PiSA

What PiSA does

PiSA GmbH is a privately held Berlin-based company originally founded in 1989 by Alexander Abaew, Frank Rieger, and Anastasios Kotsilas as a technology company built around a proprietary repository-based software development platform. In 2003, the founders transferred the operative software business into a wholly owned subsidiary, PiSA sales GmbH, and repositioned PiSA GmbH as a technology holding company. Through PiSA sales GmbH, the company developed and brought to market the first project-oriented CRM/XRM system targeting the B2B sector, covering marketing, sales, and service requirements, delivered via web browser and mobile applications, and supported by a team of approximately 65 software engineers. The system reached 500+ customers and 35,000+ users internationally across verticals including construction, mechanical and plant engineering, electrical, metals, pharma, chemicals, energy, financial services, and B2B trade.

In 2020, founders Abaew and Kotsilas contributed their shares in PiSA sales GmbH to JustRelate Group GmbH as an anchor investment, making the CRM product the cornerstone of a larger digitization platform that combines CRM, CMS, and other software solutions for B2B and public sector customers. Following this transaction, PiSA GmbH operates as a holding and asset management entity headquartered at Kurfürstendamm 193d in Haus Cumberland, Berlin. According to its current website, PiSA GmbH manages all aspects of asset management, including founding and participating in companies of any kind, assuming management roles, and providing general management consulting, alongside founder-led real estate investments in Berlin.

The business model historically combined subscription-based CRM software licensing with attached professional services (consulting, implementation rollout, support, training) sold through a direct, enterprise field sales motion. Pricing is not publicly disclosed. There are no funding rounds, no institutional investors, no public listings, and no disclosed revenue figures; the entity is founder-controlled, with the two original co-founders serving as Managing Directors.

Name

PiSA

Legal name

PiSA GmbH

Website

https://pisa.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PiSA GmbH is a privately held Berlin-based technology holding company founded in 1989, originally built around a proprietary repository-based software platform and later the first project-oriented B2B CRM. Since 2020, it operates as an asset management and management consulting holding entity following the contribution of its CRM subsidiary into JustRelate Group.

Ownership category

akta.pro rank

Product category

B2B CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), CRM Implementation & Systems Integration (BPAFAFAB), CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• B2B CRM software
• Project-oriented CRM
• Repository-based platform
• Customer relationship management
• CRM implementation services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Software Sales: Subscription-based CRM and XRM software solutions sold to B2B companies. The software is operated via web browser and mobile apps.
2. Professional Services: Full service offerings including CRM consulting, implementation rollout, comprehensive support, and training services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

PiSA develops and markets the PiSA sales CRM — a project-oriented Customer Relationship Management (CRM) and Any Relationship Management (XRM) software suite delivered via web browser and mobile apps, covering marketing, sales, and service processes for B2B companies. The company pairs the software with full-service CRM consulting, implementation rollout, support, and training. In 2020 the founders contributed the operating software business to the JustRelate Group as an anchor investment, where the CRM now anchors a broader digitalization platform.

Product overview

PiSA GmbH operates as a technology holding company (formerly as a technology company founded in 1989) whose primary offering is the PiSA sales CRM — a project-oriented CRM system for the B2B sector. The product covers marketing, sales, and service functionalities and operates via web browsers and mobile apps. The company also provided full-service offerings including CRM consulting, rollout, support, and training. In 2020, the CRM business was contributed to JustRelate Group GmbH as an anchor investment, forming the cornerstone of a broader digitization platform that includes a CMS platform and additional software solutions targeting B2B companies and the public sector.

Differentiator

Problem solved

Functional benefit

Brands

• PiSA sales: CRM software solutions and services for B2B companies including marketing, sales and service requirements.

Products and services

• PiSA sales CRM A project-oriented Customer Relationship Management (CRM) and Any Relationship Management (XRM) system designed exclusively for B2B sector companies, covering marketing, sales, and service requirements and delivered through web browsers and mobile applications.
• CRM Consulting and Implementation Services CRM consulting, implementation rollout, and related professional services offered alongside PiSA sales CRM to B2B customers, provided from a single source.
• CRM Support and Training Services Comprehensive support and training services bundled with PiSA sales CRM deployments for B2B customers.
• Asset Management Services Asset management services covering all aspects of Vermögensverwaltung (asset administration), including the founding of and participation in companies and undertakings of any kind.
• General Management Consulting General management consulting and assumption of management and personal liability in trading companies.

Quantifiable outcome

• 500+ customers
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Salesforce: Global CRM platform leader with Sales, Service, and Marketing Clouds. Competes broadly with PiSA's CRM/XRM offering in the B2B segment and far exceeds it in scale, geographic reach, and ecosystem.
• HubSpot: CRM and marketing automation platform popular with B2B mid-market and SMB customers. Overlaps with PiSA sales CRM on marketing, sales, and service workflows and competes for the same B2B customer profile.
• SAP CRM / SAP Customer Experience: SAP's CRM and customer experience portfolio aimed at large enterprise B2B customers. A direct competitor to PiSA in mid-market and enterprise B2B, especially in the DACH region.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft, deeply integrated with Office 365. Targets the same enterprise B2B CRM market as PiSA and competes on breadth of platform capabilities and Microsoft ecosystem lock-in.

Direct peers

• SugarCRM: CRM platform focused on sales force automation, marketing, and customer service for mid-market B2B companies. Closely comparable to PiSA sales CRM in target customer, deployment model, and feature scope.
• Weclapp: Germany-based cloud CRM/ERP platform for SMB and mid-market B2B customers. Closest geographic and segment peer to PiSA, with overlapping sales, project, and service workflows.
• Pipedrive: Sales-focused CRM for SMB and mid-market B2B companies, founded in Europe. Overlaps with PiSA on sales pipeline management and B2B customer targeting, with a similar web-based delivery model.
• Creatio (bpm'online): Low-code CRM and business process management platform for sales, marketing, and service. Comparable to PiSA in combining CRM with workflow/process automation for mid-market B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiSA