Lyric Theatre

What Lyric Theatre does

Lyric Theatre is a Broadway venue located in New York City, operating as a single physical location in the Times Square theater district. The venue is built on the foundations of two early-20th-century theaters (the original Lyric and Apollo Theatres) and blends historic architectural elements with modern amenities, including accessibility accommodations, food and beverage service, and varied seating configurations. As of the data available, the venue hosts one production — Harry Potter and the Cursed Child — scheduled to run through May 9, 2027.

The venue is operated by ATG Entertainment, with ticketing, marketing, and venue management routed through the parent company's ATG Tickets platform, which serves as the official box office. Distribution is built around three channels: direct-to-consumer ticket sales via the ATG Tickets e-commerce platform, a group sales function for parties of 10 or more, and season subscriptions for repeat attendees. No proprietary technology stack, mobile app, API, or AI/ML capabilities are disclosed in the available source material.

Lyric Theatre's revenue model is transactional: tickets are sold per performance, with prices varying by date, time, seat location, and accessibility type. The legal entity is ATG Tickets US LLC (domiciled in the USA), and the venue is a private, for-profit operating asset rather than an independent producer — content licensing, marketing reach, and operational infrastructure are provided by the ATG Entertainment parent group.

Name

Lyric Theatre

Legal name

ATG Tickets US LLC

Website

https://lyricbroadway.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyric Theatre is a single Broadway venue in New York City, operated by ATG Entertainment, that hosts the long-running production Harry Potter and the Cursed Child and sells tickets through the ATG Tickets platform to Broadway audiences and tourists.

Ownership category

akta.pro rank

Product category

Live Theatrical Entertainment Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theatre venue
• Broadway entertainment
• Theatrical performances
• Ticket distribution
• Historic playhouse

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The primary revenue stream is ticket sales for Broadway performances. The theatre sells tickets through the ATG Tickets platform for Harry Potter and the Cursed Child, operating on a transaction-based model where customers purchase individual tickets for specific performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lyric Theatre is a Broadway venue that hosts live theatrical productions, currently operating as the stage for Harry Potter and the Cursed Child through May 9, 2027. The theatre sells tickets through the ATG Tickets platform, offers accessibility accommodations (All Access performances), group sales, and season subscriptions, and provides on-site food and beverage and seating services. It blends historic architectural heritage with modern production facilities at a single New York City Broadway location.

Product overview

Lyric Theatre is a historic Broadway venue offering live theatrical productions. The theatre currently hosts a single main production: Harry Potter and the Cursed Child. The venue provides associated services including ticket sales, accessibility accommodations, food and beverage offerings, and seating options.

Differentiator

Problem solved

Functional benefit

Products and services

• Harry Potter and the Cursed Child (Broadway Production) Live two-part Broadway play staged at the Lyric Theatre; the primary theatrical production hosted at the venue, targeted at Broadway theatre audiences, NYC tourists, and live performance seekers.
• Group Sales (parties of 10+) Dedicated group sales service for parties of 10 or more, offering special packages for corporate events, school groups, and large social gatherings attending the Lyric Theatre.
• Season Subscriptions Season subscriptions offering dedicated Broadway theatre-goers regular access to performances at the Lyric Theatre.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ATG EntertainmentcoreOthersATG Entertainment is the parent company and operator of the Lyric Theatre. The venue is branded as 'An ATG Entertainment Venue' and operates under ATG Entertainment's Broadway portfolio. The company provides ticketing infrastructure through ATG Tickets and handles marketing, operations, and venue management.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• ATG Entertainment: Parent company and operator of Lyric Theatre; ATG Entertainment runs a portfolio of Broadway and West End venues under a shared ticketing, marketing, and operations platform, making it the most directly comparable operator at scale.
• Nederlander Organization: Operates nine Broadway theatres plus touring and West End venues; directly comparable as a multi-venue Broadway operator with similar programming, ticketing, and group sales models.
• Jujamcyn Theaters: Operates five Broadway theatres including the Al Hirschfeld and August Wilson; comparable as a portfolio Broadway operator with similar audiences, productions, and revenue model.
• The Shubert Organization: Largest operator of Broadway theatres (17+ houses); comparable as a multi-venue Broadway landlord/producer with deep production relationships and shared infrastructure for ticketing and venue management.

Direct peers

• Walter Kerr Theatre: Nearby Broadway venue listed on ATG Tickets; comparable as a Broadway house hosting commercial productions in the same catchment with similar ticketing and distribution model.
• August Wilson Theatre: Nearby Broadway venue listed on ATG Tickets; comparable as a single Broadway house in the same market, hosting commercial productions and selling tickets to overlapping audiences.
• Al Hirschfeld Theatre: Nearby Broadway venue listed alongside the Lyric on ATG Tickets; comparable as a single Broadway theatre in the same Times Square district serving similar audiences with similar live theatre programming.
• Eugene O'Neill Theatre: Nearby Broadway venue; comparable as a Broadway theatre serving the same theatre-going and tourist audience with similar production and ticketing dynamics.
• St. James Theatre: Major Broadway venue in the same district; comparable as a single Broadway theatre hosting commercial productions for similar audiences with similar ticketing and group sales infrastructure.
• Hudson Theatre: Adjacent Broadway venue listed on ATG Tickets; directly comparable as a Broadway theatre operating commercial productions in the same NYC catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lyricbroadway
• LinkedInlinkedin.com/company/lyric-theatre-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyric Theatre