Todomodo

What Todomodo does

Todomodo is an Italian custom paper product manufacturer that designs, prints, and assembles branded tissue boxes and paper tissue packs in its own production facility in Brescia, Italy. The company operates under the legal entity Tonki Srl (P.IVA: IT03635330982) and has been active in the printing and paper products space for over 30 years. Its core product line consists of fully customizable tissue boxes (rectangular, square, and novelty truck-shaped formats) and paper tissue packs with branded paper packaging, all manufactured using FSC certified papers and plastic-free packaging as standard practice.

The business model is built around one-time custom product sales, with quote-based pricing for B2B orders and direct e-commerce checkout for smaller purchases. Todomodo serves both B2C consumers and B2B customers — primarily agencies and brand marketing teams — across verticals including hospitality, corporate offices, retail, healthcare, logistics, airlines, events, and CSR/non-profit. Its named customer roster includes Airbnb, DoubleTree by Hilton, Bayer, DHL, IKEA, Lufthansa, and UNICEF, though the company does not disclose revenue contribution or contract sizes for any account. Distribution is conducted entirely through its own Shopify-based e-commerce storefront, which is localized into seven languages (English, Dutch, French, Italian, Spanish, German, Czech) and supports over 30 country/currency configurations, enabling global direct shipping without third-party distributors.

The commercial strategy rests on transforming commodity tissue boxes into branded promotional assets that remain in everyday use, complemented by free mockup and consultation services to attract agency buyers. The company holds no patents, has no disclosed funding rounds or external investors, and operates as a privately held Srl with a small headcount of 11-50 employees. Sustainability positioning (FSC certification, plastic-free packaging, Made in Italy) is treated as a baseline differentiator rather than a premium feature, aligned with tightening EU sustainability procurement standards.

Name

Todomodo

Legal name

Tonki Srl

Website

https://todomodo.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Todomodo is an Italian manufacturer of customizable, FSC-certified tissue boxes and paper tissue packs, serving agencies and brands across hospitality, retail, healthcare, and logistics with one-time custom orders shipped globally from its in-house Brescia production facility.

Ownership category

akta.pro rank

Product category

Custom Promotional Paper Tissue Products

NAICS

Sanitary Paper Product Manufacturing (322291), Paperboard Container Manufacturing (32221)

SIC

Papers & Allied Products (2600), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industry

Paper Handkerchiefs & Pocket Tissues (CRAJAFAG)

Keywords

• Custom tissue boxes
• Branded paper products
• Promotional tissue packs
• FSC certified paper
• Corporate branded merchandise

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Paper Product Sales: Revenue generated from selling customizable tissue boxes, paper tissue packs, and other branded paper products. Products appear to be sold as one-time purchases with customization options. The company also offers free mockups and ideas consultation to attract brand and agency customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Todomodo manufactures and sells fully customizable tissue boxes (rectangular, square, truck-shaped) and paper tissue packs as branded promotional merchandise for agencies, brands and enterprises. All products are made from FSC certified papers with plastic-free packaging and are designed, printed and assembled in the company's own production facility in Italy.

Product overview

Todomodo offers a collection of customizable paper tissue products designed for brand promotion and marketing campaigns. The product portfolio includes rectangular tissue boxes, square tissue boxes, paper tissue with customized paper packs, and novelty truck-shaped tissue boxes. All products are made from FSC certified papers with plastic-free packaging, designed, printed, and assembled in Italy. The products serve agencies and brands seeking promotional items that remain in use rather than being discarded.

Differentiator

Problem solved

Functional benefit

Products and services

• Rectangular Tissue Box

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tonki SrlcoreOthersTonki Srl is the operating company behind Todomodo brand (P.IVA: IT03635330982). The company operates its own production facility in Italy for designing, printing, and assembling custom paper products.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Quality Logo Products: Online retailer specializing in custom-branded promotional products with logo printing on everyday objects. Directly comparable to Todomodo's 'turn everyday items into branded assets' model, though it focuses on drinkware, pens, bags and apparel rather than tissue/paper.
• Brand Addition: UK-based promotional merchandise company producing custom branded products for European and global brands. Comparable in serving large enterprise/agency buyers with made-to-order branded merchandise, with overlap on branded paper and packaging categories.
• Hub Pen Company: US manufacturer of custom-branded pens and writing instruments sold through promotional products distributors. Comparable because it operates a similar 'custom branded everyday object' production model with full surface customization for enterprise marketing buyers.
• PromoPaper: European manufacturer of custom-printed paper products (tissues, napkins, paper bags) for brand promotion and hospitality use. Direct competitor to Todomodo with a closely aligned product portfolio of customizable paper tissue products targeting brand and hospitality buyers.
• Stimpson Company: US manufacturer specializing in custom metal and paper fasteners, grommets, and branded hardware for promotional and packaging use. Comparable as a custom manufacturer serving branded merchandise and packaging buyers, with overlap on branded paper packaging components.
• Promo Direct: Online promotional products supplier offering logo printing and embroidery on a broad catalog of branded merchandise. Comparable to Todomodo's e-commerce-led, customization-first go-to-market, though its product breadth is far wider than Todomodo's tissue-focused assortment.

Broad incumbents

• HALO Branded Solutions: Major US-based promotional products and corporate gifting company serving enterprise marketing teams. Comparable in the B2B branded merchandise value chain, but its catalog spans apparel, drinkware, tech accessories and more, whereas Todomodo focuses narrowly on customized paper tissue products.
• 4imprint Group: Large North American distributor of promotional products offering custom-branded merchandise across many categories. Comparable because it addresses the same enterprise buyer (agencies and brands) seeking branded everyday items, but operates at vastly greater scale and across a much broader product portfolio than Todomodo's focused tissue/paper range.
• Sofidel Group: One of the largest European tissue paper manufacturers, producing consumer and away-from-home tissue brands. Comparable as a large Italian/European tissue paper producer, but Sofidel competes in high-volume commodity tissue, not in custom-branded promotional tissue products.

Regional players

• Lucart Group: Italian tissue paper manufacturer producing branded and private-label tissue products for European retail and away-from-home markets. Comparable as a fellow Italian tissue manufacturer, but Lucart operates at industrial scale across commodity tissue categories rather than Todomodo's customization-focused promotional niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gruppopsf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todomodo