Uttoxeter Racecourse

What Uttoxeter Racecourse does

Uttoxeter Racecourse is a Jump Racing venue located in Uttoxeter, Staffordshire, England, owned and operated as part of Arena Racing Company (ARC), a diversified UK racing and entertainment group that runs 16 racecourses. Founded in 1907 and operating approximately 25 race days annually, the venue is most notable as the home of the Midlands Grand National, a Class 1 Handicap Chase held since 1969 with a £160,000 prize fund, and it is ranked among the top 12 racecourses in the UK.

The venue monetises through a diversified mix of streams: tiered raceday admissions across Centre Course, Grandstand, and Premier enclosures (priced from £16.50 to £35); premium hospitality via the 1907 Restaurant, Hoops Restaurant, and private suites (Flat Cap, Fascinator, Top Hat tiers at £190–£240); venue hire for corporate events, weddings, and private celebrations in spaces including the refurbished Final Furlong Marquee; corporate sponsorship (with JenningsBet and bet365 as flagship partners); annual and Half-Year Memberships; on-site caravan and motorhome pitches; and gift vouchers. Distribution runs through the venue's own ticketing platform (tickets.uttoxeter-racecourse.co.uk), the Seat Unique hospitality marketplace, at-the-gate card-only sales, and direct venue-hire enquiries, with broadcast exposure via Sky Sports Racing and At The Races. Customers are predominantly individual racegoers and families, supplemented by corporate hospitality clients, premium/hospitality guests, and sponsors; community engagement is supported through a long-running charity partnership with Burton Albion Community Trust. The underlying technology is conventional venue infrastructure — digital ticketing, raceday apps, WiFi (provided by Sky UK Ltd) — with no disclosed proprietary AI or data systems.

Name

Uttoxeter Racecourse

Legal name

Uttoxeter Racecourse Limited

Website

https://uttoxeter-racecourse.co.uk

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Uttoxeter Racecourse is a Staffordshire-based Jump Racing venue, part of Arena Racing Company's 16-course UK network, hosting ~25 race days per year and offering tiered admissions, premium hospitality, and venue hire for corporate and private events.

Ownership category

akta.pro rank

Product category

Horse Racing Venue & Hospitality

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Horse racing venue
• Jump racing events
• Race day hospitality
• Event venue hire
• Corporate hospitality services

Headquarters

HQ city

Uttoxeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Race Day Admissions: Ticket sales for approximately 25 annual race days across various enclosures (Centre Course, Grandstand, Premier) with tiered pricing based on access level
2. Hospitality & Restaurants: Premium dining experiences including 1907 Restaurant (4-course menu), Hoops Restaurant, and private hospitality boxes/packages with inclusive food and beverage offerings
3. Venue Hire: Private hire for corporate events, conferences, weddings, and parties in adaptable spaces including the Final Furlong Marquee
4. Sponsorship & Partnerships: Corporate sponsorship of race days and specific events, with partners including JenningsBet, bet365, and other brands
5. Annual Membership: ARC Annual Membership providing access to all fixtures with membership card, Members' Lounge access, and reciprocal racecourse visits
6. Caravan & Motorhome Site: On-site caravan and motorhome pitches for event attendees
7. Rewards4Racing Loyalty Programme: Points earned on ticket and hospitality purchases across 16 ARC racecourses, with points convertible to cash for future purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Uttoxeter Racecourse is a Jump Racing venue in Staffordshire, UK that hosts approximately 25 race days per year, including the flagship Midlands Grand National. It sells raceday admissions across tiered enclosures (Centre Course, Grandstand, Premier), premium dining in the 1907 Restaurant and Hoops Restaurant, private hospitality suites, annual memberships, and private venue hire for corporate events, weddings, and parties.

Product overview

Uttoxeter Racecourse operates as a Jump Racing venue hosting approximately 25 race days annually, offering a portfolio of racing events and hospitality experiences. The core product includes standard racedays across three enclosure tiers (Premier, Grandstand, Centre Course), supplemented by signature events such as the Midlands Grand National (flagship since 1969 with £160,000 prize fund), Ladies Day, Beer Festival, and Family Fun Days. Hospitality offerings range from the premium 1907 Restaurant (4-course dining) and Hoops Restaurant (3-course à la carte) to private suite packages (Flat Cap, Fascinator, Top Hat tiers). The venue also operates non-racing business lines including corporate conference hire, wedding celebrations, and party bookings in spaces like the Final Furlong Marquee. Additional revenue streams include caravan/motorhome site rentals, annual memberships, gift vouchers, and the Rewards4Racing loyalty programme across Arena Racing Company's 16-racecourse network.

Differentiator

Problem solved

Functional benefit

Brands

• 1907 Restaurant: Premium restaurant and hospitality option at Uttoxeter Racecourse offering fine dining with views of the racing action.
• Glitzmas

Products and services

• Race Day Admissions

Quantifiable outcome

• Ranked in top 12 UK racecourses
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, strategic and minor.

• Burton Albion Community TrustcoreOthers · 10 March 2025Official charity of the year partner for 2025 (fifth consecutive year). Supports community engagement through racing events.
• Venatour RacingstrategicStrategic or Co-development Partner · 14 November 2024New partnership announced November 2024 between Arena Racing Company and Venatour Racing for racing services.
• Staffordshire FAminorStrategic or Co-development Partner · 2 December 2022Football association strengthening links with racecourse for community initiatives.
• BresbetminorGTM or Marketing Partner · 30 June 2022Backing Ladies and Gentleman's Day events at the racecourse.
• Optimum Pay GroupminorGTM or Marketing Partner · 24 June 2019Previous sponsor at the racecourse.
• Marston's 61 DeepminorGTM or Marketing Partner · 25 February 2019Previous sponsor of Midlands Grand National under Marston's 61 Deep branding.
• BlakemansminorGTM or Marketing Partner · 29 March 2018Sausage and cider festival partner for themed raceday events.
• bet365coreGTM or Marketing PartnerMajor betting operator and sponsor of the Midlands Grand National. Provides sponsorship backing for flagship racing event.
• JenningsBetcoreGTM or Marketing PartnerCurrent sponsor of the Midlands Grand National event (Jenningsbet Midlands Grand National). Primary event naming rights sponsor.
• At The RacescoreGTM or Marketing PartnerBroadcast partner for live horse racing coverage, extending reach to television audiences.
• Sky Sports RacingcoreGTM or Marketing PartnerBroadcast partner for racing coverage, providing television exposure for racedays.
• European Breeders Fund (EBF)minorGTM or Marketing PartnerEuropean horse breeding organization logo displayed as sponsor partner.
• Rewards4RacingcoreGTM or Marketing PartnerLoyalty programme allowing customers to earn points on purchases across 16 ARC racecourses, redeemable for future tickets and hospitality.
• Quinn BetminorGTM or Marketing PartnerBetting operator displayed as sponsor partner.
• Carlsberg BritvicminorGTM or Marketing PartnerBeverage supplier sponsor for beer and drinks offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Warwick Racecourse: Warwick Racecourse is a UK jump racing venue of similar regional scale to Uttoxeter, also owned by Arena Racing Company. It hosts a comparable fixture count, focuses on National Hunt racing, and operates a similar hospitality tier model — making it the closest operational peer.
• Bangor-on-Dee Racecourse: Bangor-on-Dee is a Welsh regional jump racing venue of broadly similar scale and operational profile to Uttoxeter, with comparable tiered enclosures and hospitality products.
• Sedgefield Racecourse: Sedgefield is an ARC-affiliated regional jump racing venue in the North East of England with a similar fixture profile, tiered admission model, and hospitality offering. It provides a useful benchmark for Uttoxeter's regional positioning.
• Hereford Racecourse: Hereford Racecourse is another regional jump racing venue of similar scale and operational footprint to Uttoxeter, operating comparable hospitality and event hire services in a UK regional market.
• Fontwell Park Racecourse: Fontwell Park is an ARC-owned jump racing-only course in West Sussex with comparable race-day volume, hospitality tiers, and event hire capabilities. Its scale and operational model closely mirror Uttoxeter's.
• Newton Abbot Racecourse: Newton Abbot is a Devon-based jump racing venue with similar race-day volume and tiered hospitality offerings, operating as an independent regional course with broadly comparable market position to Uttoxeter.
• Market Rasen Racecourse: Market Rasen is a small-to-mid-tier ARC-owned jump racing venue in Lincolnshire with a similar fixture cadence and tiered enclosure structure. Its scale, race-day count, and ARC-network integration make it directly comparable to Uttoxeter.

Broad incumbents

• Ascot Racecourse: Ascot is a top-tier UK racecourse with premium hospitality at scale, owned by a Royal Ascot-tier operator. While primarily flat racing, its hospitality, sponsorship, and corporate-event model represents the upper bound that Uttoxeter's hospitality business aspires toward.
• Cheltenham Racecourse: Cheltenham is the UK's premier jump racing venue, also operating in National Hunt racing and hosting the Cheltenham Festival. It competes with Uttoxeter for owners, trainers, sponsors, and spectators at the top end of the market, and serves as the aspirational benchmark for jump racing venues.
• Aintree Racecourse: Aintree is the home of the Grand National and another premier UK jump racing venue operated by The Jockey Club. Its flagship National event competes directly with Uttoxeter's Midlands Grand National for spectator attention and field quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UttoxeterRacecourse
• Xx.com/UttoxeterRaces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uttoxeter Racecourse