Magners Cider

What Magners Cider does

Magners Cider is a privately held alcoholic beverage brand founded in 1935 that produces and sells a range of Irish ciders crafted from 17 apple varieties at its origin in Clonmel, Ireland. The company positions itself as "The Original Irish Cider" and markets a multi-flavor cider portfolio as refreshing, fizzy alcoholic beverages targeted at general adult cider consumers (a horizontal consumer segment). Operations span the United Kingdom and the United States, with the company headquartered in London, UK, and a workforce reported in the 501–1,000 range.

The company monetizes through two primary channels: direct e-commerce via its own website (magners.com/uk/buy-online/) and wholesale distribution to retailers and venues (signposted via the "Stock Magners" wholesale pathway). Pricing is not publicly disclosed; consumers are routed to online purchase or wholesale inquiry. Brand-building activity centers on the "Magnertism" campaign — an experiential positioning emphasizing the fizzy, refreshing quality of the product — supported by a corporate website, email newsletter sign-up, and a "Share The Craic" content hub. Geographic reach is explicitly limited to the UK and US via a website country selector.

The product set is a single core line, "Magners Irish Cider," with multiple flavor variants. There is no disclosed technology stack, proprietary software platform, app, API, or data asset; the offering is a physical consumer good rather than a software-enabled product. No partnerships, patents, certifications, M&A activity, funding rounds, or management team details are surfaced in the provided data, which constrains any deeper operational or financial inference.

Name

Magners Cider

Website

https://magners.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magners Cider is a 1935-founded Irish cider brand producing a multi-flavor range of ciders from 17 apple varieties, brewed in Clonmel, Ireland, and sold to adult cider consumers in the UK and US via wholesale and direct e-commerce.

Ownership category

akta.pro rank

Product category

Cider

NAICS

Breweries (31212)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Irish cider
• Cider production
• Apple cider beverages
• Alcoholic beverages
• Premium cider brands

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Magners produces and sells an Irish cider range crafted in Clonmel, Ireland, made from a blend of 17 apple varieties. The brand is sold to consumers in the UK and US through its own e-commerce site and via wholesale distribution partners.

Product overview

Magners Cider is a single-product cider brand offering a range of Irish cider variants. The company sells its core cider products through online and wholesale channels, with the portfolio consisting of their signature Irish cider line. The products are positioned around refreshment and the brand's Irish heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Magners Irish Cider A range of Irish ciders made from a blend of 17 apple varieties, crafted in Clonmel, Ireland, and sold to adult consumers in the UK and US.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Strongbow: Strongbow is a leading mass-market cider brand owned by Heineken, distributed globally and positioned similarly to Magners as a mainstream packaged cider. Direct competitor in on-premise and off-premise cider occasions across the UK and international markets.
• Angry Orchard: Angry Orchard is the leading US craft cider brand owned by Boston Beer Company, specializing in traditional and flavored ciders. Directly comparable business model targeting mainstream cider consumers with a portfolio of flavor variants.
• Thatchers Cider: Thatchers is a family-owned UK cider producer with a multi-variant product range, directly comparable to Magners in the UK on-premise and retail cider market. Both brands emphasize heritage and craft positioning.
• Bulmers: Bulmers is a mainstream UK and Irish cider brand under C&C Group (the same group that owns Magners). Comparable product positioning, packaging formats, and consumer base make it the closest direct peer in the cider category.
• Woodchuck Cider: Woodchuck Cider is a US craft cider brand with a multi-flavor portfolio, comparable to Magners in offering a range of cider variants to consumers. Competes directly in the US market where Magners has active distribution.

Peers

• Aspall Cyder:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MagnersUK
• Facebookfacebook.com/magnersni
• LinkedInlinkedin.com/company/magners-irish-cider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magners Cider