LOGRAM

What LOGRAM does

LOGRAM (로그램주식회사) is a privately held Korean real estate development company headquartered in Seoul's Gwangjin-gu district that develops and manages community-oriented urban lifestyle spaces. The company's core proposition is integrating creative urban content, local business expertise, and space design capabilities to create stable, sustainable residential communities with enjoyable social gathering places — addressing what it identifies as a gap in conventional Korean urban housing developments that lack community infrastructure.

The company's product portfolio centers on the "Laundry Project" (론드리프로젝트) concept, which transforms utilitarian laundry facilities into social gathering spaces. Active projects include the original Laundry Project in Seoul's Haebangchon neighborhood, the LALA Community Lounge within the Cheongnyangni Youth Housing Centersquare complex, and Laundryproject Eastpole within the Eastpole apartment complex. The company also participates in residential apartment complex developments (notably a Lotte Castle project). The operational model is direct-to-consumer real estate development — LOGRAM identifies residential community sites, develops community spaces, and manages them, targeting mid-market residential communities in Seoul's urban core.

The business operates as a small Korean stock corporation (주식회사) under business registration 683-87-01090, led by representative director 이현덕 (Lee Hyun-deok). LOGRAM serves only the domestic Seoul market, with no disclosed international expansion, no external institutional investors, no parent company relationships, and no disclosed headcount. The company presents itself primarily through its official website (logramstudio.imweb.me), with no disclosed pricing model, revenue figures, or formalized sales channels beyond direct development partnerships with property owners and managers.

Name

LOGRAM

Legal name

로그램주식회사

Website

https://logramstudio.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Real Estate Development

NAICS

Residential Property Managers (531311), Residential Remodelers (236118), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industries

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Community space design
• Urban real estate development
• Residential community planning
• Lifestyle space management
• Urban content planning

Headquarters

HQ city

Yongsan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

LOGRAM develops and manages community lifestyle real estate projects in urban Seoul, integrating creative urban content, local business expertise, and space design. Its portfolio includes the Laundry Project in Haebangchon, the LALA Community Lounge at Cheongnyangni Youth Housing Centersquare, the Laundryproject Eastpole within the Eastpole apartment complex, and a community space project within Lotte Castle. The company creates stable, sustainable residential community hubs by transforming residential amenities into social gathering spaces.

Product overview

LOGRAM is a real estate company that develops and manages community-building properties. The company operates a portfolio of lifestyle community space projects centered around the Laundry Project concept—a model that transforms laundry facilities into social gathering spaces. The core offerings include the Laundry Project in Haebangchon (Seoul), LALA Community Lounge at the Cheongnyangni Youth Housing Centersquare, and Laundryproject Eastpole within the Eastpole apartment complex. These projects integrate creative urban content, local business development, and space design expertise to create sustainable community environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Project (론드리프로젝트) A community lifestyle space project combining laundry facilities with social gathering areas, located in Seoul's Haebangchon (Yongsan-gu) neighborhood, designed to transform a utilitarian amenity into a community hub for residents.
• LALA Community Lounge A community lounge space created within the Cheongnyangni Youth Housing Centersquare complex, serving as a social hub and gathering place for residents of the development.
• Laundryproject Eastpole (론드리프로젝트 이스트폴) A community space initiative within the Eastpole apartment complex (Gwangjin-gu, Seoul), integrating lifestyle services and gathering areas into the residential environment.
• Lotte Castle Community Space (롯데캐슬) A residential apartment complex project involving the development of community space within a Lotte Castle development.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Regional players

• Lotte Engineering & Construction: Korean developer behind Lotte Castle, the residential complex where LOGRAM has an active project; a direct existing partner and a potential competitor if it brings community-amenity design in-house.
• DL E&C: Large Korean residential and mixed-use developer operating in Seoul and other Korean cities, comparable as a counterpart developer that LOGRAM could partner with or compete against for community-amenity mandates.
• Hyundai Development Company: Major Korean residential and mixed-use developer that builds large apartment complexes where LOGRAM-style community amenities could be embedded, and is a realistic counterparty or in-house competitor in the Korean market.
• Posco E&C: Korean construction and residential developer with multifamily and mixed-use projects across Korea, operating in the same addressable Korean real estate market as LOGRAM.

Direct peers

• Greystar Real Estate Partners: World's largest multifamily and build-to-rent operator with a strong emphasis on community-driven amenity programming. Directly comparable to LOGRAM's model of operating community spaces inside residential complexes at scale.
• Common: Co-living operator that designs shared amenity spaces as central to its residential offering, with community programming and shared lounges as core differentiators — closely analogous to LOGRAM's community-lounge model within residential settings.
• Bozzuto: US multifamily operator widely recognized for its community-focused amenity design and resident programming; directly comparable to LOGRAM's emphasis on creating enjoyable resident gathering spaces within residential properties.
• AMLI Residential: Multifamily operator that invests heavily in differentiated amenity and community spaces as a competitive lever, paralleling LOGRAM's positioning that creative community design is a core value driver for residential tenants.
• Ollie: Co-living brand that bundles shared amenities and community programming into residential buildings, comparable to LOGRAM's bundling of utilitarian services (laundry) and social spaces inside residential complexes.

Broad incumbents

• Mitsui Fudosan: Large Japanese urban mixed-use developer with deep experience integrating lifestyle content into mixed-use and residential properties in dense Asian cities, similar in urban context and amenity philosophy to LOGRAM's Seoul-based model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOGRAM