Ziegel
Ziegel is a Spanish real estate brokerage operating an agent-centric model in the Canary Islands and Madrid, providing affiliated agents with CoreConnect CRM, AI-powered valuation, multi-portal listings, and buyer matching services for transaction-based commissions of 3-5%.
- Company typePrivate
- Founded2018
- HeadquartersPlaya Del Rey, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Ziegel does
Ziegel is a privately held Spanish real estate brokerage operating under GLEZRIVER INVERSIONES SLU, headquartered in Las Palmas de Gran Canaria with additional offices in Madrid (Salamanca) and Santa Cruz de Tenerife. The company runs an agent-centric model in which autonomous affiliated real estate professionals operate on flexible 30-day contracts, retain 70-100% of commissions, and work within Ziegel's proprietary CoreConnect CRM combined with centralized marketing and lead-routing support. Properties are syndicated across major Spanish portals — Idealista, Fotocasa, and Habitaclia — and the firm positions itself as the largest real estate brand created in the Canary Islands, extending into the Madrid metropolitan market.
The platform combines a website and client portal (with Google OAuth) for self-service property search, an AI-driven property valuation tool that generates market studies cross-referenced with agent visits, and a buyer-facing recommendation engine (Ziegel Match) that monitors thousands of listings daily and pushes real-time alerts. A newer "Venta Garantizada" (Guaranteed Sale) product allows owners of properties to renovate to receive binding proposals from Ziegel-aligned investors, secured by digital payment deposits. The firm supplements this with content marketing via blog and a monthly newsletter (1,400+ subscribers) covering Madrid, Tenerife, and Gran Canaria markets.
Ziegel earns revenue transactionally through seller-side commissions of 3-5% of property sale price and through the Ziegel Match personal-shopping fee of 2% of purchase value; commissioned agents keep the majority of sale-side economics, so Ziegel retains a platform/marketing spread rather than the full agency commission. Customer segments are individual property sellers, buyers (including investors), and affiliated agents; there are no disclosed enterprise B2B contracts. The business is founder-controlled under CEO Aythami Rivero with no disclosed external funding.
Ziegel firmographics
Firmographics- Name
- Ziegel
- Legal name
- GLEZRIVER INVERSIONES SLU
- Website
- https://ziegel.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ziegel is a Spanish real estate brokerage operating an agent-centric model in the Canary Islands and Madrid, providing affiliated agents with CoreConnect CRM, AI-powered valuation, multi-portal listings, and buyer matching services for transaction-based commissions of 3-5%.
- Ownership category
- akta.pro rank
Ziegel industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Ziegel is headquartered
LocationHeadquarters
- HQ city
- Playa Del Rey
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ziegel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Ziegel charges commission ranging from 3% to 5% of the final property sale price, depending on the sale amount. This is paid by the property owner/seller upon successful transaction completion.
- Ziegel Match Service Fee: Personal shopping real estate service charging 2% of the purchase value for buyers. Includes property tracking, personal manager, appointment scheduling, negotiation support, and mortgage management up to 100% plus expenses.
- Agent Commissions: Agents receive commissions from their sales with Ziegel offering 70-100% commission split to agents, with a minimum 30-day contract period and cancellation possible within first 14 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property sales commission of 3-5% of sale price |
| Transaction based/ take rate | Pay-as-you-go | Ziegel Match personal shopping service at 2% of purchase value |
| Transaction based/ take rate | Pay-as-you-go | Agent commission split of 70-100% of sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ziegel product offering
Product offeringCore offering
Ziegel operates a real estate brokerage combining an affiliated independent agent network with proprietary CRM technology (CoreConnect), supporting residential property sellers and buyers across the Canary Islands and Madrid. Services include AI-powered property valuation, multi-portal listing distribution, a buyer personal-shopping service (Ziegel Match), and integrated mortgage financing up to 100% plus expenses (Ziegel Finance), with commissions ranging from 3% to 5% of sale price.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Brokerage
Quantifiable outcome
- 38 days average time to sell property
- +2 more outcomes
Companies that use Ziegel
Customer profileSegments4 records
Ideal customer profiles4 records
Ziegel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Ziegel partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ziegel competitors and assessment
Company assessmentDirect peers
- Don Piso: Large Spanish residential real estate network with offices nationwide. Comparable franchise-style brokerage model with affiliated agents, sales commissions, and integrated mortgage services — competing head-on with Ziegel in residential sales.
- Coldwell Banker España: U.S.-originated real estate franchise operating throughout Spain with affiliated agents and commission-based economics. Overlaps with Ziegel on residential brokerage, agent recruitment, and multi-portal listing distribution in the same geographies.
- RE/MAX España: Global real estate franchise with a large Spanish agent network operating on a commission-split model. Direct competitor in Madrid and Canary Islands for seller/buyer representation, with similar franchise economics but a much larger national footprint.
- Engel & Völkers Spain: Premium international real estate brand active across Spain, including the Canary Islands and Madrid. Overlaps with Ziegel on residential brokerage, agent-network model, and high-end investor buyer segment, though skewed toward luxury and higher-ticket properties.
- Century 21 España: International real estate franchise with a significant Spanish presence, recruiting agents on commission splits and offering CRM, marketing, and portal syndication. Comparable to Ziegel in transaction-based revenue model and buyer/seller focus in Madrid and tourist regions.
- Comprarcasa: Spanish real estate network and MLS platform serving franchises and independent agencies. Functionally comparable to Ziegel's CoreConnect CRM and collaborative multi-agency distribution strategy, making it an ecosystem-level peer.
- Tecnocasa España: Italian-Spanish real estate franchise with hundreds of offices across Spain, including the Canary Islands. Competes directly with Ziegel on residential sales, valuation, and integrated mortgage brokerage for buyers with high LTV financing needs.
Others
- Idealista: Spain's dominant property portal, where Ziegel already lists properties via multi-portal distribution. Not a brokerage but the central ecosystem infrastructure shaping how Spanish buyers discover listings and which brokerages can scale.
Emerging players
- Housfy: Spanish proptech offering a flat-fee, technology-led alternative for buying and selling residential property. Competes with Ziegel for sellers (lower commission) and buyers using digital matching — a tech-disruption peer to Ziegel's agent-network model.
- Casavo: European instant-buyer proptech operating in Italy, Spain, and Portugal, using algorithmic valuations and direct home purchases. Adjacent emerging competition for seller leads in the same Spanish residential market where Ziegel serves investors and traditional sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ziegel social profiles
Digital presenceZiegel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ziegel leadership team
Management profileNumber of profiles
Profiles1 record
Ziegel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ziegel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ziegel
What does Ziegel do?
Ziegel operates a real estate brokerage combining an affiliated independent agent network with proprietary CRM technology (CoreConnect), supporting residential property sellers and buyers across the Canary Islands and Madrid. Services include AI-powered property valuation, multi-portal listing distribution, a buyer personal-shopping service (Ziegel Match), and integrated mortgage financing up to 100% plus expenses (Ziegel Finance), with commissions ranging from 3% to 5% of sale price.
Is Ziegel a public or private company?
Ziegel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ziegel founded?
Ziegel was founded in 2018. It employs 51 to 100 people.
Where is Ziegel based?
Ziegel is headquartered in Playa Del Rey, United States, in the North America region.
How does Ziegel make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are ziegel Match Service Fee and agent Commissions.
Who are Ziegel's main competitors?
Direct peers on record are Don Piso, Coldwell Banker España, RE/MAX España, Engel & Völkers Spain, Century 21 España, Comprarcasa and Tecnocasa España. Idealista is listed as an others. Emerging players are Housfy and Casavo.
Does Ziegel have an API?
No public API is recorded for Ziegel.
What industry is Ziegel in?
Ziegel's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance). Its NAICS code is 5312 and its SIC code is 6531.