Preferred Link Insurance
NSI Insurance Group is an independent insurance agency and risk management advisory firm, founded in 1958 and headquartered in Florida, serving families, business owners, and high-net-worth individuals across all 50 US states and 100+ countries through eleven Florida offices and a commission-based brokerage model.
- Company typePrivate
- Founded1958
- HeadquartersSunrise, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Preferred Link Insurance does
NSI Insurance Group is an independent insurance agency and risk management advisory firm founded in 1958 and headquartered in Miami Lakes, Florida. The firm operates across four core product lines — Private Client Insurance (high-net-worth, classic car, excess liability), Business Insurance (risk management, commercial property, hospitality), Personal Insurance (home, auto, flood), and Employee Benefits (group health, dental, vision) — and runs a dedicated risk advisory sub-brand called Unison Risk Advisors. NSI serves families and business owners, with particular focus on affluent individuals and Florida-based commercial accounts, while claiming placement capability across all 50 US states and more than 100 countries through carrier relationships.
The firm generates revenue through insurance agency and brokerage commissions earned on policies placed with carrier partners; pricing is quote-based and not publicly disclosed. It operates its go-to-market through eleven Florida office locations (Miami Lakes, Boca Raton, Coral Gables, Fort Lauderdale, Islamorada, Kendall, Key Largo, Key West, Marco Island, Naples, Orlando) and a centralized phone service (844-999-9NSI). Marketing channels include social media (Facebook, LinkedIn, Instagram), a Knowledge Center content hub, email newsletters, and earned media including Al Jazeera and the South Florida Business Journal. The company website is powered by Agency Revolution (FMG Suite) under the "Clickable Coverage" framework.
The company is privately held, led by President and CEO Oscar Seikaly, with no disclosed parent company, institutional investor, or public listing. NSI employs 150+ associates and was recognized by the South Florida Business Journal as a 2026 Fastest-Growing Company. technology and organizational posture are conventional for the independent brokerage sector: no proprietary software, no AI/ML capabilities, no mobile app, and no public API. The firm maintains an active Mergers & Acquisitions page, indicating inorganic growth intent.
Preferred Link Insurance firmographics
Firmographics- Name
- Preferred Link Insurance
- Legal name
- NSI Insurance Group
- Website
- https://preferredlinkins.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NSI Insurance Group is an independent insurance agency and risk management advisory firm, founded in 1958 and headquartered in Florida, serving families, business owners, and high-net-worth individuals across all 50 US states and 100+ countries through eleven Florida offices and a commission-based brokerage model.
- Ownership category
- akta.pro rank
Preferred Link Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Standalone Umbrella Liability (FSAJANAE), General Liability Insurance (FSAJAMAE)
Keywords
Where Preferred Link Insurance is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Preferred Link Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Agency/Brokerage Commissions: NSI Insurance Group operates as an independent insurance agency/brokerage. They provide insurance and risk management advice to families and business owners, earning commissions from insurance carriers for policies placed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Preferred Link Insurance product offering
Product offeringCore offering
Preferred Link Insurance provides insurance and risk management advice to families and business owners across all 50 US states and in more than 100 countries. The agency offers four core product lines: Private Client Insurance for high net worth individuals, Business Insurance including risk management and commercial property, Personal Insurance covering home, auto, and flood, and Employee Benefits including group health, dental, and vision coverage. Services are delivered through 11 Florida office locations and phone-based advisory.
Product overview
NSI Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance and risk management solutions. The company operates four core product lines: Private Client Insurance (for high net worth individuals covering homes, classic cars, and excess liability), Business Insurance (including risk management, commercial property, and hospitality coverage), Personal Insurance (home, auto, and flood), and Employee Benefits (group health, dental, and vision). The firm also provides advisory services through its Unison Risk Advisors brand. All offerings are delivered through a network of Florida-based offices serving clients across all 50 states and in more than 100 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Client Insurance Custom private client insurance solutions covering unique risks, assets and lifestyle for high net worth individuals.
- Business Insurance Comprehensive business insurance solutions for commercial clients across various industries, including risk management, commercial property, and hospitality industry coverage.
- Personal Insurance Personal insurance products including home, auto, and flood coverage for individuals and families.
- Employee Benefits Group employee benefits programs including health, dental, and vision insurance offered to employers for their workforce.
- Unison Risk Advisors Risk advisory services offered as part of the agency's comprehensive solutions under the Unison Risk Advisors brand.
Companies that use Preferred Link Insurance
Customer profileSegments4 records
Ideal customer profiles4 records
Preferred Link Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Link Insurance partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Preferred Link Insurance competitors and assessment
Company assessmentDirect peers
- Insurance Office of America: Florida-headquartered independent insurance agency of similar size and structure offering personal, business, and employee benefits coverage. IOA is the most direct comparable to NSI in geography, ownership model, and product mix.
- Acrisure: Tech-enabled insurance brokerage that has rapidly consolidated independent agencies across personal, commercial, and specialty lines. Closely comparable to NSI's business model but with significantly greater scale and proprietary technology investment.
- AssuredPartners: Private equity-backed independent insurance brokerage built through roll-up of regional agencies including personal, commercial, and benefits lines. Directly comparable to NSI in business model and target customer, with PE backing that drives inorganic growth.
- Hilb Group: Mid-market insurance brokerage built through acquisition of regional agencies offering personal, commercial, and benefits products. Highly comparable to NSI in size, ownership independence, and M&A-driven growth strategy.
Broad incumbents
- Brown & Brown: Large publicly traded insurance brokerage headquartered in Daytona Beach, Florida, offering personal, commercial, and employee benefits products. Operates the same independent-agency distribution model as NSI but at materially greater scale, providing a useful scale benchmark.
- CBIZ Insurance Services:
- USI Insurance Services: Large middle-market insurance brokerage offering property/casualty, employee benefits, and personal lines through acquired agency network. Comparable to NSI across product lines and target customer, with broader geographic footprint.
Emerging players
- OneDigital: Insurance and financial services firm focused on employee benefits and commercial insurance for middle-market employers. Comparable to NSI's Employee Benefits practice with adjacent overlap in commercial lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Preferred Link Insurance social profiles
Digital presencePreferred Link Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Link Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Preferred Link Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Link Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Link Insurance
What does Preferred Link Insurance do?
Preferred Link Insurance provides insurance and risk management advice to families and business owners across all 50 US states and in more than 100 countries. The agency offers four core product lines: Private Client Insurance for high net worth individuals, Business Insurance including risk management and commercial property, Personal Insurance covering home, auto, and flood, and Employee Benefits including group health, dental, and vision coverage. Services are delivered through 11 Florida office locations and phone-based advisory.
Is Preferred Link Insurance a public or private company?
Preferred Link Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Link Insurance founded?
Preferred Link Insurance was founded in 1958. It employs 11 to 50 people.
Where is Preferred Link Insurance based?
Preferred Link Insurance is headquartered in Sunrise, United States, in the North America region.
How does Preferred Link Insurance make money?
One revenue line is on record: insurance Agency/Brokerage Commissions.
Who are Preferred Link Insurance's main competitors?
Direct peers on record are Insurance Office of America, Acrisure, AssuredPartners and Hilb Group. Broad incumbents are Brown & Brown, CBIZ Insurance Services and USI Insurance Services. OneDigital is listed as an emerging player.
Does Preferred Link Insurance have an API?
No public API is recorded for Preferred Link Insurance.
What industry is Preferred Link Insurance in?
Preferred Link Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 524210 and its SIC code is 6411.