and serviced by the company over time. Revenue appears to be one-time system sales with ongoing service/support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing tailored to hospital requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Image Technology product offering
Product offeringCore offering
Bildteknik designs, manufactures and sells vendor-neutral medical image management systems that capture, route, record, archive and distribute imaging, video, audio and monitoring signals from any make or model of equipment in operating rooms, catheterization labs and examination rooms. The portfolio includes five CE-registered MDR Class 1 medical devices (InVision, PharyDoc, FluoroStore, OmniStore, BarraQuda) sold as integrated hardware-plus-software systems to hospitals and healthcare providers worldwide.
Product overview
Bildteknik offers a portfolio of five CE registered MDR Class 1 medical device products designed for medical image management in hospitals. The core platform is InVision, which provides complete capture, routing, recording, archiving, and distribution of imaging, video, audio, and monitoring from any equipment in the OR, cath lab, or examination room. Specialized solutions include PharyDoc for synchronized ENT documentation (fluoroscopy, endoscopy, video, audio for swallowing and speech studies), FluoroStore for automatic fluoroscopy recording, OmniStore for secure long-term research archiving with pseudonymization, and BarraQuda for inventory, staff, and cost management in interventional labs. All products are vendor-neutral, ISO 13485 certified, and designed and manufactured in Lund, Sweden since 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- InVision Complete medical image management system for hospitals that captures, routes, records, archives and distributes imaging, monitoring, video and audio from any equipment in the OR, cath lab or examination room. Acts as a routing engine, black box recorder and local PACS with full HD and vendor-neutral connectivity.
- PharyDoc Synchronized documentation system for ENT examinations that captures fluoroscopy, endoscopy, patient video and lossless two-channel audio for dysphagia, speech and cleft palate studies, with frame-by-frame review and PACS export.
- FluoroStore Fluoroscopy image management for monoplane and biplane systems with automatic recording triggered by fluoroscopy pedal press, local archiving that reduces PACS storage costs, and synchronized frontal and lateral plane recording and playback.
- OmniStore Secure long-term research archive with pseudonymization, two-factor authentication via SMS verification, project-based access control with three user levels, and worldwide secure web access for medical research imaging data.
- BarraQuda Management system for interventional labs and operating theatres providing barcode and RFID-based scan inventory control, automatic order suggestions based on minimum stock, consumption and delivery times, cost analytics and consignment tracking.
Quantifiable outcome
- Automated inventory tracking in interventional suites can reduce consumable costs by up to 15%
- +3 more outcomes
Companies that use Image Technology
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles5 records
Image Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature5 records
Image Technology partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and regional.
- Techman IT Solutions LtdcoreDistribution partner for UAE providing local sales and support for Bildteknik products. Located in Dubai with coverage across the UAE market.
- Global Source Trading LLCcoreDistribution partner for Oman providing local sales and support. Located in Muscat, Sultanate of Oman.
- MedPharm Medical Supplies Trading WLLcoreDistribution partner for Qatar providing local sales and support. Located in Doha with coverage across Qatar.
- PT MONABE MEDIKA MULYAcoreDistribution partner for Indonesia providing local sales and support. Located in Tangerang Selatan, Banten, Indonesia.
- Bildteknik India Private LimitedcoreDedicated subsidiary and distribution partner for India market. Located in New Delhi with sales manager Manish Taneja leading operations.
- Amrit LifesciencesregionalRegional distribution partner covering Delhi/NCR region in India. Contact: Ms. Vandana Vasudeva.
- Medi Biotek India Pvt. LtdregionalRegional distribution partner covering Rajasthan/Uttrakhand in India. Contact: Mr. Rajat Jain.
- Krishna Medi EquipmentsregionalRegional distribution partner covering Jammu & Kashmir/North-east India. Contacts: Mr. Mahesh Malik and Mr. Mrinal Malik.
- AcqisregionalRegional distribution partner covering Nagpur/Mumbai region in India. Contacts: Mr. Tushar and Mr. Sushant Kulkarni.
- Lifeline MedicalsregionalRegional distribution partner covering Lucknow/Kanpur/Prayagraj in India. Contact: Mr. Kinshuk Mohan.
- Heilen Sicher Pvt. LtdregionalRegional distribution partner covering Haryana/Punjab in India. Contact: Mr. Nishant Gaur.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Image Technology competitors and assessment
Company assessmentBroad incumbents
- Getinge: Getinge's surgical workflow solutions (including acquired Fluoptics and previous Atrium assets) target operating theatres and interventional labs, with adjacent capabilities to Bildteknik's OR and interventional-radiology workflow products.
- Brainlab: Brainlab offers digital surgery platforms that capture, plan and share medical imaging across operating rooms and treatment rooms, operating in adjacent clinical workflows to Bildteknik's image-management focus.
- Olympus: Olympus's VISERA and endoscopy platforms capture, route and document imaging in the OR and exam room. Olympus is an integration partner for Bildteknik but also bundles similar capture-and-route functionality natively with its scopes.
Direct peers
- Stryker: Stryker's iSuite and integrated OR solutions capture, route and display imaging and video in procedure rooms. Stryker is both an integration partner for Bildteknik and a direct competitor through its surgical equipment and connected OR platform.
- Karl Storz: Karl Storz's OR1 integrated operating room combines endoscopy equipment with image capture, routing and documentation. It is also a listed integration partner for Bildteknik's PharyDoc, illustrating both competition and partnership.
- Richard Wolf: Richard Wolf offers endoscopy systems and integrated OR solutions for ENT, urology and surgical workflows. The company is also a listed integration partner for Bildteknik's PharyDoc ENT documentation system.
- Novanta (NDS Surgical Imaging): NDS Surgical Imaging, a Novanta business, provides surgical visualization, image routing and OR integration platforms, competing directly with Bildteknik's InVision in procedure-room video and imaging management.
- Barco: Barco's Nexxis and OR-integrated display solutions provide vendor-neutral image routing and recording in the OR and cath lab, directly overlapping Bildteknik's InVision value proposition for hospital procedure rooms.
Emerging players
- Activ Surgical: Activ Surgical is an emerging surgical-imaging AI company focused on real-time visual intelligence in the OR, representing a next-generation competitor to traditional OR-integration and image-capture vendors like Bildteknik.
- Proximie: Proximie is a cloud-based teleproctoring and surgical collaboration platform that overlaps with the remote-collaboration and live-image-sharing functionality of Bildteknik's InVision platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Image Technology social profiles
Digital presenceImage Technology compliance and trust
Trust signalCompliance2 records
Image Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Technology leadership team
Management profileNumber of profiles
Profiles2 records
Image Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Technology
What does Image Technology do?
Bildteknik designs, manufactures and sells vendor-neutral medical image management systems that capture, route, record, archive and distribute imaging, video, audio and monitoring signals from any make or model of equipment in operating rooms, catheterization labs and examination rooms. The portfolio includes five CE-registered MDR Class 1 medical devices (InVision, PharyDoc, FluoroStore, OmniStore, BarraQuda) sold as integrated hardware-plus-software systems to hospitals and healthcare providers worldwide.
Is Image Technology a public or private company?
Image Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Technology founded?
Image Technology was founded in 2009. It employs 11 to 50 people.
Where is Image Technology based?
Image Technology is headquartered in Lund, Sweden, in the Europe region.
How does Image Technology make money?
One revenue line is on record: medical Device Sales (Hardware + Software).
Who are Image Technology's main competitors?
Broad incumbents on record are Getinge, Brainlab and Olympus. Direct peers are Stryker, Karl Storz, Richard Wolf, Novanta (NDS Surgical Imaging) and Barco. Emerging players are Activ Surgical and Proximie.
Does Image Technology have an API?
No public API is recorded for Image Technology.
What industry is Image Technology in?
Image Technology's product category is Medical Imaging Systems. Its primary akta.pro industry code is HLAHABAL, Portable, Mobile & Point-of-Care Imaging Systems, with a secondary code of HLACAFAG, Medical-Grade Device Connectivity & Device Management (MDM). Its NAICS code is 3345 and its SIC code is 3841.